Stefanos Falkonakis eCommerce Strategist Super Market Forum 2016 Greece - Athens
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Stefanos Falkonakis
eCommerce Strategist
Super Market Forum 2016
Greece - Athens
industries are being disrupted
point of disruption journey
state
of
dis
rup
tio
n music
travel
telecoms
fashion
transportation
logisticshealth
& science
food
energypublicsector
Stefanos FalkonakiseCommerce Strategist
Food is not disrupted…YET
$130beCommerce FMCG Sales by 2025
28%Global FMCG online
Sales Growth in 2014
59%of households buying
FMCG products online
at least once in 2014
Online shoppers spend moreper trip
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
food - not disrupted - yet…
Stefanos FalkonakiseCommerce Strategist
Food is not disrupted…YET
Instacart: $2 billion valuation
Amazon Fresh: expands in Europe
Door to Door Organic: 30% growth every year
Whole Foods: announced one-hour grocery delivery
Google Express: 100 merchants
Blue Apron: $50m investment
HOT eGrocery updates
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
why Greek grocery has not been disrupted yet?
Stefanos FalkonakiseCommerce Strategist
Food is not disrupted…YET
convenience
and it will
come with a
priceStefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
educate
the
customer
delivery
charges
&
minimum basket
productassortment
userexperience
waiting
fordelivery
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
do you believe in love at a first sight?
most of
eGrocery
customer’s
DON’TStefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
avg. time for new
avg. time for returning
avg. time for loyal
desktop – checkout
Stefanos FalkonakiseCommerce Strategist
Food is not disrupted…YET
avg. time for new
avg. time for returning
avg. time for loyal
mobile app – checkout
Stefanos FalkonakiseCommerce Strategist
Food is not disrupted…YET
the winners in the race for
online supermarket sales will be
those players who can
establish the closest, most
personalized and most efficient
relationships with their
customers
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
closest personalized efficient
o locations
o fast transactions
o UX/UI
o price
o omni channel
o openness
o fast
o loyalty
o content
o data & analytics
o up sell / cross Sell
o advertisement
o surprise
o help & support
o cost of delivery
o stock
o operations
o logistics
o warehouse
o cost of products
o freebies
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
relationship
will pay back
the price
$$$$$$$$$$$$$Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET
@sfalkonakis
falkonakis
Stefanos Falkonakis
eCommerce Strategist
Thank [email protected]
Food is not disrupted…
YET
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