FMS2015_Program_Monday Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9 Monday August 10th PreConference Time Time 8:00-8:45am REGISTRATION Seminar Tracks Pre-Conference Seminar A Pre-Conference Seminar B Pre-Conference Seminar C Pre-Conference Seminar D Pre-Conference Seminar E SNIA Seminars (OPEN) 8:30-10:15am Title Making Error Correcting Codes Work for Flash Memory Introduction to PCI Express (Presented by KnowledgeTek) Introduction to SSDs (Presented by KnowledgeTek) Using Persistent System Memory to Increase Performance Flash Storage Networking 9:30-10:15am Case for Flash Storage – How it Can Benefit Your Enterprise Organizer(s) Kiran Gunnam, Technologist, HGST; Steve Hetzler, IBM Fellow, IBM Almaden Research Center Hugh Curley, Consultant, HughCurley.com Chuck Sobey, Chief Scientist, ChannelScience Jonathan Hinkle, Director/System Platform Technologist, Lenovo Rob Davis, VP Storage Technology, Mellanox Technologies Speaker Dejan Kocic Instructor(s) Kiran Gunnam, Technologist, HGST; Steve Hetzler, IBM Fellow, IBM Almaden Research Center Hugh Curley, Consultant, HughCurley.com Chuck Sobey, Chief Scientist, ChannelScience Jonathan Hinkle, Director/System Platform Technologist, Lenovo, "Introduction to Persistent System Memory" Raghu Kulkarni, Director Engineering, Viking Technology, "System Enablement for NVDIMM" TBD, SNIA NVMP TWB, "TBA" Maher Amer, CTO, Diablo Technologies, "Application Acceleration with Flash on Memory Channel" Murugasamy (Sammy) Nachimuthu, Lead Server Firmware Architect, Intel; Dimitrios Ziakas, Principal Engineer, Intel, and Mohan Kumar, Sr Principal Engineer, Intel, Intel, "Reliability, Availability, Serviceability (RAS) and Management for Non-Volatile Memory Storage" Dave Eggleston, Principal, Intuitive Cognition Consulting Group, "Leveraging New Types of Non-Volatile Memory in Future Systems" Rob Davis, VP Storage Technology, Mellanox Technologies, "Networked Flash Storage Overview" TBD, "The Effects on Networks of Including Flash Storage" Gunneswara Marripudi, Principal Software Architect, Samsung Semiconductor, and Tameesh Suri, Systems Performance Architect, Samsung Semiconductor, "How Networking Affects Flash Storage Systems" Wael Noureddine, VP Technology, Chelsio Communications, "Technologies and Architectures for Networked Flash Storage Frank Berry, Chief Analyst/CEO, IT Brand Pulse, "The Market for Networked Flash Storage" 10:15-10:30am BREAK 10:15-10:30 BREAK Seminar Tracks Pre-Conference Seminar A Pre-Conference Seminar B Pre-Conference Seminar C Pre-Conference Seminar D Pre-Conference Seminar E SNIA Seminars (OPEN) 10:30am-Noon Title Making Error Correcting Codes Work for Flash Memory (continued) Introduction to PCI Express (Presented by KnowledgeTek) (contunued) Introduction to SSDs ( Presented by KnowledgeTek) (continued) Persistent Memory (continued) Flash Storage Networking (continued) 10:20-11:05am Separate vs Combined Server Clusters for app Workloads and Shared Storage Speaker Craig Dunwoody Organizer(s) Kiran Gunnam, Technologist, HGST; Steve Hetzler, IBM Fellow, IBM Almaden Research Center Hugh Curley, Consultant, HughCurley.com Chuck Sobey, Chief Scientist, ChannelScience Jonathan Hinkle, Director/System Platform Technologist, Lenovo Rob Davis, VP Storage Technology, Mellanox Technologies 11:10-11:55am Object Drives: A New Architectural Partitioning Speaker Mark Carlson Instructor(s) Kiran Gunnam, Technologist, HGST; Steve Hetzler, IBM Fellow, IBM Almaden Research Center Hugh Curley, Consultant, HughCurley.com Chuck Sobey, Chief Scientist, ChannelScience Noon-1:00pm REGISTRATION and LUNCH Noon-1:00pm LUNCH Seminar Tracks Pre-Conference Seminar F Pre-Conference Seminar G Pre-Conference Seminar H Pre-Conference Seminar I Pre-Conference Seminar J SNIA Seminars (OPEN) 1:00-2:45pm Title Introduction to 3D Flash (Presented by KnowledgeTek) Introduction to NVM Express (NVMe) (Presented by Solution Technology) Deploying Flash in the Data Center Make Testing Work for You: Effective Performance Testing for Flash Storage Containers and Docker 1:30-2:15pm Flash Storage for Backup, Recovery and DR Speaker Ron Herrmann Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Dave Deming, President, Solution Technology Howard Marks, Consultant, DeepStorage Peter Murray, Product Evangelist, LoadDynamix Joshua Bradley, VP Engineering, Nebulaworks 2:20-3:05pm Utilizing VDBench to Perform IDC AFA Testing Instructor(s) Chuck Sobey, Chief Scientist, ChannelScience Dave Deming, President, Solution Technology Howard Marks, Consultant, DeepStorage Peter Murray, Product Evangelist, LoadDynamix Joshua Bradley, VP Engineering, Nebulaworks Speaker Michael Auit 2:45-3:00pm BREAK 2:45-3:00pm BREAK Seminar Tracks Pre-Conference Seminar F Pre-Conference Seminar G Pre-Conference Seminar H Pre-Conference Seminar I Pre-Conference Seminar J SNIA Seminars (OPEN) 3:00-5:00pm Title Preparing for 3D Flash (Presented by KnowledgeTek) (continued) Introduction to NVM Express (NVMe) (Presented by Solution Technology) (continued) Deploying Flash in the Data Center (contunued) Make Testing Work for You: Effective Performance Testing for Flash Storage (contunued) Containers and Docker (continued) 3:10-3:55pm NVDIMM Cookbook – A Guide to NVDIMM Integration Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Dave Deming, President, Solution Technology Howard Marks, Consultant, DeepStorage Peter Murray, Product Evangelist, LoadDynamix Joshua Bradley, VP Engineering, Nebulaworks Speaker Arthur Sainio Instructor(s) Chuck Sobey, Chief Scientist, ChannelScience Dave Deming, President, Solution Technology Howard Marks, Consultant, DeepStorage Peter Murray, Product Evangelist, LoadDynamix Joshua Bradley, VP Engineering, Nebulaworks Exported on July 17, 2015 8:45:19 AM MDT
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Seminar Tracks Pre-Conference Seminar A Pre-Conference Seminar B Pre-Conference Seminar C Pre-Conference Seminar D Pre-Conference Seminar E SNIA Seminars (OPEN)
8:30-10:15am Title Making Error Correcting CodesWork for Flash Memory
Introduction to PCI Express(Presented by KnowledgeTek)
Introduction to SSDs (Presentedby KnowledgeTek)
Using Persistent System Memoryto Increase Performance Flash Storage Networking 9:30-10:15am Case for Flash Storage – How it
Can Benefit Your Enterprise
Organizer(s)Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center
Hugh Curley, Consultant,HughCurley.com
Chuck Sobey, Chief Scientist,ChannelScience
Jonathan Hinkle, Director/SystemPlatform Technologist, Lenovo
Rob Davis, VP StorageTechnology, Mellanox
TechnologiesSpeaker Dejan Kocic
Instructor(s) Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center
Hugh Curley, Consultant,HughCurley.com
Chuck Sobey, Chief Scientist,ChannelScience
Jonathan Hinkle, Director/SystemPlatform Technologist, Lenovo,"Introduction to Persistent SystemMemory"
Maher Amer, CTO, DiabloTechnologies, "ApplicationAcceleration with Flash onMemory Channel"
Murugasamy (Sammy)Nachimuthu, Lead ServerFirmware Architect, Intel; DimitriosZiakas, Principal Engineer, Intel,and Mohan Kumar, Sr PrincipalEngineer, Intel, Intel, "Reliability,Availability, Serviceability (RAS)and Management for Non-VolatileMemory Storage"
Dave Eggleston, Principal,Intuitive Cognition ConsultingGroup, "Leveraging New Types ofNon-Volatile Memory in FutureSystems"
Rob Davis, VP StorageTechnology, MellanoxTechnologies, "Networked FlashStorage Overview"
TBD, "The Effects on Networks ofIncluding Flash Storage"
Gunneswara Marripudi, PrincipalSoftware Architect, SamsungSemiconductor, and TameeshSuri, Systems PerformanceArchitect, SamsungSemiconductor, "How NetworkingAffects Flash Storage Systems"
Wael Noureddine, VP Technology,Chelsio Communications,"Technologies and Architecturesfor Networked Flash Storage
Frank Berry, Chief Analyst/CEO,IT Brand Pulse, "The Market forNetworked Flash Storage"
10:15-10:30am BREAK 10:15-10:30 BREAKSeminar Tracks Pre-Conference Seminar A Pre-Conference Seminar B Pre-Conference Seminar C Pre-Conference Seminar D Pre-Conference Seminar E SNIA Seminars (OPEN)
10:30am-Noon TitleMaking Error Correcting Codes
Work for Flash Memory(continued)
Introduction to PCI Express(Presented by KnowledgeTek)
(continued) 10:20-11:05amSeparate vs Combined Server
Clusters for app Workloads andShared Storage
Speaker Craig Dunwoody
Organizer(s)Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center
Hugh Curley, Consultant,HughCurley.com
Chuck Sobey, Chief Scientist,ChannelScience
Jonathan Hinkle, Director/SystemPlatform Technologist, Lenovo
Rob Davis, VP StorageTechnology, MellanoxTechnologies
11:10-11:55am Object Drives: A New ArchitecturalPartitioning
Speaker Mark Carlson
Instructor(s)Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center
Hugh Curley, Consultant,HughCurley.com
Chuck Sobey, Chief Scientist,ChannelScience
Noon-1:00pm REGISTRATION and LUNCH Noon-1:00pm LUNCHSeminar Tracks Pre-Conference Seminar F Pre-Conference Seminar G Pre-Conference Seminar H Pre-Conference Seminar I Pre-Conference Seminar J SNIA Seminars (OPEN)
1:00-2:45pm Title Introduction to 3D Flash(Presented by KnowledgeTek)
Introduction to NVM Express(NVMe) (Presented by Solution
Technology)Deploying Flash in the Data
CenterMake Testing Work for You:
Effective Performance Testing forFlash Storage
Containers and Docker 1:30-2:15pm Flash Storage for Backup, Recoveryand DR
Tracks PCIe STORAGE ARCHITECTURES SSDS ENTERPRISE STORAGE ENTERPRISE APPLICATIONS BUSINESS8:30-9:35am Forum A-11 Forum B-11 Forum C-11 Forum D-11 Forum G-11 (OPEN) Forum N-11 (OPEN)
Title NVMe and PCIe SSDs Part 1 Flash-Memory Based Architectures: A TechnicalDiscussion, Part 1 Enterprise SSDs Flash in Data Centers Enterprise Applications Part 1 Flash Growth and Opportunity in China
Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC
Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates; ScottShadley, Sr Business Development Mgr, MicronTechnology
Andy Mills, CEO, Enmotus Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics
Chairperson(s) Swapna Yasarapu, Director SSD Product Marketing,HGST
Brian Berg, President, Berg Software Design Scott Shadley, Sr Product Line Manager, MicronTechnology
Chris DePuy, VP, Dell’Oro Group Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics
Instructors/Papers Don Walker, Enterprise Storage Product Architect, Dell,“NVMe: State of the Union”
John Carroll, Storage Architect, Intel, “NVMe ManagementInterface”
Michael Abraham, Business Line Manager, Micron, "HowGood Is Your Memory: An Architect's Look at SSDs"
Rob Sykes, Sr Director Engineering, OCZ StorageSolutions, “Designing an SSD Based on NVMe and theM.2 Expansion Card Standard”
Siamak Arya, President, Siamak Arya Consulting, “Whack-a-Mole Game of High Performance SSD Design”
Adrian Proctor, Director Marketing, Toshiba America,“Ultra High Capacity SSD Storage”
Moriyoshi Nakashima, President, GENUSION, “HighPerformance and Highly Reliable SSD”
Andy Mills, CEO, Enmotus, “Virtualization Software forFlash and NVDIMM”
Marco Coulter, 451 Research, “Customer Insight on Flashin the Data Center”
Brian Bulkowski, CTO/Founder, Aerospike, "Building aPetascale NoSQL Key-Value Store with Flash"
Bob Fine, Director Product Management, Dell, “RedefiningFlash Economics for Enterprise Storage andHyperconvergence”
Sakthi Chandra, Director Product Management, EMC, andJoseph Dieckhans, Sr Technical Marketing Manager,VMware, “Leveraging an All-Flash Array in Creating aPrivate Cloud”
Michael Kuhn, VP/Business Line Executive, IBM FlashSystems, “Flash: More Than Tier 0 Storage"”
Fei Wu, Associate Professor, Huazhong University, andChangsheng Xie, Professor, Huazhong University, “UsingFlash in Archival Storage”
Cui Hao, Sr Chief Editor, WatchStor.com, “Observationson the Chinese Flash Memory Market”
9:45-10:50am Forum A-11 Forum B-11 Forum C-11 Forum D-11 Forum G-11 (OPEN) Forum N-11 (OPEN)
Title NVMe and PCIe SSDs Part 1 (continued) Flash-Memory Based Architectures: A TechnicalDiscussion, Part 1 (continued) Enterprise SSDs (continued) Flash in Data Centers (continued) Enterprise Applications Part 1 (continued) Flash Growth and Opportunity in China (continued)
Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC-Sierra
Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates; ScottShadley, Sr Business Development Mgr, MicronTechnology
Andy Mills, CEO, Enmotus Tom Burniece, President, Burniece Consulting Services: Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics
Chairperson(s) Swapna Yasarapu, Director SSD Product Marketing,HGST
Brian Berg, President, Berg Software Design Scott Shadley, Sr Product Line Manager, MicronTechnology
Chris DePuy, VP, Dell’Oro Group Tom Burniece, President, Burniece Consulting Services: Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics
Instructors/Papers Zvonimir Bandic, Director Storage Architecture, HGSTResearch, Idan Burstein, System Architect, MellanoxTechnologies, and Steve Sardella, DistinguishedEngineer, EMC, “NVMe Over Fabrics”
Jason Cox, Lead Storage Security Architect, Intel, “NVMeand Security”
Mike Jadon, CEO, Radian Memory, "Cooperative FlashManagement: A Scalable Architecture"
Bill Martin, Principal Engineer, Samsung Semiconductor,“Standardizing Storage Intelligence in SSDs”
Sean Stead, Viking Technology, “Why SSDs AreEmerging Rapidly in Data Centers”
Mark Webb, President, MKW Ventures, “When Will SSDsReplace HDDs?”
Jeff Sisilli, Sr Director Product Marketing, DataDirectNetworks, “Improved Solutions for I/O Provisioning andApplication Acceleration”
Balaji Venkateshwaran, Product Marketing Lead, HGST,*and Tom Heil, Senior Systems Architect, SeagateTechnology, “SAS’ Role in the Future Data Center”
Adam Roberts, Chief Solutions Architect, SanDisk,"Optimizing the Data Center with an End to End SolutionsApproach"
Rob Commins, VP Marketing, Tegile Systems, “To Flashor Not to Flash Isn't the Question - How to Flash is theQuestion”
Amy Love, CMO, Violin Memory, “ All Flash Arrays in theHealth Care Data Center”
Chris Tsu, Professor, Hangzhou Dianzi University, “All-Flash Array Developed in a Chinese University”
Shu Li, Director, Alibaba, “Alibaba Ecosystem andInfrastructure”
Liang Wang, VP, Shenzhen Open University, "Big Data forHuman Learning and Privacy Protection"
11:00-11:30am Keynote 1 - Toyota (OPEN) Driving Intelligence for Safe AutomobilesSpeaker Hideo Inoue, GM, Advanced Research, Toyota Motor
Introducer Tom Coughlin, President, Coughlin Associates11:30am-Noon Keynote 2 - Oracle (OPEN) Flash Solves Big-Time Performance Problems in Today's
Data CentersSpeaker Mike Workman, Sr VP Flash Storage Systems
Introducer Tom Burniece, President, Burniece Consulting ServicesNoon-12:30pm Keynote 3 - Samsung (OPEN) Memory Technology Advances Shape a New Era in Flash
InnovationSpeaker(s) Bob Brennan, Sr VP Memory Solutions, and
Jim Elliott, Corporate VP Memory Marketing, SamsungSemiconductor
Introducer Rick Merritt, Silicon Valley Bureau Chief, EE Times12:30-1:30pm LUNCH (includes BoldEcho
Communications' Lunch and Learn)1:30-2:00pm Keynote 4 - SanDisk (OPEN) TBD
Speaker Kevin Conley, CTO, SanDiskIntroducer Jean Bozman, Director Infrastructure Research, Neuralytix
2:00-2:30pm Keynote 5 - Toshiba (OPEN) Advances in 3D Memory: High Density Storage forHyperscale, Cloud Applications. and Beyond
Speaker Jeff Ohshima, VP Memory and Storage Products, ToshibaIntroducer Chris DePuy, VP, Dell'Oro Group
2:30-3:00pm Keynote 6 - Diablo Technologies(OPEN)
Disruptive Memory Technology Enables New In-MemoryApplications
3:15-4:25pm Forum A-12 Forum B-12 Forum C-12 Forum D-12 Forum G-12 (OPEN) Forum M-12
Title NVMe and PCIe SSDs Part 2 Flash-Memory Based Architectures: A TechnicalDiscussion, Part 2
SSD Technology Enterprise Storage Design Part 1 Enterprise Applications Part 2 3-D Flash
Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC
Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates Rob Peglar, VP Advanced Storage, Micron Technology Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, ChannelScience
Chairperson(s) Carolyn Hanna, Sr Manager, HGST Brian Berg, President, Berg Software Design Scott Shadley, Sr Business Development Manager, MicronTechnology
Rob Peglar, VP Advanced Storage, Micron Technology Jean Bozman, Director Infrastructure Research, Neuralytix Chuck Sobey, Chief Scientist, ChannelScience
Instructors/Papers Dave Landsman, Director Industry Standards, SanDisk,“NVMe in Mobile Platforms”
David Allen, Director Storage Business Development,PMC, “NVMe Ecosystem Development”
Steven Shrader, Chief Architect, Mobiveil, “AddressingFlash Reliability with LDPC”
Conor Ryan, CTO, NVMdurance, “ Active FlashManagement Based on Machine Learning”
Chris Wojslaw, Sr Manager Technical Marketing, SKHynix, “ Why DRAM Really Matters Inside SSDs”
Anders Graham, SSD Product Marketing Manager,Samsung Semiconductor, “ Interest in PCIe SSDsExpected to Soar with Next CPU Chipset”
Roman Pletka, Research Staff Member, IBM ZurichResearch Laboratory, “Holistic Flash Management forNext-Generation All-Flash Arrays”
Hu Yoshida, CTO, Hitachi Data Systems, “Data Encryptionin a Flash World”
Andrew Chen, Sr Director Product Management, ViolinMemory, “ Flash as the Next-Generation Primary StoragePlatform ”
Priyadarshi Prasad, Sr Product Manager, HP, “FlashStorage Use Cases - Customers Share Their Views”
Derek Leslie, Sr Product Manager, SolidFire, "Building theNext Generation Data Center Today"
George Symons, CEO, GridStore, "Why UpgradeInfrastructure to Hyperconverged?
Tien Shiah, SSD Product Marketing Manager, Samsung,“3D TLC is the New MLC for NAND”
4:35-5:45pm Forum A-12 Forum B-12 Forum C-12 Forum D-12 Forum G-12 (OPEN) Forum M-12
Title NVMe and PCIe SSDs Part 2 (continued) Flash-Memory Based Architectures: A TechnicalDiscussion, Part 2 (continued)
SSD Technology (continued) Enterprise Storage Design Part 1 (continued) Enterprise Applications Part 2 (continued) 3-D Flash (continued)
Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC-Sierra
Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates Rob Peglar, VP Advanced Storage, Micron Technology Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, ChannelScience
Chairperson(s) Carolyn Hanna, Sr Manager, HGST Brian Berg, President, Berg Software Design Scott Shadley, Sr Business Development Mgr, Micron Rob Peglar, VP Advanced Storage, Micron Technology Jean Bozman, Director Infrastructure Research, Neuralytix Chuck Sobey, Chief Scientist, ChannelScience
Exported on July 17, 2015 8:46:20 AM MDT
Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8Instructors/Papers Ravi Chari, Storage Technologist, Oracle, “End User
Testimonial”
Amber Huffman, Sr Principal Engineer, Intel andPresident, NVMexpress, “Closing Summary and FutureDirections”
Paul Truong, Principal Engineer, SanDisk, “A Low-CostArchitecture for an All-Flash Array”
Bharad Pudipeddi, VP Engineering, BitMICRO Networks,“Power-Efficient Fabric Using a Shared Flash TranslationLayer”
Wei Wang, Graduate Student, San Diego State University,“ Optimizing Hybrid SSD Performance by DynamicalPartitioning”
Chao Sun, Assistant Professor, Chuo University (Japan), “Middleware and Flash Translation Layer Co-Design forBoosting SSD Performance”
Aravindan Gopalakrishnan, Product Manager, HP, “Maximize Efficiency and Endurance of Solid State Drives”
Paul Prince, CTO, MangStor, “In-Storage ProcessingUsing Software Defined Storage Devices”
Andy Walls, CTO/Chief Architect, IBM Storage Systems,“Flash Goes Mainstream”
Kevin Deierling, VP Marketing, Mellanox Technologies,“iSCSI Extensions over RDMA (iSER): A New High-SpeedStorage Protocol for Flash Memory”
Ivan Iannaconne, Product Manager, HP, "Flash StorageDrives a Better Bottom Line"
Terry Grunzke, Engineering Manager, Micron Technology,“3D NAND Has Arrived!”
Mark Webb, Consultant, MKW Ventures, “3D NAND Costsand Transition Timeline”
Jeongdong Choe, Senior Consulting Engineer,TechInsights, “Comparison of 2x/1x nm 2D Planar and 3DV-NAND Architecture”
6:00-7:00pm Plenary on Flash Technology Futures(OPEN)
Organizer(s) Jim Handy, Director/Chief Analyst, Objective AnalysisPanelists
7:00-8:30pm Beer, Pizza, and Chat with the Experts(OPEN)
Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSDProducts, (Seagate)
Mobile Applications – John Geldman, Director IndustryStandards, Micron; Perry Keller, Program Manager,Standards/Applications, Keysight Technologies
Enterprise Applications – Tony Afshary, DirectorEcosystem Solutions, Seagate Technology; Sean Stead,SSD Marketing, Viking Technology
Data Recovery – Scott Holewinski, CEO, Gillware; ChrisBross, CTO, DriveSavers
New Technologies – Stephen Bates, Technical Director,PMC; Lance Dover, Architecture Manager, Micron
Interfaces – Jim Pappas, Director Initiative Marketing,Intel; David Rodgers, Sr Product Marketing Manager,Teledyne Lecroy
SSDs – Paul Wassenberg, Chair, SNIA SSSI; SiamakArya, Consultant
RRAM – Seshubabu Desu, CTO, 4DS
MRAM – Barry Hoberman, CEO, Spin TransferTechnologies; Joe O'Hare, Director Marketing, EverspinTechnologies; *Terry Hulett, GM/VP Systems Engineering,Everspin Technologies
Embedded Applications – Tom McCormick, ChiefEngineer/Technologist, Swissbit; Chanson Lin, President,EmBestor
(table 21-30) SSD Performance – Kent Smith, Sr Director Flash ProductMarketing, Seagate Technology
Education – Eitan Yaakobi, Assistant Professor, Technion(Israel); Rich Fetik, CEO, Data Confidential
Testing – Eden Kim, CEO, Calypso Systems; PeterMurray, Principal Systems Engineer, LoadDynamix
Hardware Design – Brent Przybus, Sr Director WWMarketing, eASIC; Xinmiao Zhang, Principal ResearchEngineer, SanDisk
Big Data – D.J. Das, CEO, Third Eye Consulting Services
SATA Express –
PCIe SSDs – Idan Burstein, System Architect, MellanoxTechnologies; Mark Beadle, Product Line Manager,Seagate Technology; Andrew Mierau, Sr Tech MktgEngineer, Micron
NVMe – Amber Huffman, Sr Principal Engineer, Intel;Dave Deming, President, Solution Technology
9:45-10:50am Forum E-21 Forum G-21 (OPEN) Forum F-21 Forum D-21
Title Controllers and Flash Technology Part 1: Hardware andAlgorithms (continued) Enterprise Applications Part 3 (continued) SSD Testing Enterprise Storage Design, Part 2
Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Easen Ho, President, S3 Metrics Steve Hetzler, IBM Fellow, IBM Almaden Research CenterChairperson(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Kirsten Allison, Staff Applications Engineer, Advantest Gary Tressler, Sr Technical Staff, IBM
Instructors/Papers Wei Lin, System Architect, Phison Electronics, “ ExtendingNAND Endurance with Advanced Controller Technology”
Thomas Parnell, Research Staff Member, IBM Research,“Does Soft-Decision ECC Improve Endurance?”
Kai Zhao, Sr System Design Engineer, SanDisk, and TonyZhang, Professor, Rensselaer Polytechnic Institute,“Safely Overclocking Flash I/O in SSDs”
Satish Lakshmanan, Sr Director Product MarketingManagement, SanDisk, "TBD"
Scott Filler, Marketing Manager, Advantest, “True Cost-of-Test for SSD High Volume Manufacturing and LargeScale Quality and Reliability Organizations”
Nematollah Bidokhti, Principal Engineer, OCZ StorageSolutions, “Innovative Approach to Improved ReliabilityDemonstration Testing”
Peter Schade, President, International Microsystems,“Test Architecture for Power Cycling Storage Devices”
Bob Hansen, VP Systems Architecture, Apeiron DataSystems, “High-Performance, Highly Scalable StorageArchitecture Using NVMe”
Steve Hetzler, IBM Fellow, IBM Almaden ResearchCenter, “A New Metric for Analyzing Storage SystemPerformance Under Varied Workloads”
Andrew Flint, VP Marketing, ioFabric, “Employing StorageQoS to Use Flash Resources Efficiently”
11:00-11:30am Keynote 7 - SK Hynix (OPEN) Advances in Non-Volatile Memory Will Continue toRevolutionize Computing
Speaker Sr VP, Head of NandIntroducer Tim Bajarin, President, Creative Strategies
11:30-11:40am IT Brand Pulse Special InnovationAwardsSpeaker Frank Berry, IT Brand Pulse
Introducer N/A11:40am-12:10pm Keynote 8 - Micron (OPEN) When Will Flash Dominate Storage?
Speaker Darren Thomas, VP/GM Storage Business Unit, MicronIntroducer Frank Berry, President/Chief Analyst, IT Brand Pulse
Noon-1:00pm LUNCH AND EXHIBITS1:00-7:00pm EXHIBITS (OPEN)2:00-20:30pm Keynote 9 - Seagate (OPEN) Flash and Hard Drives: A Winning Combination for Future
Data CentersSpeaker Phil Brace, EVP Electronic Solutions/Cloud Systems and
Solutions, SeagateIntroducer Chris Preimesberger, Editor/Features and Analysis,
eWeek2:30-3:00pm Keynote 10 - PMC (OPEN) Breaking Down the Barriers to PCIe SSD Adoption
3:25-4:00pm IT Brand Pulse Innovation Awards (inthe FMS Theatre)
Tracks CONTROLLERS ENTERPRISE APPLICATIONS ENTERPRISE STORAGE HYPERSCALE APPLICATIONS SOFTWARE3:10-4:15pm Forum E-22 Forum G-22 Forum D-22 Forum P-22 Forum K-22 (OPEN)
Title Controllers and Flash Technology Part 2: Decoding theFuture Enterprise Applications Part 4 Flash and Software-Defined Storage Flash in Hyperscale Applications Creating Software Optimized for Flash Memory
Chairperson(s) Kiran Gunnam, Technologist, HGST Ben Woo, Founder/Managing Director, Neuralytix Hylton van Zyl, Sr VP Technology PartnershipDevelopment, Bank of America
Kimball Brown, Sr Director Alliances, BlackRidgeTechnology
Deepankar Das, Head Software Engineering,AvalancheTechnology
Instructors/Papers Xinmiao Zhang, Principal Research Engineer, SanDisk,"VLSI Architectures for Non-Binary LDPC Decoder"
Gary Tressler, Sr Technical Staff, IBM, “Read DisturbCharacterization for Next-Generation Flash Applications”
Shiva Planjery, CEO, CodeLucida, “HardwareArchitectures for Novel Low-Power Low Error-Floor”
Allen Samuels, Engineering Fellow, SanDisk, “ At-ScaleDatacenters and the Demand for New StorageArchitectures”
Avraham Meir, Chief Scientist, Elastifile, “File on Flash:Delivering on the Promise of Webscale, All Flash,Distributed File Systems”
Chris King, Sr Staff Infrastructure Architect, LinkedIn, ”Impact of NVMe on Servers in Megawebsites”
Brandon Hoang, Solutions Architect, Hedvig, “BestPractices for Using Flash in Hyperscale Software StorageArchitectures”
Mark Carlson, Principal Engineer/Industry Standards,Toshiba, "How the NVM Programming Model Eases theSoftware Challenge"
Doug Voigt, Distinguished Technologist, HP, “HowSystems Benefit from Record Low Storage Latencies”
Dhananjoy Das, Senior Architect, SanDisk, “A New FileSystem Designed Specifically to Take Advantage ofNonvolatile Memory”
Philippe Bonnet, Associate Professor, IT University ofCopenhagen,"Linux Kernel Extensions for Open-ChannelSSDs"
Sandeep Uttamchandani, Chief Architect/Cloud Storage,VMware, “Scale-Out Storage Architectures in the NVMEra”
5:00-6:00pm EXHIBITS and ALL-INDUSTRYRECEPTION (6 pm – Best of Show
Awards) (OPEN)6:00-7:00pm EXHIBITS (OPEN)
Thursday August 13th8:00-8:30am REGISTRATION
Tracks MEMORY CARDS PCIe STORAGE CONTROLLERS SSDs8:30-9:35am Forum L-31 (OPEN) Forum J-31 Forum E-31 Forum C-31
Title Adding Low-Cost Storage to Mobile Applications with SDMemory Cards PCIe/NVMe Storage Flash Controller Design Options SSD Concepts
Organizer(s) John Geldman, Director Industry Standards, MicronConsumer Products Group
Uma Parepalli, Firmware Architect, SK Hynix Chuck Sobey, Chief Scientist, ChannelScience Tien Shiah, Product Marketing Manager - SSD, SamsungSemiconductor
Chairperson(s) John Geldman, Director Industry Standards, MicronConsumer Products Group
Rahul Advani, Director Flash Products, PMC Erich Haratsch, Director Engineering Flash ChannelArchitecture, Seagate Technology
Tien Shiah, Product Marketing Manager - SSD, SamsungSemiconductor
Instructors/Papers Art Swift, President, Cupp Computing, "Protecting DataCenters from Mobile Threats"
Nathanaelle Klein, Product Marketing Manager, SanDisk,“Adding Mass Storage to Mobile Automotive and IndustrialApplications”
Uma Parepalli, Firmware Architect, SK Hynix, “PCIe NVMeSSD BIOS/Firmware and Drivers”
John Carroll, Storage Architect, Intel, “ExtendingPCIe/NVMe Storage to Client”
Mike Chen, Director Product Marketing, MarvellSemiconductor, and Jeroen Dorgelo, Director StorageMarketing, Marvell Semiconductor, “ Host Memory Buffer-Based SSD System”
Federico Benelli, CTO, NandExt, “How to Extend 2D-TLCEndurance to 3,000 P/E Cycles”
Atsuro Kobayashi, Undergraduate Student, ChuoUniversity (Japan),“High Reliability SSDs for Enterprise Storage withDynamic VTH Optimization and Auto Data Recovery”
Yixin Luo, Doctoral Student, Carnegie-Mellon University,“Data Retention in MLC NAND Flash Memory:Characterization, Optimization, and Recovery”
Bob Pierce, Sr Architect Computer and Storage Products,Altera, “Platform on a Chip (PoC) Solution to StorageManagement”
Sean In, Director Product Management/Strategy, ViolinMemory, “ All Flash Enterprise Storage Drives DifferentNAND Requirements”
Fadi Azhari, Director Product Marketing, Nimble Storage,“An Adaptive Flash Platform”
Santosh Kumar, SK Hynix, “Choosing the Right SSD for aBoot Application”
Title Performance Testing Flash in Studio/Broadcast Production/PostStorage Mobile Applications Annual Update on Flash Technology Redefining Main Memory Architecture to Save Cost andPower
Organizer(s) Easen Ho, President, S3Metrics Andy Marken, President, Marken Communications Andy Marken, Marken Communications Howard Marks, Deep StorageChairperson(s) Easen Ho, President, S3Metrics Guy Finley, President, Finley Associates Alan Niebel, CEO/Founder, WebFeet Research Aileen Arcilla, Principal, North-of-Center Group TBD
Instructors/Papers Tim Van Ash, VP Product Management, LoadDynamix,“Real-World Performance Testing for Flash Arrays”
Vic Mahadevan, Chief Technology Advisor, MSysTechnologies, “Creating a Performance Model for FlashStorage Devices”
Mikko Valimaki, CEO, Tuxera, “How Filesystem ChoiceAffects Flash Performance”
Scott Phillips, Director Product Marketing, Virtium, “CanYou See Inside Your SSD?”
Matthew Rehrer, Program Manager, Harmonic, “TBD”
Alex Grossman, VP Media/Entertainment, Quantum,“TBD”
Tony Cacciarelli, Product Marketing Mgr, AJA VideoSystems, “The Death of Film”
Ben Wu, Technical Marketing Manager, SK Hynix, “UFS IsReady to Power Next-Generation Mobile Devices”
Elad Baram, Director Product Marketing, SanDisk, “UsingPCIe/NVMe in Mobile Devices”
David Ghodsizadeh, Mobile Storage Product Marketing,Samsung Semiconductor, "Universal Flash Storage (UFS)Enables Endless Opportunities for Flash"
Rajeev Gulati, CTO, Data I/O, “New ProgrammingTechnology for High Density eMMC Devices”
Jim Handy, Objective Analysis TBD, Marvell
9:30-9:45am BREAKTracks NEW TECHNOLOGIES MEDIA/ENTERTAINMENT APPLICATIONS ENTERPRISE STORAGE CONTROLLERS
9:45-10:50am Session 102-A Session 102-B (OPEN) Session 102-C (OPEN) Session U-2 Session 102-D (OPEN)Title 3D Flash: The Next Dimension Flash in Content Capture Consumer Applications Annual Update on Enterprise Flash Storage FPGAs in Flash Controller Applications
Organizer(s) Bob Pierce, Sr Architect/Computer and Storage Products,Altera; Chuck Sobey, Chief Scientist, Channel Science
Andy Marken, President, Marken Communications Andy Marken, President, Marken Communications Howard Marks, Deep Storage
Chairperson(s) Bob Pierce, Sr Architect/Computer and Storage Products,Altera Douglas Sheer, CEO/Chief Analyst, DIS Consulting Andras Boross, Sr Director Software Development,
GroupInstructors/Papers Jetming Woo, Sr Technical Marketing Manager, SK Hynix,
“How Will 3D SSDs Differ from Current Ones?”
Frederic Sala, Doctoral Student, UCLA, “Coding Schemesfor 3D NAND Flash”
Jeff Yang, Principal Engineer, Silicon Motion, “NewECC/DSP Solution Aids Migration to 3D NAND”
Deepak Sharma, Principal Firmware Engineer, SanDisk,"Adapting SSD Systems for the Transition to 3D NAND"
Chris Haeffner, Enterprise Product Mgr, Other WorldComputing, “What It Takes for Capture to Stick”
Art Adams, Cinematographer, “The Way We Work”
Philip Hodgetts, CEO, Lumberjack System, "Capture AllYou Want - If You Can't Find It, What Good Is It?"
Jeff Foster, CEO, Sound Visions Media, "Taking Films toNew Heights"
Dhaval Parikh, Director Product Management, SanDisk,“The Next Wave of Accelerated SSD Adoption forConsumer PCs”
Michael Wu, General Manager, Phison Electronics, “ TheEvolution of SSD Form Factor in Consumer Applications”
Eyal Bek, Sr Director Client Storage Marketing, SanDisk,"Why Your PC Should Have an SSD"
Howard Marks, Deep Storage David McIntyre, Manager Computer/Storage BusinessUnit, Altera
11:00-11:30am Keynote 1 - Toyota (OPEN) Driving Intelligence for Safe AutomobilesSpeaker Hideo Inoue, GM, Advanced Research, Toyota Motor
Introducer Tom Coughlin, President, Coughlin Associates11:30am-Noon Keynote 2 - Oracle (OPEN) Flash Solves Big-Time Performance Problems in Today's
Data CentersSpeaker Mike Workman, Sr VP Flash Storage Systems
Introducer Tom Burniece, President, Burniece Consulting ServicesNoon-12:30pm Keynote 3 - Samsung (OPEN) Memory Technology Advances Shape a New Era in Flash
InnovationSpeaker(s) Bob Brennan, Sr VP Memory Solutions, and
Jim Elliott, Corporate VP Memory Marketing, SamsungSemiconductor
Introducer Rick Merritt, Silicon Valley Bureau Chief, EE Times12:30-1:30pm LUNCH (includes BoldEcho
Communications' Lunch and Learn)1:30-2:00pm Keynote 4 - SanDisk (OPEN) TBD
Speaker Kevin Conley, CTO, SanDiskIntroducer Jean Bozman, Director Infrastructure Research, Neuralytix
2:00-2:30pm Keynote 5 - Toshiba (OPEN) Advances in 3D Memory: High Density Storage forHyperscale, Cloud Applications. and Beyond
Speaker Jeff Ohshima, VP Memory and Storage Products, ToshibaIntroducer Chris DePuy, VP, Dell'Oro Group
2:30-3:00pm Keynote 6 - Diablo Technologies(OPEN)
Disruptive Memory Technology Enables New In-MemoryApplications
3:00-3:15pm BREAKTracks SECURITY MEDIA/ENTERTAINMENT MARKETING HARDWARE DATA MANAGEMENT
3:15-4:25pm Session 103-A Session 103-B (OPEN) Session 103-C (OPEN) Session U-3 Session 103-DTitle Storage Security: Back to the Future Flash in the New Hollywood Enterprise SSDs" Who's Adopting Them and Why? Annual Update on Interfaces Flash in Big Data Applications
Organizer(s) Rich Fetik, CEO, Data Confidential; Bob Thibadeau,Chairman/CEO, Bright Plaza; Michael Willett, VPMarketing, Bright Plaza
Andy Marken, President, Marken Communications Howard Marks, DeepStorage None
Chairperson(s) Rich Fetik, CEO, Data Confidential Mike Mihalik, Independent Consultant Jay Kramer, President, Network Storage Advisors TBD KRS Murthy, CEO, I CubedInstructors/Papers Panelists:
Hubertus Grobbel, Head Business Unit Security, Swissbit
Cirina Catania, President, Catania Group, “BringingCreativity to Life”
Dan May, President/Americas, Blackmagic Design,“Understanding 4K Adoption and Technologies”
Larry O’Connor, CEO, Other World Computing, “BeingThere When It’s Needed”
Jeff Stansfield, President, Advantage Video Systems,“TBD”
Cullie Poseria, Independent Filmmaker, "Our Budget IsMore Than Money"
Instructor: Frank Berry, President, IT Brand Pulse Instructor:
Jim Pappas, Intel
Duan Jiangang, Software Engineer, Intel, and Jie Huang,Software Engineer, Intel, "Smart Cache Management forBig Data"
Darryl Ouye, Sr Engineer, SanDisk, "Developing a Flash-Optimized Storage Engine for a NoSQL Database"
Gil Russell, Principal Analyst, SemiScape, "Using Flash inin-Memory Database Appliances"
4:25-4:35pm BREAKTracks SECURITY MEDIA/ENTERTAINMENT MARKETING NEW TECHNOLOGIES FLASH TECHNOLOGY
4:35-5:50pm Session 104-A Session 104-B (OPEN) Session 104-C (OPEN) Session U-4 Session 104-DTitle Security in a Flash! Media and Entertainment Experts Roundtable How Flash-Based Storage Performs on Real Applications Annual Update on New Technologies Flash Technology Part 1
Organizer(s) Michael Willett, VP Marketing, Bright Plaza Andy Marken, President, Marken Communications Dennis Martin, President, Demartek Howard Marks, DeepStorage NoneChairperson(s) Rich Fetik, CEO, Data Confidential Alex Grossman, VP Media/Entertainment, Quantum Dennis Martin, President, Demartek Nathan Brookwood, Research Fellow, Insight 64 Xinde Hu, Principal Engineer, SanDisk
Instructors/Papers Michael Willett, VP Marketing, Bright Plaza, “EncryptedSSDs: Self-Encryption Versus Software Solutions”
Jon Tanguy, Sr Technical Marketing Engineer, MicronTechnology, and Rob Strong, Security Architect, MicronTechnology, “Securing the Data on Your SSD”
Jason Cox, Lead Storage Security Architect, Intel,“Advances in Storage Security Standards”
Monty Forehand, Security Engineering Director, SeagateTechnology, “You Must Secure Devices as Well as Data”
Panelists:
Douglas Sheer, CEO, DIS Consulting
Guy Finley, President, Finley Associates (ExecutiveDirector, MESAlliance)
Pat Griffis, Executive Director Office of the CTO/SMPTEEducation Chairman, Dolby Laboratories
Mike Mihalik, Independent Consultant
Instructor:
Dennis Martin, President, Demartek
Michael Abraham, Business Line Manager, MicronTechnology
Tom McCormick, Technologist/Swissbit and DoctoralStudent/Northeastern University, “Modeling FlashTranslation Layers to Enhance System Lifetime”
Eitan Yaakobi, Assistant Professor, Technion, “ExtendingFlash Lifetime by Reusing Invalid Pages”
Jaeho Kim, Postdoctoral Researcher, Hongik University(Korea), “Chip-Level RAID with Flexible Stripe Size andParity Placement for Enhanced SSD Reliability”
Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSDProducts, (Seagate)
Mobile Applications – John Geldman, Director IndustryStandards, Micron; Perry Keller, Program Manager,Standards/Applications, Keysight Technologies
Enterprise Applications – Tony Afshary, DirectorEcosystem Solutions, Seagate Technology; Sean Stead,SSD Marketing, Viking Technology
Data Recovery – Scott Holewinski, CEO, Gillware; ChrisBross, CTO, DriveSavers
New Technologies – Stephen Bates, Technical Director,PMC; Lance Dover, Architecture Manager, Micron
Interfaces – Jim Pappas, Director Initiative Marketing,Intel; David Rodgers, Sr Product Marketing Manager,Teledyne Lecroy
SSDs – Paul Wassenberg, Chair, SNIA SSSI; SiamakArya, Consultant
RRAM – Seshubabu Desu, CTO, 4DS
MRAM – Barry Hoberman, CEO, Spin TransferTechnologies; Joe O'Hare, Director Marketing, EverspinTechnologies; *Terry Hulett, GM/VP Systems Engineering,Everspin Technologies
Embedded Applications – Tom McCormick, ChiefEngineer/Technologist, Swissbit; Chanson Lin, President,EmBestor
(table 21-30) SSD Performance – Kent Smith, Sr Director Flash ProductMarketing, Seagate Technology
Education – Eitan Yaakobi, Assistant Professor, Technion(Israel); Rich Fetik, CEO, Data Confidential
Testing – Eden Kim, CEO, Calypso Systems; PeterMurray, Principal Systems Engineer, LoadDynamix
Hardware Design – Brent Przybus, Sr Director WWMarketing, eASIC; Xinmiao Zhang, Principal ResearchEngineer, SanDisk
Big Data – D.J. Das, CEO, Third Eye Consulting Services
SATA Express –
PCIe SSDs – Idan Burstein, System Architect, MellanoxTechnologies; Mark Beadle, Product Line Manager,Seagate Technology; Andrew Mierau, Sr Tech MktgEngineer, Micron
NVMe – Amber Huffman, Sr Principal Engineer, Intel;Dave Deming, President, Solution Technology
Title PCIe/NVMe Development issues Data Recovery of SSDs Standards-Based PCIe SSDs are Game Changers - WhatDesigners Need to Know Increasing Flash Throughput for Big Data Applications Flash Arrays Part 1 Flash When Wearables Come to Work Hybrid vs. All Flash Arrays - Which is Better for Your Data
Center?Organizer(s) Dave Deming, President, Solution Technology Chris Bross, DriveSavers; Ted Persing, Data Recovery
Engineer, Kroll OnTrackPaul Wassenberg, Director Product Marketing, MarvellSemiconductor
Brian Berg, President, Berg Software Design None Andy Marken, President, Marken Communications George Crump, Lead Analyst, Storage Switzerland
Chairperson(s) Dave Deming, President, Solution Technology Krishna Chander, Principal Analyst, Chander Consulting Don Jeanette, VP, TREND/FOCUS Camberley Bates, Managing Director/Analyst, EvaluatorGroup
Tim Stammers, Senior Analyst, 451 Research Aileen Arcilla, Principal, North-of-Center Group Jay Kramer, President, Network Storage Advisors
Instructors/Papers Hugh Curley, Independent Consultant, “A StreamlinedPCIe for NVMe Transport”
Isaac Livny, Field Applications Engineer, TeledyneLeCroy, “NVMe Command level protocol analysistechniques”
Eric Lanning, Hardware Engineering Manager, SerialTek,“Validation and Testing Challenges of NVMe Subsystems”
Chris Geiser, Sr Product Manager Memory and Storage,Samsung Electronics, “Maximizing Performance per Wattfor PCIe SSDs”
Sean Barry, System Engineer, EMC, “All Flash Array DataProtection Schemes”
Chris Bross, DriveSavers, “ Data Recovery ToolDevelopment for SSDs”
Ted Persing, Data Recovery Engineer, Kroll OnTrack, “Erasure Verification of SSDs”
Jeff Hedlesky, Forensic Evangelist, Guidance Software,“TBD”
Panelists:
Tom Friend, Director Industry Standards, OCZ StorageSolutions
Cameron Brett, Director SSD Product Marketing, Toshiba
Eden Kim, CEO, Calypso Systems
Paul Wassenberg, Director Product Marketing, MarvellSemiconductor
Instructor:
Pete Jarvis, VP Strategy, TidalScale
Weafon Tsao, VP, AccelStor, “Building a High IOPS FlashArray: A Software-Defined Approach”
Louis Imershein, VP Product Strategy, Permabit, “DataEfficiency Appliances and Flash Storage Arrays”
Brian McKean, Software Engineer, NetApp, “AchievingConsistent Low Latency with All-Flash Arrays”
Brian Markwalter, Sr VP Research/Standards, ConsumerElectronics Association (CEA), "TBD"
Panelists:
Dan Leary, VP Marketing, Nimble Storage
Amy Love, CMO, Violin Memory
Chadd Kenney, CTO Americas, Pure Storage
Chuck Dubuque, Sr Director Product and SolutionMarketing, Tintri
Lee Caswell, VP Product and Solution Marketing, NetApp9:30-9:45am BREAK
Tracks MARKETING NEW TECHNOLOGIES STANDARDS TESTING GENERAL WEARABLES ENTERPRISE STORAGE
Title VC Forum Flash on the Memory Bus Choosing the Best Interface for Your Application Practical Approach to Determining SSD Reliability Women in the Storage Industry Flash in Wearable Applications: 10,000 Ways to WearTechnology Today
High-Performance Flash Systems
Organizer(s) Wayne Rickard, Advisor, Radian Memory Systems andIndependent Investor
Dave Eggleston, Principal, Intuitive Cognition ConsultingGroup
Cameron Brett, Director SSD Product Marketing, Toshiba Brian Berg, President, Berg Software Design Camberley Bates, Managing Director/Analyst, EvaluatorGroup
Andy Marken, President, Marken Communications
Chairperson(s) Wayne Rickard, Advisor, Radian Memory Systems andIndependent Investor
Dave Eggleston, Principal, Intuitive Cognition ConsultingGroup
Cameron Brett, Director SSD Product Marketing, Toshiba Robin Harris, President/Chief Analyst, TechnoQWAN Camberley Bates, Managing Director/Analyst, EvaluatorGroup
Bob O'Donnell, President, TECHnalysis Research Xinde Hu, Principal Engineer, SanDisk
Instructors/Papers Panelists:
Tim Wilson, Managing Director, Artiman Ventures
Angel Orrantia, Business Development Director, SKTAInnovation Accelerator
John Kim, Director Storage Marketing, MellanoxTechnologies, “Remote Direct Memory Access (RDMA)Networking Accelerates Scale-Out Flash Storage”
Doug Rollins, Sr Technical Marketing Engineer, MicronTechnology, and Nick Suh, Head/Product Marketing, PernixData, “Decoupled Storage: Get All Flash PerformanceWithout an All Flash Array”
Axel Kloth, CEO, SSR Labs, “Hybrid Memory Cube-BasedUnified Memory”
11:00-11:30am Keynote 7 - SK Hynix (OPEN) Advances in Non-Volatile Memory Will Continue toRevolutionize Computing
Speaker Sr VP, Head of NandIntroducer Tim Bajarin, President, Creative Strategies
11:30-11:40am IT Brand Pulse Special InnovationAwardsSpeaker Frank Berry, IT Brand Pulse
Introducer N/A11:40am-12:10pm Keynote 8 - Micron (OPEN) When Will Flash Dominate Storage?
Speaker Darren Thomas, VP/GM Storage Business Unit, MicronIntroducer Frank Berry, President/Chief Analyst, IT Brand Pulse
Noon-1:00pm LUNCH AND EXHIBITS1:00-7:00pm EXHIBITS (OPEN)2:00-20:30pm Keynote 9 - Seagate (OPEN) Flash and Hard Drives: A Winning Combination for Future
Data CentersSpeaker Phil Brace, EVP Electronic Solutions/Cloud Systems and
Solutions, SeagateIntroducer Chris Preimesberger, Editor/Features and Analysis,
eWeek2:30-3:00pm Keynote 10 - PMC (OPEN) Breaking Down the Barriers to PCIe SSD Adoption
Title RRAM Embedded Applications Part 1 Lean Agile Development for Solid State Storage Flash Storage Outlook (Storage Wars) Wearable Technology and Health Monitoring: A MarriageMade in Mobile Heaven Getting the Most Value Out of Your Flash Storage
Organizer(s) Dave Eggleston, Principal Intuitive Cognition ConsultingGroup
Tom McCormick, Chief Engineer/Technologist, Swissbit None Marco Coulter, VP, 451 Research Andy Marken, President, Marken Communications Tom Burniece, President, Burniece Consulting Services
Chairperson(s) Dave Eggleston, Principal Intuitive Cognition ConsultingGroup
Jim Harrison, Technical Editor, Electronic ProductsMagazine
Dave Bursky, Technology Editor, Chip Design Magazine Tim Bajarin, President, Creative Strategies None
Instructors/Papers Panelists:
Zhiqiang Wei, Chief Engineer, Panasonic, “ ReRAM IsMaking Good Progress”
Ben Bajarin, Principal Analyst, Creative Strategies
Instructors:
George Crump, Lead Analyst, Storage Switzerland
4:15-4:30PM BREAKTracks NEW TECHNOLOGIES EMBEDDED SYSTEMS ENTERPRISE STORAGE ENTERPRISE STORAGE WEARABLES IT END USER TRACK
4:30-5:45pm Session 204-A (OPEN) Session 204-B (OPEN) Tutorial T-4 Session 204-D (OPEN) Session 204-E (OPEN) Session EU-2 (OPEN)Title MRAM Embedded Applications Part 2 Tiering and Caching in Flash-Based Storage Flash in Cloud Computing Wearables Roundtable Why You Should Use Flash Everywhere in the Data Center
Organizer(s) Dave Eggleston, Principal, Intuitive Cognition ConsultingGroup
Tom McCormick, Chief Engineer/Technologist, Swissbit Brian Berg, President, Berg Software Design TBD Andy Marken, President, Marken Communications Tom Burniece, President, Burniece Consulting Services
Title Flash in Hyperscale Applications Part 2 Life Beyond Flash: New Non-Volatile MemoryTechnologies Local (In-Situ) Processing Applications for SSDs Embedded Applications Part 3 Software Issues
Organizer(s) Brian Berg, President, Berg Software Design Dave Eggleston, Principal, Intuitive Cognition Consulting Brian Berg, President, Berg Software Design Tom McCormick, Chief Engineer/Technologist, Swissbit
Chairperson(s) Steve Knipple, CTO/VP Engineering, Atmosera Jim Cantore, President, JLC Associates Gil Russell, Principal Analyst, Semiscape Tom McCormick, Chief Engineer/Technologist, Swissbit Tim Stammers, Senior Analyst, 451 ResearchInstructors/Papers Instructors:
Rob Strechay, Director Hyperconverged and Software-Defined Storage, HP, "Hyperscale Use Cases for ScalingOut with Flash"
Gary Lyng, Sr Director Product Management, SanDisk, "Isthe World Ready for Big Data Flash?"
Mark Webb, President, MKW Ventures, “Alternative Non-Volatile Memory Adoption Timeline”
Title How Flash Will Transform Enterprise Applications Creating the Foundation of the Flash Storage MemoryIndustry: A Conversation with Eli Harari Persistent Memory Applications Flash Arrays Part 2 Testing Issues
Organizer(s) Tom Burniece, President, Burniece Consulting Brian Berg, President, Berg Software Design Dave Eggleston, Principal, Intuitive Cognition Consulting TBD Easen Ho, Independent ConsultantChairperson(s) Rob Peglar, VP Advanced Storage Solutions, Micron
TechnologyAlan Weissberger, Content Manager, IEEE ComSoc Dave Bursky, Technology Editor, Chip Design Magazine Tim Stammers, Senior Analyst, 451 Research Syed S. Hussain, Director, Winbond Electronics
Instructors/Papers Panelists:
Steve Knipple, VP Engineering, Atmosera
Andy Walls, Distinguished Engineer, IBM AlmadenResearch Center
Hu Yoshida, CTO, Hitachi Data Systems
Hyperscale Use Cases for Scaling Out with Flash
Interviewer:
Brian Berg, President, Berg Software Design
Speaker:
Eli Harari, Founder/Former CEO, SanDisk
Eric Lind, National Sales Mgr, VARTA Microbattery, “Powering Next-Generation Backup Memory for NVDIMMs”
'Mike Spitz, VP Customer Engineering, DiabloTechnologies, "Using Flash to Expand the Limits ofSystem Memory"
'Maher Amer, CTO, Diablo Technologies, "A NewTechnology Platform for Memory Convergence"
Skip Shapiro, Sr Technical Marketing Engineer, NetApp,“All-Flash Array Nodes in a Hybrid Storage Cluster”
Manish Agarwal, Director Product Management, NetApp,“All-Flash Array Market Segmentation”
David Rodgers, Sr Product Marketing Manager, TeledyneLeCroy, “Using Line Rate Analysis Tools to Optimize SSDArray Performance with High-Speed Fabrics”
Eden Kim, CEO, Calypso Systems, “SSD Performance forData Center Workloads”
Mike Micheletti, Product Manager, Teledyne LeCroy, “GoUnder the Hood with SAS 12 Gb/s SSDs”
Jeffray Hsieh, Sr Director Business Development, ATPElectronics, “Full-Scale Validation Tests for NAND-FlashBased Products”
10:00am-Noon EXHIBITS (OPEN)11:00-11:05am Lifetime Achievement Award
Presenter Jim Handy, Objective AnalysisAwardee: TBD
Title PCIe/NVMe Extensions Automotive Applications of Flash SSD Technology Market Research Using Flash with a Massively Scalable Storage System(Ceph)
UFS: Using Mass Storage to Add Capabilities to MobileApplications
Flash Controller LDPC Options Applying New Non-Volatile Technologies Flash in Data Centers, Part 2
Organizer(s) TBD Brian Berg, President, Berg Software Design TBD Jay Kramer, Network Storage Advisors Brian Berg, President, Berg Software Design John Geldman, Director Industry Standards, MicronConsumer Products Group
Chairperson(s) J Metz, R&D Engineer, Cisco Systems Syed S. Hussain, Director, Winbond Electronics Tadashi Yogi, Data Storage Consultant, Yogi Associates Jay Kramer, Network Storage Advisors Jathin Ullal, Infrastructure Architect, Saygo David Ghodsizadeh, Mobile Storage Product Marketing Stephen Bates, Technical Director, PMC Cliff Zitlaw, Product Architect, Crossbar David McIntyre, Manager/Computer Storage Business Unit,Altera
Instructors/Papers Yaniv Romem, CTO, Excelero, “How NVMe Can SupportRemote Access via RDMA”
Rob Davis, Senior Storage Technologist, MellanoxTechnologies, “NVMe Over Fabrics: Learning from EarlyDeployments”
Zhongjie Wu, Sr Architect, Memblaze, “PCIe Based AllFlash Array”
Kristen Hopper, Automotive Product Line Manager, MicronTechnology, “ Evolving In-Vehicle Storage Solutions forPersonal Mobility”
Martin Booth, Director Product Marketing, SanDisk, “FlashStorage at the Edge in the Automotive Industry”
Vipin Tewari, Director Business Development, SiliconStorage Technology, and Nhan Do, Director TechnologyDevelopment, Storage Technology, "Embedded Flash -Driving Down the Automotive Memory Lane"
Chi-Lin Tom, VP Sales/Marketing, Memoright, “Using aPCIe-Based Switch Module to Enhance EnterpriseStorage Architecture”
Deepak Shankar, CEO, Mirabilis Design, "Extending theEffective Lifetimes of SSDs"
Panelists:
Cui Hao, Chief Editor, Watchstor.com
Chris DePuy, VP, Dell'Oro Group
Ben Woo, Founder/Managing Director, Neuralytix
Eric Burgener, Research Director Storage, IDC
Tim Stammers, Senior Analyst, 451 Research
Jian Zhang, Software Development Engineer, Intel, “ BestPractices for Increasng SSD Performance with Ceph”
Somnath Roy, Sr Staff Software Engineer, SanDisk, “Ceph Optimization on All Flash Storage”
Dror Goldenberg, VP Architecture, Mellanox Technologies,“ Accelerating Ceph with Flash and High Speed Networks”
Tony Afshary, Director Ecosystem Solutions, SeagateTechnology, “Open Compute and OpenStack LeveragingNext Generation Storage”
Stephen Lum, Product Marketing Manager/Mobile Memory,Samsung Semiconductor, “How UFS Makes MobileApplications More Powerful and Easier to Use”
Zachi Friedman, Staff Product Marketing Manager,Synopsys, “What Developers Need to Add UFS to MobileApplications”
Perry Keller, Program Manager, Standards andApplications, Keysight Technologies, “Ensuring Compliancein UFS Applications”
John Geldman, Director Industry Standards, MicronConsumer Products Group, “Why UFS Is the Best StorageSolution for Mobile Applications”
Helen Tarn, Sr Engineering Manager, Xilinx, “HighPerformance, FPGA Optimized LDPC for Storage”
Ahmed Hareedy, Doctoral Student, UCLA, “Non-BinaryLDPC Codes for Flash”
Eyal En Gad, Postdoctoral Scholar, USC, “Rewriting FlashMemories by Message Passing”
Pavel Panteleev, Sr Researcher, Huawei Technologies, andPavel Aliseychik, Sr Researcher, Huawei Technologies,"Generalized Concatenated Codes for Flash Memories"
Lawrence Ko, VP Engineering, Sage Microelectronics,"Secure Data in PCIe/NVMe SSD"
Cliff Zitlaw, Product Architect, Crossbar, and Tudor Antoniu,Chief Storage Architect, Blunk Microsystems, “ OptimizedFlash File Systems (FFS) for Resistive Memories”
Mehdi Asnaashari, Chief System Architect, Crossbar, “ SolidState Storage Arrays Using RRAM”
Zvonimir Bandic, Director Storage Architecture, HGSTResearch, “Ultrafast NVM SSDs Using a New StorageInterface”
Pete Geiger, Technical Director, PMC, “Best Practices forOptimizing Data Center Object Storage Using NVRAM”
Michael Smullen, SSD Product Marketing Manager, SamsungSemiconductor, “Why NVMe Will Replace SATA SSDs in theData Center”
Saeed Raja, Director Product Marketing Management,SanDisk, "Accelerating a NoSQL Database Using FlashMemory"
4:25-4:40PM BREAKTracks OVERVIEW NEW TECHNOLOGIES SYSTEM DEVELOPMENT