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Author : Updated : Focus on the Bottom Line: Image Licensing for Sustainability Third party image rights between the Yale University Art Gallery and Art Resource, Scala and DNP. John ffrench 08/08/2008 Museum Computer Network, 2009 Workshop Wednesday, 11 November - 9:ooam-1230pm
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Page 1: Focus On The Bottom Line

Author : Updated :

Focus on the Bottom Line:Image Licensing for Sustainability Third party image rights between the Yale University Art Gallery and Art Resource, Scala and DNP.

John ffrench08/08/2008

Museum Computer Network, 2009 WorkshopWednesday, 11 November - 9:ooam-1230pm

Page 2: Focus On The Bottom Line

..

Yale University Art Gallery

Focus on the Bottom Line: Brief history

◆ The Yale University Art Gallery’s permanent collection includes over 185,000 works, organized into ten curatorial areas. The Yale University Art Gallery is the oldest university art museum in the western hemisphere.

1926

1832 - 1901

1953

Page 3: Focus On The Bottom Line

.. Focus on the Bottom Line: Web presence

Yale University Art Gallery

Page 4: Focus On The Bottom Line

.. Focus on the Bottom Line: Art Resource (North American market) Art Resource (

http://www.artres.com)

◆ Art Resource generates an average of $15,000/yr for the Gallery

Yale University Art Gallery

Page 5: Focus On The Bottom Line

.. Focus on the Bottom Line: Scala Archives (European market) Scala Archives

(http://www.scalarchives.it)

◆ Scala generates an average of $4,200/yr for the Gallery

Yale University Art Gallery

Page 6: Focus On The Bottom Line

.. Focus on the Bottom Line: DNP Art Communications (Asia market)DNP Art Communications

(http://search.dnparchives.com/)

◆ DNP generates an average of $1,500/yr for the Gallery

Yale University Art Gallery

Page 7: Focus On The Bottom Line

.. Focus on the Bottom Line: DNP Art Communications (Asia market)DNP Art Communications

(http://search.dnparchives.com/) Yale University Art Gallery

Page 8: Focus On The Bottom Line

.. Focus on the Bottom LineConclusions

◆ 3rd party relationships can take time to initiate, but long-term maintenance is minimal and a simple revenue stream

◆ Initial planning can be time-intensive but successive relationships can and should be built on successes and failures of past relationships

◆ Document, document, document

◆ Share, share, share!

Yale University Art Gallery

Page 9: Focus On The Bottom Line

.. Yale University Art GalleryContacts

• John ffrench - Visual Resources, Project Management [email protected]

• Kathleen Mylen-Coulombe - Rights and Reproductions, Coord. [email protected]

• David Whaples - Visual Resources, Requests facilitator [email protected]

• Departmental e-mail [email protected]

Yale University Art Gallery