Focus Group In order to collect some audience feedback on my final product, we conducted a focus group, which consisted in total of around 20 people. We did this by creating a group on the social network Facebook to communicate over the Internet and also spoke directly to some others too. The range of ages was 13-40. We felt this represented a wider audience and allowed us to see the opinions on the video of different aged people. All audience feedback was gained off people who regularly watch music videos and have a general interest in media. Considering the genre of indie rock, do you think the setting and location worked well? Lewis - “Manchester is a busy city so it ties in well with the video as there is lots going on” Sam – “I didn’t think it would turn out well because it was filmed in college. The shots of the band on stage look real though so I was surprised” Tom – “Shots in the car and backstage highlight the immaturity of the band relating to the stereotypes associated with indie music” Do you feel the video has a clear concept behind it; if so, what do you think that concept is? Tara – “Feeling lonely” Lewis – “Confusion. There are a lot of shots during parts of the video” Do you think the video was a good representation of the lyrical meaning of the song? Leighton – “The close up shots of the singer help you understand that he could ‘use somebody’ so yes” What part of the video is your favourite and why? Tara – “0.00-0.14 because the scenery looks good. It establishes the setting well” Leighton – “I liked the use of black and white during 1.29-1.55. The lighting on the characters made it more convincing, like they were actually performing to an audience” Hannah – “2.50-3.10. The face paced editing builds the song up for the guitar solo” Do you think the camera work and editing are effective, if so, why? Adam – “The fast paced editing of the opening scene matches with the pace of the music and makes it look like a real music video” Leighton – “I thought the general camerawork was good. It was a little shaky at times but that’s understandable due to the convention of handheld cam. There is a wide use of editing, parts could be smoother”