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Key Features of FootfallCam 3D Counter (Advanced Level):For Retail Chain
People counting system is one of the must-have systems – like ePOS, ERP, CRM, etc. – for businesses, especially for the retail
industry.
Overview
Key BenefitsMonitor sales conversion
Marketing Effectivenes
s
Staff Planning
Optimize store
operations
Customer Loyalty and Engagement
By looking at the sales data alone, it is hard to say if the particular store is performing good or bad. Combining sales data with store footfall provides you the true measure of a store’s KPI (i.e. sales conversion rate).
Monitor Sales Conversion: Knowing How Many of Your Customers Actually Buy
30% of the shoppers purchase before leaving your store
With FootfallCam Analytics, you’ll be able to evaluate and quantify the impact of marketing campaign more specifically based on
Marketing Effectiveness: Determine the Best Marketing Strategy for Your Business
Store footfall Number of new customers
created
Visit frequency for returning customers
Sales conversion rate
Footfall data reporting by time of day allows you to find out the best shopper-to-staff ratio and allocate the right number
of staff for customer traffic at different hours of day.
Staff Planning: Deploy Staff More Effectively to Align with the Customer Traffic
A staff is able to serve 40 customers in an hour’s time, without affecting the sales conversion rate
Operations: Identify Best Practices for Daily Operations
Identify the best operating hours to
maximize sales opportunity
Allocate the right number of staff to
serve different customer traffic
Provide better services to increase
customer satisfactions
Customer Loyalty and Engagement: Convert First Time Visitors into Repeat Customers
With the ability to quantify the loyalty of your existing customer base (based on number of returning customers, cross shoppers, etc.), you’ll be able to focus on your marketing and loyalty initiatives, either to extend your loyal customer base or to further engage your customers.