#FoodTalks: "The Ten Commandments of Local Food" with Jerry Tinianow Local food week 9 18-14

Denver’s Approach to Local FoodLocal Food Week Presentation

September 18, 2014

Jerry Tinianow, Chief Sustainability [email protected]

720-865-9072

The Ten Commandments of Local Food

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.

6. Focus on scale.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.

6. Focus on scale.7. Emphasize year-

round elements.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.

6. Focus on scale.7. Emphasize year-

round elements.8. Put processing

and distribution first.

Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.

6. Focus on scale.7. Emphasize year-

round elements.8. Put processing

and distribution first.

9. Don’t lock into a limiting form.Jerry Tinianow

Chief Sustainability [email protected]

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.

6. Focus on scale.7. Emphasize year-

round elements.8. Put processing and

distribution first.9. Don’t lock into a

limiting form.10.Thou shalt not

covet.Jerry TinianowChief Sustainability [email protected]

2020 FOOD GOALS

GOVERNMENT OPERATIONS: Acquire at least 25 percent of food purchased through Denver’s municipal government supply chain from sources that are produced (grown or processed) entirely within Colorado.

. COMMUNITY: Grow or process at least 20% of the food purchased in Denver entirely within Colorado.

2020 HEALTH GOALS

GOVERNMENT OPERATIONS: Work with health care providers (including Denver

Health) to ensure that 95% of Denver residents have access to primary medical care.

COMMUNITY: Ensure that at least 90% of children in Denver are not

obese.

EXECUTIVE ORDER 123Section 9.1

City agencies will source foods locally in catering or other transactions and consider on-site food production, where

cost effective.

The Ten Commandments of Local Food

1. Don’t romanticize.2. Don’t oversell.3. Stick to a lead

agenda.4. Plan regionally.5. Put someone in

charge.

6. Focus on scale.7. Emphasize year-

round elements.8. Put processing and

distribution first.9. Don’t lock into a

limiting form.10.Thou shalt not

covet.Jerry TinianowChief Sustainability [email protected]

The Ten Commandments of Institutional Local Sourcing Campaigns

1. Understand your objective.

2. Define “local.”3. Make a list.4. Check it twice.5. Repeat: For institutions.

6. Get a schedule of contracts.

7. Create boilerplate.8. Introduce gently.9. Export to other

jurisdictions.10.Organize regional

EPP.

Jerry TinianowChief Sustainability [email protected]