Take a Byte out of Energy Costs Focus on Energy in the Data Center Erik Kakulis Energy Advisor – Data Systems Focus on Energy
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Take a Byte out of Energy Costs
Focus on Energy in the Data Center
Erik KakulisEnergy Advisor – Data Systems
Focus on Energy
AGENDA:
1. Opening Remarks & Introductions2. Where are we today?3. Roadblocks & challenges4. Getting underway5. What is Focus on Energy?6. Other programs nationwide7. Your next steps…
Green IT ?!?
“Green IT Gains Priority Status”
“Make Al Gore Proud: Go Green!”
“Intel Unveils…Green Technology”
“Wal-Mart to set Sustainability Standards”
“5 Steps to Green IT”“Green IT Now More than Ever!”
The Status Quo
• “Typical” 5,000 sq. ft. data center:• > 1,100 kilowatts (more than 1 megawatt!)• Running 24x7• Energy Cost: $750,000 - $1MM annually
• Typical PC: 600-1000 kWh annually• Up to $150 a year per PC!
Where are we Headed?• Driven by demand for computing & storage
capacity, and more desktops• Increasing by 12% annually• Nationally as much as $3.3 billion:
• 53 billion kWh
• 64.7 million metric tons of CO2
• Equal to 13 million automobiles
• Will double by 2011
Source: US EPA, Sustainable Facility magazine
Computer use Projections
Source: US DoE, office of Energy Efficiency & Renewable Energy
1.5% of Total US Electricity Usage
0.8% of Total US Electricity Usage
2.9% of Total US Electricity Usage
Where does it go?
Source: Emerson Network Power
Source: Emerson Network Power, DCUG 2007
Fact: No Universal Metric For Data Center Output
In the absence of this metric, discussing data systems energy efficiency is not meaningful. We can only talk about reducing
data systems energy consumption.
Measuring Efficiency
PUE:1 = GOOD
DCiE:% of power doing work
The Cascade Effect
Source: Sustainable Facility magazine, September 2008, Emerson Network Power
Applies to servers and workstations alike!
Roadblocks
• “I don’t care!” or “Not on my network!”• IT Department vs. Facilities Department• “I don’t know how!”
Energy Efficiency Emerging as a Top Concern of Data Center ManagersAlong with Power, Cooling & Space Constraints & Availability
What are your top facility / network concerns?
Source: Data Center Users’ Group Surveys13 © 2007 Emerson Network Power
How We Begin
• Start with simple initiatives
• Look at ongoing projects
• Consider new technologies
• Make it part of your process!
Tools
• Billing history
• Submetering
• Benchmarking – metrics
• Major manufacturer website tools
• Focus on Energy: calculators, tools, expertise
Technology Opportunities
• Virtualization – Consolidation• Network PC Power Management• Energy Star standard-based systems• High Efficiency Power Supplies & UPS• High Efficiency Cooling Systems• Intelligent control systems
Green IT Leadership
• IT and Facilities working together
• Looking at every opportunity
• Making energy important
• Working with Focus on Energy
What is Focus on Energy?
• Wisconsin’s statewide energy efficiency and renewable energy program
• Aimed at increasing Wisconsin’s energy independence by helping residents and businesses implement efficiency and renewable energy projects
• Focus works with businesses of all types, including the commercial, industrial and agricultural sectors, as well as schools and government
Why Energy Efficiency?
• In today’s tough economic climate, businesses cannot afford to overlook energy efficiency• Reduce operational costs• Opportunity to reduce the state’s carbon footprint• Energy efficiency gives your company a competitive
advantage• It’s the right thing to do
• Focus on Energy is here to help you improve your bottom line!
Energy Efficiency Success
• Since 2001, Focus has helped businesses around the state save more than $120 million in annual energy costs
• More than 56,000 businesses have participated in Focus
• More than 3,000 Wisconsin businesses partner with Focus to sell energy related goods and services (Market Providers)
Focus on Energy Services
• FREE Technical Assistance• Unbiased advice from experts• Industry expertise• Energy evaluations• Education and training sessions• Network of vendors and market providers
• Cash Incentives
Nationwide…
• Arizona Public Service• Austin (TX) Energy• Avista Utilities (ID, WA)• Bonneville Power
Administration• BC Hydro (Canada)• Efficiency Vermont• Energy Trust of Oregon• Eugene (OR) Electric• Idaho Power
• Los Angeles DWP• New York State (NYSERDA)• Oncor Electric (TX)• Pacific Gas & Electric• Puget Sound Energy (WA)• Sacramento• San Diego (Sempra)• Southern California Edison• Xcel Energy (MN, CO, etc.)• Wisconsin Focus on Energy
Typical Services Nationwide
• Data Center Design assistance• Data Center Audit assistance• Data Center Commissioning, Monitoring• Incentives for facilities measures
• Most are custom incentives requiring engineering calculations
More Information
Consortium for Energy Efficiency (CEE)
Maintains a web directory of programs at:
http://www.cee1.org/com/dcs/dcs-main.php3
… click on the “Data Center Programs” link!
Contact Focus Today• Call: 800.762.7077• Email: [email protected] • Visit: focusonenergy.com• Mail: Focus on Energy
431 Charmany DriveMadison, WI 53719
Data Centers SpecialistErik Kakulis
(414) [email protected]
Data Centers SpecialistErik Kakulis
(414) [email protected]
Thank you!Focus on Energy
800-762-7077focusonenergy.com
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