FocalEquity Alerts & Analytics Leveraged ETF PRO ONE FocalEquity Premium Subscription Services offered by focalequity.com Copyright 2010
Jan 12, 2015
FocalEquity
Alerts & Analytics
Leveraged ETF PRO
ONE FocalEquity
Premium Subscription Services offered by focalequity.comCopyright 2010
About Us
We are a Premier
Investment
and Trading Site
We provide expert trading
and investment services for
stocks, leveraged ETFs
(particular focus on
Proshares and Direxion
shares) and equity options
based on proprietary
technical and fundamental
investment models.
Active Traders and Day Traders
Stock Options Traders
People who closely follow the
stock market and look for medium
to long term investment ideas
People who seek to benefit from
medium to long term global macro
trends
Who Should Subscribe?
We provide subscribers with a hedge fund-
like exposure by offering carefully researched
long and short stock positions.
We provide subscribers with macro-
investment and macroeconomic analysis.
We offer unique trading expertise on
leveraged and non-leveraged ETFs
and their underlying options
Our Value
We disclose our closed
and open trades on a daily
basis.
We provide a precise
breakdown of our portfolio
and its performance
frequently.
We offer professional
technical analysis/Elliot
Wave based charts on
major leveraged and non-
leveraged ETFs as well as
the general market
Transparency
What you will get from the
FocalEquity Alerts & Analytics
and FocalEquity Leveraged ETF
PRO Subscriptions
Daily trading alerts
Meticulous fundamental
and technical research
Detailed instructions and
targets behind each trade
Frequent unbiased and
independent macro-
investment research
articles
FE Alerts & Analytics
Rapid Access
to Information
Long/short stock
recommendations and
stock options strategies
Day trades, short-term,
medium-term, and long-
term trades
Subscriber-only
discussion forum
Effective
Trading Vehicles
And Tools
FE Alerts & Analytics
Macroeconomic and
macro-investment
analysis
Financial instruments that
can successfully
implement certain macro
views
Investment ideas with a
time horizon of at least
two months
Services for
understanding the
broader Economic and
Investment Landscapes
FE Alerts & Analytics
Your questions
personally answered
by the FocalEquity
Investment Team
Round-the-clock
accessibility to
archived trades,
figures, graphs, data,
and analysis
Support and
Convenience
FE Alerts & Analytics
Our 4-Step Investment Process
for
FocalEquity Alerts & Analytics
A vast all-cap stock
database with
comprehensive
fundamental and technical
data for 4500 stocks
including US stocks and
Foreign ADRs
Data Cleaning
Engine:
Removing
wrong data
outliers and
apply Accurate
SIC Industry
Code
classifications
to all stocks
Using
existing
fundamental
and
technical
data to
calculate
customized
and
proprietary
factors
Processed
Data
FocalEquity Long Short Equity Investment Process
Part 1 – Investment Universe and Data Preparation
Identify Industry
Relatives (Long
the stronger and
short the weaker
companies within
the same industry)
Processed
Data
Industry
Based Long
Short Pair
Trading
Universe
Level Long
Short Stock
Selection
Using the factor
based long short
model to select long
and short positions
of all cap sizes
within our
investment universe
Fundamental
and Technical
Specific Factors
Driving the Long
Short Equity
Model
FocalEquity Long Short Equity Investment Process
Part 2 – Long and Short Stock Selection
Identify Broad Negative and Positive Global Macro Trends
Global Sector/Industry/
Commodity/ Currency Trends
Stock Market Sentiment
Macro Investment Process Part 1- Trend Identification
-VIX- Put/Call Ratio
-Technical Analysis-- AAII Investor
Sentiment Index
- Dividend Yield- P/E
-Sector Specific Global Trends/ Developments
- Global Pockets of Growth
Global Economic Reports and News Items
- Employment Reports
-Manufacturing Reports
-Industrial Production
- US Treasury Auction
Macro-Investment Process Part 2- Investment Decision
Long Short
Negative Trending Global
Sectors, Countries,
Commodities and Currencies
Positive Trending Global Sectors,
Countries, Commodities
and Currencies
Investment Universe:
-Leveraged Long/
Short Sector ETFs
-Leveraged Long/Short
International and Emerging
Market ETFs
-Leveraged Long/
Short US index ETFs
-Leveraged Long/
Short Commodity
Related ETFs
Leveraged Long/Short
Fixed-Income and
Currency ETFs
Example of Daily Investment Recommendations
Short Position Recommendation:
PCAR - PCAR INC (This is a motor
vehicles/passenger company)
This is a clearly overvalued company. With a
12-month fwd PE of over 20, the company is
trading over 4 times its growth rate. 16 brokers
on Wall Street has an approximate similar
consensus that the stock should be trading at
$38. The stock is currently trading at nearly
$44. The company has a qtrly (yoy) earnings
growth of -59% and a similarly terrible revenue
growth rate (yoy) of -22.7%. In addition, the
company only has less than 1% of its
marketcap in levered free cash flow.
we are placing a $39.00 target on this stock.
We should short it at market between $44 to
$43.80 and then do a Good till Cancel (GTC)
buy to cover order with a stop limit of 10%.
Brief Comparison of US and Chinese Stimulus Plans/Troubles, Mon Jul 20, 2009
“The key difference between the Chinese $4 trillion Yuan (586 USD) stimulus plan and the US $787 billion
American Recovery and Reinvestment Act is that the American version is more of a fiscal relief program
as oppose to a stimulus plan.
The data below clearly illustrates this fact. More than half of the $787 billion goes to state, local and
federal level fiscal and tax relief. Only about 27% is actually relevant to any stimulus activities including
5.5% for energy, 6.7% for education and training and 14.1% goes to infrastructure and science. “
Excerpts from Macroeconomic Analysis
Why the Government cannot Reinflate the Stock Market Now, Sun Aug 02, 2009
“The primary driver of the stock market is corporate earnings. This is the fundamental factor that causes
stock prices to move. Everything else is the "noise" factor. During normal economic times and business
environment, corporate earnings rise steadily providing a sustainable uptrend in stock prices.
Government and business spending are not factors that directly drive the stock market. Their role is to
further encourage consumer spending, which is the primary driver for corporate earnings. The diagram
below illustrates the relationship between all of the factors mentioned above.”
Example of Portfolio Breakdown and Performance
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Premium Subscription Services offered by focalequity.comCopyright 2010
Leveraged and non-
leveraged ETFs
Sector and Index based
ETFs
Day trades, short-term,
medium-term, and long-
term trades
Subscriber-only
discussion forum
Expert Technical Analysis
and
Elliot Wave Charts
FE Leveraged ETF PRO
Various forms of
technical analysis
Elliot Wave Theory
Investment ideas with
multiple time horizon
Disciplined trading
approach and accurate
identification of key levels
Trading Style
FE Leveraged ETF PRO
Your questions
personally answered
by the FocalEquity
Investment Team
Round-the-clock
accessibility to
archived trades,
figures, graphs, data,
and analysis
Support and
Convenience
FE Leveraged ETF PRO
FE Leveraged ETF PRO –
Charting Illustration
Example of a Daily FE Leveraged ETF PRO Chart
and Analysis (Direxionshare’ FAS)
Tomorrow we could dip for some profit
taking, but I would almost be surprised
if that 95 area didn't hit longer term. I
would say to not look for an exact 95,
but look for at least high 94s. If this
dips south, I am going to consider a
long FAS position with a stop around
97. We may have hit a retrace of a rise,
and may see some more rising to
come.
Watch the open though....the trend line
is now sitting at 95. We could retest
that line, and there's a good amount of
support there. I will take that long
position there if I get that opportunity
with stops under that trend line.
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Path to Successful Leveraged ETF Trading
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