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: , : , ,
2010
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2
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logos
Greimas
GREIMAS
. , , , , , , .
3
T . 20 , , . , R. Williams . , , , 20 , , . , , . , . (119
logos) Gunther Kress Theo van Leeuwen (2006) - Greimas, (1983). 119
logos-, UEFA . , , .
4
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5
, , mass media (Umberto Eco)
, , (Nelson; Treichler & Grossberg, 1992:9). Lata Mani , , ,
- ( Nelson; Treichler & Grossberg, ibid). , , , . , . ( Nelson;
Treichler & Grossberg, ibid). , . , , , , , (Nelson; Treichler
& Grossberg, ibid). -, - (Nelson; Treichler & Grossberg,
ibid). , , Nelson; Treichler & Grossberg, , ,
6
( Nelson; Treichler & Grossberg, ibid). Williams (1982) , .
(, , ) (, , ) Hall , , , ( Nelson; Treichler & Grossberg,
ibid). , Williams Culture and Society (1958) The Long Revolution
(1961) . Hoggart (2009) The Uses of Literacy, , , , , . , ,
Birmingham, Hall. , , (Nelson; Treichler & Grossberg, ibid). .
, . , , . , Shakespeare (elit), , . O
7
( Nelson; Treichler & Grossberg, ibid). , . .
(Cahoone,1988), . , Carey James (2009), Williams , . , (1971) :
(...) ( ) american way of life. , : . , , , , , , . : ( ) ( , ). -
. ( ),
8
. , (1973), , - (Barrata, 1989). (Williams, ibid). (2009) . , /,
,
. . . , (Gramsci, ibid). (Baxandall; Morawski & Macdonald,
2006) : , . . . , , . , , , (Baxandall; Morawski & Macdonald,
ibid). / : 1967 . ,
9
1966, 1968 , , . . - , 1971. ( ), 21 , , , . , , , (, 2010). (,
2007). , . , ( & , 2009: 68). , , . N. Elias (1998) ( & ,
2009: 68-69). 19 , , . . John Hargreaves (1986) 19 .
10
( & , 2009: 75). Bourdieu (1987) ( ). : ) , ) ) . . . vs .
Bourdieu . ( ) (Veber & Giddens & ipid: 77). . Elias , (
& ibid: 78). . Hargreaves (1986) . . Erwin Goffman (1986)
(frame) . . . , , , ( & ibid: 327). , , . . .
11
, 1960 (Brohm, 2004) . : ) , ) , ) ) ( , & ibid: 261). , .
Bero Regauer (2000): . . Gramsci . . . Gramsi Sport, Culture and
Ideology (Hargreaves, 1982). , , . ) ) ) ) . , . . Clifford Geertz
(2003), . Geertz
12
vs . , . ( ). . (Debord, 2000) . Roland Barthes , (1985:228). ,
, .
13
. . , , . 19 (.. Ranke) , , ( ), ( 1997, 1999). (Comte, Spencer,
Durkheim ..) , (), . . Max Weber Otto Hinze .. , ( , ibid). Claude
Levi Strauss , 1958, , , ,
14
20 ( , ibid). , (Adorno & Horkheimer, 2002) . / , -, vs , -
(, ). , . , (Gurevitch et al., 1982: 8). , Theodor Adorno, Herbert
Marcuse Max Horkheimer , , 1923, 1933. Herbert Marcuse, (1972) : ,
,
, ( ). . (Marcuse, Bennett 1982: 43). , 1980 1990 (. UEFA).
Theodor Adorno Max Horkheimer (1972, . Bennett 1982: 31) , . ,
(Bennett, 1982: 47).
15
Adorno : 18 ., , . 18 . , , - - . . , , ( ), . , , , : ,
16
(Cuche,
2001).
19 . . . , , (, 1999). 1899 Thorstein Veblen (2007) , , ,
17
. , , , Veblen . , , , , . 20 , , Ortega y Gasset (1993) Karl
Mannheim (1940). Ortega y Gasset " " " ", . annheim, "", . . ,
(Mannheim, 1940). Karl Mannheim (1992) . 1970 Pierre Bourdieu
(Fowler, 1997; Bourdieu, 2006) , : , , : , , , . (status). : , , ,
, , . . , , , ..,
18
1968. , . , , , , , long sixties . (, 2008). : , . (Williams,
1960) , , '60 , , . , , , , , , , .. , , , (Gurevitch, M.; Bennett,
.; Curran & Woollacott, J. 1982). , / /: 19 20, , , , . 20 , .
,
19
. , Clement Greenberg, (, 2001). , , , , (, 2004; Smith, 2006).
20 , (, , ) . '50 . , . Umberto Eco ( , 2001), , - mass media. ,
Tajfel Turner (1979) : (), , . . . . . , , , : , , .
20
, . O urner (1982) - (Wetherell, 2004). ( ) . , (Wetherell,
ibid). Tajfel Turner ) , ) ) , / . . , . , . (1978). . , . , , . H
Margaret Wetherell (2004) o Tajfel , . , , .
21
, -. . (Wetherell, 2004). : . (, 2005) . Maisonneuve (2001), ( )
( ) (, , , ). (, , , , ) , .
Sherif (1956) Moscovici (1998). , , , , , . . , , . , . . Pratto
& John (1991) . . " ,
22
, : " (Eriksen, 1993, , ..). H , . "", "" "", , , , (, ..).
. -
23
Simon Lee, , , , . . (Hutton 1995: 106-8) , . , (Corry et al.
1993:3-4) , -, -, , - , ( ). , 90, , . , . -, , , . Sugden,
Tomlinson & Darby ( Brown, 1998: 11-31), FIFA UEFA, , : 2 ,
FIFA , , . Jules Rimet, FIFA , FIFA. , , , . , 1950. , , .
1950,
24
, , 1916. Billy Drennan, , 1954 Basle , UEFA. UEFA 1956 1970. .
, , FIFA, . FIFA, , . 70 . FIFA, UEFA - . , 1970 FIFA , , - . UEFA
FIFA, : (ibidem , 14). , , , . , , 16 . 1998 . , . Sugden,
Tomlinson & Darby, , : , ,
25
;. . Jules Rimet FIFA - : - . Rimet, Drewery Rous , , , , FIFA .
. 1998 2006. Champions League , Super League. -Bosman (Brown,
1998). . SPORTS
HISTORY
SOCIOLOGY
FOOTBALL
FRANKFURT SCHOOL
, , , 19 (Ken Bray, 2006).
26
(H. A. Harris, 1972). , Harpastum (E. Norman Gardiner, 2002). 11
.. , Cuju, (He Jin, 2001), Kemari 600 .. (Allen Guttmann, Lee
Austin Thompson, 1979). 18 la Soule, Calcio (Ken Bray, 2006). Ken
Bray , , haspartum 47.. 1929 Brants Johnson . , , (Ken Bray, 2006).
, , . , . . 12 1117 William Fitzstephen (Ken Bray, 2006). , , 14 .
17 ( , ) . 18 19 . ,
27
, (Ken Bray, 2006). . , . Harvey . , (Mangan J.A., 2008:170188).
, 19 , , , . 1848, , . , , , . 1863. 26 , , . soccer, ' . : Social
Ceremony, . , , FIFA, 21 1904 . , , , , , . O Geoffrey Green
Cambridge, Oxford. , , , .
28
UEFA, logos , .
1950-1970 (Hobsbawm, 2002: 331). , . 1960 . . . . (Hobsbawm,
ibid: 415-420). , , , . , 1968 (Hobsbawm, ibid: 423-426). 20 . 1970
. . 20 . 20 , ,
29
(Hobsbawm, ibid: 806-807). UEFA (Union des Associations
Europennes de Football, Union of European Football Associations) ()
15 1954. , FIFA (International Federation of Association Football).
. UEFA 53 , . 1950 1954 . . . Ottorino Barassi, , Henri Delaunay
Jose Crahay 1952, (1952) (1953). , FIFA 1953, , . 2 1955, Ebbe
Schwartz 22 1954 Henri Delaunay UEFA. UEFA, 1950-60 . 30
. , Winners' Cup, . European/South American Cup ( ) . UEFA ,
1963 1968. , . 1968 23. . 1970 UEFA, Inter-Cities Fairs Cup. 1976.
1980 1990, , , . , - . 2004 . , UEFA: Champions League 1992, Europa
League. 31
, . UEFA 1982, 1989 2001/2002. 1990, UEFA. UEFA, . Bosman , , -
, . . . (http:// www.uefa.com/ uefa/ aboutuefa/ organisation/
history/ index.html) UEFA 1990 . UEFA , . Nyon () 1995 32
. 2000-2010 UEFA format : logos UEFA. , logos , 14-18 . 1500-` .
. 10 ( ). ). . 14 -15 . , . 17 . . . 18 , . 19 - . . 20 . 21 . 16 ,
. 33 ( 16 ), ( 18 ), (
. 1519-1659, . 1519-1659: . : 1. . , . 2. . 1517 . . . . 3. .
1618-1648 . . . Real politic , . .. , , . . . . . . ; . . 34 1661
V
. . . , . 1. , ; , . . 2. , , , . 3. , , . , . , , . ,
Hans-Georg Beck, . 4. , . .
35
, ( ) . , . (324-337) , [ illustres (=), spectabiles (=)
clarissimi (=)]. . (337-361) , ( 4 2.000 ) . , . 7 , , . ,
(602-610) (685-695, 705-711) , . ,14 . 11 , , , . , , , . . , :
36
. , 12 , , . , , . , , ( ) . , , . , , , , . 13 14 . , . , , , .
14 15 , . . 14 , 37
(, , ). , . . . , . (, , , , , ), . . . , . . , . , , . . , , .
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38
, , (, , ), . 14 . , , , 1337 1453. . , ' . , . . . . . , . , .
, . 1368 . 1380, . ( , ' ). . 14 , . ' '. 39
. 1303, , . , . 1309, ', , , . , 70 . 6 .., ' . , : , , . , , .
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40
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, ,
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1381 , . , . , , , , , . , . , : , ;. , . . 42
(ciombi=) 1878. , . , . . . ' , . , , . : -, . , , : , . ' 14 ,
100 . , ' , . 1300 . . , ( , , ..). , , . . , , Ars Nova, , . . , .
43
, , . , , . ( ), , , , . , , , . 14 . , : , , , . , , , , . , ,
, , . , . , , , , , , , , .. . , , , 14 (, 2007; Beck, 1992: 327; ,
1992: 48; , 1980: 219; , 2007: 57).
44
IV. , , (, ibidem, 11). , , . 1960 , . , .
45
, , , (, ibidem, 12). 1990 . 1990 (, ibidem, 12). . . , , , , (,
ibidem, 12). . , , . , , Bourdieu (, ibidem 18) Goffman (, ibidem
18). Foucault, Gramsci , (, ibidem 18). . . , ,
46
. , . , . (, 1997). , . . . . , , (, 2005). . , , . 1840- . , .
. , 17 . : . Simon Lee Grey shirts to grey suits: The political
economy of English football in the 1990s,
47
. . . BskyB TV 1990 Premier League , , ( ), . , . , Euro 96 . ,
. Adam Brown (1998) Ben Carrington (101-123) , . Carrington , , . ,
, . vs . , Hall ( Paul Dimeo and Gerry P.T. Finn, 1998: 137). -
48
-
: Patrick Thistle, , 1995 Rangers Celtic. . ( Paul Dimeo and
Gerry P.T. Finn, 1998: 129-130). Anderson Radmann , 1910. vs , . (
Anderson Radmann, 1998: 141-143). , . ) , , ) , 1930. , 1970 . 1988
(Peitersen Holm Skov, 1991). , . , , , . - ,
49
, , , . Simon Gardiner ( Brown: 249-265) , , , . , ( Brown:
249-265). Crolley, Hand Jeutter ( Brown: 173-186) , . (ibidem,
174). (Jarvie, 1994) . Crolley, Hand Jeutter, , , , . 1960 , . ,
(ibidem, 181). . . (ibidem, 181).
50
Joseph Bradley ( Brown: 203-218) , . . , (Bale, 1998:265-289)
(Auge, 1995 Dear, 1988) , , (Relph, 1986). , , , , Baudrillard
(Baudrillard, 1993). Baudrillard , : . . - , , , , , . , . , (, . ,
2007). , ( , ) : . . , ( , , )
51
, , (, ) . , , , , , . , , , , , , . ( ) , 1 . . . I.
Logos
Content Analysis Football
Semiotic Analysis
Cultural Material
Thwaites et al. , , (Thwaites et al. 1994, 161) , 1970
52
, . (Greenfield & Osborn, 1994). , . , , , . , , - (Free,
Brown A. , 219-232, . Cronin M.,1994). , , 2000, , Birmingham .
Finn Giulianotti , Anderson, . . EURO 1996, ( Brown, 189-200). , ,
. , , , (. Brown, 50-66). , , A. 71-76). (. Brown,
53
-, . (, : - (, , ). - , , / )-:
: / - ( ). . , , , , , , , , .. Harold Lasswell Ole Holsti
(1969) . , 2009 2010. : , . , logos , UEFA. , , , , . , , , , . , ,
, - . , , , , , . : ,
54
(. Robins & Cohen, 1978). - : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
11.
12. Genre ()13. 14. 15. 16. 17. 18.
19.
-
55
John Fiske , ( O' Sullivan et al. 1994, 315). Thwaites et al. ,
. , (Thwaites et al. 1994, 40). (ibid., 95). , , . . 19 , ( ): , ,
. : . John Fiske (Fiske 1982, 62). Roland Barthes , (Barthes 1967,
48). (Langholz Leymore 1975). , '' ( . Varda Langholz Leymore : ) ,
, /-, - ( ).
56
) , .. / - ( , ). ) (), (), () (), .. /. [ (Barthes, 1985:
162).
http://www.mcm.aueb.gr/ment/semiotics/sem02.html (Curley, 1990).
, B. Berelson (1971), M. Palmquist (1990), Weber 1990) (Moscovici
1970, Mucchieli 1988), , - ( ), . , , . : Olivier Burgelin: , ,
(Burgelin 1968, 319).
57
. , , , , . , /: , . : , . . , , , . -, / (Belting .., 1995:
328-335), (), (), (). . , . Roman Jakobson Thwaites et al. ,
(Thwaites et al. 1994, 18): : , , : , , : . (Glasgow University
Media Group 1980; Leiss et al. 1990; McQuarrie & Mick
1992).
: . , . (K.Boklound-, 1983 . 7). , , 58
,
, , , . , , , (K.Boklound-, 1983 . 7 ) ( Daniel Chandler, 1999,
). Daniel Chandler : (Daniel Chandler, 1999, ). , , . . Greimas, (,
) , (.Boklound-, 1989, .64-65). Karin Boklund Greimas , . . , : , .
, . - Algirdas Greimas , Greimas, : (Greimas 1987, XIV, 49). .
59
( Greimas 1987, xiv). , .
S1 (life)
S2 (death)
- S2 (non-death)
- S1 (non-life)
Greimas : 1) S1 S2 ( ). 2) S1 -S1 : -S1 S1. S2 - S2 : S2 S2. 3)
S1 S2 : -S1 S2. , -S2 S1. S1, S2, -S1 -S2 . . S1 S2 (.. ). : -S2
-S1 (.. - -). -S1 S2 (.. ).
60
(S1 -S2) (-S1 S2). (S1, S2), , (-S1 -S2) . S1 -S2 S2 -S1 (.. -
-). Greimas , : (S1/S2), (S1/-S2 S2/-S1) (S1/-S1 S2/-S2). , , . , ,
. , . , . , . , . . , , , . , . - , . . , , . . C. Carver M.
Scheier ,
61
. , , , . , , . , . , , . . D. Aaker . , . , S. Freud , . , . .
, , . , , .
62
, , , . A. Cohen . , , . , , , .
63
II.
1 Austria Belarus Belgium Bulgaria Croatia Cyprus Czech Republic
Denmark England Finland France Germany Greece Hungary Israel Italy
Netherlands Norway Poland Portugal Romania Russia Scotland Serbia
Slovakia Slovenia Spain Sweden
3 1 5 1 2 2 2 3 8 1 9 10 3 2 3 8 7 2 2 5 3 5 2 1 3 1 12 3
2,5 ,8 4,2 ,8 1,7 1,7 1,7 2,5 6,7 ,8 7,6 8,4 2,5 1,7 2,5 6,7 5,9
1,7 1,7 4,2 2,5 4,2 1,7 ,8 2,5 ,8 10,1 2,5
64
Switzerland Turkey Ukraine Total
4 4 2 119
3,4 3,4 1,7 100,0
12 , Ch. League , 10,1%. , 8,4% 7,6%. 6,7% 5,9% 0,8%. 3
2,5%.
2 . / 47 . 45 . 27 119 39,5 37,8 22,7 100,0
. 47 39,5%. , . , 22,7% . . 3 1873-1903 1904-1935 1936-1966
1967-1992 44 56 15 4 119 37,0 47,1 12,6 3,4 100,0
20 1904-1935 47,1%. 19 18731903 37%.
65
15 1936-1966 12,6% 1967-1992 ( ) 3,4%. 20 , , . 20 (Hobsbawm,
2002).
4 76 43 119 63,9 36,1 100,0
. 63,9%, 43 36,1% . / , , 15-18. 5 24 1 76 9 20,2 0,8 63,9
7,6
66
/
5 4 119
4,2 3,4 100,0
, 63,9%. 20,2% Sporting 0,8% . -, , - . , --- (, 2009). 6 1 33
48 4 26 1 5 2 119 27,7 40,3 3,4 21,8 0,8 4,2 1,7 100,0
40,3% 27,7%, , . 21,8% , 26 119 . 0,8%. , , , , - - .
67
. . , , , . 3 3 (, , ) . ' , . Ernest Schachtel ' . . . , , , .
. , , . , , . , , , . . : : , . , , . . . : . , , . . : . . , , , .
7 2 88 22 2 3 1 3 119 73,9 18,5 1,7 2,5 0,8 2,5 100,0
73,9% , 22 18,5% . 3 2,5% .
68
8 - 3 115 1 1 1 1 119 96,6 0,8 0,8 0,8 0,8 100,0
96,6% 0,8% , .
9 7 112 119 5,9 94,1 100,0
112 119 , 94,1% 7 , / , , . , vs ). 10 4 3,4 43 36,1 30 25,2 42
35,3 119 100,0 (.
69
43 119 36,1% 35,3% ( - ), 42 . 30 25,2% , . , .
11 7 33 47 12 8 1 2 7 2 119 5,9 27,7 39,5 10,1 6,7 ,8 1,7 5,9
1,7 100,0
47 39,5%, , . 27,7% 10,1% . 12 18 15,1 44 37,0 36 30,3 3 2,5 8
6,7 1 ,8 1 ,8 8 6,7
70
119
100,0
44 37% . 30,3% 15,1% . 13 71 59,7 17 14,3 24 20,2 3 2,5 2 1,7 2
1,7 119 100,0
59,7% .
20,2%
17 . 14 107 5 3 2 2 119 89,9 4,2 2,5 1,7 1,7 100,0
89,9% , , , 5 3 . , . , . . (2008), , , . , .
71
. . , .
15 7 6,7 112 93,3 119 100,0 112 93,3% , 7 . , /, , . , / vs
(Barry, 1997). 16 Genre , Genre 20 6 32 16 3 42 16,8 5,0 26,9 13,4
2,5 35,3
72
119
100,0
, Genre , 42 35,3% . 26,9% 16,8% . , 16 13,4% .
17 7 9 23 29 22 3 5 13 6 2 119 5,9 7,6 19,3 24,4 18,5 2,5 4,2
10,9 5,0 1,7 100,0
24,4% 18,5% . 19,3% , 10,9% (, ), . 18 - 29 3 22 23 21 3 1 24,4
2,5 18,5 19,3 17,6 2,5 0,8
73
10 1 6 119
8,4 0,8 5,0 100,0
24,4% 23 19,3%. , 18,5% 17,6%.
19 - 77 1 13 8 4 1 9 1 5 119 64,7 0,8 10,9 6,7 3,4 0,8 7,6 0,8
4,2 100,0
119 77 42 10,9% . 7,6% 6,7%. 20 - 102 4 4 2 1 4 2 119 85,7 3,4
3,4 1,7 0,8 3,4 1,7 100,0
74
85,7%, 14,3%, , 3,4%. 21 - 111 4 2 1 1 119 93,3 3,4 1,7 0,8 0,8
100,0
, 3,4%. 22 - 115 1 3 119 96,6 0,8 2,5 100,0
96,6% . 4 2,5%. 17, 18, 19, 20, 21, 22 94,1% . 75,6% , 35,3% . ,
, . , , , , , .
75
23 / 61 20 32 2 3 1 119 51,3 16,8 26,9 1,7 2,5 0,8 100,0
23 51,3% / . 26,9% , . 24 82 33 4 119 68,9 27,7 3,4 100,0
, 68,9% . 27,7% , 4 , . 25 - 73 43 3 119 61,3 36,1 2,5 100,0
61,3% . 36,1% . 26 72 47 119 60,5 39,5 100,0
76
60,5%, 39,5 , , . - . , , .
27 / 65 54 119 54,6 45,4 100,0
65 54 54,6% 45,4% . 28 : , // 65 22 9 23 119 54,6 18,5 7,6 19,3
100,0
54,6% , , . 18,5% , 19,3% 7,6% .
77
. 29 Genre Genre ( )
/ 13 27,7% 3 6,4% 15 31,9% 3 6,4% 1 2,1% 12 25,5% 47 100,0%
2 4,4% 2 4,4% 13 28,9% 9 20,0% 1 2,2% 18 40,0% 45 100,0%
5 18,5% 1 3,7% 4 14,8% 4 14,8% 1 3,7% 12 44,4% 27 100,0%
20 16,8% 6 5,0% 32 26,9% 16 13,4% 3 2,5% 42 35,3% 119 100,0%
78
, Genre /. 15 47 . Genre . 27,7%, 25,5% 12 . . Genre 40% 28,9%
20%. . Genre, 18,5% 14,8% . . , . . ( 2) 27,7% 18,5% . . Genre , (,
) (, ), , (Braudel.) , , , , , . vs , , , , , . / // , . 30 - /
,
79
1 20,0% 3 60,0% 1 20,0% 5 100,0% 0 0,0% 1 20,0% 4 80,0% 5 100,0%
2 66,7% 1 33,3% 0 0,0% 3 100,0% 3 23,1% 5 38,5% 5 38,5% 13
100,0%
. 60%, (, , ) 80%, 66,7%. , .
31 -
/ 30 63,8% 0 0,0% 8 17,0% 4 8,5% 2 4,3% 1 2,1% 1 2,1% 0 0,0%
34 75,6% 1 2,2% 3 6,7% 1 2,2% 1 2,2% 0 0,0% 3 6,7% 0 0,0%
13 48,1% 0 0,0% 2 7,4% 3 11,1% 1 3,7% 0 0,0% 5 18,5% 1 3,7%
77 64,7% 1 0,8% 13 10,9% 8 6,7% 4 3,4% 1 0,8% 9 7,6% 1 0,8%
80
1 2,1% 47 100,0%
2 4,4% 45 100,0%
2 7,4% 27 100,0%
5 4,2% 119 100,0%
3 . 75,6% , . 48,1%. . 63,8%. . , . . (17%), 18,5% 11,1%. -
.
32 5 20,8% 19 79,2% 24 100,0% 0 0,0% 1 100,0% 1 100,0% 2 2,6% 74
97,4% 76 100,0% 0 0,0% 9 100,0% 9 100,0% 0 0,0% 5 100,0% 5 100,0% /
0 0,0% 4 100,0% 4 100,0% 7 5,9% 112 94,1% 119 100,0%
76 , 97,4%. 24 79,2%. ,
81
/ . 33 3 12,5% 11 45,8% 9 37,5% 1 4,2% 24 100,0% 0 0,0% 0 0,0% 0
0,0% 1 100,0% 1 100,0% 1 1,3% 26 34,2% 17 22,4% 32 42,1% 76 100,0%
0 0,0% 3 33,3% 3 33,3% 3 33,3% 9 100,0% 0 0,0% 2 40,0% 1 20,0% 2
40,0% 5 100,0% / 0 0,0% 1 25,0% 0 0,0% 3 75,0% 4 100,0% 4 3,4% 43
36,1% 30 25,2% 42 35,3% 119 100,0%
45,8% , 42,1% ( ). , . 34 - 20 83,3% 0 0,0% 2 8,3% 1 4,2% 0 0
0,0% 0 0,0% 1 100,0% 0 0,0% 0 39 51,3% 14 18,4% 18 23,7% 2 2,6% 2 7
77,8% 1 11,1% 1 11,1% 0 0,0% 0 4 80,0% 1 20,0% 0 0,0% 0 0,0% 0 1
25,0% 1 25,0% 2 50,0% 0 0,0% 0 71 59,7% 17 14,3% 24 20,2% 3 2,5% 2
/
82
0,0% 1 4,2% 24 100,0%
0,0% 0 0,0% 1 100,0%
2,6% 1 1,3% 76 100,0%
0,0% 0 0,0% 9 100,0%
0,0% 0 0,0% 5 100,0%
0,0% 0 0,0% 4 100,0%
1,7% 2 1,7% 119 100,0%
59,7% . 71 39 20 . 83,3% . 51,3% 23,7%. - .
35 -
23 95,8% 0 0,0% 1 4,2% 0 0,0% 0 0,0% 24 100,0% 0 0,0% 1 100,0% 0
0,0% 0 0,0% 0 0,0% 1 100,0% 68 89,5% 3 3,9% 2 2,6% 1 1,3% 2 2,6% 76
100,0%
9 100,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 9 100,0% 4 80,0% 0 0,0% 0
0,0% 1 20,0% 0 0,0% 5 100,0% / 3 75,0% 1 25,0% 0 0,0% 0 0,0% 0 0,0%
4 100,0%
107 89,9% 5 4,2% 3 2,5% 2 1,7% 2 1,7% 119 100,0%
83
107 68 . .
36 1 3,0% 16 48,5% 6 18,2% 10 30,3% 33 100,0% 0 0,0% 14 29,2% 16
33,3% 18 37,5% 48 100,0% 0 0,0% 0 0,0% 2 50,0% 2 50,0% 4 100,0% 2
7,7% 8 30,8% 5 19,2% 11 42,3% 26 100,0% 0 0,0% 1 100,0% 0 0,0% 0
0,0% 1 100,0% 1 20,0% 4 80,0% 0 0,0% 0 0,0% 5 100,0% 0 0,0% 0 0,0%
1 50,0% 1 50,0% 2 100,0% 4 3,4% 43 36,1% 30 25,2% 42 35,3% 119
100,0%
48,5% 33 .
84
37,5% 29,2% 33,3% . 42,3% 30,8%. (48) , (33) ( 36,1% 35,3%
).
37 Genre Genre() 8 24,2% 1 3,0% 10 30,3% 5 15,2% 0 0,0% 9 27,3%
33 100,0% 5 10,4% 2 4,2% 2 4,2% 9 18,8% 3 6,3% 27 56,3% 48 100,0% 0
0,0% 0 0,0% 3 75,0% 0 0,0% 0 0,0% 1 25,0% 4 100,0% 6 23,1% 0 0,0%
17 65,4% 0 0,0% 0 0,0% 3 11,5% 26 100,0% 0 0,0% 1 100,0% 0 0,0% 0
0,0% 0 0,0% 0 0,0% 1 100,0% 1 20,0% 1 20,0% 0 0,0% 2 40,0% 0 0,0% 1
20,0% 5 100,0% 0 0,0% 1 50,0% 0 0,0% 0 0,0% 0 0,0% 1 50,0% 2 100,0%
20 16,8% 6 5,0% 32 26,9% 16 13,4% 3 2,5% 42 35,3% 119 100,0%
85
Genre 30,3% 27,3% 24,2%. Genre 56,3%. Genre 65,4% 23,1%. (59 119
).
38 3 3,4% 39 44,3% 18 20,5% 28 31,8% 88 100,0 % 0 0,0% 1 4,5% 10
45,5% 11 50,0% 22 100,0% 0 0,0% 0 0,0% 1 50,0% 1 50,0% 2 100,0% 0
0,0% 0 0,0% 1 33,3% 2 66,7% 3 100,0% 0 0,0% 1 100,0% 0 0,0% 0 0,0%
1 100,0% 1 33,3% 2 66,7% 0 0,0% 0 0,0% 3 100,0% 4 3,4% 43 36,1% 30
25,2% 42 35,3% 119 100,0%
(22 ) 50% 45,5%.
86
39 7 6,1% 108 93,9% 115 100,0% 0 0,0% 1 100,0% 1 100,0% 0 0,0% 1
100,0% 1 100,0% 0 0,0% 1 100,0% 1 100,0% 1 100,0% 0 0,0% 1 100,0% 8
6,7% 111 93,3% 119 100,0%
. 115 119 108 . 40 4 0 57,1% 0,0% 3 40 42,9% 35,7% 0 30 0,0%
26,8% 0 42 0,0% 37,5% 7 112 100,0% 100,0%
4 3,4% 43 36,1% 30 25,2% 42 35,3% 119 100,0%
35,7% , 26,8% 37,5% . 112 82 . 41 7 100,0% 0 0,0% 7 5,9%
87
0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 7
100,0%
33 29,5% 47 42,0% 12 10,7% 8 7,1% 1 0,9% 2 1,8% 7 6,3% 2 1,8%
112 100,0%
33 27,7% 47 39,5% 12 10,1% 8 6,7% 1 0,8% 2 1,7% 7 5,9% 2 1,7%
119 100,0%
15 42% , 29,5. 112 . 42 7 100,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0
0,0% 0 0,0% 0 00,0% 7 100,0% 11 9,8% 44 39,3% 36 32,1% 3 2,7% 8
7,1% 1 0,9% 1 0,9% 8 7,1% 112 100,0% 18 15,1% 44 37,0% 36 30,3% 3
2,5% 8 6,7% 1 0,8% 1 0,8% 8 6,7% 119 100,0%
44 112 36 .
88
.
43 -
7 64 71 100,0% 57,1% 59,7% 0 17 17 0,0% 15,2% 14,3% 0 24 24 0,0%
21,4% 20,2% 0 3 3 0,0% 2,7% 2,5% 0 2 2 0,0% 1,8% 1,7% 0 2 2 0,0%
1,8% 1,7% 7 112 119 100,0% 100,0% 100,0% 17 64 112 , , 21,4% 15,2%
. 44 - 1 14,3% 6 5,4% 7 5,9%
89
3 42,9% 1 14,3% 1 14,3% 1 14,3% 0 0,0% 0 0,0% 0 0,0% 0 0,0%
6 5,4% 22 19,6% 28 25,0% 21 18,8% 3 2,7% 5 4,5% 13 11,6% 6
5,4%
9 7,6% 23 19,3% 29 24,4% 22 18,5% 3 2,5% 5 4,2% 13 10,9% 6
5,0%
0 2 2 0,0% 1,8% 1,7% 7 112 119 100,0% 100,0% 100,0% (28 112).
(22 112) (21 112). 15, 16 17 (112) , , 45 4 100,0% 0 0,0% 0 0,0% 0
0,0% 0 0,0% 0 0,0% 0 3 7,0% 13 30,2% 19 44,2% 3 7,0% 4 9,3% 0 0,0%
0 0 0,0% 7 23,3% 8 26,7% 5 16,7% 2 6,7% 1 3,3% 1 0 0,0% 13 31,0% 20
47,6% 4 9,5% 2 4,8% 0 0,0% 1 7 5,9% 33 27,7% 47 39,5% 12 10,1% 8
6,7% 1 0,8% 2
90
0,0% 0 0,0% 0 0,0% 4 100,0%
0,0% 1 2,3% 0 0,0% 43 100,0%
3,3% 4 13,3% 2 6,7% 30 100,0%
2,4% 2 4,8% 0 0,0% 42 100,0%
1,7% 7 5,9% 2 1,7% 119 100,0%
. . , 30,2% 44,2%. : 31% 47,6%. (23,3% 26,7% ), (16,7%),
(13,3%), (6,7% ). , . 46 7 100% 0 0,0% 0 0,0% 1 0,0% 0 0,0% 0 0,0%
0 0,0% 0 0,0% 9 8,1% 23 20,7% 29 25,2% 22 19,8% 3 2,7% 5 4,5% 7
5,9% 9 7,6% 23 19,3% 29 24,4% 22 18,5% 3 2,5% 5 4,2%
91
0 0,0% 0 0,0% 0 0,0% 7 100,0%
13 11,7% 6 5,4% 2 1,8% 112 100,0%
13 10,9% 6 5,0% 2 1,7% 119 100,0%
, (29) . 23 , 22 13 , 9 , 6 . 60 119 , , - . , - , vs /, //. 47
- 7 100% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 22 19,8%
3 2,7% 22 19,8% 23 20,7% 21 18,0% 3 2,7% 1 ,9% 10 9,0% 29 24,4% 3
2,5% 22 18,5% 23 19,3% 21 17,6% 3 2,5% 1 ,8% 10 8,4%
92
0 0,0% 0 0,0% 7 100,0%
1 ,9% 6 5,4% 112 100,0%
1 ,8% 6 5,0% 119 100,0%
20,7%, 19,8% 18%. , , . 48 Genre Genre 0 0,0% 0 0,0% 2 10,0% 6
30,0% 10 50,0% 1 5,0% 1 5,0% 0 0,0% 0 0,0% 0 0,0% 20 1 3,1% 4 12,5%
4 12,5% 13 40,6% 1 3,1% 2 6,3% 2 6,3% 2 6,3% 2 6,3% 1 3,1% 32 5
31,3% 4 25,0% 3 18,8% 0 0,0% 2 12,5% 0 0,0% 0 0,0% 1 6,3% 0 0,0% 1
6,3% 16 0 0,0% 0 0,0% 1 33,3% 0 0,0% 0 0,0% 0 0,0% 1 33,3% 1 33,3%
0 ,0% 0 0,0% 3 0 0,0% 1 2,4% 12 28,6% 8 19,0% 8 19,0% 0 0,0% 1 2,4%
9 21,4% 3 7,1% 0 0,0% 42 7 5,9% 9 7,6% 23 19,3% 29 24,4% 22 18,5% 3
2,5% 5 4,2% 13 10,9% 6 5,0% 2 1,7% 119
Genre 6 0 0,0% 1 16,7% 0 0,0% 1 16,7% 2 33,3% 1 16,7% 0 0,0% 0
0,0% 0 0,0% 1 16,7%
93
100,0 %
100,0 %
100,0 %
100,0%
100,0%
100,0 %
100,0 %
, genre. 10 6 20. 40,6% genre, , 28,6% 21,4%.
49 - Genre Genre 20 100,0 % 6 100,0 % 32 100,0 % 16 100,0% 3
100,0% 42 100,0 % 119 100,0 % 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 6
14,3% 6 5,0% 2 10,0% 0 0,0% 3 15,0% 10 50,0% 3 15,0% 1 5,0% 0 0,0%
0 0,0% 1 5,0% 8 25,0% 3 9,4% 4 12,5% 5 15,6% 6 18,8% 2 6,3% 0 0,0%
4 12,5% 0 ,0% Genre 12 75,0% 0 0,0% 1 6,3% 2 12,5% 0 0,0% 0 0,0% 0
0,0% 1 6,3% 0 0,0% 1 33,3% 0 0,0% 0 0,0% 0 0,0% 1 33,3% 0 0,0% 1
33,3% 0 0,0% 0 0,0% 4 9,5% 0 00,0% 13 31,0% 4 9,5% 10 23,8% 0 0,0%
0 0,0% 5 11,9% 0 0,0% 29 24,4% 3 2,5% 22 18,5% 23 19,3% 21 17,6% 3
2,5% 1 0,8% 10 8,4% 1 0,8%
2 33,3% 0 0,0% 1 16,7% 2 33,3% 1 16,7% 0 0,0% 0 0,0% 0 0,0% 0
,0%
94
, , , 50% . (18,8%) (15,6%) , 31%, 23,8% .
50 - Genre Genre 7 35,0% 0 0,0% 4 20,0% 6 30,0% 0 0,0% 1 5,0% 1
5,0% 0 0,0% 1 5,0% 20 100,0 % 21 65,6% 0 0,0% 5 15,6% 0 0,0% 2 6,3%
0 0,0% 3 9,4% 0 0,0% 1 3,1% 32 100,0 % 16 100,0% 0 00,0% 0 0,0% 0
0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 16 100,0% 3 100,0% 0 0,0% 0
0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 3 100,0% 26 61,9% 1
2,4% 3 7,1% 2 4,8% 2 4,8% 0 0,0% 4 9,5% 1 2,4% 3 7,1% 42 100,0 % 77
64,7% 1 0,8% 13 10,9% 8 6,7% 4 3,4% 1 0,8% 9 7,6% 1 0,8% 5 4,2% 119
100,0 %
Genre 6 100,0 % 0 0,0% 4 66,7% 0 0,0% 1 16,7% 0 0,0% 0 0,0% 0
0,0% 1 16,7% 0 0,0%
95
genre . 30% 20%. , .
. . - , ---- 47 119. : - , , , , / / , . ( ) ( ) . , Francastel,
Foucault, Lyotard, Damish, Eco, Panofsky. -
96
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97
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(Kress Leeuvwen, 1996). T , (Arnheim, 1974). , 130). / : , , (,
2004, . 150-151). ) , ) , . . . . : . John Fiske (Kress Leeuvwen,
1996, . 120-
98
(Fiske 1982, . 62). , : . , (Fairclough 1995, 106ff). , , . , ,
, . , . : , , , , . , , , 15 - 18 . , . , , , /
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100
, . logos . , . , , / (. .. ). . //: ,
, , , . -. , / . : , - , , , . / , . V. Langholz Leymore (1975)
: ) ( ): , / , =, ) ( ): / (
101
), ) : , , , , , .. /. (. ) , , . /. : / / / / / / / /= / / / /
/ / / / / / / / / /
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. . 1204, . 1250, (, 2001:21-22). - vs , . . , 13 , , , . , , .
, , , . . , , , , . , , , , , . . / . - - , -. , . (, 2001) 2. Ajax
( , )
105
. 12 . . : , . , . . , , , . , , . , , . , . , . , , . . , ,
(Hincley, 1972). 3. Anderlecht , : . - : ( ) + ( ) + (-) + ( ) + (-
). . : (- ; ) +
106
(, -, -, ) + (- ; ) ( Kress), , - , . ( ) ( ) - . , . . 4.
Anorthosis (http:// www.anorthosisfc.com/article.php?PageID=2) . ,
- . 30 1911 . H , , . - . , / . 5. Arsenal ( - , , ) , , ,
107
400 . , . 6. Athletic Bilbao Bilbao. Nervion, Don Diego Lpez de
Haro. (De Cadenas De Cadenas, 1985). : - - , -. (Kress Leeuvwen,
1996, . 120-130). . , .
7. Atletico Madrid . ( ) . . , ( ) -, ,
108
. (locality). 8. Bayer Leverkusen - , 1904 . : = () + ( ( , ) +
() = (, ) + ( ) + ( )
9. Benfica , , S.L.B. : E pluribus unum, . : . Moretum, . :
,
109
. .he Gentleman's Magazine. Encyclopedia Britannica,
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10. Braga . pieta - . : ( ) + (;;;; SPORTING) + ( pieta ) + (
CLUBE DE BRAGA). : ( ) + ( ) ( - pieta).
11. CFR Cluj Cluj . , , , , . : .
12. Chelsea - ,
110
-. . . , (, , ), . , , , . Roland Barthes (Barthes 1977, 37). ''
( ) . genre . . 13. Copenhagen , , .
14. Debrecen () - .
111
14. Hapoel Tel Aviv - -. , . (-) .
14. IFK Gteborg - - ( ) . . -logos : John Hartley , , (Hartley
1982, 31). , , .
112
, . , , (Barry 1997, 119). (Kress & van Leeuwen 1996, 7), (
Hodge & Kress 1988, 21-2). 15. Juventus . , - -. 16. Kosice - ,
, . . 17. K.R.C. Genk . .
113
18. Lazio . .
19. Lille LOSC .
20. Liverpool - , (). 21. Lyon , , - - . L .
114
22. Manchester United FC . .
23. Nantes , , . 24. Newcastle , -.
115
25. Porto Porto ,
.
26. Roma - - .
27. Sevilla FC,
116
, , , . .
28. SV Austria Salzburg Champions League .
29. Tottenham gamecock - . , .
117
30. Twente - twente: .
31. Valencia , : .
118
32. Lodz - , .
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