FMCG Brand Wise Spends Updated Till March'14

HUL TVHUL BRANDS* Ponds as a brand not included in HUL spendsTV Spends (.millions)(75% discounted spends)All IndiaBrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14Mar'14AxeToilet Soaps000000172517947011400000000000000AxePerfumes/deodorant12647766144431353180243987715325147103964742036425892032AxeToilet Liquids0174950000014050000000000000000Axe Total12235286654460397027612456277153251471039647420364258920320000000000000000000000000000BreezeToilet Soaps00002332261494312129481217191673121310600000000000000000000000000000000000000000000000000000000ClearShampoos6246433836463538444018514982420191043302624662036473644430ClearHair Conditioners0000000000001000000000000000Clear Total62464338364635384440185149924201910433026246620364736444300000000000000000000000000000Clinic PlusShampoos4285504650432163744319365702839376561445350364141525485147Clinic PlusHair Conditioners97101115112004130911512120000000003900Clinic Plus Total50936057655441647844223666243514965614453503641415258751470000000000000000000000000000Close UpTooth Pastes423550364941805125494439542384645282346105777548659269066590000000000000000000000000000DenimPerfumes/deodorant 0263020380010100001340000000000000000000000000000000000000000000DoveToilet Soaps4839543750547154406363436163248404347637370634549576314250DoveShampoos6623133182432213171293238755542413239262217851045466726DovePerfumes/deodorant 090020402317199001380130131030360115000DoveToilet Liquids00000000000010000790000001700DoveHair Care Range05670513410473530317242750082145313527393300289010DoveHair Conditioners121119252623252791517021129160502730171400014000DoveFace Wash21240131100014131901141311000031222783281432118DoveMoisturising Lotion/creams21000000002644331240022217214445263851230280DoveHair Oils000000000002222322540001973012511600Dove Total168162145130172200163168130173186179197616518810914616918723217622013117726521621581040000000000000000000000000000Fair & LovelyFairness Creams115123134651031541111108613110010113331311321171061281449265109911341601408149208Fair & LovelyFace Wash00000000000000000002179512420512456617Fair & Lovely Total1161231346510315411111086131100101133313113211710612814411214416011515321116532162250000000000000000000000000000HamamToilet Soaps868127118101426141413816136103771088109108119HamamToilet Liquids00000000000000000444000001200Hamam Total868127118101426141413816136107111110881091191190000000000000000000000000000LifebuoyToilet Soaps20272419614370416380675056841382346397010279624561886964634LifebuoyToilet Liquids2529265137312822271943333713640242429424841292325504123421LifebuoyTalcum Powders0032422300000009600000000001801800Lifebuoy Total455782112121749863909911084103577784771681121501209169105138112680550000000000000000000000000000LirilToilet Soaps0011182117207105801185415232834352825980216440000000000000000000000000000LuxToilet Soaps35405145726049384356906564537436362711047876674150837766345LuxPerfumes/deodorant 0000000292910016901619131400010006300LuxToilet Liquids138912121066151617191412000300710191182510485Lux Total48486056847056738782106848555759837885104858688525810894371500000000000000000000000000000MagicWashing Powders/liquids00000232000070000000000000000000000000000000000000000000MotiToilet Soaps00000000065011000000000191020000000000000000000000000000000PearsToilet Soaps206822616144522847736347585394748101755771616744696073857330000000000000000000000000000PepsodentTooth Pastes404557473347576060455039581606458597813116914011057941211142107780000000000000000000000000000RexonaToilet Soaps4545747679111280119981813713107101112566RexonaPerfumes/deodorant 0000000000001000000000000100Rexona Total45457476791112821199818137131071011125660000000000000000000000000000RinWashing Powders/liquids3036263219115140342114463614541222736626035382952655115237Rin Det CakeDetergent Cakes/bars1312997003147517961111759118106000771423Rin Total43483541271151434929196345755522932457368454429526558866600000000000000000000000000000SignalTooth Pastes00000010011140000000000002000000000000000000000000000000SunlightWashing Powders/liquids45765546463560338661053345864600000000000000000000000000000SunsilkShampoos4044555140472850193440434911627212831245164474226314104854SunsilkHair Care Range1113113011081004800000000002502500SunsilkHair Conditioners01002126287106132613720111200282014171316141140Sunsilk Total51586654617357573740536967736383328315271786443534757661540000000000000000000000000000SurePerfumes/deodorant 01441408009700570200000000002000000000000000000000000000000Surf ExcelWashing Powders/liquids61715539484603044506546553956169817384131111695088100101296104Surf Excel Det CakeDetergent Cakes/bars151212110113700000980554567746109691910Surf Total75826750485737304450654665195667486789013811774559811010811141140000000000000000000000000000TresemmeShampoos0000000000000332621272529433552313222377148TresemmeHair Care Range0000000053442853178600131560016215411153631Tresemme Total000000005344285317840262140403543356733476349150380000000000000000000000000000VaselineFairness Creams00392418000000081000000000000100VaselineToilet Liquids0000000000001000000000000100Vaseline Cold Creams0000000000000000000000000000VaselineMedicated Skin Treatment000029230161300081000000000000000VaselineMoisturising Lotion/creams4006161483477473235737658350324857658658105589019718310296573VaselinePetroleum Jelly0040182100018388384303370000000273041702052710Vaseline Total400140103116577763637315516010488732485765865810585120238253123692820000000000000000000000000000WheelWashing Powders/liquids252422222313228181626322531932423852456237322135364512826Wheel Active BarDetergent Cakes/bars118875384454572410001100000702Wheel Total36323030291730132221303732523334238524663373221353645828280000000000000000000000000000OTHERS24018712324926929333920816918219522026731881472023042773382592382231121892292705202158Grand Total110511641231129114181335138811501210126813611373152931285113711021352143417601874165316061046158719271781115111273

HUL PrintHUL BRANDS* Ponds as a brand not included in HUL spendsPrint Spends (.millions)(70% discounted spends)All IndiaKey BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13`Dec'13Jan - Dec'13Jan'14Feb'14AXEPerfumes/deodorant1060000000007000000000100010000000000000000000000000000000BreezeToilet Soaps000000000316113184981815192121427136000000000000000000000000000000CLEARShampoos0300000004008000127301264339530000000000000000000000000000ClinicShampoos9022100031622600110283031314156806ClinicHair Care Range0000000000000000027000000532116ClinicHair Conditioners0000000100001000000000000000Clinic Total90221001316227001102983031314201001220000000000000000000000000000CLOSE UPTooth Pastes0300000000609000060000261141861370000000000000000000000000000DomexToilet/floor Cleaners231000000000703000000281620660000000000000000000000000000DOVEToilet Soaps1000023818134420109915520171713202130971811414DOVEShampoos11000000000350630200400221900DOVEPerfumes/deodorant0000001100003000000000000000DOVEFace Wash0000000000056000000004000600DOVEMoisturising Lotion/creams100000000092130003000002311000DOVEHair Oils000000000000012420000027253510DOVEHair Conditioners1000002200004000000000000000DOVEHair Care Range11194196121261912103217925561135152412178204DOVESkin Care Products Range0000000000000000000000002200Dove Total4220411111233020734324323411925752325592844412843034180000000000000000000000000000FAIR & LOVELY Fairness Creams0110214212600102911141025661025147443322538FAIR & LOVELY Skin Care Products Range0000000130061100000000000121200FAIR & LOVELY Total 01102142126141029712510256610251474445237380000000000000000000000000000HamamToilet Soaps00022200000060000000000000000000000000000000000000000000LIFEBUOY Toilet Soaps1247422023262326311672930302939675059772246995774741LIFEBUOY Toilet Liquids4031144026105048001000000061700LIFEBUOY Total5268172612532333031216293031293967505977225210058447410000000000000000000000000000LUXPerfumes/deodorant0000000000000000000000000000LUXToilet Liquids0100000000001000000100010200LUXToilet Soaps00074167408305361712414121557121723354515262961819Lux Total010741674093053617224141215581218233545162629918190000000000000000000000000000MotiToilet Soaps000000000516020000000000100010000000000000000000000000000000PEARSToilet Soaps020012011253510770000000019275151600000000000000000000000000000PEPSODENTTooth Pastes02610061321125591112478376882328232291910000000000000000000000000000RINWashing Powders/liquids14350000000004900000000033611136RINDetergent Cakes/bars0000000000000000003001162133530RIN TOTAL14350000000004900000300118519461660000000000000000000000000000SUNSILKShampoos00000116418916147810000003112111905SUNSILKWashing Powders/liquids0000000016008000000000100101SUNSILKHair Care Range0732000140001910012000511122301SUNSILKHair Conditioners0000000000000000000000304700Sunsilk Total073201265241516141041001200316721750070000000000000000000000000000SurfWashing Powders/liquids37853100003221721109318530101035951916SurfDetergent Cakes/bars000000000000000003001510001907Surf Total37853100003221721109518518210103511419230000000000000000000000000000Tresemme Hair Care Range00000000123173131252331032621Tresemme Shampoos0000000000000000000000000000Tresemme Total000000001231731312523310326210000000000000000000000000000VaselineMoisturising Lotion/creams100624321537282311111194624913316483220230VaselinePetroleum Jelly0000000000448100000000000100VaselineFairness Creams0004000000004000000000000000Vaseline Total10010243215373227123211946249133164832203300000000000000000000000000000WheelWashing Powders/liquids15134100017278289414281129291881101310211922332WheelDetergent Cakes/bars0000000423310229400000000001300Wheel Total151341000214101139116233111292918811013102120523320000000000000000000000000000OthersWashing Powders/liquids000000001100011000000007000719OthersTooth Pastes0000000000000000101111000511OthersShampoos0100000000002000000000000000Others Total0100000011000130001011170001119Misc13413991204523741635261436565252151414774081449Gran Total771046256851016016415017233320015641311641281704192662313562643553095033296231225

Reckitt TVReckitt BRANDSTV Spends (.millions)(75% discounted spends)All India 01/01/2012 to 26/12/2013

BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14Air WickAir Fresheners28472732202393544312003162328161416512936212312026931450000000000000000000000000000CherryShoe Polishes0000000000000000000000711018000000000000000000000000000000ColinHousehold Cleaners000000000000000000000000000170000000000000000000000000000DettolAntiseptic Creams/liquids022252924101615271812020726334971170153022010027400DettolPre Post Wash Products 31222000000010000000000000000DettolScourers000000000000001667755941585035249114451513DettolToilet Liquids2739481723393633131163334349774043364602839201033876632DettolToiletries Range10035000000090000000000000061Dettol Total316275515448524928481853569761261561891118772108964429141109811060000000000000000000000000000DisprinAnalgesic/cold Tablets22220050500113055000052000017010000000000000000000000000000DurexCondoms0000000000023000005167400032000000000000000000000000000000Easy BangToilet/floor Cleaners16100000000000270000000000000000000000000000000000000000000GavisconDigestives224323110000170000000000000030000000000000000000000000000HarpicToilet/floor Cleaners4452305867623174452922245413644303955526780634125053154560000000000000000000000000000KohinoorCondoms0000100000001015201001260000064000000000000000000000000000000LizolToilet/floor Cleaners2529141923112633362917192821946024246273372818023342410000000000000000000000000000MorteinHome Insecticides0060000200009007541300000220360000000000000000000000000000StrepsilsCough Lozenges161455472018253332717626210004231700331914333800000000000000000000000000000000000000000000000000000000Vanish Pre Post Wash Products 19162120293015039142938271108283126211315812216214150000000000000000000000000000VeetHair Removers141319495455202251301433471124283431312420362647113241218VeetMoisturising Lotion/creams0000000002237220000000000400Veet Total141319495455202251321763531325283431312420362647113281218OTHERS78111169137212215178195215144531517211061411511931791451861461259650241542044Grand Total2763583733774664553574294893312091954314305452417537451420481461366273236704469267390

Reckitt PrintReckitt Benckiser (India) LtdPrint Spends (millions)(70% discounted spends)All IndiaKey BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14Mar'14DettolToilet Soaps03702162840152121161230272136120003713000DettolToilet Liquids17610804800165163185131110003900Dettol Total14471224288815218167626183222391211036168000000000000000000000000000000VeetMoisturising Lotion/creams000000000111421100000000050020000000000000000000000000000HarpicToilet/floor Cleaners4000100000071100007026122000470280000000000000000000000000000LizolToilet/floor Cleaners002003000241120000000000000000000000000000000000000000000Others Total136261828293818911161951415974636761573191001Grand Total18513430273938461818383339010687839334674209161094110211

Godrej TVGodrej SpendsGodrej Spends (65% Discounted Tam Spends)TV Spends(in millions) (75% Discounted Tam Spends)Period: 01/01/2012 to 26/12/2013Period: 01/01/2012 to 14/11/2013

BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan-Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan-Dec'13Jan'14Jan'15Jan'16Jan'17Jan'18Jan'19Jan'20Jan'21Jan'22Jan'23Jan'24Jan'25Jan'26Jan'27Jan'28Jan'29Jan'30Jan'31Jan'32Jan'33Jan'34Jan'35Jan'36Jan'37Jan'38Jan'39Jan'40Jan'41Feb'14CintholPerfumes/deodorant000000000000000684217210000001480Perfumes/deodorantCinthol Deo Spray94658524229112066CintholToilet Soaps1413715121312098861176201218141314881112113811Toilet SoapsCinthol Lime Fresh363722393337020412566106656975175751236555CintholToiletries Range000000001811449262060004636312101618001680Toiletries RangeCinthol Cool/cinthol Splash648499435289022024822341Cinthol Total141371512131202712257323236208010767653482429121453115000000000000000000000000000GodrejAir Fresheners00000000005318711311020141117190004314920Air FreshenersGodrej Aer740.3074255.4391995.7465188.4323153.212850.01575273.30625200.15275153.97095240.78635270.31131480.18857GodrejCorporate/brand Image00000000000000047000000000740Corporate/brand ImageGodrej-corporate52.34285984.110050.0351036.4879GodrejToilet Soaps322402123475542413439035730250371491724228302193988Godrej No.1 Soap91.87991185.002788.8727553.4921383.15690.00423002.4078GodrejHair Dyes127661578946393533204542556333055667069666638363034593246GodrejWashing Powders/liquids12002331000113466272300000007464614840Washing Powders/liquidsGodrej Ezee172.9668532.6875542.971636.2589513.6801147.1883476.26705922.0204377.63075316.39160.0227593.9862213.64281001.67410Godrej Toilet Soaps Total00000000000000000000000010100Toilet Soaps Total635.8884522.0754103.00815500.86225485.1294845.29165939.3678583.8399696.5539583.3569654.7705584.703856634.84815497.54495633.8836172.01765770.2114391.57021456.53481203.16385695.25575513.219573.499576.26086983.161528Godrej Total561016180115969576745414895105010389591939917015512767729714113739341000000000000000000000000000HitHome Insecticides0000000000000005436202002814171502047Home InsecticidesHit Anti Roach Gel752.82585508.1909279.81275275.0328396.43625195.419231.15715207.6132846.487717000000000000000000000000000JumpinSoft Drink Non Aerated000262500000005000826150000000480Soft Drink Non AeratedJumpin Mango360.01805346.01735706.0354105.3423360.9865208.06135674.39015000000000000000000000000000SnuggyDiapers000000011001200000001000010DiapersSnuggy Dry8.384959.6463.45811.925933.4148513.857553.938917.79645Grand Total6911469120152109107771021752051271426109109200361200255190164105118125142207911163000000000000000000000000000

Godrej PrintGodrej Print Spends (millions)(70% discounted spends)All IndiaKey BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14Mar'14Cinthol Toilet SoapsToilet Soaps100000000000100000000000003Cinthol Deo SprayPerfumes/deodorant00000000000000000122000000140Cinthol Total10000000000010000122000000143000000000000000000000000000Godrej No.1 Toilet Soaps00000564000116100005425000183Godrej EzeeWashing Powders/liquids0000000000112101000000101413Godrej Total00000564001218201005425101224Others Total30102360113204802204921136214204Grand Total4010240651323682230161751386237877

ITC TVITC BRANDSTV Spends ( in .millions)(75% discounted spends)All India

BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan'12 - Dec'13Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan'13 - Dec'13Jan'14Feb'14AashirvaadInstant Mix 000000000110300000000030040AashirvaadBranded Atta 151413216610002528121421832232460591710002743573532133AashirvaadSpices 20000067163832710452414055391Aashirvaad Total171413216610672636162225339242464651914143148623952233

BingoWafer/chips 102610158261667322702190000000405327029194621BingoNamkin 57451000184521000332294622003240451002317225189Total68712015844612673227334484622003240454153293464198011

CandymanEclairs 00000021210353011098835002280000231050CandymanSugar Confectionaries21828032324176312115517914013312727751014262Total2182803234638766312264251749015620727753324762

ClassmateStationery 033001328200323745931410000000310ClassmateWriting Instruments 062000000002735852600291300006200Total095001328200350109131442010291300009300

EngagePerfumes/deodorant0000000000000000016524030302936212552521

Fiama Di WillsFace Wash000000000121815453125313120000310Fiama Di WillsHair Care Range 000000000000000000000000000Fiama Di WillsTalcum Powders1116731223002700001000000010Fiama Di WillsToilet Soaps71100000000010713101211294356393222253001125Fiama Di WillsToiletries Range613141816272816165201633700000000000370Total1415162323313018182020162454726151614324458393222253691125

Mangal DeepAgarbatti 0000000003305000000010110400

Mint-o721400000000023314110000000180460

SunfeastBiscuits 9036101381422289431295312283898397699372501945525558833SunfeastNoodles/pasta 4769724023535910326543460263892922691472881519644647470Total137105173431017657985416111916512981257815991141401972891097389102215873

SuperiaFairness Creams00051063004002800000000000000SuperiaShampoos050000000000600000000000001SuperiaToilet Soap176599730184033210195152962715221083182415960Total1711515191233184038210228152962715221083182415970

VivelFace Wash0002404737231544211230200023400000000VivelFairness Creams383410474336308512120277013849202000000740VivelMoisturising Lotion/creams0000000000000060003100000100VivelShampoos108356662300453440400000000130VivelSkin Care Products Range000000000000000002118000000390VivelToilet Soaps615320586136435349363352557444942574923563536745455423131Total11096331121501251168672916757111651735165102682663536745456783131Grand Total37234130521533043437629422444730734439873632961752903604292472942992973453243688340196*KWIK NIK not included

ITC PrintITC BRANDSPrint Spends (millions)(70% discounted spends)All IndiaKey BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14Mar'14Fiama Di WillsToilet Soaps4940101217734171910615172117135000008001Fiama DiToilet Liquids0000000000000000000000000000Fiama Di WillsHair Care Range327431421010038000000000000000Fiama Di Wills Face Wash00055089331104508103990000004000Fiama Di Wills Total7101191826271779281918815253141623500000120000000000000000000000000000000SuperiaToilet Soaps52000000000070000012131101119160000000000000000000000000000VivelToilet Soaps762029192723517151312161623000522047107Vivel Shampoos005130000003117301000000001100VivelFairness Creams27100231000015000000000000000Vivel Toilet Liquids000000000000000001193000002300VivelFace Wash00000426510220001100000000200VivelMoisturising Lotion/creams0000000000000000000000000100VivelSkin Care Products Range00000000000332143000000001200Vivel Total91381516243328618231811219217141030522096000000000000000000000000000000Others 1415630181240183059491430520337364115516127569636432Grand Total354025394054916865749556681477860477150626335601365913227

Johnson & Johnson TVJohnson & Johnson BRANDSTV Spends (millions)(75% discounted spends)All IndiaBrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14BandaidMedicated Dressings00000000005121800100000000010

BenadrylCough Syrups99000153252647472300171810117782115000000000000000000000000000Clean & Clear Mtv The Dream ProjectEvents-Fmcg000000000000000000000000000Clean & ClearFace Wash113074261352002797184111713111812125211815989Clean & ClearFacepack/astringents/clean M002141140000004100000000000000Clean & Clear Fairness Creams00000003931715092197111832241290146145140Clean & Clear total11321111530134451717723037111318314342242153524304229

Hindustan Ki Yuva Naari-fmcg000000000000000000000000000000000000000000000000000000Johnson BabyBaby Massage Oil/lotion/creams3420023180261024281419042268025062193014164926Johnson BabyChildcare Products Range07481063638180012802500000000080Johnson BabyCleansing Tissues25301015000006508170000250000959170Johnson Baby-corporateCorporate/brand Image05005120000005900044616000101077420Johnson BabyHair Oils0000110200116000000000020200Johnson BabycenterIs-General003000000000300000000000000Johnson Baby Talcum Powders0032000014201400062200002100490Johnson Top To Toe WashToilet Liquids0013000000000130000015000000160Johnson Baby Toilet Soaps0242000186000656081925600040400103028Johnson BabyShampoos0016002001112230001531300800290Johnson Total596085297127471540473228542505334517936286614332345086854

ListerineMouth Wash2211181001650200001021801319015110260001011214

NicoretteOtc Products Range70104000000002100000000000000

NeutrogenaSkin Care Products Range00000000000000000016283001149014Neutrogena 11500000000001600000000000000Neutrogena Total1150000000000160000016283001149014

Shower To ShowerPrickly Heat Powders/lotions00186200000016002590000000160000000000000000000000000000StayfreeSanitary Napkins 58332920174943421613165341201519403435324622918463353223Grand Total177120165811101251131331317077571360132102821341551511599013158931111396145119

J&J PrintJ&J BRAND SPENDSPrint Spends (.millions)(70% discounted spends)All India

Key BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov '13Dec'13Jan - Dec'13Jan'14Feb'14Marc'14Clean & ClearFace Wash0000051000006000000000000000Clean & ClearSkin Care Products Range112000008182110168619000000819141712892100Clean & Clear Total11200051818211016921900000081914171088000000000000000000000000000000Johnson & JohnsonToilet Liquids1110000000002000000000000100Johnson & JohnsonShampoos0000000000001000000000000100Johnson & Johnson Total11100000000030000000000002000000000000000000000000000000ListerineMouth Wash301000006000100000000000000000000000000000000000000000000NeutrogenaMoisturising Lotion/creams0000000000000000000000000000Neutrogena0000000000000000000000000000Neutrogena Total00000000000010000000000000000000000000000000000000000000Others Total121422181211616262612272022832124111213924191121782150Grand Total16272418136172550472244308473212511131417443418242694151

Medimix TVCholayil BRANDS- MedimixTV Spends (millions)(75% discounted spends)All IndiaBrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Jan - Dec'13Jan'14Feb'14CuticuraToilet Soaps001000110000300011010000030000000000000000000000000000Divine Turmeric And SandalToilet Liquids000000000000011011001000050000000000000000000000000000Krishna Thulasi Ayu Soap(cholay)Toilet Liquids000000330000600020000000030000000000000000000000000000Medimix Face Wash000000000000000000111023120290Medimix Prickly Heat Powders/lotions0000000000000000446000000140Medimix HandwashToilet Liquids011100000010522000000000160MedimixToilet Soaps211032112141004811011222341323110Medimix Total2221321221411053321167191156253791Grand Total22323315254110614311991912672539110

Medimix PrintMEDIMIX BRAND SPENDSPrint Spends (.millions)(70% discounted spends)All IndiaKey BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - DecJan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov '13Dec'13Jan - Dec'13Jan'14Feb'14Mar'14CuticuraToilet Soaps0000000000000000000000000000CuticuraToiletries Range0000000000000000000000000000Cuticura Total00000000000000000000000000000000000000000000000000000000Krishna ThulasiToilet Soaps00000000100120000000000000000000000000000000000000000000LippoMoisturising Lotion/creams00000000000000000000000000000000000000000000000000000000MedimixToilet Soaps000000001000200003500000011010MedimixToilet Liquids0000000000001000000000000100MedimixFace Wash0000000000011000000010000200Medimix Total000001001001410004511100013000000000000000000000000000000Others Total0100001215150034000300000000300Grand Total010001121716024011034511100017010

P & G TVP&G BRAND SPENDSTV Spends (.millions)(75% discounted spends)All IndiaKBProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov '13Dec'13Jan - Dec'13Jan'14Feb'14AMBIAir Fresheners1127341962237333422220268442122203030212716291019289912Auto-Air Freshners0000000000000000000000099180AMBI Total1127341962237333422220268442122203030212716291928307912ArielWashing Materials Range000000700000700000000000000Washing Powders/liquids2424182219629007910747375242764493453065498650495310Ariel Total24241822196360079107473822427644934530654986504953200ARIEL OXYBLUWashing Powders/liquids1621202313548351300019300000000000000ARIEL OXYBLU Total16212023135483513000193000000000000000CrestTooth Pastes000000000000000000000000000Crest Total0000000000000000000000000000DownyWashing Powders/liquids000000000000000000000000000Downy Total0000000000000000000000000000DuracellDrycells20121427027012778341671387579218109111011011Duracell Total20121427027012778341671387579218109111011011GILLETTE Face Wash000000000000000000000000000Female Shaving Systems000000000000000000000001630460Mens Toiletries000000000028113900000000000000Promo Channel/brand000000000000000000000000000Shaving Creams/lotion088971101311715161031011161210091414120161251514Shaving System/razor3637623219272533252730243761862663928144863403964695505419Short Program000000000000000000000000000GILLETTE Total36457041262835453534745151928738251381457775451811157217033HEAD&SHOULDERSHair Care Range000000009000900000000000000Hair Conditioners5589102079119781870660707000420Other Hair Dressing000000000000000000000000000Shampoos5847696846344473495754756735753586834324779666561486683240HEAD&SHOULDERS Total6252787656364480676862827636660587441325479736561487103240MaxfactorEye Make Up0000000000000000000000000000Foundations0000000000000000000000000000Lipsticks000000000000000000000000000Maxfactor Total0000000000000000000000000000OLAYFace Wash00000000181500320071310007191400710Fairness Creams23282929250513912941213072020211750129346741222682737Other Face Creams484151403916645230174354496404238532353033334134193913021OLAY Total71698069631611590604185758366062678338542488612276417295659Old SpiceAfter Shave Lotions0000000000000001491100000003300Perfumes/deodorant000000000000000000017225172308400Old Spice Total000000000000000149110172251723011700OthersFmcg-Corporate2521131922152240900018530207333160000001272724Scourers0000000000000000000000000000Others Total2521131922152240900018530207333160000001272724ORAL BMouth Wash0000000000000000000000000000Tooth Brushes3931150031829234342332773247141312102319292317372754934Tooth Pastes00000000000000000006572383940342886253ORAL B Total39311500318292343423327732471413121087916761577256311087PAMPERSDiapers3324262123463549413456494373451181821032543829343035879PAMPERS Total3324262123463549413456494373451181821032543829343035879PanteneHair Care Range2700000000000270069633014190000019500Hair Conditioners010191560181712111014133161511151175166646721034500Other Hair Dressing0000000000000000000000000000Shampoos317358442716686450615043587444612726202728181649603513629Pantene Total5883776033168781627260587476061928567419794828370608923629TideDetergent Cakes/bars00000001410011134800000000000000Washing Materials Range000000000000000000000000000Washing Powders/liquids8444401825182768384045585043977385144216896653657756680Tide Total84444018251827824940567155239773851442168966536577566800VICKSAnalgesic/cold Tablets600000800009238000039898896396Cough Lozenges91260031917422517816014104004262611123120159229Otc Products Range00000001713151405900000000000000Rubs And Balms955004172813292328162181980074125232623252153020VICKS Total25171200744636869544540439291200157659434763534376135WHISPERSanitary Napkins6451275529285548189877616125640415639435047485148405593233WHISPER Total6451275529285548189877616125640415639435047485148405593233Grand Total56852152245031427260168848760870560563425275755365484132296327786376866496206830441364

P & G PrintP&G BRAND SPENDSPrint Spends (.millions)(70% discounted spends)All IndiaKey BrandsProduct GroupJan'12Feb'12Mar'12Apr'12May'12Jun'12Jul'12Aug'12Sep'12Oct'12Nov'12Dec'12Jan - Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov '13Dec'13Jan - Dec'13Jan'14Feb'14Marc'14AmbiAir Fresheners0000000001102000000000071900Ambi Total0000000001102000000000071900ArielWashing Powders/liquids2100014104001404810314923004400Ariel Total2100014104001404810314923004400ARIEL OXYBLUWashing Powders/liquids0000000000000000000000000000ARIEL OXYBLU Total0000000000000000000000000000DuracellDrycells3000000000003210002000000400Duracell Total3000000000003210002000000400GilletteAudited/unaudited Financial Re0000000000001000000000000100Blades/cartridge0000000000000000121000000400Female Shaving Systems00000000022150020100011411100Mens Toiletries0000000000000000000000011221Shaving Creams/lotion0000000000000000104000000500Shaving System/razor00821000224102800621604013103301Skin Care Products Range0000000000000000000000000000Gillette Total008210002461135007451104128135722HEAD&SHOULDERSHair Care Range0000000000088100000000000100Hair Conditioners2000000000002000000000000000Shampoos0026136300248911100000000031101341116HEAD&SHOULDERS Total3026136300248991201000000031101351116Oral BTooth Brushes012400000970738010000184004027216Tooth Pastes00000000000000000002219000041250Oral B Total01240000097073801000013123004068467OLAYFairness Creams2000000110004010100000000200Other Face Creams4251040565233645521012102326200OLAY Total7251040675234156522012102328200Old SpiceAfter Shave Lotions0000000000000000000000000000Old Spice Total0000000000000000000000000000PAMPERSDiapers00000700000070000090000301300PAMPERS Total00000700000070000090000301300PanteneHair Care Range24652106306052131000005388322260212Hair Conditioners000000015000015000000000000000Shampoos000000220300123720000000000020032Pantene Total246521028173605141832000053883222622134SebastianHair Care Range0000000000000000000000000100Sebastian Total0000000000000000000000000100TIDEWashing Powders/liquids000000000300300000180001202100TIDE Total000000000300300000180001202100VICKSOtc Products Range0000000200002000000000000000Rubs And Balms0000000000000046001600000834106VICKS Total0000000200002046001600000834106WHISPERSanitary Napkins00000000022371001200012221022WHISPER Total00000000022371001200012221022OthersAudited/unaudited Financial Re0100000001002010100010010301Fmcg Products Range259000300000192300330000001200Fmcg-Corporate000010003000013000000000000000Otc Products Range0000000000000000000000000000Others Total2690110330100342401330100101401Grand Total1867581719153429241352647488122926191568754639113129400742040