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Members : Yeo Kai Wen Audrey Ting Chow Kah Yien Lim Zi Shan
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Page 1: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Members :

Yeo Kai Wen

Audrey Ting

Chow Kah Yien

Lim Zi Shan

Page 2: Fnbe 0814- intro to business -Vomitspawn hotel business plan

VOMITSPAWN HOTEL

You can check in…

But you may never check out …!

Page 3: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Business Background

Located in Bukit Bintang, Kuala Lumpur

Excitement

Hotel and Restaurant Services

Fun and Enjoyment

Page 4: Fnbe 0814- intro to business -Vomitspawn hotel business plan

VOMITSPAWN HOTEL LOCATION MAP

Page 5: Fnbe 0814- intro to business -Vomitspawn hotel business plan

WHY?

WE ARE THE ONLY ONE

TEENAGER LIKES HORROR GAIN INCOME

TO TRY SOMETHING NEW

Page 6: Fnbe 0814- intro to business -Vomitspawn hotel business plan
Page 7: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Our targeted customers are young adults who have just entered the society and

foreigners that visit to KL.

We know that the customers that needs awesome services at a

reasonable price.

The market has seen growth in services such as restaurants and hotels

by 6% which has lead to an increase 5% this year and a forecast

growth of 6% in next year.

5%Market Analysis

Page 8: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Our competitors Hotel Maison Boutique

Page 9: Fnbe 0814- intro to business -Vomitspawn hotel business plan
Page 10: Fnbe 0814- intro to business -Vomitspawn hotel business plan

STRENGTH AND WEAKNESS

Hotel Maison Boutique

Strength

● Provide various themes of room

● Staffs are friendly and helpful

Weakness

● Area is still under development

● There’s no parking lot provided

● Hotel is quite far from monorail

Page 11: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Escape RoomStrength

● Provide different mysteries-solving rooms

● Has franchise all over the world

Weakness

● Price is quite high for students

● Facilities are hard to maintain

Page 12: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Marketing Strategies

Page 13: Fnbe 0814- intro to business -Vomitspawn hotel business plan

★ Our rooms are decorated with horror themes ★ Our employees are dressed up as zombies

★ Customers can experience real life horror★ Provide services such as pulling pranks

VOMITSPAWN HOTEL

Page 14: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Hospital Restaurant

Page 16: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Sales Strategy❖ Online Discount

❖ Cross Promotion

❖ Travel Agents

Page 17: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Pricing

Prices of our hotel rooms :

● Standard room - RM300 per night

● Superior room - RM350 per night

● Deluxe room - RM400 per night

( Breakfast Included )

Page 18: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Advertising & Promotional Activities

Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms

Page 19: Fnbe 0814- intro to business -Vomitspawn hotel business plan

MANAGEMENT STRATEGIES

Page 20: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Business Legal Structure

● Limited Liability Partnership (LLP)Hmm, what is

partnership ?

Page 21: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Partnership :

- the business involve at least 2 or more owners (or partners)

- share management and profit

Page 22: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Why LLP ?

Page 23: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Reason adopting this structure :

1. Liability Protection

2. Tax Advantages

3. Flexibility

Page 24: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Role of each members :General Manager - Zi Shan Auditor - Chow

Director Food & Beverage - Audrey Resident Manager - Carmen

Page 25: Fnbe 0814- intro to business -Vomitspawn hotel business plan

VOMITSPAWN

Page 26: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Director of Sales & Marketing Department

Carry out the business development activities by operating ,researching and developing marketing

opportunities.

Page 27: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Director of Chief Engineer

● To ensure the project completion in an efficient manner

● Manage each phase of the installation, equipment maintenance or service development.

Page 28: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Resident Manager

● To operate the staffs

● Assure proper maintenance of the hotel and restaurants.

● Plan business strategies, market portfolios, pricing and open up new markets.

Page 29: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Controller

● To assist the finance & accounting information and also forms of tax

compliance needs

● Review & approve the budgets and projections needs

Page 30: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Human Resources Director

● To monitor the performances of the staffs

● To train and develop the staffs to enhance their performance

● and make sure it achieve business aim

Page 31: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Director of Food and beverages

● Manage kitchen personnel and food planning in hotel & restaurant

Page 32: Fnbe 0814- intro to business -Vomitspawn hotel business plan

FINANCIAL

PLAN

Page 33: Fnbe 0814- intro to business -Vomitspawn hotel business plan
Page 34: Fnbe 0814- intro to business -Vomitspawn hotel business plan

FUNDBank Loan

RM 50,000,000

Owner’s

Capital

Zi Shan

RM 5,000,000

Chow

RM 5,000,000

Audrey

RM 5,000,000

Carmen

RM 5,000,000

Page 35: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Start Up Expenses

Items Cost (RM)

Building 29 mil

Material/Furniture 9.8 mil

Restaurant Utility 1.2 mil

Labor 10 mil

TOTAL 49 mil

Page 36: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Annual Expenses

Items Cost (RM)

Marketing and advertising 3 mil

Utility 10mil

Salary 8mil

Total 21mil

Page 37: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Sales Forecast

Year 1st year 2nd year 3rd year

Rooms 9 mil 11 mil 14 mil

Restaurant 6 mil 7 mil 8 mil

Total Sales 15 mil 18 mil 22mil

Page 38: Fnbe 0814- intro to business -Vomitspawn hotel business plan
Page 39: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Months Profit

January 3500

February 24000

March 27000

April 19000

May 18000

June 15000

July 5000

August 6500

September 7900

October 9000

November 19000

December 25000

Forecasted Monthly Profit

Page 40: Fnbe 0814- intro to business -Vomitspawn hotel business plan
Page 41: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Forecasted Profit for first three

yearYear 1st year 2nd year 3rd year

Sales 15 mil 18 mil 22mil

Expenses 5 mil 5 mil 5 mil

Net Profit 10mil 13mil 17mil

Page 42: Fnbe 0814- intro to business -Vomitspawn hotel business plan

Profit and Loss

Revenue - Expenses= Profit100% 60% 40%(5% each)

Page 43: Fnbe 0814- intro to business -Vomitspawn hotel business plan

References:1. Scott, S. (n.d.). Limited Liability Partnership Advantages & Disadvantages. Retrieved March 22, 2015, from

http://smallbusiness.chron.com/limited-liability-partnership-advantages-disadvantages-4429.html

2. Choose a legal structure for your business. (n.d.). Retrieved March 22, 2015, from https://www.gov.uk/business-

legal-structures/business-partnership

3. Jane, A. (2015). 5 Effective Ways to Promote Your Hotel, Restaurant or Bar. YFS Magazine, Single page.

Retrieved from http://yfsmagazine.com/2013/10/08/5-effective-ways-to-promote-your-hotel-restaurant-or-bar/

4. John, W. (2015). The Organization of a Lodging Establishment (1st ed., pp. Page 4 and 5). New York.

Retrieved from http://media.johnwiley.com.au/product_data/excerpt/78/EHEP0004/EHEP000478.pdf

5. Robert, M. (2015). Sales Strategies for Hotels. Demand Media, Single Page. Retrieved from

http://smallbusiness.chron.com/sales-strategies-hotels-55910.html

6. Stephen, F. (2015). Hotel Management (p. Single Page). Austin.