1 Copyright © 2017 Accenture All rights reserved. | FOR CONSUMER GOODS INNOVAT ION ENGINE THE 1 Copyright © 2017 Accenture All rights reserved. |
1Copyright © 2017 Accenture All rights reserved. |
FOR CONSUMER GOODS
INNOVATIONENGINE
THE
1Copyright © 2017 Accenture All rights reserved. |
Copyright © 2017 Accenture All rights reserved. |
JACK LI, CUSTOM RESEARCH, DATASSENTIAL
“THE LINES CONTINUE TO BLUR SIGNIFICANTLY IN TERMS OF WHERE PEOPLE SOURCE VERSUS WHERE THEY CONSUME.”
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CONSUMERS ARE REDEFINING HOW AND WHERE THEY DINE
They spend over .$50 cents of every food dollar in foodservice, equating to $799B annually in dining out (NRA2016)This anytime anywhere reality presents leading consumer goods companies with an opportunity to CAPITALIZE ON THIS TREND TO DRIVE GROWTH
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WHY FOODSERVICE?
• Longer term strategic partnerships versus more tactical relationships in Retail
• Quicker and less costly test markets with instant results
• More intimate experience for the consumer
• Growth engine as center store stagnates and food away from home grows
• Reliable velocity and a dependable business
• The source of innovative new concepts and trends 4
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• Work with foodservice operators to reconnect with the consumer, understanding trends consumers are following…or rejecting.
• Brand impressions translate across channels, insure your innovation teams collaborate across channels
• Consumers want to engage anytime anywhere, make foodservice an integral part of your omnichannel strategy.
• Redesign your route to market at retailers to include foodservice team members – they are the voice of the consumer.
• Consumers are talking about your brands, whether as an experience dining out or through retail, begin a dialog across digital channels
• Use a single connected front office platform across the organization a single version of the truth.
• Connect the dots across channels and deliver actionable insights.
7 INSIGHTS TO GETTING THE MOST OUT OF FOODSERVICE
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Copyright © 2017 Accenture All rights reserved. |
“ SO, WHERE DO YOU WANT TO SPEND MONEY CREATING SOME KIND OF A COMMUNICATION BETWEEN YOUR BRAND AND CONSUMERS? YOU'D RATHER DO IT IN A SPACE...WHICH MAKES IT EASIER TO HAVE AN EMOTIONAL CONNECTION (FOODSERVICE).”ROBERTO RIOSCMO FOODSERVICE, PEPSICO
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