Exhaust 5000 Rs/- A/C 50000 Rs/- Outdoor playing equipments 50,000 Rs/- Other staff: Receptionist Security Guards Sweepers Service employees Objectives: Our six objectives are summarized below: Understand our customer, competitors and industry. Provide the best product and services Business plan Page 1 CEO Marketi ng HR manage Finance manager Operatio nal Productio n plant Chef Cooking experts
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Exhaust 5000 Rs/-
A/C 50000 Rs/-
Outdoor playing equipments 50,000 Rs/-
Other staff:
Receptionist Security Guards Sweepers Service employees
Objectives:
Our six objectives are summarized below:
Understand our customer, competitors and industry.
Provide the best product and services
Continue to grow our business in the selected fields of interest.
Balance our business goals with our financial objectives.
Make the transaction from a single point of Sale Company to a distributed
sales company.
Refine the company values and culture by hiring the best people.
Industry AnalysisBusiness plan Page 1
CEO
Marketing manager
HR manager
Finance manager
Operational manager
Production plant manager
Chef
Cooking experts
Analysis of competitor:It’s a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly 3ArS Fast Food is facing considerable competitors in
Gujrat area like;
KFC
MacDonald’s
UFC
Sawad
AFC
Domino
Pizza huts…etc
But here our opportunity is, no one have any branch in Jalal pur Jattan.
Competitive Advantage strategies:
Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. 3ArS Fast Food
will follow differentiation strategy, diversification strategy, marketing advantage strategy
and geographic expansion strategy.
Differentiation strategy:
We are providing high quality food because our mission is
“Our customer health is our profit”
Marketing advantage strategy:
3ArS Fast Food is providing some services for the first time and has
got first mover advantage.
Diversification strategy:
Business plan Page 2
It implies that 3ArS Fast Food will expand by new service and high
quality food with the passage of intervals.
Geographic expansion strategy:
Geographic expansion means to add new places and new disciplines. We
start our business in Jalal Pur Jattan and next target is Gujrat, Kharian, and
all over the Pakistan after 3 years of establishment of our business. Because
of, in these area life style are changed day by day and the reason is that,
after establishing of university of Gujrat, education level will also increase,
it would change the people thinking and in these areas mostly people are in
foreign countries.
Description of ventureProducts:
Burger
Chicken piece
Hot wings
Nuggets
French fries
Soups
Drinks, Coffee & tea
Business plan Page 3
Ice cream, deserts, salad
Rice, kebab, rolls
pizzas
Size of business:It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO (Anum Rafique) 25% share of whole business. Remaining four has equal
shares;
Financial manager (Syeda Um-e-Rubab) 18.5% share
Marketing Manager (Sehrish Ashraf) 18.75% share
Operation Manager (Anum Tariq) 18.75% share
Human resource manager (Syed Anum Nawazish) 18.75% share.
Profit and loss
Profit and loss will be distributed on the basis of their share percentage
Office equipment: Computer
Telephone set
Office furniture
Stationery
Electric fan
Lights
Exhaust
AC
Business plan Page 4
Printer
Background of entrepreneurs:Our business is based on partnership and every partner is the student of business
administration in university of Gujrat, it’s our project to develop a business plan as an
entrepreneur. We are in (BBA) 5th semester and before this, we completed different
projects in different subjects like marketing, cost accounting, business ethics and human
resource management as well. In marketing we developed a marketing plan in which our
product is “date shake”, in business ethics we developed a business plan on Nestle
Company and tell them their ethical issues and their solutions, and now in this semester
we complete our project on activities and functions of human resource department in
PepsiCo.
Production planPhysical plant
Area:
The piece of land which is required to organize the whole set up is about 4500 sq feet
(1 canal) for our restaurant.
Color scheme:
“Every color has meanings”
Our presenting color is pixel organic, because it attractive and show freshness. And it is sophisticated.
Business plan Page 5
Machinery and equipmentEquipments & machinery used in production house
Oven
Potato French fries machine
Dough mixture
Food processor
Frying machine
Microwave
French fry cutter
Food cutter
Sauces
Cutlery set
utensil
Names of suppliers of raw material Javed Iqbal
Adil Akbar (paars bakery)
Waqas Khalid (whole seller)
Nadeem Butt
Marketing plan
Objective of marketing manager:
According to the marketing manager of 3ArS Fast Food that
marketing department has two objectives;
The first department of 3ArS Fast Food is to create
the awareness and provide the following information to the
higher authorities of 3ArS Fast Food.
Business plan Page 6
This department shows the marketing position of the organization.
This department shows the market share of 3ArS Fast Food.
This department gives the suggestion to the higher authorities for the future
improvement.
This department provides the information about their competitors to the higher
authorities of 3ArS Fast Food.
The second basic objective of Marketing Department is that it meets the
budget in the required time span. The marketing department of 3ArS Fast
Food is to promote its products and make the future plan to live in the budget.
Every business needs the information’s about market before going to start. These
information’s will help in achieving the goals and setting
targets. There are different contents for the assessment of any
market, which are given under here:
Market Segmentation:3ArS Fast Food will be marketed to people on the basis
of demographic, psychographic and geographic
characteristics.
Behavioral characteristics:
In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard.
Taste conscious
Quality conscious
Class conscious
Combination of price and quality
Demographic characteristics:
Business plan Page 7
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.
Gender: 3ArS Fast Food is for each gender both male and
female.
Income: Everyone can use the 3ArS Fast Food service upper
and middle class.
Age: age limitation for using this product above 15
Occupation: By profession also everyone can use this product means
businessman student workers and other peoples.
Education: It has no need more education that why the person who
know something can easily enjoy with this product.
Family life cycle: 3ArS Fast Food is suitable in every stage of
life like single married couple and also those who have children can
use this product.
Lifestyle: This product is used in every level of social class like
upper, middle class.
Attitude : When the customers once buy this product after that they
can use the product continuously.
Purchasing decision: Often 3ArS Fast Food changes the
purchasing decision of customers because of
its good attributes.
Target Market: After evaluation of various segments, 3ArS Fast Food
has decided to target the market of Urban, Sub-urban and
rural area as well but everyone can use this product means
businessman student workers and other peoples.
Market positioning:As we mentioned our location before that we shall introduce 3ArS Fast Food
in Jalal Pur Jattan (tanda chowk). It is supposed to
be best areas of Jalal pur Jattan. This location will
Business plan Page 8
satisfy our target market demands. These are one of the educational concerning
accommodation area as well as on the back of 3ArS Fast Food there are residential area,
in front of our restaurant there is commercial area as well which are exactly to our
demands. All the mentioned areas are the good markets for 3ArS Fast Food.
Marketing Mix
Marketing mix is also known as 4 P's. Including product, price, place, promotion. These 4
points have much importance in the house of marketing. The whole monopoly revolves
around these 4 P's. But when we talk about the fast food business, there must be focus on
these 4p’s
price:Prices of Chicken PCs. and all the other products of 3ArS Fast Food are set by the
Head Office by adopting the proper method. According to
Marketing Manager Price of any product is equal to the cost plus desirable
profit.
Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
The policy of 3ArS Fast Food is that they do not set the prices on the
basis of competitors. The aim of 3ArS Fast Food is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.
Place:Our targeted market is Jalal pur jattan
Market place
And we are looking for more in future like Market space
Products:Business plan Page 9
Burger
Chicken piece
Hot wings
Nuggets
French fries
Soups
Drinks, Coffee & tea
Ice cream, deserts, salad
Rice, kebab, rolls
Pizza’s
Promotion:
Public RelationsTo implement and maintain total quality management our company will have a customer
service department, which will note each and every request of the customers and will
note down complaints by the customers.
Advertisement
Product will be announced in all print and electronic media like ;
Newspaper
Ads through Cable
Internet
Face book
Twitter
We will conduct seminar in UOG
Promotion Budget
In phase 1 of three months we are spending 7,000 for the promotional purposes. While
Business plan Page 10
In 2nd phase of three months we will increase the amount from 7,000 to 10,000.
In 3rd phase and last phase of this year we will spend more then 10,000
Operational pan
Administration of any organization is working under a proper setup. It performs all tasks and achieving their goals by following and fulfilling the requirements of an organization. Every organization has a hierarchy flow in which every employ is performing their job by focusing the aim of their organization. The hierarchy chart of 3ArS Fast Food is given under here;
Other staff:
Security Guards Sweepers Service employees
CEO (Chief Executive Officer):
CEO is one who has to make decision at high level of management the whole
organization is under the CEO. The CEO of 3ArS Fast Food has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
Business plan Page 11
Marketing manager
HR manager
Finance manager
Operational manager
CEO
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by CEO.
Marketing Manager:
Marketing is a major aspect of every business, so marketing department plays an
important role in all organization. 3ArS Fast Food marketing manager has to
perform such task which plays an important role in promoting organization. He
has to perform operations like advertisements, campaigns and look after the Web
site of 3ArS Fast Food.
Finance department:
Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like
Budgeting
Cash flow
Profit and loss statement
Expense sheet
Project plan sheet
Financial analysis
Balance sheet etc.
The report will be submitted to CEO to finance manager to control financial crisis
Operational department:
It is very important department in the 3ArS Fast Food. The in charge of the
operation department is operation manager. This operation manager is responsible
for the following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Business plan Page 12
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Daily lectures to crew people
Trained the employees
HRM department:
According to the marketing manager of 3ArS Fast Food that HRM Department play a
very important role in the organization.
It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore CEO can get an
interface through HR department. HR department will take step by step approach like
through
Appraisal letters
Evaluation reports
360° feedback report and with other reports CEO will get his target and goals by
teamwork.
Organizational plan
In 3ArS Fast Food, owner and manager are same. It will be established as a partnership.