Escalator Handrail Media Conveyor Belt Media Escalated Advertising Pty. Ltd. ABN 24 120 910 992 47 Nott Street, Port Melbourne Victoria, 3207 Australia Phone +61 3 9676 9333 Fax +61 3 9676 9331 [email protected] www.escalated.com.au Sushi Roll Case Study JWT designed a campaign for Sushi Roll to inform customers of the restaurant location and to lure hungry shoppers away from the busy food court and into Sushi Roll. Duration 30 days Location Westfield Eastgardens, Australia Methodology Store electronic traffic counter. Result Foot traffic increased 38% from previous month Before Campaign During Campaign Foot traffic increased 38% Foot traffic results for the month during campaign ‘ Foot traffic increased 38% ’