Top Banner
1 Chapter 4 Financial Analysis— Sizing up Firm Performance
78

FM 2016 Week 4 - Chapter 4

Jul 10, 2016

Download

Documents

Wira Moki

fm ch4
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: FM 2016 Week 4 - Chapter 4

1

Chapter 4

Financial Analysis—

Sizing up Firm Performance

Page 2: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-2

Slide ContentsPRINCIPLES APPLIED IN THIS CHAPTER1.Why Do We Analyze Financial Statements2.Common Size Statements – Standardizing Financial Information3.Using Financial Ratios4.Selecting a Performance Benchmark5.Limitations of Ratio Analysis

Page 3: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-3

4.1 WHY DO WE ANALYZE FINANCIAL STATEMENTS?

Page 4: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-4

Why Do We Analyze Financial Statements? • An internal financial analysis might be done:

– To evaluate the performance of employees – To compare the performance of different

divisions– To prepare financial projections– To evaluate the firm’s financial performance in

light of its competitors’ performance

Page 5: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-5

Why Do We Analyze Financial Statements? (cont.)• External financial analysis is done by:

– Banks and other lenders– Suppliers – Credit-rating agencies– Professional analysts– Individual investors

Page 6: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-6

4.2 COMMON SIZE STATEMENTS:

STANDARDIZING FINANCIAL INFORMATION

Page 7: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-7

Common Size Statements: Standardizing Financial Information• A common size financial statement is a

standardized version of a financial statement in which all entries are presented in percentages.

• It helps to compare a firm’s financial statements with those of other firms, even if the other firms are not of equal size.

Page 8: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-8

Common Size Statements: Standardizing Financial Information (cont.)

• How to prepare a common size financial statement?– For a common size income statement, divide

each entry in the income statement by sales.– For a common size balance sheet, divide each

entry in the balance sheet by total assets.

Page 9: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-9

Table 4.1 H. J. Boswell, Inc.

Page 10: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-10

Table 4.2 H. J. Boswell, Inc.

Page 11: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-11

4.3 USING FINANCIAL RATIOS

Page 12: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-12

Using Financial Ratios

• Financial ratios provide a second method for standardizing the financial information on the income statement and balance sheet.

• A ratio by itself may have no meaning. Hence, a given ratio is generally compared to: (a) ratios from previous years; or (b) ratios of other firms in the same industry.

Page 13: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-13

Using Financial Ratios (cont.)

Page 14: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-14

LIQUIDITY RATIOS

Page 15: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-15

Liquidity Ratios

• Liquidity ratios address a basic question: How liquid is the firm?

• A firm is financially liquid if it is able to pay its bills on time. We can analyze a firm’s liquidity from two perspectives (see next slide).

Page 16: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-16

Liquidity Ratios (cont.)

1. Overall liquidity - analyzed by comparing the firm’s current assets to the firm’s current liabilities.

2. Liquidity of specific assets - analyzed by examining the timeliness in which the firm’s liquid assets (accounts receivable and inventories) are converted into cash.

Page 17: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-17

Liquidity Ratios: Current Ratio

• The overall liquidity of a firm is analyzed by computing the current ratio and acid-test ratio. Current Ratio: Current Ratio compares a firm’s current (liquid) assets to its current (short-term) liabilities.

Page 18: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-18

Liquidity Ratios: Current Ratio (cont.)• What is the current ratio for 2012 for

Boswell?

Current Ratio = $477 ÷ 292.5 = 1.63 times

• The firm had $1.63 in current assets for every $1 it owed in current liability.

Page 19: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-19

Liquidity Ratios: Quick Ratio

• Acid-Test (Quick) Ratio excludes the inventory from current assets as inventory may not be very liquid.

Page 20: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-20

Liquidity Ratios: Quick Ratio(cont.)• What is the quick ratio for Boswell for 2012?

• Quick Ratio = ($477-$229.50) ÷ ($292.50) = 0.84 times

• The firm has only $0.84 in current assets (less inventory) to cover $1 in current liabilities.

Page 21: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-21

Liquidity Ratios: Individual Asset Categories

We can also measure the liquidity of the firm by examining the liquidity of accounts receivable and inventories to see how long it takes the firm to convert its accounts receivables and inventories into cash.

Page 22: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-22

Liquidity Ratios: Accounts Receivable

Average Collection Period measures the number of days it takes the firm to collects its receivables.

Page 23: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-23

Liquidity Ratios: Accounts Receivable (cont.)• What will be the average collection period

for Boswell, Inc. for 2012 if we assume that the annual credit sales were $2,500 million?

• Daily Credit Sales = $2,500 ÷ 365 days = $6.85 million

• Average Collection Period= $139.5m ÷ $6.85m = 20.37 days

Page 24: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-24

Liquidity Ratios: Accounts Receivable Turnover Ratio

Accounts Receivable Turnover Ratio measures how many times receivables are “rolled over” during a year.

Page 25: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-25

Liquidity Ratios: Accounts Receivable Turnover Ratio (cont.)• What will be the accounts receivable

turnover ratio for Boswell, Inc. for 2012 if we assume that the annual credit sales were $2,500 million?

• Accounts Receivable Turnover = $2,500 million ÷ $139.50 = 17.92 times– The firm’s accounts receivable were turning over

at 17.92 times per year.

Page 26: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-26

Liquidity Ratios: Inventory Turnover RatioInventory turnover ratio measures how many times the company turns over its inventory during the year. Shorter inventory cycles lead to greater liquidity since the items in inventory are converted to cash more quickly.

Page 27: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-27

Liquidity Ratios: Inventory Turnover Ratio (cont.)• What will be the inventory turnover ratio for

2012 for Boswell, Inc. if we assume that the cost of goods sold were $1,980 million in 2012?

• Inventory Turnover Ratio= $1,980 ÷ $229.50 = 8.63 times

– The firm turned over its inventory 8.63 times per year.

Page 28: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-28

Liquidity Ratios: Days’ Sales in Inventory• Days’ Sales in Inventory

= 365÷ inventory turnover ratio= 365 ÷ 8.63 = 42.29 days

• The firm, on average, holds it inventory for about 42 days.

Page 29: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-29

Can a Firm Have Too Much Liquidity?• A high investment in liquid assets will enable

the firm to repay its current liabilities in a timely manner.

• However, an excessive investments in liquid assets can prove to be costly as liquid assets (such as cash) generate minimal return.

Page 30: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-30

CAPITAL STRUCTURE RATIOS

Page 31: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-31

Capital Structure Ratios

Capital structure refers to the way a firm finances its assets. Capital structure ratios address the important question: How has the firm financed the purchase of its assets?

Page 32: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-32

Capital Structure Ratios (cont.)

Debt ratio measures the proportion of the firm’s assets that are financed by borrowing or debt financing.

Page 33: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-33

Capital Structure Ratios (cont.)• What is the debt ratio for H.J. Boswell, Inc.

for 2012?

• Debt Ratio = $1,012.50 million ÷ $1,764 million = 57.40%

– The firm financed 57.39% of its assets with debt.

Page 34: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-34

Capital Structure Ratios (cont.)• Times Interest Earned Ratio measures

the ability of the firm to service its debt or repay the interest on debt.

Page 35: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-35

Capital Structure Ratios (cont.)• What will be the times interest earned ratio

for Boswell for 2012 if we assume interest expense of $65 million and EBIT of $350 million?

• Times Interest Earned = $350m ÷ $65m = 5.38 times

– The firm can pay its interest expense 5.38 times or interest used 1/5.38th or 18.58% of its EBIT.

Page 36: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-36

ASSET MANAGEMENT EFFICIENCY RATIOS

Page 37: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-37

Asset Management Efficiency Ratios• Asset management efficiency ratios

measure a firm’s effectiveness in utilizing its assets to generate sales.

• They are commonly referred to as turnover ratios as they reflect the number of times a particular asset account balance turns over during a year.

Page 38: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-38

Asset Management Efficiency Ratios (cont.)• Total Asset Turnover Ratio represents

the amount of sales generated per dollar invested in firm’s assets.

Page 39: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-39

Asset Management Efficiency Ratios (cont.)

What will be the total asset turnover ratio for Boswell, Inc. for 2012 if we assume total sales to be $2,500 million?

•Total Asset Turnover= $2,500 million ÷ $1,764 million = 1.42 times– The firm generated $1.42 in sales per dollar of

assets in 2012.

Page 40: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-40

Asset Management Efficiency Ratios (cont.)• Fixed asset turnover ratio measures

firm’s efficiency in utilizing its fixed assets (such as property, plant and equipment).

Page 41: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-41

Asset Management Efficiency Ratios (cont.)

What will be the fixed asset turnover ratio for Boswell for 2012 if we assume sales of $2,500 million for 2012?

•Fixed Asset Turnover= $2,500 million ÷ $1,287 million = 1.94 times– The firm generated $1.94 in sales per dollar

invested in plant and equipment.

Page 42: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-42

Asset Management Efficiency Ratios (cont.)

The following grid summarizes the efficiency of Boswell’s management in utilizing its assets to generate sales in 2013.

Page 43: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-43

PROFITABILITY RATIOS

Page 44: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-44

Profitability Ratios

Profitability ratios address a very fundamental question: Has the firm earned adequate returns on its investments?

Page 45: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-45

Profitability Ratios (cont.)

Two fundamental determinants of firm’s profitability and returns on investments:

•Cost Control – How well has the firm controlled its costs relative to each dollar of firm sales?

•Efficiency of asset utilization – How effective is the firm in using the assets to generate sales?

Page 46: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-46

Cost Control: Is the Firm Earning Reasonable Profit Margins?Gross profit margin shows how well the firm’s management controls its expenses to generate profits.

Page 47: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-47

Cost Control: Is the Firm Earning Reasonable Profit Margins? (cont.)What will be the gross profit margin ratio for 2012 for Boswell if we assume sales of $2,500 million and gross profit of $650 million?•Gross Profit Margin

= $650 million ÷ $2,500 million = 26%– The firm spent $0.74 for cost of goods sold and

thus $0.26 out of each dollar of sales went towards gross profits.

Page 48: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-48

Cost Control: Is the Firm Earning Reasonable Profit Margins? (cont.)Operating Profit Margin measures how much profit is generated from each dollar of sales after accounting for both costs of goods sold and operating expenses. It also indicates how well the firm is managing its income statement.

Page 49: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-49

Cost Control: Is the Firm Earning Reasonable Profit Margins? (cont.)What will be the operating profit margin ratio for Boswell for 2012 if we assume sales of $2,500 million and net operating income of $350 million?

•Operating Profit Margin= $350 million ÷ $2,500 million = 14%

– The firm generates $0.14 in operating profit for each dollar of sales.

Page 50: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-50

Cost Control: Is the Firm Earning Reasonable Profit Margins? (cont.)

Net Profit Margin measures how much income is generated from each dollar of sales after adjusting for all expenses (including income taxes).

Page 51: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-51

Cost Control: Is the Firm Earning Reasonable Profit Margins? (cont.)What will be the net profit margin ratio for 2012 if we assume sales of $2,500 million and net income of $217.75 million?

•Net Profit Margin = $217.75 million ÷ $2,500 million = 8.71%– The firm generated $0.087 for each dollar of

sales after all expenses were accounted for.

Page 52: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-52

Return on Invested Capital

Operating Return on Assets ratio is the summary measure of operating profitability. It takes into account the management’s success in controlling expenses and its efficient use of assets.

Page 53: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-53

Profitability Ratios (cont.)

What will be the operating return on assets ratio for Boswell for 2012 if we assume EBIT or net operating income of $350 million for 2012?

•Operating Return on Assets= $350 million ÷$1,764 million = 19.84%

– The firm generated $0.1984 of operating profits for every $1 of its invested assets.

Page 54: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-54

Decomposing the Operating Return on Assets Ratio

Page 55: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-55

Figure 4.1 Analyzing H. J. Boswell, Inc.’s Operating Return on Assets (OROA)

Page 56: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-56

Figure 4-1 Observations

• Firm’s OROA (operating return on assets) is better than its peers.

• Firm’s OPM (operating profit margin) is lower than its peers.

• Firm’s TATO (total asset turnover ratio) is higher than that of its peers.

Page 57: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-57

Figure 4-1 Recommendations

1. Reduce costs - The firm must investigate the cost of goods sold and operating expenses to see if there are opportunities to reduce costs.

2. Reduce inventories – The firm must investigate if it can reduce the size of its inventories.

Page 58: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-58

Is the Firm Providing a Reasonable Return on the Owner’s Investment?Return on Equity (ROE) ratio measures the accounting return on the common stockholders’ investment.

Page 59: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-59

Is the Firm Providing a Reasonable Return on the Owner’s Investment (cont.)What will be the ROE ratio for Boswell for 2012 if we assume net income of $217.75 million?

•ROE = $217.75m ÷ $751.50 mi = 28.98%

– Thus the shareholders earned 28.97% on their investments.

Page 60: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-60

Using the DuPont Method for Decomposing the ROE ratio• DuPont method analyzes the firm’s ROE

by decomposing it into three parts.

ROE = Profitability × Efficiency × Equity Multiplier

• Equity multiplier captures the effect of the firm’s use of debt financing on its return on equity. The equity multiplier increases in value as the firm uses more debt.

Page 61: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-61

Using the DuPont Method for Decomposing the ROE ratio (cont.)

ROE = Profitability × Efficiency × Equity Multiplier

Page 62: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-62

Using the DuPont Method for Decomposing the ROE ratio (cont.)The following table shows why Boswell’s return on equity was higher than its peers.

Page 63: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-63

Figure 4.2Using the DuPont Method for Decomposing the ROE ratio (cont.)

Page 64: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-64

MARKET VALUE RATIOS

Page 65: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-65

Market Value Ratios

Market value ratios address the question, how are the firm’s shares valued in the stock market?

Page 66: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-66

Price-Earnings Ratio

Price-Earnings (PE) Ratio indicates how much investors are currently willing to pay for $1 of reported earnings.

Page 67: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-67

Price-Earnings Ratio (cont.)

What will be the PE ratio for 2012 for Boswell, Inc. if we assume the firm’s stock was selling for $22 per share at a time when the firm reported a net income of $217.75 million, and the total number of common shares outstanding are 90 million?

Page 68: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-68

Market Value Ratios (cont.)

• Earnings per share = $217.75 million ÷ 90 million = $2.42

• PE ratio = $22 ÷ $2.42 = 9.09

• The investors were willing to pay $9.09 for every dollar of earnings per share that the firm generated.

Page 69: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-69

Market Value Ratios (cont.)

Market-to-Book Ratio measures the relationship between the market value and the accumulated investment in the firm’s equity.

Page 70: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-70

Market Value Ratios (cont.)

What will be the market-to-book ratio for 2012 for Boswell if the market price of the stock is $22 and the firm has 90 million shares outstanding?

Page 71: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-71

Market Value Ratios (cont.)

• Book Value per Share – = 751.50 million ÷ 90 million = $8.35 per share

• Market-to-Book Ratio= Market price per share ÷ Book value per share= $22 ÷ $8.35= 2.63 times

Page 72: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-72

4.4 SELECTING A PERFORMANCE BENCHMARK

Page 73: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-73

Selecting a Performance Benchmark• There are two types of benchmarks that are

commonly used:– Trend Analysis – compares a firm’s financial

statements over time (time-series comparisons).– Peer Group Comparisons – compares the subject

firm’s financial statements with “peer” firms.

Page 74: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-74

Trend Analysis

• Comparing a firm’s recent financial ratios with the past financial ratios provides insight into whether the firm is improving or deteriorating over time. This type of financial analysis is referred to as trend analysis.

Page 75: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-75

Peer Firm Comparisons

Peer groups often consist of firms from the same industry. Industry average financial ratios can be obtained from a number of financial databases and internet sources (such as yahoo finance and google finance).

Page 76: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-76

4.5 LIMITATIONS OF RATIO ANALYSIS

Page 77: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-77

The Limitations of Ratio Analysis1. Picking an industry benchmark can

sometimes be difficult.2. Published peer-group or industry averages

are not always representative of the firm being analyzed.

3. An industry average is not necessarily a desirable target or norm.

Page 78: FM 2016 Week 4 - Chapter 4

Copyright ©2014 Pearson Education, Inc. All rights reserved. 4-78

The Limitations of Ratio Analysis (cont.)

4. Accounting practices differ widely among firms.

5. Many firms experience seasonal changes in their operations.

6. Financial ratios offer only clues. 7. The results of financial analysis are no

better than the quality of the financial statements.