#FnDSocialBash: Bloggers Meet of Fenda Audio

A CASE STUDY BY IFFORT

F&D Bloggers Meet conducted on 8th November 2014

Venue: Café Red, Shahpur Jat, New Delhi

What was the Objective?

Established in the year 2005, FendaIndia is one of the fastest growing

sound technology companies in India.

F&D wanted to connect with the Key Opinion Leaders in the Social Media

Industry and build a long term relationship with them so as to

increase their reach on digital media.

F&D wanted Bloggers to experience these products in real-time and talk about their experience within their

own networks.

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F&D SocialBash!With this we conceptualized

What was the Key Idea?

• An exclusive bloggers meet was initiated and executed by us for F&D Audio.

• Top tech, gadget and photo bloggers from Delhi-NCR were invited for the event where they were given a chance to experience the products and share their feedback.

• The event included lots of fun activities with focus on key opinion leaders and building a long-term relationship with them.

How was it Executed?

Role of Iffort

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Create noise about the meet and send invites to Key influencers.

Pre - Buzz

During the Event

Identifying venue partner, host event & Live updates on social channels.

Post Event

Follow up with Bloggers for their feedback and blog updates.

What was the event flow like?

10:00 – 10:45Registrations & Welcome

Note

Ice Breaking Activity

Refreshments

10:45 – 11.15 Brand Briefing

11:15 – 11.45QR code Hunt

Activity

12.00 – 1.00 Rapid Fire

Activity Lunch

1:00 - 2:00 Products

Experience

Group Photo & Feedback collection in Scrapbook

Gratification

How did we engage with our Guests?

1 Ice Breaking Activity: Bloggers defined each other with the help of a music genre.

QR Code Hunt : Bloggers were divided into two teams & each team was suppose to collect 3 QR code of each F&D Audio product to get a point.

Rapid Fire (#60secondswithF&D): Questions around F&D Audio and Music Industry were used to increase the fun quotient of the event.

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How we helped F&D build relationship?

4 Along with the introduction of F&D Audio and its products to KOLs, we strategically planned to launch the brand new website which was designed by Iffort. This helped in garnering real time feedback about the brand’s website.

5 Launch of new products and an interactive one hour session for product experience by the Bloggers was planned. The F&D Audio team and our team helped bloggers in getting familiar with the F&D Audio products.

What was the Response?

Healthy Conversations

on @Fenda_India during the live

event.

Some Moments Captured!

The event post on

Facebook generated

over 2800+ clicks.

The Impressive Impact of the Meet

Posts- 200 Users- 17

Reach- 33,293 Impressions- 498,100

What we achieved?

Valuable feedback received for F&D Audio Bloggers Meet and Products.1

2 Positive conversations in the online world around F&D Audio Products.

Long term cordial relationship was developed with Influencers because of the good experience

in the event.

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Influencers shared their valuable feedback in the scrapbook and helped us in preserving

beautiful memories of this successful event.

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