Fontdiary

CONTENTS

INTRODUCTION:- Ground Research- Founding

TYPEFACES:- Inspiration- Sketches and developments- Digital works : + regular weight + Italic weight + Regular outline + Italic outline

COLLATERALS:- Process and sketches- Mug design + First print + Final print - Series of Poster- Broschure

DESIGN ISSUE

MANDATORY TASK

USER TESTER

67

1113

1948495051

5465

6768

7074

II

I

To take this 40 th anniversary as a chance to renew the branding style into more graphic.

DESIGN ISSUE

I

Develop a complete font set, including its family that best represents the establishment. A complete set of 26 alphabets and 10 numerals. It has to represent the values and unique characteristics of the chosen establishment, whilst being original and creatively sound. An adequate and thorough research of the chosen establishment, including its identity, history,

values and ethos is necessary as part of a creative process. These will serve as inspirations for the design of the font.

MANDATORY TASK

II

3

- Ground researches- Founding

INTRODUCTION

source: www.google.com

Ground researches

Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1000 in Canada, and over 700 in the UK. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.

6

Founding

The first Starbucks was opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name is taken from Moby-Dick; after Pequod was rejected by one of the co-founders, the company was named for the first mate on the Pequod, Starbuck.

From 1971–1975, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peet’s, then began buying directly from growers.

7

1971

1987

When Starbucks was first coming to be, In search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her- a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and the long relationship with the Siren begin.

new logo 20111992

8

source: www.google.com

- Inspiration- Sketches and developments- Digital works : + regular weight + Italic weight + Regular outline + Italic outline

THE TYPEFACE

Inspirations

11

12

The Various design of coffee mugs by Starbucks drive me to

use coffee mug itself to initiate an experimental typeface.

source: www.google.com

Sketches and Development

13

using Coffee mug to break away the general exploration of using coffee bean or smoke.

14

exploration 1sketches 1 >

15

Arranging different shapes n sizes of coffee mugs as the first exploration of my case study.

16

Alphabets A-Z except missing X and Y

17

ConceptUsing round shape of top view of a coffee mug. Experimenting on Sl icing shape n l ine to achieve the geometric outcome.

ApproachExperimental

Sketches

18

The next developments are playing with the round shape of the mug from top view. Slicing line

and shape to form a type. Adding ‘line’ element to give a touch of detail of a mug.

Font Name: MUGGLE

Digital works

19

20

Final ize of the new typeface using circle grid

21

22

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

+ Numbers 0-9

45

46

+ Punctuations

47

48

Regular weight

49

Regular outline weight

50

Italic weight

51

Italic Outline weight

- Process and sketches- Mug design + First print + Final print - Series of Poster- Broschure

COLLATERALS

54 Process and sketches

55

sketches of designing the layout of overal l l looks of starbucks

56

Digital experimentation of layout

57

Exprementing on simple layout, Adapting circle element from typeface to poster

58

Poster in potrait layout

59

Poster in landscape layout

60

Sketches

61

Simplication on 1 circle ( landscape)

Simplication on 1 circle (potrait )

62

63

Trying using cir le as the pattern(Left) Without the pattern (Right)

Placing the circle along with the typeface

64

65

Mug Design

66

using special effect Mug. the effect wi l l be vis ible when pouring hot water into the Mug

67

First pr int

68

Final print

Effect after wash, back to black color

69

Series of poster

70

Alphabets A1 poster with 4 font family

71

Seies poster for Starbucks 1

72

Seies poster for Starbucks 2

73

Broshure

74

Brochure in shape of coffee cup

75

Broschure with sleeve

76

THE END

USER TESTER

Do u think the typeface is legible enought?

- Yes, it is but its a little bit hard to read it but it is fine for event typography only.

- Yes, its nice.

- The no 4 looks like no 9, can improve on it ( FIXED )

77