FOOD SAFETY WITH AN INTELLIGENT LABEL MARKO AROLA, CEO
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
FOOD SAFETY WITH AN INTELLIGENT LABEL
MARKO AROLA, CEO
AWARD WINNING TECHNOLOGY
2011 © Copyright www.tempix.se
2
HOW SECURE IS THE FOOD YOU ARE BUYING?
2011 © Copyright www.tempix.se
3
THE COLD CHAIN FROZEN AND CHILLED PRODUCTS CAN SUFFER THROUGH MISHANDLING IN
TERMS OF TEMPERATURE AT ALL STAGES BEFORE THE CUSTOMER BUYS THEM
NO ONE CAN SEE WHETHER A PRODUCT HAS BEEN EXPOSED TO
TEMPERATURES THAT ARE TOO HIGH
WHAT IS CHECKED AT THE MOMENT IS THAT THE CORRECT
TEMPERATURE IS BEING MAINTAINED JUST AT THE PRESENT TIME
MANY FOOD PRODUCERS DON’T FULLY TRUST THE
COLD CHAIN OF TODAY. THEY HAVE BEEN FORCED
TO REDUCE DAYS FROM THE LAST EXPIRY DATE DUE
TO THIS FACT.
2011 © Copyright
www.tempix.se
4
Tempix SA 2015 | 5
DUE TO MULTI DROPS/STOPS AND OPENING AND CLOSING OF DOORS ON
DELIVERY, CAUSES TRUCK TEMPERATURE VARIATIONS AND INCREASE IN
TEMPERATURE
DELIVERY VEHICLES WAITING PERIODS TO OFF LOAD LONGER THAN EXPECTED,
CAUSING PRODUCT TEMPERATURE DAMAGE
RETAIL FRIDGES DEFROST CYCLES ARE TOO FREQUENT AND AT TOO HIGHER
TEMPERATURES
CONSUMERS MISPLACING FRESH OR FROZEN PRODUCTS IN ROOM
TEMPERATURE ISLES AND BEING PUT BACK TO FRIDGES
RETAIL FRIDGES NOT RUNNING AT THE REQUIRED
TEMPERATURES
RETAILER AND MERCHANDISING DELAYS
( STOREROOM TO FRIDGE)
PROBLEMS IN THE COLD CHAINS
TEMPIX SECURE THE COLD CHAIN ON EVERY PACKAGE
0
2
4
6
8
10
12
14
Monitoring temperature. Temperature abuse above this line!
Packing Transport Transport In fridge Product moved Defrosting In cold cabinet
The size of the areas above this line indicate the amount of temperature abuse.
2011 © Copyright www.tempix.se
6
COLD CHAINS ARE UNIQUE FOR EVERY SINGLE PACKAGE.
THE COLD CHAINS ARE REPEATED. WHAT FUNCTIONED YESTERDAY
MAY NOT FUNCTION TODAY
MANY VARIATIONS OCCUR EVERY DAY, DIFFERENT
LOCATIONS, CONDITIONS, TIMES, DRIVERS, TEMPERATURES.
ROUTINES VARY TOO.
MANY PRODUCTS ARE KEPT REALLY COLD – SOME ARE
NOT
TEMPIX PRODUCT VIDEO
2011 © Copyright www.tempix.se
7
THE TECHNOLOGY
THE ACTIVATOR LIQUID PROPAGATES IN THE LABEL EVERY TIME THERE IS A TEMPERATURE ABUSE. BIG TEMPERATURE ABUSE = FASTER PROPAGATION NO TEMPERATUREABUSE = THE PROPAGATION STOPS
2011 © Copyright www.tempix.se
8
ACTIVATOR LIQUID APPLIED WHEN LABELING THE PRODUCTS
TECHNOLOGY The Tempix system for quality assuring of frozen and refrigerated products is based on thermo-print labels that are the most common option for general every day products
SETTING THE TEMPERATURE THE FORMULA OF THE ACTIVATOR IS PRESET FOR A CERTAIN MELTING POINT – THE MONITORING TEMPERATURE EXAMPLES • - 40°, YEAST • - 18°, ICE CREAM • - 12°, FROZEN MEAT • - 5°, FROZEN YOGHURT • + 2°, FISH • + 4°, MINCED MEAT • + 6°, MILK, VEGETABLES • + 8° , CHEESE, YOGHURT • + 35°, PLASTICS
2011 © Copyright www.tempix.se
9
THE ACTIVATOR LIQUID THAT IS USED DEPENDS ON THE PRODUCTS REQUIREMENTS – THE MONITORING TEMPERATURE
SETTING THE TIME AND ALLOWED TEMPERATURE ABUSE
THE TIME IS SET BY THE DISTANCE OF THE ACTIVATOR LIQUID TO THE BAR(S) OR BARCODE.
2011 © Copyright www.tempix.se
10
THE DISTANCE IN MM SETS THE TIME AND THE SIZE OF THE TEMPERATURE ABUSE. THE LONGER THE DISTANCE – THE BIGGER THE TEMPERATURE ABUSE
SETTING TIME AND ALLOWED TEMPERATURE ABUSE
THE INDICATOR CAN BE MADE ACCORDING TO THE CUSTOMERS NEED. WITH OR WITHOUT THE BARCODE. WITH OR WITHOUT THE INDICATOR BAR(S) WITH HORIZONTAL BAR OR MULTIPLE BARS.
2011 © Copyright www.tempix.se
11
MULTIPLE INDICATOR BARS AND THE BARCODE
ONLY BARCODE
ANALOG BAR
TEMPIX SYSTEM BENEFITS SIMPLE, INEXPENSIVE SYSTEM – ADAPTED TO ALL CASHIERS
LONGER TIME TO EXPIRY ENABLES LONGER SHELF - HIGHER
SALES – LESS WASTE
BETTER QUALITY CONTROL - REDUCES CUSTOMER CLAIMS –
REDUCTION OF BADWILL AND FOOD SCANDALS
MARKETING BENEFITS FROM THE TRANSPARENCY AND THE
HIGH QUALITY HANDLING OF PRODUCTS
CONSUMERS FEEL SECURE AND WANT TO STAY SECURE
IF WANTED, THE END CUSTOMERS CAN SECURE THEIR COLD
CHAINS
INCREASED SALES – IF CONSUMERS CAUSE TEMPERATURE
ABUSE THEMSELVES THEY WILL MAKE REPEATED BUYS
2011 © Copyright www.tempix.se
12
WHAT DOES THE CONSUMERS WANT? WILL THEY PAY 1 EURO CENT EXTRA?
WHICH ONE WILL THE CUSTOMER CHOOSE IF THE PRICE IS THE SAME, OR ALMOST THE SAME?
GUARANTEED QUALIITY IN THE COLD CHAIN
NOT GUARANTEED QUALIITY IN THE COLD CHAIN
2011 © Copyright www.tempix.se
13
€ 5,88 € 5,87
THE POTENTIAL IS ENORMOUS!
MOST PART OF THE FRESH FOOD BROUGHT HOME IS EITHER CHILLED OR FROZEN. ONE SHOPPING BAG COULD CONTAIN SEVERAL TEMPIX TTI LABELS.
2011 © Copyright www.tempix.se
14
LIDL - BEST IN CLASS BELOW +2˚C ON ALL FISH, POULTRY AND MEAT IN THE ENTIRE COLD CHAIN
FROZEN FOOD KEPT AT -23˚C TO -28˚C
ARE RETAIL STORES HAVE SECURE AND STANDARDISED SETUP
MODERN EQUIPMENT
FOOD SAFETY FOCUS
LIDL’S COLD CHAINS ARE A MARKET ADVANTAGE
Tempix SA 2015 | 16
RSA EXAMPLE - CHICKEN 4°C FROM PRODUCTION TO STORE
Tempix SA 2015 | 17
RSA EXAMPE MUSHROOMS 6°C FROM PRODUCTION TO STORE
LABEL
Tempix SA 2015 | 18
Supplier DC
% o
f la
be
ls
DC STORE
In-s
tore
frid
ge
% o
f la
be
ls
Supplier to DC – 0% activation
DC to Store – 10% of labels starting to activate
In Store Fridges – 80% activation
Supplier to DC - 100% of the labels were correct with the visible indicator line
DC to Store - 90% of the labels were correct and 10% had been activated with the indicator line starting to fade due to temperature abuse
In Store - 20% of the labels were correct and 80% had been activated
PERFORMANCE - RSA
AUSTRALIA HUNGARY POLAND AUSTRIA ICELAND PORTUGAL BELGIUM USA RUSSIA BRAZIL INDONESIA SINGAPORE CANADA IRELAND SOUTH AFRICA CHINA ITALY SPAIN CHECH REPUBLIC JAPAN SWEDEN DENMARK KOREA (SOUTH) SWITZERLAND EUROPE NEATHERLANDS UNITED KINGDOM FINLAND NEW ZEALAND FRANCE NORWAY GERMANY PHILIPPINES INDIA
PATENTS
2011 © Copyright www.tempix.se
19
20
TEMPIX IN THE WORLD NEW INDUSTRY/BRANCH GUIDELINES WILL BE IN PLACE IN SWEDEN OCTOBER 2015 –
RECOMMENDING THE USE OF TTI
INDIA – PRINTER DELIVERED. AGENCY ESTABLISHMENT. TRIALS WITH DAIRIES, VEGETABLE
AND MEAT PRODUCERS. FAST FOOD CHAIN.
AUSTRALIA – PRINTER DISPATCHED AND AGENCY DEAL SETTLED.
PROJECTS IN SWEDEN, MEAT AND SALAD. PROJECT ON BABY FOOD AND HAMBURGER
(SALAD) CHAIN. TWO RETAIL CHAINS EVALUATING TECHNOLOGY.
IN THE NORDICS – 5 YEAR RETAIL CHAIN EXCLUSIVITY DEAL.
SOUTH AFRICA – PRINTER RUNNING. PILOTS DONE ON MUSHROOMS, CHICKEN. NEXT
READY MADE MEALS AND POSSIBLY FROZEN YOGHURT.
HOLLAND – SUPERMARKET EVALUATING TECHNOOGY
AGENTS STARTING TO MARKET TEMPIX IN GERMANY, UK, FRANCE, ITALY, AUSTRIA AND
TURKEY. NEW PRINTERS TO BE DELIVERED.
SINGAPORE, MALAYSIA, INDONESIA AND THAILAND – SEVERAL PRINTERS ON ORDER AND
AGENCY DEAL SETTLED.
USA, BRAZIL, COLOMBIA, BOLIVIA AND SPAIN. DISCUSSIONS.
TEMPIX BUSINESS MODEL
2011 © Copyright
THE CUSTOMER BUYS FROM TEMPIX: TEMPERATURE INDICATORS APPLIED TO A LABEL (COVER LABELS AND ACTIVATOR LIQUID) APPLICATION EQUIPMENT (PRINTER) CONSULTANCY SERVICING THE CUSTOMER BUYS FROM LABEL SUPPLIER: BASE LABELS (FAFLATAC, KANZAN)
REPRESENTED BY WRH GLOBAL
MR KAWAL ARORA
TEMPIX IN INDIA
2011 © Copyright www.tempix.se
22
TEMPIX VISION
WHEN THE CONSUMERS SEE THE T-SIGN IN THE STORE ENTRANCE THEY IMMEDIATELY
ARE AWARE THAT THE ACTUAL STORE HAS SECURE COLD CHAINS.
2011 © Copyright www.tempix.se
23
T-SIGN IN THE STORES GUARANTEES THE QUALITY OF THE
COLD CHAINS
2011 © Copyright www.tempix.se
24
TACK SÅ MYCKET!
TEMPIX AB
• Stationsgatan 27
• 820 40 Järvsö
• T +46(0)651–76 94 00
• F +46(0)651–76 94 01
• www.tempix.se
• www.facebook.com/tempix
MARKO AROLA
CHIEF EXECUTIVE OFFICER
• M +46(0)70–2465554
• T +46(0)651–76 94 00
Related Documents
