Fmcg Sector

FMCGINDUSTRY

PRESENTED BY:-GAUTAM PANDA

Roll No-105

INDUSTRY OVERVIEW Introduction Evolution Key Products Key Players Contribution to the Economy in terms of GDP International Presence SWOT Analysis Future of FMCG

INTRODUCTION The Fast Moving Consumer Goods Sector is the

fourth largest sector of Indian economy with total

market size of more than 86000 crore.

It is alternatively called as CPG (Consumer packaged

goods) industry primarily deals with the production,

distribution and marketing of consumer packaged goods.

EVOLUTION

Investment was very low till 80’s.

HLL was the only MNC co. in India.

Then came Nirma - A “Value for Money Product”.

Latest innovation – “Sachet”

KEY PRODUCTSPERSONAL CARE

FOOD & BEVERAGES

HOUSEHOLD CARE

KEY PRODUCTS

CATEGORY PRODUCTS

PERSONAL CARE Oral Care, Hair Care, Skin Care, Personal Wash, Deodorants, Cosmetics.

FOOD & BEVERAGES Health Beverages, Soft Drinks, Bakery Products, Snack Food, Chocolates, Ice-Cream, Vegetables, Diary Products.

HOUSEHOLD CARE Fabric Wash, Household Cleaners.

KEY PLAYERS

KEY PLAYERS

Marico

ITC Ltd.

Britannia India Ltd.

Godrej

Dabur

Nirma Ltd.

Nestle India Ltd.

Coca Cola

PepsiCo

Cadbury India Ltd.

P&G

Colgate & Palmolive Ltd.

HUL

Domestic Players Foreign Players

CONTRIBUTION TO GDP FMCG’s contribution to India’s GDP is 2.2 % New Zealand’s GDP is 5% UK’s GDP is 19%

INTERNATIONAL PRESENCEFMCG Industry has spread widely due to theacquisitions with:

Reckitt Benckiser with Paras Pharmaceuticals

Marico with Colgate-Palmolive

Godrej Group with African Safari

SWOT ANALYSISSTRENGTHS

Low cost operations.

Strong Brands.

Established distribution networks.

WEAKNESS Low export levels.

Small scale sector reservations

OPPORTUNITIESLarge domestic market.Export potential.Increase in income levels.

THREATSImports.Tax & Regulatory Structures.

INDIAN FMCG MARKET(In US $ Billion)

FUTURE OF FMCG Rapid Growth.

Rural Market Opportunities.

CavinKare plans Rs 500 crore expansion into foods segment.

Cadbury India announced entry into the biscuit market.