Focus group results

FOCUS GROUP RESULTS

A2 MEDIA – JACK FOWLER

MY ARTIST…• MY CHOSEN ARTIST FOR MY MUSIC VIDEO IS

ELLA HENDERSON.• THE ELLA HENDERSON SONG IN WHICH I HAVE

DECIDED TO CHOSE IS “YOURS”

RESULTS – THE AGES/GENDERS OF MY FOCUS GROUP…

8 11 12 13 14 150

1

2

3

4

5

6

Age Group

Age Group

Male Female 0

2

4

6

8

10

12

Gender

Gender

RESULTS – QUESTION 1, 2 AND 3…• QUESTION 1 – LOOKING AT SLIDE 1 WHAT DO YOU THINK TO MY CHOSEN ARTIST?• QUESTION 2 – LOOKING AT SLIDE 1, WHAT DO YOU THINK ABOUT THE CHOICE OF MY

SONG?• QUESTION 3 - WHEN LOOKING AT SOME OF THE SCENES WITHIN THE “YOURS” MUSIC

VIDEO DID YOU LIKE THE USE OF THE BLACK AND WHITE AND IF NOT WHAT WOULD YOU PREFER? PLEASE TICK YOUR ANSWER BELOW.

• THESE QUESTIONS DID NOT GET ANSWERED, BECAUSE AT THE TIME OF PRESENTING THE SCHOOL INTERNET WAS DOWN AND COULD NOT PLAY THE

VIDEO TO ANSWER THESE QUESTIONS, SO MOVED STRAIGHT ONTO THE QUESTIONS ABOUT THE DIGIPAK/MAGAZINE DESIGNS…

LOOKING AT EXISTING ELLA HENDERSON ALBUMS…

RESULTS – QUESTION 4 – A FEW EXAMPLES…

• QUESTION 4 – LOOKING AT SLIDE 3, WHAT DID YOU LIKE ABOUT THE EXISTING DESIGNS OF THE ELLA HENDERSON DIGIPAK/ALBUM

COVERS? PLEASE LIST BELOW.Female – Age 111. The Pictures

2. The close ups3. Her name on her

work4. Colour schemes

used Female – Age 121. Close Ups

2. Her name is seen largely

3. Different Camera work

4. Effects

Male – Age 121. Its Bright

2. She is Pretty3. The style of writing

4. Close Ups

Female – Age 151. I like the effect used2. Natural Photography3. Simple but effective

4. Camera Shots

My Digipak design plan…

What's your opinion?


• QUESTION 5 – WHEN LOOKING AT SLIDE 4 OF MY PLANNED SKETCH WHAT WERE YOU DISLIKE/LIKES TOWARDS MY IDEAS? PLEASE STATE

BELOW.Female – Age 11

Likes:• Using trees, lakes

(Location)• Using Ella

Henderson (actress) within the shots

Dislikes:• Put Ella’s name near

the music name “Your”

Female – Age 12Likes:

• Included mixtures of images and text style

• LocationDislikes:

• Need to add colour to your planning, so we know what it will be

like.

Male – Age 12Likes:

• Holding the envelope (close up shot,

effective)• The Bridge idea

Dislikes:• There is not colour on

your planned design


• QUESTION 6 – WOULD YOU CHANGE ANYTHING ABOUT MY PLANNED DESIGN?

Female – Age 12• “I would like to see a close up shot of

Ella Henderson as the front cover.”

Female – Age 13• “Colours and more text.”

Female – Age 15• “Maybe a few distant scenes on the

lake, more background viewings.”

Female – Age 12• “Add some colour to your planned

design.”

RESULTS – QUESTION 7…• QUESTION 7 – WOULD YOU LIKE ME TO KEEP MY PLANNED DIGIPAK, IN THE SAME

STYLE/DESIGN OF THE EXISTING ELLA HENDERSON DIGIPAKS? PLEASE TICK/STATE BELOW.

Would you like my planned design to have the same style/design as the exisit-

ing Ella Henderson digipaks?

Yes No


• QUESTION 8 – WHAT COLOURS WOULD YOU LIKE TO BE SEEN ON MY DIGIPAK?

Female – Age 12• “Not to much colour”

Female – Age 11• Yellow

• Peach Colour• Black• White• Brown• Blue

Male – Age 12• Blue, Brown (for Bridge)• Green (for the trees)

• Peach (Skin, close up shots)

Female – Age 15• Blue• Green• Yellow

Female – Age 14• Like the ones of the

existing digipak – Natural looking.

(Peach)

More people have gone for the Peach, natural looking effect!

RESULTS – QUESTION 9…• QUESTION 9 – DO YOU LIKE THE STYLE OF FONT THAT I HAVE USED? DO YOU THINK IT HAS SUITS MY ARTIST AND HER GENRE/PERSONALITY OR EVEN

THE SONG?

Yes

No

0 2 4 6 8 10 12

Do you like the font I have used?

Do you like the font I have used?

LOOKING AT AN EXISTING ELLA HENDERSON MAGAZINE POSTER…

RESULTS – QUESTION 10 – A FEW EXAMPLES…• QUESTION 10 – LOOKING AT SLIDE 5, WHAT DID YOU THINK TO THE

EXISTING MAGAZINE POSTER OF ELLA HENDERSON? PLEASE LIST BELOW.

Female – Age 111. The photo of her

2. Her name is effective

Female – Age 121. Classy colours

2. Simple and effective

3. High quality image4. Good fonts

Male – Age 121. It was good

2. Change in colours3. All her concert

dates4. Ticket date

(Information) Female – Age 151. Soft Colours2. Great fonts

3. Simple design

My Magazine

Poster design plan…

What's your opinion?

RESULTS – QUESTION 11 – A FEW EXAMPLES…• QUESTION 11 – WHEN LOOKING AT SLIDE 6 OF MY PLANNED SKETCH WHAT

WERE YOU DISLIKE/LIKES TOWARDS MY IDEAS? PLEASE STATE BELOW.


• Actress looking over at the lake

Dislikes:• Again put her name

near the name of the song.


• Creative• Location (Setting)

Dislikes:• Nothing, I liked all of

your design.

Male – Age 12Likes:

• The style/Plan• SimpleDislikes:

• The Drawing• Add more colour

RESULTS – QUESTION 12 – A FEW EXAMPLES…• QUESTION 12 – WOULD YOU CHANGE ANYTHING ABOUT MY PLANNED

DESIGN?Female – Age 12

• “Add slightly more behind the shot of the lake.”

Male – Age 12• “No.”

Female – Age 13• “No.”

Female – Age 12• “Add some colour to your design.”

RESULTS – QUESTION 13…• QUESTION 13 – WOULD YOU LIKE ME TO KEEP MY PLANNED MAGAZINE POSTER, IN THE SAME STYLE/DESIGN OF THE EXISTING ELLA HENDERSON

DIGIPAKS OR KEEP IT THE SAME? PLEASE TICK/STATE BELOW.

Yes No5.45.65.8

66.26.46.66.8

77.2

Keep my planned design similar to the exisiting poster?

Keep my planned design similar to the exisiting poster?

RESULTS – QUESTION 14…• QUESTION 14 – AS YOU CAN SEE I HAVE USED THE SAME FONT FOR MY

DIGIPAK AND MAGAZINE POSTER, DO YOU LIKE THIS IDEA, AS THEY ARE RELATED TO THE SAME SONG, WOULD YOU FIND THIS SUITABLE TO USE.

Do you like the use of the same font on the digipak and Magazine poster?

Yes No

RESULTS – QUESTION 15 – A FEW EXAMPLES…• QUESTION 15 – RATINGS:

• DIGIPAK PLANNED DESIGN ____/10 MAGAZINE POSTER PLANNED DESIGN ____/10

• Female – Age 12Digipak:• 8/10

Magazine:• 9/10

Male – Age 12Digipak:• 8/10

Magazine:• 8/10

Female – Age 13Digipak:• 10/10

Magazine:• 9/10


Magazine:• 9/10


Magazine:• 8/10

RESULTS – EXAMPLE QUESTIONNAIRE – FEMALE/AGE: 13…

RESULTS – EXAMPLE QUESTIONNAIRE – FEMALE/AGE: 12…

Focus group results

Education