FlyCorporate Magazine ISSUE 16

Quick Conversions • Cabin IFE • Cessna Latitude and Longitude • Trip Planning ResourcesAircraft Review • Airport Review • BizApps • Landings: FC’s Guide to Oman

FLYCORPORATEEMEA & AsiaFC

ISSUE 16 - 2012ISSN: 2030-0468

flycorporate.com

EMEA & Asia

BRINGING TOGETHER BUSINESS AVIATION AND BUSINESS LEADERS

FC Interview:Jean

Rosanvallon

MiddleEastAfricaIndia

Market Focus:

President and CEO Dassault Falcon

the ends of the earth.Your global flight support network includes

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EMEA & Asia

ContentsFC UPFRONT

8MeettheTeam

10ReferenceIndex

12Memo

14NewsAnalysis

18 Opinion:Avinode

20AskanExpert:Algae.Tec

FC INTeRvIew

22 Jean Rosanvallon, President and CEO of Dassault Falcon sat down to talk with FlyCorporate’s Cameron Heffernan to share some insight into why the company takes a long-term view toward R&D.

MARKeT FOCUS

28 MARKETFOCUS:MIDDLEEAST,AFRICAINDIA Ciel Jolley takes a closer look at the general sentiment in these three distinct regions. The consensus: potential for growth is developing at Mach speed.

The Middle East: an incredibly important market, is seeing the ‘spring’ of the mid-size jet market, but it is still the ‘summer’ of the wide-cabin. While luxury assets seem to be flooding the market, this is not without challenges.

34 India: dubbed ‘the next big thing’ after China, and with big investment promises from the Indian Government, it is not a case of “where are the opportunities here?”, but “where are the greatest opportunities?”.

36 Africa: Don’t be fooled into thinking this region will offer easy return on investment, but don’t underestimate the brand new opportunities here, either.

22

28Cover photo: Dassault Falcon 900DX

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42

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EMEA & Asia

SeCTOR FOCUS

42 QUICKCONVERSIONS:QuickChangeforBusinessAircraft It’s easy to forget that not all charter flights are for business executives requiring comfort and seating space. A challenge arises when you’re switching between requirements, and between people and equipment. Rod Simpson takes a look at the crucial role of quick-change kits for business aircraft.

46 CABINIFE:Up,Up,butNotCompletelyAway We take a look at some of the latest and greatest products and services for staying connected and entertained while onboard and flying across the globe. Before you invest there are some big questions to ask, and we’ve started the ball rolling here.

FC RevIew

38 AIRCRAFT:LatitudeandLongitude–Cessna’sNewDirection For manufacturers of larger aircraft, the impact of the recent economic recession was not so bad, but Cessna has always specialised in small and mid-sized jets which have felt the full impact of business cutbacks. Rod Simpson reports.

52 BIZAPPS:Thelatesttoolsforbusinessaviation

54 LANDINGS:Oman

60DISTRIBUTION FlyCorporate’s global distribution network.

Contents

Powered by Rolls-Royce engines, you can fly from London to New York or Dubai to Johannesburg in total comfort. The largest living space in its class divided into three separate areas allows you to work or rest.And with the largest baggage compartment in its class, you can carry everything you need to do more. Find out more about the Legacy 650 and our six other exceptional models at EmbraerExecutiveJets.com

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Member ofPublished by

TaunyaRenson-MartinManaging [email protected]

CameronHeffernanDeputy [email protected]

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RodSimpsonSenior Writer

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LUXEMBOURG HEADQUARTERSContact: Cristina SocolanEmail: [email protected]: + 352 26302707

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EMEA & Asia

FCUPFRONT

ReferenceIndex

EMEA & Asia

12

WededicatetheMarketFocusinthisissuetoaregionofenormouspotential–wellitisthreeregionsactually,althoughtheyalwaysseemtobegroupedtogether.IamtalkingabouttheMiddleEast,AfricaandIndia.

TheMiddleEasthasalways fascinatedmeand IstudiedtheairportandairlinemarketthereformanyyearsinpreviousrolesbeforejoiningFlyCorporate;soitisinterestingtoseehowbusinessaviationistakingthesamepositivepathintermsofgrowthandexpansion.Investmentisstrong,potentialishigh,andtheoncesmallbudsarenowblooming.

IparticularlyenjoyedcatchingupwithQatarExecutive’sAkbarAlBaker.HavingmetwiththisdynamicandambitiousCEOmanytimesbeforeduringtheriseofQatarAirwaysandDohaAirport,itisrefreshingtohearhispositivetakeonthemarketandhowtheMiddleEastisperfectlypositionedtoservetheglobalbusinessaviationcustomer.

WefeatureCabinIFEandSatcominoneofourSectorFocusreportsthisissue–lookingatthelatestoptionsonthemarketandfollowingupsomeofthemostrecentlaunchesannouncedatNBAA.Besuretocheckourdigitalversionofthisissuetobenefitfromthebonuseditorialfeaturesinthisandothersections.

Whilewe’reonthesubjectofdigital,Iwouldliketoremindyouthatyoucansubscribetoourdigitalmagazinefreeofcharge.Hereyouwillhaveaccesstoadditionalinterviews,imagesandinformation,exclusivetothedigitalissue.

And what better way to end this memo than with a positive note… FlyCorporate isextendingitsMarketingCommunicationsdivisionin2013.Ourteamofexpertmarketers,creatives,writers,researchersanddesignershaveworkedwithmanybusinessaviationclientsovertheyearsandwearenowexpandingourservicesandgrowingourteamofexperts. So, if you need additional support for your company’sMarcoms, tailored tobusinessaviation,givemeacallandwecandiscusstheoptions.RememberFlyCorporate ismore than amagazine–we are yourpartner in business aviation and the future islookinggood!

SeeyouinDubai!

Perfectly Positioned for Growth

@FlyCorporate

DianaAlbiol EditorialandPublishingDirector FlyCorporateEMEA&Asia [email protected]

FCUPFRONT:MEMO

ARINCDirect_iPad_FlyCorporate-Sept2012.pdf 1 06/09/2012 10:03

FCUPFRONT

ThenewFAA-approvedUAT(UnusualAttitudesTraining)coursetakespilotsoutoftheirfamiliartrainingsimulatorintothecockpitofaMustangoraCzech-builtL-39jettrainertoexperienceextrememanoeuvresandgainvitalskillswhichcouldsavethelivesofthemselvesandtheircorporatepassengers.AccordingtoStallion51’sLeeLauderback,“recurrenttrainingbecomesveryroutineandcontinualrepetitionoffamiliardrillsaddslittletoapilot’sstoreofexperience.Whatwewanttodoistostretchtheirknowledgewithexperiencethattakesthemrightoutoftheenvelopeoftheirnormalroutine.Wewanttoconditiontheirreactionssothattheywillmaketherightjudgmentontherareoccasionthattheygetintoadangeroussituation”.

Thetwo-daycourseincludesasessionfromUAT’sResidentPhysician,Dr.WilliamT.Busch,onhumanfactorsandspatialdisorientation,explaininghowapilotcanovercomesomeofthesesensations.Lauderbackpointsoutthat“themajorityofpilotswillencountersomesortofunusualorinadvertentattitudesituation.Statisticsshowthat10-15%ofallfatalaircraftaccidentsareattributedtospatialdisorientationand90%ofspatialorientationaccidentsarefatal”.

TherearethengroundtrainingsessionsforVFRandIFRflightsincludingconsiderationofZero-G,theproblemsofasymmetricalairframeloadingandoptimumrecoverytechniquesbeforestudentsmoveontothetwo-part(VFRandIFR)flying

sectionofthecourse.Stallion51’stwotandem-seatTF-51MustangshavebeenjoinedbyanL-39whichhasundergoneacompleteupgradewithaGarminEFISglasscockpittomakeitveryfamiliartopilotsflyingmoderncorporatejets.Camerasinthecockpitandonthetailvideoeverysortiesothattherecanbeade-briefafterwardsallowingthestudenttocomparehisreactionsinthecockpitwiththeactualperformanceoftheaircraft.

“Wedoencouragepilotstocometothecourseinsmallgroups,”explainsLauderback“becausethisallowsthemtolearnfromeachother.”TheUATcoursecosts$7,500foreachstudentandtheyeachgetanappropriatecertificateattheendofthecourse.“Wearealreadywellbookedupwithdelegatesfromseveralleadingflightdepartments,withcoursesstartinginJanuary,”saysLauderback“andthisprogrammehasgainedmuchinterestfrominsurancecompanieswho,wearesure,willtakeaccountofthehighqualitytrainingwhensettinginsurancepremiums.Webelievethiscoursedefinitelyraisesthebarforpilotswhoflyforaliving.”

Florida-based Stallion 51, which has 25 years of experience in training owners of P-51 Mustang fighters, has announced its innovative UAT programme to bring new skills to

corporate pilots. By RodSimpson.

NewS ANALYSIS: UPSeT ReCOveRY TRAININg FOR BIzjeTS

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FCUPFRONT

Hawker Beechcraft Chairman, Bill Boisture updated the media at the NBAA convention recently in Orlando, giving limited details on the company’s outlook

after bankruptcy, plans to exit the jets business and future direction. Yet as CameronHeffernan explains, a lot more remains unanswered, including how the company will handle some warranties and their future focus.

Withmorethan6,000employeesglobally,netsalesof$2.44billionin2011,andtheheritagethatcomeswithbeinganaviationpioneerintheireighthdecade,it’snoexaggerationtodescribeKansas-basedHawkerBeechcraftasoneofthemostrespectedaviationcompaniesontheplanet.However,whenaplayerofthatsizeandscopedeclaresbankruptcy,it’ssafetosaythereisconcernintheindustry–notleastfromthehundredsoreventhousandswhocouldlosetheirjobs.

ItwasamidthisbackdropthatHawkerChairmanCorporation(HBC)BillBoistureaddressedthemediarecentlyattheNBAAconventioninOrlando.Astanding-room-onlycrowdgatheredtohearBoisture’scommentsaboutthecompany’splansandaddresstherumoursthathadbeencirculatingrampantlyforweekssinceChinesecompanySuperiorAviation’sbidtoacquireHBCfellapart,duelargelytoconcernsfromtheGovernmentinBeijing,anentitythatwastobeaprincipalbackerofthetransaction.

Superiorevenwentsofarastoforfeita$50milliondepositjusttohaveacloselookatHBC’sbooks,nottomentionmillionsinlegalfees.Boisturecoveredalotatthepressconference,includingthatHBCwouldshed$2.5billionindebtthroughitsbankruptcyproceedingsandemergeasthe

standaloneBeechcraftCorp.aroundtheendofJanuary,

2013.HBCwouldstilltrytofindabuyerforitsjetsbusiness,withthenewBeechcrafttofocusexclusivelyonturboprop,piston,specialmissionandtrainer/attackaircraftbusinesses.

Subsequently,thecompanyannounceditwouldbeclosingitsservicesfacilitiesinArkansas,TexasandArizona,eliminatingsome400jobsintheprocess.

What Next?Thesedevelopmentsraisedmanymorequestions,ofcourse.ChiefamongthemwasthefutureofmaintenanceontheHawker4000andPremierIA,asthecompanyannouncedtheywerecancellingwarrantiesontheseaircraftattheendofOctober2012.Hawkersaidtheywereseekingothercompaniestoprovidealternativesforserviceandmaintenancefortheaircraft,butnothing wasfinalised.

Weputthewarrantyquestion,aswellastheissueof thecompany’splanstoselltheirjetsbusiness,toShawnVick,ExecutiveVicePresident,CustomerswithHBC. Hesaidthecompanyis“indiscussionswithseveral third-partycompaniesregarding[serviceandmaintenance]alternativesfortheHawkerlines,includingpossiblesalesofthoselines,andareworkingtoreach anagreementontermsthatwouldensurethatcustomerscontinuetoreceiveserviceand maintenancefortheirHawkeraircraft.”

Headdedthatthefuture“couldincludeaclosureoftheentirejetbusinessifnosatisfactorybidsarereceived.”HBCstillplanstoemergefromChapter11inQ12013,butVickwouldnotcommentfurtheronthestatusofanytalkswithprospectivebuyers.

Asforfutureplans,Vickstatedthatthenewcompany’sfive-yearplanincludesgrowthfromsixtoasmanyas10products,withtheentireBeechcraftlinebecomingJet-Afuelcapable(saferhandlingthantraditionalaviationfuels).“Ourinvestmentinnewproductdevelopmentpreparesusforannualsalesandproductionratesofasmuchas600aircraftperyear,”Vicksaid.

NewS ANALYSIS: HAwKeR BeeCHCRAFT’S FATe ReMAINS UNCeRTAIN

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FCUPFRONT

Over80yearslatergeographycontinuestoplayaroleintheaviationbusiness.RecentlyQantasdecidedtoditchtheirlong-termrelationshipwithBritishAirwaysandseekinsteadtoformastrategicalliancewithEmirates.Thereason?Geography.Non-stopflightsfromLondontoSydneywithafullloadofpassengersandcargoaresimplybeyondtherangeoftoday’scommercialaircraft.

Duringthelast15years,EmirateshasledthepushtousurpSingaporeandturntheGulfStatesintothenaturalstepping-stonebetweenwestandeast.Thishasbeenaremarkablysuccessfulstory,inwhichgeographyandairplaneperformancehaveturnedadesertintoanaviationoasis.

Forthebusinessaviationsectorthestoryhasbeendifferent,andhas,todate,reflectedanumberofotherfactors.Thesegmentisstillyoung.Newbusinessjetdeliveriesintotheregionspikedinthemid‘00sasfirst-timeownersbegantoreceivetheiraircraft.Theindustrycontinuestomatureasdemandemergesfromprivate,corporateandchartercustomers,andtherearebusinessjetoperatorsintheregionlookingtoemulatethesuccessstorytheircommercialsiblingshaveenjoyed.However,whilegeographymayhaveworkedfortheGulfStates’airlinesitmaynotbethesameforthissector,particularlywiththeemergenceofTurkeyasahubcontender.

ThegrowthofTurkeyasabusinessaviationhubstillcausessomesurpriseintheindustry,butoverthelastfouryearsasteadyflowofdeliveriesandmovementsintothecountryhasdrivengrowth.WhileEuropeanbusinessjetactivityisdownover3%thisyeartodate,Turkeyhasincreasedbyalmost6%incomparisonto2011.Thisgrowthismainlydrivenbydomestictravel,whichhasincreasedalmost9%.Internationalmovements,meanwhile,areupalmost4%.Itappearsthateconomicgrowthwillcontinuetopowerdomesticdemandin2013.

ThedomesticbusinessjetmarketisverylargeinTurkeyandaccountsforaround60%ofalldeparturesandarrivals,indicatingthatthecountry,whichcoversanextendedgeographicalarea,haspoorlydevelopedinfrastructureanddomestictravelconnections.

InternationaltravelpatternsviaTurkeyalsospeaktotheimportanceofgeographywithdemandflowingbetweenEurope,Russia,AfricaandtheMiddleEast.Germany,Russia,Italy,theUK,UAE,UkraineandSaudiArabia,specifically,andareallamongthetop-tenarrivalcountriesforinternationalflightsdepartingTurkey.Thesecountriescover1.5%to3.5%ofalldeparturespercountry,indicatingafairlyevenspreadoftrafficfromdifferentpartsoftheworld.TheTurkishbusinessjetsectordoesnot,thereforerelyontrafficbetweensingleareasbutinsteadhasahealthyspreadbetweendifferentregionsanddifferentcountries.Inotherwords,ithasbecomeageographichub.

Technology, Geography and the Rise of Turkey: Standing in Coconut Grove, Miami recently, I was reminded of how geography shaped the nascent aviation industry.

A white hanger is almost all that remains of the Pan American Seaplane base from which Commodore flying planes operated their Miami to Buenos Aires route in the early ‘30s. Though it seems unlikely today, it was just 150 miles from here, in the Florida Keys, that geography and aircraft range combined to give birth to this aviation giant.

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Thereareavarietyoffuel-growingapproachesonthemarket,manyofwhichfacechallengesaroundtheamountoflandandwaterrequired,contamination,fooddisplacementand,ultimately,costandsustainability.Oneapproachthatbestaddressestheseissuesusesanengineeredalgaegrowth

systemtoproducejetfuel.

OEMs,operatorsandenginemanufacturersareallmakingaseriouscommitmenttosupportthedevelopmentofanewsustainablefuelsourcethatwillenablethefuture

growthofglobalbusinessaviation,

whilereducingcostsandcarbonemissions.

Theadoptionoffuelfromadvancedbiofuelsmakesenvironmentalandeconomicsense.Forbusinesses,flyingonbiofuelisawaytodemonstratetheirleadershipinreducingcarbonemissionsandpromotingmoreenvironmentallysustainableformsoftravelatboththeindividualandcompanylevel.

Aviationbiofuelhascomealongwayinarelativelyshortperiodoftimeandhasclearlydemonstrateditstechnicalcapabilityandreliabilityasanalternativefuelsource.

Itisbeingembracedbyabusinessaviationindustrythatseesbiofuelsascriticaltoitsfuturegrowthagainstabackdropofhigherfossilfuelcosts,greatergovernmentregulationto reducecarbonemissions,andagrowingpublicexpectationthatindustrywilldelivermeaningfulreductionsin carbonemissions.

Theaviationindustrycurrentlyconsumesaround220billionlitresoffossil-derived-fuelperannum.Stronggrowthisforecastforbusinessaviationinthefuture,particularlyinregionssuchasAsiaandtheMiddleEast.InAsiaPacificalone,thenumberofflighthourswithinbusinessaviationgrew6%thisyearoverlastyear.Whilethisgrowthwillcontinueinthefuture,theglobalaviationindustryhassetitselfthetargetofcuttingitsnetcarbonemissionsby50%by2050.Businessaviationasanindustryneedstobemindfultokeeppacewithcarbonreductioneffortsfromthelargeraviationindustryonthewhole.

The business aviation industry is seeking cost-competitive, high-grade and sustainable green jet

fuel, and the biofuel sector needs to deliver fast. Biofuel producers need to focus on building scalable fuel factories to produce green jet fuel. This new-generation oil must offer a cost-competitive solution while reducing carbon emissions.

ByRogerStroudExecutiveChairman

Algae.Tec

ASK AN eXPeRT: wHY dOeS BIO FUeL MAKe gOOd BUSINeSS SeNSe FOR BUSINeSS AvIATION?

FCUPFRONT

EMEA & Asia

20

Algaepresentsseveraladvantagesoverotherfeedstocksandisattractingparticularlystronginterestforitspotentialasafuturebusinessaviationfuelsource.

Algaeisasustainablefuelsourcethatdoesnotleadtothedisplacementoffoodtomakewayforcropsforbiofuels.Advancedphoto-bioreactorgrowthtechnologyrequiresuptoonetenththeareaneededtogrowalgaeinponds,andatinyfractionoftheareaneededforotherfeedstockssuchasjatrophaorcanolaoils.

Additionally,thisproductionprocessconsumescarbondioxide,furtherstrengtheningitsenvironmentalsustainability.Forexample,ourcompany’sdemonstrationfacilityatNowraonthesouthcoastofAustralianearSydneyisconnectedtoamanufacturingfacilitythatprovidestheCO2forthealgaegrowthprocess.Thiswasteby-productCO2wouldotherwisehavebeenreleasedintotheatmosphere.

Algaecanbegrownvirtuallyanywhere,offeringthepotentialforproducingaviationfuelnearkeymarkets,offeringmajorefficienciesinfuelsupplylogistics.

Theabilitytoproducealgaeinawidevarietyoflocationsalsoreducesthepoliticalandeconomicriskassociatedwithotherfossilfuelsources.Algaesolutionsofferasustainable,renewable,fast-growing,andindependentfueloptionforthebusinessaviationindustry.

Thereisinterestinbiofuelsacrossthebusinessaviationindustry.Lastyear,aGulfstreamG450becamethefirstbusinessjettocompleteatrans-Atlanticcrossingusingabiofuelblend.Andatthisyear’sNationalBusinessAviationAssociation(NBAA)convention,fiveGulfstreamaircraftconducteddemonstrationflightsfromthecompany’sheadquartersinSavannah,Ga.,toOrlando,Fla.,forthetradeshow.

Bothenginesoftheaircraftwerepoweredbya50/50blendofHoneywellGreenJetFuelandpetroleum-derivedjetfuel.Therenewablefuelwasmadewithnaturaloilsfromcamelina,aninedibleplantthatgrowsinconditionswhereotherfoodcropscannot.ThismarkedthefirsttimeGulfstream’sentirefleethadflownonrenewablejetfuel.

Thegrowthofbiofuelswithinthebusinessaviationsectoristakingoff,andtheindustryisontracktohelprealisesignificantcostsavings,achievecertaintyofsupplyandreducecarbonemissions.

21

Algae.TecLtd.,foundedin2007,isanAustralianadvancedrenewableoil-from-algaecompanythathasdevelopedahigh-yieldenclosedalgaegrowthandharvestingsystem,theMcConchie-StroudSystem.ThecompanyhasofficesinAtlanta,GeorgiaandPerth,WesternAustralia.

TheAlgae.Tecenclosedmodularengineeredtechnologyisdesignedtogrownon-GMOalgaeonanindustrialscale,andproducebiofuelsthatreplacepredominantlyimportedfossilfuels.

Thetechnologyhasdemonstratedexceptionalperformanceinproductivity,productyield,carbondioxidesequestration,andproductionunitfootprintrequirementsversusagriculturalcropsandothercompetitivealgaeprocessesintheindustry.

Algae.Tecoffersaprofitablesolutionforcarbon-emittingcompaniesandindustriesseekingcarbondioxidereductiontechnologies.Thealgaegrowthsystemisanalternativetocarboncapture.

TheAlgae.Tecsolutionislessthanone-tenththelandfootprintofpondgrowthoptions,whileitsenclosedmodulesystemisdesignedtodeliverthehighestyieldofalgaeperhectare,andsolvestheproblemoffood-producinglandbeingturnedoverforbiofuelproduction.

RogerStroudExecutive Chairman Algae.Tecalgaetec.com.au

FCUPFRONT

Interview

Jean RosanvallonPresident and CEO Dassault Falcon

23

FCINTERVIEW

Jean Rosanvallon, President and CEO of Dassault Falcon, has spent more than 37 years with the French manufacturer, during

which time he has experienced markets robust and weak. He sat down to talk with FlyCorporate’s Cameron Heffernan to share some insight into why the company takes a long-term view towards R&D, no matter the economic climate, and how new releases such as the forthcoming super-midsize should only be judged a decade down the runway.

You recently said that the best keyword to describe the business aviation market is “uncertainty”. In what ways is the recently announced Falcon Dassault 2000LXS the right aircraft for today’s uncertain market that we are in?Todaythereisadifferencebetweentheshort-termmarkettrendsononehand,andwhatweneedtodolong-termasanOEMtopositionourproductlineontheother.Soifyouconsider,forinstance,aprogrammeliketheSMS[Falcon’ssuper-midsize,scheduledforfirstflightin2014],thedecisionwasinlinewithwhatwillbethefutureofFalcon,whichwillbeannouncedinmoredetailin2013.Wemadethedecisiontolaunchtheairplaneabouttwoyearsago.Andtwoyearsagothemarketwasevenmoreuncertaininthatwewerealreadyatthebottomofthefinancialcrisis.Atthattime,thingshadnotreallystartedtorecoveryet.Sowhenyoulookattheprogrammeforanewproductline,youneedtotakeaverylong-termview.The[researchanddevelopment]aloneusuallytakesatleastfiveyearsbeforeyoucanbringittomarketandbeyondthat,theentireproductisatleasta20-yearexperience.SofortheLXS,whichisjustanevolutionofthecurrentLXmodel,wehavetomakeallthedecisionsindependentlyoftheshort-termmarketenvironmenttodayintheUSandEurope.It’salittletooearlyofcourseaftertheUSelectiontoseewhataffectthatmighthaveontheuncertainty.

You mentioned Falcon’s SMS (super-midsize) aircraft; the latest we heard about it was first flight in 2014 and certification in 2016. What are your expectations for the aircraft and how will you measure its success?Somesuccessesyoureallyonlymeasuremorethantenyearsafteryouhavemadethedecision.IfIlookbackattheFalcon7X–weannounceditin2001attheParisAirShow–ithasbeenovertenyearsandwe’llsoonhavedeliveredsome200airplanes,soweseesuccessthere.Ithinktotrulymeasuresuccessinthisbusinesstakesabouttenyears.Thefirstfiveyearsisaboutbringingtheairplanetothemarketandthat’swhywestarteddeliveriesin2007.Andnowfiveyearslaterandhavingdeliveredalltheseplanesandbeingatthebacklogwehaveandthemarketreactiontothe7X,IthinkwecansaytodaythattheFalcon7XhasbeenandcontinuestobeagreatsuccessforDassault.AndIthinkfortheSMS,weobviouslyareveryexcitedtobringabrandnewFalcontothemarket.Tomeasurethesuccessthereshouldalsobeabouttenyears.

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Is it fair to say that bigger-picture trends of what the market wants with respect to new aircraft, like the Falcon 2000LXS, are more important than trying to respond quickly because your production lead time is so great?Yes,butforthe2000LXSwe’llstartdeliveriesinjustalittlemorethanoneyear.It’sashorttimeframetoreactprettyquickly.

As a manufacturer, how do you balance the need to continuously invest in research and development with the economic need to keep costs down under current market conditions?IthinkweareveryfortunatethatDassaultiswell-managedandhasbeenconsistentlygeneratingagoodprofit,sothatgivesusindependenceandtheability,evenwhenweareinadownturn,toinvestinthefutureandthinklong-term.WehavenotsloweddownourR&DatallduringthedownturnbecauseofoursolidfinancialsituationandbecausewehavethefullsupportofourmajorityshareholdersandMr.Dassaulttotakethelong-termview.

How would you describe Dassault’s position as an OEM in the business aviation marketplace? How do you fit into that landscape?Wewillobservenextyearthe50thanniversaryofthefirstflightoftheFalcon20.So,certainlyIthinkthatwe’reoneoftheverylong-termplayersinthebusiness.We’realsokindofuniqueinthatnobodyelsedoesthetypeofadvancedlead-timemilitaryfighterdevelopmentthatwedoinparallelwithourdevelopmentwithinbusinessaviation.ThathasallowedustobenefitfromalltheadvancesfrommilitarytechnologyandadaptthatintoatrademarkoftheFalcon.Onefamousexample,ofcourse,isinthedigitalflightcontrolsystem.Ithinkthatcontributestoourreputation.TherearealotofpilotsaroundtheworldwhohaveflowntheFalconandothertypesofairplanes.Ithinkifwedidasurvey,over99%ofthepeoplewewouldsurveywouldsaythattheFalconisthebest-flyingairplane.Whatwehavefound,increasingly,isthatthebestpositioningforusisnotinthesmall-orthemedium-sizedmarket,butinthelarge-cabinandlong-rangeairplanes.AndaswehaveseeninthemostrecentHoneywellsurvey,whichwasdiscussedatNBAA[ConventioninOrlando]recently,isthatthelargeaircraftsegmentisreallyalmost70%ofthetotalbusinessjetmarketintermsofvalue.

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For the 2000LXS we’ll start deliveries in just a little more than one year. It’s a short timeframe to react pretty quickly

Falcon 2000LXS

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Global 6000

Looking at the soon-to-be-released Falcon 2000S, available next year, what are your market expectations for that aircraft in the coming years?WeproducedthisnewversionoftheFalcon2000familyin2011whenthemarketrecoverywasstillveryslow.Wehadtheprogrammestartslowlybutwehavehadaverygoodaccelerationduring2012.Wehavesoldoutallofour2013production.Andwhat’sveryimportantforusalsoisthatwehavebeenabletovalidateourinitialassumptionthattheFalcon2000SwouldnotcannibaliseanyofourFalcon2000LXmarket.AndIcansaythatthereisnotasinglesaleofaFalcon2000Sthatwasdoneincompetitionwiththe2000LXconcept.Eachtimewhenwecompete,wecompetewiththeothersuper-midsizedairplanes,whicharealittlesmaller,alittlecheaper–inparticulartheChallenger300andtheGulfstream280.

One can’t help but feel that Dassault still feels very much like a family business. How is that sentiment manifested internally throughout the company?Ithinkthisfamilyfeelingstartswithourshareholders.Forexample,itisveryimportanttoSergeDassaulttocometoeachNBAA;weremindedpeoplethisyearthathisfirstNBAAwasin1962–almostexactly50yearsago(see“NewFalcon2000sontheRunwayandHorizon,”page27).Wearetheonlylargeaerospacecompanyintheworldstillownedbythefoundingfamily.SoIthinkthat’sthefirstpoint.Numbertwo,it’struethatovertheyearsthemanagementofDassaulthasbeenabletokeepthatspecialmotivationinternally.Wealltryhard.Ithinkourcustomers,inturn,havethatfeelingthattheybelongtotheFalconfamily.That’smorethanwords.Finally,ifyoulooktodaywithinDassault,youhaveaverylargenumberofpeople

whohavedonetheirwholecareerwiththecompany.I’moneexampleofthat.Myfirstjobwas37yearsagowithDassaultandover37yearslaterI’mstillhere.Andthat’struewhetheryoulookattheengineeringdepartment,atproduction,atsales–inallareasofthecompanythereisstrongloyalty.

Maybe you’ll finish your career there? Ithinkthere’sagoodchance.

You have served on the board of trustees of Embry-Riddle Aeronautical University in the US since 2008. Why is that important to you to be involved with connecting to the next generation of talent as they enter the industry?Ithinktherearetwomainreasons.Themostimportant,Iwouldsay,hastodoagainwithmaintainingthatlong-termvision.WithEmbry-RiddlebeingthenumberoneaerospaceuniversityintheUS,itonlymakessensethatthenameofDassaultneedstobepresent.AndwehavesomeresearchprojectsgoingonwiththeDeanofEngineering[DeanMajMirmirani].Ithinkthatyou’realwaysinterestedinfindingyoungtalentandputtingthenameofDassaultinfrontofthesepeople.Itisveryimportantforthecompanyintermsofhelpingusrecruitthebesttalentavailable.DassaultisalsoveryactiveinFranceandinEuropeforthesamereason,workingwiththebestuniversities.Thesecondreasonisthattheboardoftrusteesitselfis15to20peoplewithgreatbackgrounds–thereisaladyastronaut;thereisafour-starAirForceGeneral;thereareseveralsuccessfulCEOs.SomeofthemareflyingFalcon,inparticular.Ithinkthatwhenyoulookatthesetwothings,thosearegoodreasonstogivealittlebitoftimetoaUniversityasgoodEmbry-Riddle.

Falcon 2000LXS

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NewFalcon2000sontheRunwayandHorizonItwasSergeDassaultwhoattendedthe1962NBAAconferenceinPittsburgh,toinvestigatethepotentialmarketfortheFalcon20(thenstillnamedtheMystere20).Hehadjustasmall-scalemodeltoshow,butitwassufficienttoconvincepeoplethatDassaultcouldplayaleadingroleinaveryyoungbusinessjetmarket.

Fiftyyearsafterthosehumblebeginnings,astheFalconfleetnears2,000aircraftinservice,DassaultagaintooktheoccasionoftheannualNBAAconferencetoupdatetheindustryonits2000-seriesaircraft,thecompany’ssecond-bestsellertotheFalcon7Xandthesegmentthatwillseethebiggestshakeupincomingyears.TheFalcon2000Swillcompletecertificationearlyin2013beforeenteringservice.It’sequippedwithinboardslatsandwingletsthathelpreducelandingspeedand,combinedwithauniqueauto-brakingsystem,enabletheaircrafttoaccessshorterrunwaysincomparisontootheraircraftofitsclass(Falcon’stestingshowstheplanerequireslittlemorerunwaylengththanturboprops).

TherecentlyunveiledFalcon2000LXSwilleventuallyreplaceFalcon’s2000LXaircraftwhenitbecomesavailablein2014.TheFalcon2000LXS’rangeof4,000nmimprovesonthatofthe2000Sby650nm.Dassaultachievedsomeimpressiveengineeringtoattainthatextendedrangewithoutcompromisingonpayloadcapacity,cruiseorshort-fieldperformance(landingdistanceof2,260ftor689m).TheLXSwillbeequippedwiththesameinboardslats,thesamegreenerenginesandsoundproofingpackagesthatweredevelopedfortheSversion.TofurtherreduceweightontheLXS,Dassaulttrimmedafull300poundsonstructuralpartsandengineeringand100lbsoncompletionitems.(136kgand45kg,respectively).

JeanRosanvallon–AFourDecadeLegacywithDassaultJeanRosanvallon’sbioandCVreadslikeawho’swhoofbusinessaviation(ormaybea“c’estquiça”).AmemberoftheWorldEconomicForuminDavos,Rosanvallonisalsothefirstnon-UScitizentoserveasChairmanoftheBoardoftheGeneralAviationManufacturersAssociation(GAMA);heisalsoaboardmemberoftheFrench-AmericanChamberofCommerceinNewYork,andaChevalierofboththeFrench“Légiond’Honneur”and“OrdreNationalduMérite.”

RosanvallonbeganhiscareerwithDassaultAviationin1975,aftergraduatingfromFrance’sprestigiousbusinessschool,HautesÉtudesCommercialesin1974.HewasinitiallyresponsibleforcoordinatingDassault’sbusinessjetprogrammesbetweenitsParisheadquartersanditsUSsubsidiary,FalconJetCorp.,whichwasthenajointventurebetweenPan-AmericanWorldAirwaysandDassaultAviation.

RosanvallonwasnamedPresidentofFalconbusinessjetsin1996,beforebeingnamedPresidentandChiefExecutiveOfficerofDassaultFalconJetandExecutiveVicePresident,CivilAircraftofDassaultAviationin2003.HehassplitmuchofthepastthreedecadesbetweenParisandNewYork,currentlyresidinginNewYorkCitywithhiswifeandthreechildren.

The recently unveiled Falcon 2000LXS will eventually replace Falcon’s 2000LX aircraft

Regions of Distinction

The Middle East, India, and Africa: three distinctly different regions with distinct promise for business

aviation. Everyone talks about these regions as emerging markets – along with Russia and China – the race is on to see where the next opportunities lie. The general sentiment is that the potential for growth in each of these regions is developing at Mach speed. By Ciel Jolley.

“Looking to the next five to ten years, the light

and mid-size jet market will grow substantially in the Middle East, although wide-cabin aircraft

will continue to lead the market”

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MARKETFOCUS:MIDDLEEAST,AFRICA,INDIA

Middle East 2011broughttheArabSpringandamarketslowdownintheMiddleEast,butthebiggerfearoftotalcollapsenevermaterialised.Withthedustnowsomewhatsettled,thebizavindustryintheregionisresumingstronggrowth–butit’sstillinitsinfancy.Incountrieswherethepoliticalmanifestationsweremostintense–Egypt,Yemen,Syria–businessaviationisyettoplayamajorrole;inothers,wherebizavhasbeenmoreprevalent–UAE,Qatar,Bahrain–flightactivitywasgenerallystableorevenincreased,withpeopleshiftingfromconflictzonestomoresecureareas.Movements,bytheendof2012,areexpectedtobe10%upfrom2011.

IntheGulfstates,oilproduction,exports,andgovernmentspendingwillcontinuetobolsteroverallactivityintheregion,andasinter-MiddleEastcommunicationimprovesandtravelincreases,sodoesbusinessaviation.Therearecurrently500aircraftofficiallyregisteredwithintheMiddleEastandNorth

Africa(MENA)region,andthisisexpectedtoincreasebyapproximately800additionaldeliveriesby2020.

AlthoughitwasprobablytheOEMsthatsufferedmostduringthe2011slowdown,thesituationneverbecamedire,andwhenFlyCorporaterecentlyspoketomajorOEMs,allagreedthatthisisanimportantregionfortheirbusiness,withrapidexpansionanticipated.Andthecommonnotesungwasforlong-rangeaircraft.

“TheMiddleEasthasalwaysbeenanincrediblyimportantmarketforus,”saidBobHorner,SeniorVicePresidentofSalesatBombardier.“It’sonethatmaybehadaslightstorm,withwhatwentonlastyearwiththecrisisthere,buttherearefundamentalmarketsintheMiddleEastwhichremainunchanged.”TheGlobalExpress,ultralong-rangejet,hasbeensuccessfulhereandHorneradds,“IntheMiddleEastthereisalwaysthetopproductoffering.”

“The Middle East has always been an incredibly important market for us”

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WhenFlyCorporatespoketoEmbraer’spresident,ErnieEdwards,attheNBAAconventionintheUSinOctober,hehadjustreceivednewsofasecondcontractforthemonthforLegacy.“SalesactivityintheMiddleEastfortheLegacy650isdoingverywell;wenowhave34Legacies[intheregion].”

KriyaShortt,VicePresidentofEMEASalesforCessna,agrees,“Lookingtothenextfivetotenyears,thelight-andmid-sizejetmarketwillgrowsubstantiallyintheMiddleEast,althoughwide-cabinaircraftwillcontinuetoleadthemarket.”

Theregionisseeingnotonlypurchasesofhigh-endassets,butalsoinvestmentsinhigh-endFBOsandfacilities.ManycountriesintheregionstilloperatewithsectorslargelymanagedbytheGovernment,particularlyairportsandFBOs.ButthisischangingasopportunitiesareopeningupfornewprivateFBOs.

IntheUAE,GamaAviationhasopenedanewFBOterminal,SharjahExecutiveAircraftFlightCentre,offeringanewexecutiveaccesspointtotheregion,

veryneartoDubai(a20-minutedriveor5-minutehelicopterride).

ExecuJethasexperiencedgrowthinthisserviceareainDubai–theintroductionoffullground-handlingservicesatDubaiInternationalAirport,andexpansionoftheExecuJetDubaiFBO,withthetakeoveroftheformerExecutiveFlightServices(EFS)terminal.Inaddition,MikeBerry,ManagingDirector,ExecuJetMiddleEastsays,“WearealsopleasedwiththeprogressofourFBOjointventurewithNasJet,theprivateaviationarmofSaudiArabia’sNationalAirServices(NAS),attheKingKhalidInternationalAirportinRiyadhinSaudiArabia,whichshouldseeuscommenceoperationsbeforetheendof2012.”

Onthecharterfront,RizonJet,whichalsoprovidesmaintenanceservicesandhasFBOfacilitiesinDoha,hasseenanincreaseindemandofaround38%foritscharterservices,andrecentlyaddedaChallenger605toitsfleet.“We’vehadpositivegrowth;thetrendisupwards,”saysCEO,CaptainHassanAl-Mousawi.HesuspectsthatwiththeincreasingdemandintheMiddleEast,theonlyrealchallengewillbemarketcompetition.

RizonJet Doha

For a region still in its infancy, the Middle East is

on steady feet, and is certainly maturing fast

Foraregionwherebizavisstillayoungindustry,theMiddleEastisonsteadyfeet,andmaturingfast.“What weareseeinghere,aftertherecenteconomicdisturbances,isamorerationalanddisciplinedapproachtoacquiringandmanagingbusinessjetsasassets,”saysParasP.Dhamecha,ExecutiveDirectorofEmpireAviationGroup.Intermsoffuturegrowth,saysDhamecha,thereare“specifichotspotsinthelargeroil-producingcountries,suchasUAE,QatarandSaudiArabia,where weseestrongeconomicgrowthandinvestmentintoaviationinfrastructure.”

FromtheperspectiveofAliAlNaqbi,FoundingChairmanoftheMiddleEastBusinessAviationAssociation(MEBAA),onesharedwithmostoftheindustry,whenitcomestogrowthandopportunityintheMiddleEast,allindicatorspointupwards.Hisgreatconcernthough,hetoldFlyCorporate,isschooling.“Therearenotenoughtrainingcentresorschoolsdedicatedtobusinessaviation.WehavehaddiscussionswiththeDepartmentofEducationtoaccountfortraining–academictraining,inuniversitiesandhighschools,andtheyareactuallylistening.Sothatisencouraging.”

Parking Space and Congestion at AirportsWithallthepromiseandalltheseaircraft(registeredandunregistered),wheredoesthatleavebusinessjetswhenitcomestolandingandparking,whenyouarrivewiththreeminutestosparebeforethatimportantmeeting?

AlBateenexecutiveairportistheonlyairportintheregionexclusivelydedicatedtobusinessaviation.Otherairportsintheregioncateringtobusinessaviationinclude:Dubai,AbuDhabi,Jeddah,Kuwait,Bahrain,MarkaairportinJordan,SharmelsheikhairportinEgypt,andBeirutairport;however,theseairportscanoftenbeheavilycongested,leavingspaceforbizavextremelylimited.

ExecuJetisoneserviceproviderstrugglingforslotsinthislandscape.“OneofourmajorchallengesiscongestionatDubaiAirport,”saysExecuJet’sMikeBerry.Thiscongestionis“adirectresultofEmiratesandFlyDubaiexpandingandbothreceivinganumberofnewaircraftdeliveriespermonth.Thiscongestionmeanssecureparkingforgeneralaviationisanissue.”

“FortunatelywehavedevelopedanunderstandingandareworkingcloselywithDubaiAirporttofindwaystoaccommodatethetrafficflows,whichwillincludemigratinggeneralaviationtrafficacrosstothenewDubaiWorldCentral(DWC)airport,”addsBerry.

ThenewDWCisscheduledtobecomeDubai’smainbusinessairportthisyear,sothat’sastart.

“We have had discussions with the Department of Education to account for training – academic training, in universities and high schools, and they are actually listening; so that is encouraging.”

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QatarExecutivestandsoutfromthecrowdasaclearleaderinbusinessaviationintheMiddleEastregion.ItisnosurpriseconsideringAkbarAlBakerisbehindthecontrols.Havingalreadycreatedoneoftheworld’sstrongestairlinesandanaward-winninginternationalairportinQatar,theCEOofQatarExecutivehasthesamevisionforbusinessaviationservicesoutofDoha,ashetellsDianaAlbiol.

“Fuelledbythepositiveeconomicclimateintheregion,theriseofpowerfulcompaniesandflourishingpersonalincomes,thedemandforprivatejettravelhassignificantlyincreased,andQatarExecutiveisexperiencingoneofitsbestyearssinceitslaunchin2009,”explainsAlBaker.

TheMiddleEast’sincreasingroleininternationalbusinessisfuellingthegrowingdemandforflexiblecorporatejettravel.ThisisstrengtheningQatarExecutive’spositionintheregionandhasgiventhecompanyreasontomakesignificantinvestmentinthefuture.AtpresentQatarExecutiveoperatessixjets–threeChallenger605s,twoGlobal5000sanda

GlobalExpressXRS–andinMay2012,AkbarAlBakerconfirmedplanstopurchaseBombardier7000/8000aircrafttostrengthenthefleet.

Buttheinvestmentdoesnotstophere.AdditionalfocusisalsoonnewfacilitiesatthecurrentDohaInternationalAirportandanewFBOfacilityattheNewInternationalAirport.

“WithDohabeingourhub,QatarExecutiveisstronglycommittedtotheQatariandMiddleEasternleisureandbusinesstravelcommunity,andiscontinuouslyworkingonenhancingfacilitiesforourdiscerningcustomersatDohaInternationalAirport.

“ThisfutureFBOwillbeoneofthemostadvanced andprestigiousfacilitiesofitskindanywhereintheworld.TheconstructionofthenewFBOfacilityisexpectedtobefinalisedin2014/2015.Untilthattime, weserveallbusinessjetsatourexistingFBOfacilities attheDohaInternationalAirport,”AlBaker tellsFlyCorporate.

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“This future FBO will be one of the most advanced and prestigious facilities of its kind anywhere in the world”

Akbar Al Baker

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Discussingthecompany’scompetitiveadvantages,AlBakeracknowledgesthebenefitsofbeingapartofalargeandgloballyrecognisedairline.“QatarExecutivehastobeviewedinthewidercontextofQatarAirways’successfulbusinessmodel,”heexplains.“QatarAirwaysisoneofthefewselectairlinesintheworldtooperateaprivatedivision,andQatarExecutivecanleverageontheairline’sglobalexpertise,itsnetworkandproventrackrecord.”

Theset-upalsoallowsQatarExecutivetomakeuseofcross-sellingpotential.QatarAirways’FirstandBusinessClasspassengerscantransferontoQatarExecutivejetstotheirfinaldestinations,whichinmanycasesarenotservedbyscheduledairlines.“Weare

lookingintoexpandinggloballythroughtappingintothisgrowthmarket,”addsAlBaker.

AnotherstrategicassetwhichsetsQatarExecutiveapartfromitscompetitorsisitsabilitytoleverageonitsparentcompany’sextensivesalesandmarketingnetworksupportworldwide,aswellasontheairline’sexpertisewithaircraftandenginemanufacturers,especiallybeneficialwhenbuyingbusinessjetsandnegotiatingwarrantiesandmaintenancesupport.

ThiscompanyiscertainlyonetowatchandIpredictbythetimethenewairportandFBOfacilitiesareopen,QatarExecutivewillnotjustbeafrontrunnerintheMiddleEastbutintheglobalmarkettoo.

“We are looking into expanding

globally through tapping into this growth market”

Qatar Executive Global 5000

India India,dubbed‘thenextbigthing’afterChina,isalucrativebusinessaviationmarket.Noonedoubtsthebuddinggrowthhere,despitepastskepticismthatthelackofinfrastructuremaynotallowthesectortorealiseitspotential.Indiawasnotimmunetotheglobalslowdownin2011,yettheeconomyisstrong,andtheAirportsAuthorityofIndia’s(AAI)intentiontoreactivate,upgrade,andmoderniseatleast225airportsby2020isencouragingtosaytheleast.AAIisalsoworkingonupgrading35non-metroairportstohandleincreasedairporttraffic.

“Indiaispoisedtoexperiencearapidupswinginthebusinessaviationsectorduetoitsstrategicgeographiclocation,favourabledemographicsandrobusteconomy,”saysDhirajMathur,ExecutiveDirectorandLeader,Aerospace&Defencepractice,atPricewaterhouseCoopersIndia.Heattributesincreasedopportunityingeneralandbusinessaviationtotherisingnumberofhighnet-worthindividualsandbusinesshousesinthecountry.

Therearecurrentlyaround800registeredaircraftand300helicoptersinIndia,accordingtoTheDepartmentofGeneralandCivilAviation(DGCA);by2020thisnumberisexpectedtoreach1800.

OpportunitiesandchallengespresentthemselvesinequalmeasureinemergingcountrieslikeIndia.Yetforbusinessaviation,inmanyinstances,thechallenges–poorconnectivity,lackofinfrastructure,unskilledpopulation–areinfacttheveryelementscreatingprospectsforgrowth.

IndustryplayersareseeingtheseprospectsandareflyingintoIndiaaccordingly.Dubai’sEmpireAviationGroup(EAG)recentlyinvestedinastrategicpartnershipwithAirworksIndia,thecountry’ssecondoldestMRO.“EAGhasalreadysetupitsfirstbranchofficeinIndiaandislookingtoopenasecondsatelliteofficeinthesubcontinentveryquickly,”saidParasP.Dhamecha,executivedirectorofEAG.

HongKong-basedcharteroperatorMetrojethasalsomovedinontheIndianscene,signinganagreementwithTajAirtoformTajAirMetroJetAviation,settobeoperationalinMumbaiinearly2013.“WhilstmainlandChinaisgrowingandeveryoneisforecastingphenomenalgrowthinthenext10years,thesameishappeninginIndia,”explainsCEOBjornNaf.“Withdouble-digitgrowth,Indiaisadevelopingareaforbusinessaviation.Clientswanttohavebusinessjetsbutthereisnoservicetherenow.”StartingoutasaPart145maintenanceMROfacility,theplanistoexpandintomanagementandaircraftcharterintheregion.

TitanAviationGroup,presentintheAsianandMiddleEasternmarkets,andoperatingfromvariouslocationsinIndia,hasseenprogressioninthecountry.“Wehave threedeliveriesfor2013whichisagoodsign,”says,Capt.SakeerC.Sheik,ManagingDirector.“Ourconsultancyservicesarelookinggoodinbothmarkets.Weexpectthistomaintain[astrongposition].”

Themarkethereispositiveandspiritsarehigh,butnotwithoutadownside.Oneaspectofthisisjusthowlongdevelopmentswillprobablytaketomaterialise.Despitethepledgedinvestment,therewillstillbeahugelackofdedicatedbusinessaviationairportsandterminals,FBOfacilitiesandheliports(evenwithplansunderwayforheliportsinDelhiandMumbai).ThemostbasicformsofconnectivityinIndia,suchasroads,needmajorinvestment.Otherdampenersarethehightaxesandoutdatedrules,regulationsandpolicies,whichdon’ttakeintoaccountthespecialneedsofbusinessaviation,orthebenefitstheindustrycanbringtothegrowingeconomy.

Aircraftimportdutyistoohigh,asaretaxesonimportingsparesandonservices.“Importdutyat20%isanirrationaltaxthataffectsgrowth,”saysRohitKapuroftheBusinessAircraftOperatorsAssociationIndia,whoisworkingwiththeIndianGovernmentinordertoraiseawarenessoftheissuesandtoimproveconditions.

InIndia,currentandprospectiveoperatorswanttoseemoreinvestmentininfrastructureandmoreunderstandingofthenecessityofreducingbureaucraticredtapeandtaxes.Addingtothetaxproblem,saysKapur,istheGovernment’sunrealisticviewthatbusinessaviationis“reallyarichman’stoy.ItisabusinesstoolandtheGovernmentmustviewitthiswaytomakepolicies.Therealchallengeistochangetheperception.”

There are currently around 800 registered aircraft and 300 helicopters in India, by 2020 this number is expected to reach 1800

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Africa Africa,acontinentof56countries,operating200airportsin47countries,isthenewestregioninthespotlight.Businessaviation,havingalreadyrelativelyestablisheditselfinNorthernAfricaandSouthAfrica,isnowcastinganeyeeast,west,andcentrally,asthenaturalresourcessectordrivesgrowthincountriessuchasKenyaandMozambique(east),AngolaandNigeria(west),andSudanandCongo(central).

Asadirectresultofforeigninvestment(muchfromChina),aswellasfromSouthAfricaupwards,inthemining,andoilandgassectors,consumerpowerandinvestmentininfrastructureisincreasinglikeneverbeforeintheregion.Therehasbeenhugegrowthinretailandproperty.Shoppingmallsaremovinginandtravelisincreasingastheregionchanges.Withallthisactivityandpoorgeneraltransportinfrastructure,airlinescannotkeepup;so,accordingtoIvorIchikowitz,ViceChairofthenewlyformedAfricanBusinessAviationAssociation(AfBAA),“Withoutbusinessaviation,itisnotpossibletodobusiness[inAfrica].”

Thetotalregisteredfleetofbusinessaircraftonthecontinentis1,308,withSouthAfricaleadingtheway(withaninstallbaseof578aircraft).BombardierforecastsAfrica

willreceive800businessjetdeliveriesduringthe2010-2030period(325aircraftinthenext10years,andafurther475aircraftduringthe10years2021-2030).

Thisisabrandnewmarketandbasicallyacleanslate.Whatisalsoclear,though:Africaisnotwithoutmajorobstacles,andthemainobstacle,itseems,isthetimeittakestogetthingsmovingandimproving.

Thereisashortageofqualifiedhumanresources,industryexperienceandknow-how,trainingservicesandtrainingfacilities;lackofsafetyandsecuritystandardsacrosstheboard;inconsistentandever-changingrulesandregulations;aswellaslackofinvestmentandcommitmentinternally,fromGovernments.

“Alltheoperatorshereareself-taught,”saysCorneliusBekker,NewDevelopmentExecutiveatAfricaFlightInvestments,inSouthAfrica.PilotsandothersqualifiedfortheindustryhadalwaysbeensenttoEuropetoreceivetraining,butthisisslowlychanging.“Inthelast 10yearstraininginSouthAfricahasbeenhappening inallassociatedservices,butthereisstillroomfor vastimprovement.”

This is a brand new market and

basically a clean slate

Africa Flight Investments

South Africa: Moving UpCorneliusBekker,ofJohannesburg-basedAfricaFlightInvestments,isonefirmbelieverinthefutureofbusinessaviationontheAfricancontinent.Withjusttwoyearsunderitsbelt,AfricaFlightInvestments,startinginaviationITsolutions,nowoffersservicesincludingfleetmanagement,charterandtraining,inadditiontoitscoreITsolutions.ItisapromisingyoungSouthAfricancompanyintheprocessofexpandingintoEthiopiaandCongo.

WhathehasseenisSouthAfricaasacentralhubofstabilityfortheregion,withpossibilitiestoexpand(carefully)intoAfricafromthisvantagepoint.Theregionhasbeenvolatileforalongtime,yetopportunitiesabound.

Terrainhereisdifficultanditcanbehardtogetclearances.Somecountriesarenoteasytogetinto,duetooperationalinefficienciesandpoorcommunication.Foroperators,onentryintosomecountries,thereistheexperienceofrapidlyescalatingcostsastheauthoritiesclamourtoraisefundsinordertoimproveinfrastructurequicklyandjumpstarttheireconomies.

“Wedoneedaunitedvoicefortheregion,”BekkersaysofthenewlyformedAfBAA,“toaddresstheissuesthatarehugestumblingblocksforus.”

Hisforecast:“Growthisinthecountrieswherethenaturalresourcesarelocated–Mozambique,Namibia,Zambia,AngolaandSouthernSudan.”Theseareaswillseeexcitingrapiddevelopments;however,again,infrastructureandinvestmentwillbekey.

“We do need a united voice for the region to address the issues that are huge stumbling blocks for us”

SouthAfricaalsoleadsthewayinestablished,qualityinfrastructureintheregion;however,Nigeriaisconsideredupandcoming,andasAfrica’slargestoilexportingeconomy,isgainingattentionandinvestment,particularlyfromChina.

EvergreenAppleNigeria(EAN),thecountry’sfirstFBO,recentlypartneredwithFlorida-basedBanyanAirServicetoimproveFBOandMROservicesherethroughpooledresources,knowledgesharing,andexperiencetransfer.InLagos,Nigeria,inresponsetogrowingdemand,ExecuJethasjustopenedanewFBOfacilitywithMROandtechnicalsupportatMohammedMurtalaAirport.Workingwithalocalpartner,ExecuJetbasedthedesignofthenewFBOontheir

CapeTownfacility,provingthatLagosisalocationworthyofsimilarinvestment.

AtWilsonAirportinNairobi,Kenya,PhoenixAviation,theonlycharteroperatorintheEastAfricanregion,hashadslowbutsteadygrowthofitsmanagedfleet.IngridStrahammer,VPofMarketing,toldFlyCorporatethat“DevelopmentinKenyaisalwaysslowduetothenatureoftheregion–lackofinfrastructure,bureaucracy,inconsistencyandconstantchangesinregulationscausingconstantheadaches.”Sheispositive,however,thatthenewAfBAAwillhavesomeinfluencetohelpgettheindustryontrack.“Businessisstable–withveryhigh-profileclientele,onparalleltocompaniesoperatinginEurope.Overthepastfewyearsthefleethaschangedandwehaveaddednewjets,includingKingAirs.”

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EMEA & Asia

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FCREVIEW:AIRCRAFT

Latitude and

Longitude Cessna’s New Direction

During the recent economic recession, Cessna Aircraft has been one of the hardest hit business jet manufacturers.

In 2007, Cessna delivered 388 business jets - but 2011 saw just 183 leave the Wichita factory. As RodSimpson reports, for manufacturers of larger aircraft, the impact was not so bad, but Cessna has always specialised in small and mid-sized jets

which have felt the full impact of business cutbacks.

Cessna has always specialised in small- and

mid-sized jets which have felt the full impact of business cutbacks

Cessna Longtitude

FCREVIEW:AIRCRAFT

39

Cessnamanagement,underCessnaPresidentandCEO,JackPelton,recognisedtheneedforlargeraircrafttogiveamorebalancedproductlineandunveileddevelopmentoftheModel850Columbusatthe2006NBAAConvention.Thiswastobeaclean-sheetdesignforalarge-cabinaircraftinthesamecategoryastheDassaultFalcon2000witha4,000nm(7,408km)rangewitheightpassengers.However,by2009itwasclearthatdevelopmentcostswereunaffordableandtheColumbusprogrammewasterminated.ThedilemmafacingPelton’ssuccessor,ScottErnest,wasthatCessnamuststillmoveforwardanddeliverprofitabilityandproductinnovationbutwithinthebudgetapprovedbyCessna’sparentcompany,Textron.ThesolutionwastodowhatCessnadoesbestanddevelopnewaircraftfromthecompany’sexistingproductline.

Thetargetwasstilltocomeupwitha4,000nmintercontinentalbusinessjet,butthefirststep,announcedatthe2010NBAAConventioninLasVegas,wasforamidsizeaircraftwhichCessnanamedtheModel680ACitationLatitude.This$15millionaircraft(at2011pricing)wouldbepositionedbetweentheexistingCitationXLS+andtheCitationSovereign,butwithmorerangethantheXLS+,andwoulduseacompletelynewfuselagefittedwiththeSovereigntailunit.ItwouldalsohavetheSovereign’s16-degreesweptwing,fittedwiththesameshallowwingletswhichhavejustbeenintroducedonthenewversionoftheSovereign.

ThefuselageusheredinanewdesignphilosophyforCessna,drivenbytheknowledgethatrange,speedandcabinsizearethekeyfeaturesofimportancetocustomers.TheCitationLatitude’scabinisnearlyaslongastheSovereign’sbutithasaflatfloorandstand-up1.83m(6ft)headroom.Thecabinwidthis1.95m(6ft3in),whichis16%greaterthanthatoftheSovereignortheXLS+.Theresultisthatpassengerswillfindthecabinhasmuchmorespaceinwhichtomovearoundwiththestandardlayoutconsistingofforwardclub-fourseating,tworearseatsandasideways-facingtwo-seatdivanoppositethemaindoor.Theinteriorwillbebrightandattractivewithfourlargewindowsoneachside,andatthebackofthecabinisawell-appointedandfullyenclosedrestroomwithacoatcupboard.Baggagestorageisinanexternallyaccessed2.83cum(100cuft)lockerinthetailconeandtheLatitudewillhaveHoneywell’sRE100auxiliarypowerunit.

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FCREVIEW:AIRCRAFT

Notwishingtochangemorethanisnecessary,CessnawillfittheLatitudewithtwoPratt&WhitneyCanadaPW306Dturbofans–whichare,essentially,upratedversionsofthePW306CsontheSovereignwiththebenefitoflongerintervalsof3,000hoursforinspectionsand6,000hoursforoverhaul.TheflightdeckoftheLatitudewill,notsurprisingly,takeadvantageoftheimprovementsdevelopedfortheCitationTEN(nowrevertingtoitsoldCitationXname)withtheCessnaIntrinzicsystem,basedontheGarmin5000package.Itwillhavetwo14-inchLCDPFDscreensandacentralMFDtogetherwithfourtouchscreencontrolpanels,onebesideeachpilotandtwointhecentreconsole.TheaircraftwillbeequippedwithGarmin’sSVT(SyntheticVisionTechnology)andthenownormalterrain,trafficandweathercapability.Cessnaalreadyhasordersfor250aircraftfromNetJetsandiscurrentlyproducingcomponentsfortheprototype.Firstdeliveriesaretargetedfor2015.

FastforwardtoMay,2012andEBACEinGenevawhereCessnapubliclyunveiledtheCitation800Longitude.ThisisnotquitethesameastheproposedColumbus,whichhadasomewhatlongerandwidercabin–butithasthesamerange(4,000nm/7,408km),thesame2,000lbfull-fuelpayloadandthesame490kt(907km/h)maximumcruisingspeed.TheLongitudewillbeabletooperateoutofa5,400ft(1,646m)runwayatmaximumtakeoffweightandwillhaveamaximumoperatingceilingof45,000ft(13,716m).Cessnaisalreadyengagedinwindtunneltestingandexpectstoflytheprototypein2016withdeliveriesstartinginthefollowingyearatacompetitiveunitpriceof$25.9million(2012baseline).

FortheLongitude,CessnaengineershaverepeatedtheirearliermixandmatchformulabyusingastretchedversionofthenewLatitudefuselage–butthistimewiththeCitationX’stailandwinglet-equipped30-degreesweptwingswithleading-edgeslatsandfivespoilerpanelsoneachside.Therewillbefly-by-wiresystemsforthespoilers,rudderandbrakes.TheLongitudeisahandsomeaircraftwithexcellentramppresenceandisthefirstuserofnew11,000lb.s.t.SilvercrestSC-2CturbofansdevelopedbySNECMA.Thesepromisetodeliver15%lowerfuelburnthancomparableenginesandhaveverylowemissionsandnoiseprofileswhicharewellbelowStage4requirements.

Cessna already has orders for 250 aircraft from NetJets

Cessna Longtitude

TheLongitude’sflightdeckwillbevirtuallyidenticaltothatoftheLatitudewiththesameGarmin5000avionicsandtouchscreencontrols.TheLongitude’scabinhasthesamecrosssectionasthatoftheLatitudebutis1.52m(9ft7in)longer,givingtwoclub-fourseatgroupsinthemaincabinwiththeforwarddivanandanoptionalextraside-facingseat(oracoatcupboard)totheleftoftheentrydoorfacingthegalley.Athree-seatdivanandentertainmentcredenzacanbesubstitutedfortherearfourseatsifdesired.Italsohasacabin-accessiblebaggagecompartmentbehindtherearrestroom.Honeywellissupplyingcabinmanagementaspartofitsoverallpackageofnavigation,communicationsandenvironmentalsystems.Itspackagewillprovideall-electricCPMSdigitalcabinpressurecontrolwhichgivesfullyautomatedcabinpressurecontrolandmonitoringwithaninterfacetotheavionicscomputer.TheywillalsosupplyHoneywellPrimusHF-1050highfrequencyradiosforlong-rangemissionsandtheLASEREFVIinertialreferencenavigationsystemwhich,itisclaimed,

isexceptionallycompactandpower-efficient,anddesignedforreducedcrewworkload.AccordingtoBradThress,SeniorVicePresident,BusinessJetsatCessna:“WewanttomakesurethatourcustomershaveproductsavailablethatkeepthemconnectedandenrouteastheytakeadvantageoftheextendedrangecapabilitiesoftheCessnaLongitudeandLatitude.”

Clearly,theLongitudeisnotquiteaslargeastheColumbus–butScottErnesthasindicatedthatanewlargebusinessjetcouldcomefromtheChinesepartnershipwithAVICanditmustbepresumedthiswouldtakeCessnaintoGulfstream550territory.However,atthe2012NBAAConvention,Cessnawastestingopinionontakingthenewlarge-cabinphilosophyoftheLatitudeandLongitudeintoitssmalljets,showinganinterestingmockupwithawiderstand-upinterior.Undoubtedly,thecompanyisdeterminedtofightbackanditsfutureproductlinepromisestobeexcitingandinnovative.

Undoubtedly, the company is determined to fight back and its future product line promises to be exciting and innovative

Cessna Latitude

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SECTORFOCUS:QUICKCONVERSIONS

Quick Change for Business Aircraft

It is all too easy to assume that every business jet and turboprop is transporting company executives or private owners around their daily

appointments. However, the reality is that many of those King Airs, Learjets and Falcons have a much wider role to play. RodSimpson reports.

Chartercompanies,particularly,willbecalledupontodoalotmorethanjusttransportingpassengers.ConsidertheplightoftheFrankfurtcarfactorywhichrunsshortofcriticalpartsandcanonlykeeptheproductionlineflowingifitgetsaboxofkeycomponentsfromthesupplierinHamburg.Or

thetransplantpatientwaitinginParisforanorgansourcedfromacarcrashvictiminToulouse.Acharteredbusinessjetistheonlypracticalsolutionand,withbulkyboxesofautopartsoracomplexmedicalcontainer,theabilitytochangerapidlyfrompassengerseatingtoautilityroleiscrucial.

Thekeytosuccessisthespeedwithwhichexecutivepassengerseatscanberemovedtomakespaceforotherequipment,andmostseatsaremountedonfloortracksandconstructedsothatquickly-removablefasteningswillallowthecabintobeclearedeasily.Someoperators,particularlythosedoingaero-medicalwork,willhavetochangefrequentlyfromonelayouttoanotherwhichcausesconsiderablewearandtear,sotheseaircraftmustbefittedwithmoreresilientinteriorfurnishingsthatarelesspronetodamage.Forexample,CessnahasrecentlylaunchedaversionofitsCitationSovereignwithaquick-changecabinallowingittobeusedasafreighter.Themainseatingcanberemovedinminutes,andtheseattracksusedtoholddownspeciallydesignedfreightboxeswhichcomeindifferentsizesandcanbestacked–againusingtheseat-trackmountingsystem.

Amongthelargebusinessjets,boththeBoeingandAirbusnarrow-bodyaircraftareavailablewithquick-changeinteriors.Themainfocusofthesequick-changekitsistoreconfigureaircraftbetweenhighdensityseatingandaVIPinterior–oramixtureofthetwo.AsexplainedbyJanGrube,SeniorSales

ExecutivewithLufthansaTechnik,“thenarrowbodyAirbusrangeisveryflexible,foroperatorsofaircraftwithhighdensityorbusinessclassinteriors,particularlygovernmentalcustomers,weareabletodeliveranovernightquick-changekitthatreplacestheforwardseatingsectionoftheaircraftwithanattractiveandfunctionalhigh-qualitycabinsuitableforVVIPpassengers.”

Asimilarquick-changeVIPkitisavailablefromAirFranceIndustries,whichcanexchangetheforwardcabinofBoeing737sor747sforaluxuryinteriorforsevenoreightVIPpassengersin48hours.Theirlayoutincludeshigh-qualityleatherandfabrictrims,upholsteryandcarpets,andastate-of-the-artaudio/videosystem.Thepackageprovidesaloungeareawithasofaandcoffeetables,andameetingareawithfourseatsandatabletogetherwithaprivatebathroom.Amongsmallerjets,theBombardierChallenger850isalsoseenasverysuitableforthequick-changetreatment.AccordingtoSeanGillespieofFlyingColoursCorp.,“ourJetCorpoperationinSt.Louis,MissouriisverywellpositionedtotailorChallengerinteriorstothespecificneedsofourcustomersincludingkitstoallowrapidswitchingbetweenhighdensity,utilityandVIProles”.

The main focus of these quick-change kits is to reconfigure aircraft between high density seating and a VIP interior

Lufthansa Technik Quick Change VIP Kit

Lufthansa Technik Quick Change VIP Kit

Clearly,themajormarketisgovernmentalcustomerswhowillhavetooperatetheaircraftinVVIPconfigurationforheadsofstateandsenioraides–ormayneedtohavealargersectionoftheaircraftallocatedtostaff,journalistsandothervisitors.Ontheotherhand,suchaircraftarefrequentlycalleduponatshortnoticetoassistwithdisasterreliefandotheremergenciessotheircabinsmayneedtobeclearedquicklyandreorganisedtocarryfreight.BoeingofferstheBBJ-Cwhichisa737-800withaforwardupward-opening3.56mx2.45m(13ft6inx8ft)cargodoorintheforwardportfuselage.Thisversatilemodel,withsixsupplementaryfueltanks,hasarangeofover5,400nm(10,000km).OneoperatorwhousesthisvariantisPeregrinePoint,anFARPart125chartercompany,basedatAllianceAirport,FortWorthwhichtookdeliveryoftheirBBJ-CinOctober,2007.TheirBoeinghastheflexibilitytobeswitchedinlessthaneighthoursfromhigh-densityseatingora43-seatVIPlayouttoasevenpalletfreightsystemfora35,000lbload.TheseBBJ-Caircraftcanalsobechangedtocarrymilitarytroopsor149passengersinahighdensitylayout–andevenacombinationofbusinessclassseatingandfreight.

Quickchangeinteriorsarespeciallyrelevantforgovernmentaloperators.EmbraerhasdeliveredERJ135sand‘145stotheBrazilianAirForce,theBelgianAirForceandtheRoyalThaiAirForceandNavyfittedformultipleapplications.TheBelgianAirForcenormallyhasitsEmbraersinaVIPlayoutwithasix-passengerforwardVIPcabinforgovernmentministersandarearsectionwithupto36seatsforjournalistsandotherstaffmembers.However,alltheseseats,designedbyDecrane,canberemovedwithinanhourandtheaircraftusedwhollyorpartlyforfreight.Alternatively,theforwardcabincanbereconfiguredfor

medicalworkinaroundfourhourswithmodulestomounteitheroneorthree

stretchers.

Thesewillbemovedonrailsfromtheambulanceintotheaircraftwhereremovablemedicalsupportunits,includingdefibrillators,transfusionunitsanddialysissystemshavebeeninstalled.Otherapplicationsfortheseaircraftincludesurveyandaerialmapping–andalsoflightinspectionandnavaidcalibrationwhichrequiresspecialequipmentthatcanbeswitchedwiththestandardseatinginamatterofhours.

Formanyaero-medicalapplications,smalleraircraftsuchasLearjetsandCitationswillbeusedandhighlysophisticatedkitshavebeendevelopedforspecialisedsituations.RalphBraaten,PresidentofMed-PacofLakePark,Minnesotaexplainsthat“ourcompanyhasasupplementaltypecertificateforourMed-Pac400quick-changestretchersystemforuseinawiderangeofaircraftfromCessnaCaravansandSocataTBM700stoLearjets,CitationsandeverymodelofKingAir.Thisunit,whichconsistsofabasemodulecontainingallnecessaryelectricsandcontrolstogetherwithanelectricalinterfacekittofittheaircraft’ssystemsandaplug-intransportstretcher,canbeinstalledorremovedin15minutes.”Braatengoesontoexplainthat“weareveryproudofourworkinengineeringextremelycomplicatedaero-medicalmodulesincludinganECMO(extracorporealmembraneoxygenation)unitwhichisfittedintoaLearjet35AoperatedonbehalfoftheArkansasChildrens’HospitalinLittleRock.Thisprovidespatientlifesupportforthemostsevereformsofacuteheartand/orlungfailure,usingapumptomovebloodoutofthebodyandthroughanartificiallungtoreceiveoxygenandremovecarbondioxide”.

Finally,thequickestofallconversionsistheJetBed,producedbyMacNeilAviationofDownersGrove,IllinoiswhoseMichaelBossticktoldFlyCorporatethat“thisistheidealsolutionforquicklyconvertingafacingseatpairinabusinessjetorturbopropintoaninstantbed.”TheJetBedconsistsofaninflatablecentresectionwhichfitsbetweentheseatsandacomfortablemattressthatguaranteesagoodnight’ssleepinyourKingAir,Citation,GulfstreamorChallenger.Itis

fittedinplaceinminutesand,whennotinuse,packsintothespaceofasmallsuitcase.Truly

theidealquickconversion!

EMEA & Asia

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SECTORFOCUS:QUICKCONVERSIONS

We have a mission: To serve you best! Personalized to Perfection.

Flying with the confidence that you can count on a global company that understands all your aviation needs, no matter where and when you travel, provides you with peace-of-mind. Over the past four decades, we have customized our services to exceed your expectations, whether you are an aircraft owner, operator or charter client. Our expanding global scope offers major benefits as you fly from one region or continent to another. Receiving the same consistent services at each Jet Aviation location ensures that you feel at ease while enjoying premium value, comfort and convenience because our mission is to serve you best. Satisfying all your travel needs is one commitment that will never change. Personalized to Perfection. www.jetaviation.com

FBO l Maintenance l Aircraft Management l Charter Flight Support l Completions & Refurbishment l Staffing

SECTORFOCUS:CABINIFE

EMEA & Asia

46

Up, Up

Let’s face it – the stakes are a lot higher in the air.

When you’re accustomed to dealing with state-of-the-art aircraft that people have invested millions of dollars

in, expectations start a little higher and the customer experience is paramount: from the in-cabin lighting to catering, from the upholstery to the cabin controls. Nowhere else is this more true than with In-Flight entertainment (IFE) and satellite communications (satcom). Cameron Heffernan takes a look at some of the latest and greatest products and services for staying entertained and connected onboard.

but Not Completely Away

47


Thereisasentimentthatwhenyou’vemadeasubstantialinvestmentintoyouraircraft,havingawindowofdowntimewithsubstandardaudio/videoentertainmentandconnectivityissimplyunacceptable.Thissaid,manufacturersareworkinghardthesedaystocreateproductsthatarenotexorbitantlyexpensive(airtimecostsforsatcomsystemscanrunintotensofthousandsofdollarspermonth,alotevenforhigh-net-worthindividuals),offerawiderangeoffeaturesandcomeclosetoreplicatingthesametypeofexperienceyouwouldfindontheground?Wedecidedtotakeacloserlookandascertaintheextenttowhichtheyaresucceeding.Tomanagethescope,wefocusedonproductsandservicesthatwererecentlyreleaseorupdated,includingmanywesawattheNBAAConventioninOrlando,includingthelatestfromthesatellitenetworksthemselves.

In-Flight EntertainmentYoucan’tenterthisdiscussionnowadayswithoutcommencingwithSkybox,thenewgamechangerfromavionicscompanyRockwellCollins.Themuch-anticipatedproductwasunveiledattheNBAAConferenceinOrlandoinOctober,2012,andithasn’tdisappointed.Deliveringfulldigitalrightsmanagement(DRM)-legalmultimediaApplecontentintheair,Skyboxiscurrentlyonlyavailableon FalconDassaultaircraft(theycallittheFalconCabinHD+).

WeboardedaFalcon900LXattheOrlandoExecutiveAirporttoputthesystemthroughitspaces.TheeasiestwaytodescribeandunderstandSkyboxistothinkofitasAppleiTunesintheair–onsteroids.ThesystemnotonlyallowsyoutoaccessthesameHollywood-legaliTunesLibraries

asyouwouldontheground(yourown,thoseofyourpassengersorbasedononboardselections)italsoties intoRockwell’sCabinManagementSystemandtheirAirshowapp,whichprovidesafullpanoramicviewfromatoptheaircraft.

ThismeansyoucancontrolnotonlythemediayouwanttovieworlistentoonyourowniPadorthebulkheadinhigh-definition,youcanalsodirectthein-cabinlightingandadjustthetemperaturefromthecomfortofyourseat.ItalltakesplacecourtesyoftheCabinRemote,whichyoucanaccessonyouriPadoroneofseveralfixedtouchscreencontrolswitches.

Asforthemediaitself,youhaveseveraloptions.Owners/operatorscanchoosetohavefavoritespre-loaded–movies,TVshows,music,books(asif!)–ontotheSkyboxonboard(upto1TB),ortransfermediafromiTunesviaanotheronboarddevice–laptop,iPhone,iPadorUSBstick.ThismeansyoucoulduseSkyboxtoviewacorporatepresentationorevenconductvideochatviaiChat,Skypeoranyotherstandardout-of-the-boxapplication.

Skyboxcomesin5-userand10-userflavours(licences),accordingtothenumberofpassengersonboardyou’reanticipating(withtwoofthelicencesallottedtothetwoon-boardhigh-defmonitorswiththeFalconCabinHD+).The5-userversioncosts$25,000andthe10-usermodelcomesinat$35,000.RockwellCollinsisexploringpossiblefutureplanstoextendSkyboxtoAndroidandotherplatforms,butnothinghasbeenfinalised.

Note: For more In Flight entertainment, see our digital edition

The easiest way to describe and understand Skybox is to think of it as Apple iTunes in the air – on steroids

SatCom Options to Keep You in TouchSatellite(andnon-satellite)communicationoptionsprovidepassengers,pilotsandcrewwiththeabilitytosendandreceiveemail,phonecalls,faxesandSMSmessages;browsetheweb;connecttothegroundforsafetyservices;andevenstreammedia(veryexpensive).Speedscanvaryimmensely,asKevinFinegan,VPofOperationswithSatcomDirectexplains,usingtheexampleofInmarsatSwiftBroadband,whichdeliverstwo-wayvoice,faxanddata:“SwiftBroadbandoffersasharedconnectionwithspeedsupto432Kbps.ButwhenpairedwithSatcomDirect’sAeroX,thespeedincreasesanywherefrom100%to400%.AeroXisapatent-pendingservicethatcompressesdataandcreatesamoreefficientuseofbandwidth,[allowing]businessjetprofessionalstosendandreceivegreateramountsofdatainshorteramountsoftimewhileinflight,thusgettingbusinessdoneinlesstime,”Fineganadded.

Hardware WaresTherecentlyreleasedARINCDirectConnectonboardcommunicationisatriple-threatthatallowsin-airphonecalls,providessupportforACARSmessaginganddata,anddeliversemailandtextingconnectivityinoneportabledevicethatsitsonboard.TheARINCDirectConnectbox(roughlythesizeofanovergrownrouter)weighsabout5lb(2.3kg),runsonIridiumorInmarsatsatellitenetworksandintegratescompletelyintoexistingARINCDirectiPadapplicationsthatprovideflightdeckfunctionalitysuchasflightplans,weather,chartsandairportinfo.Naturallyyou’dneedanonboardantennatoconnecttothesatellitenetworks.

Thesystemhastwochannels,soitsupportssimultaneousvoiceanddataortwovoicecallsatonce.Thesystembecomesavailableinthefirstquarterof2013withananticipatedstandardretailpriceof$25,000,accordingtoBobRichardfromARINC.Hesaidthecompanyexpectstosellaround1,000unitsinthefirstyear.CurrentlythesystemisonlyavailableforretrofitsandARINChasnotyetapproachedOEMsfortheirinterest,butmaydosointhefuture.

Let’stakeacloserlookbyfunctionatwhatthedevicecando.IndividualsinthecabinorcockpitcouldusetheirAppleiPhoneorAndroiddevicetomakephonecallsglobally,includingoverwater.TheconnectionbetweenthephoneandtheDirectConnectboxrunsbyvoice-overIP(VOIP).Toconnect,userssimplydownloadandinstallaniTunesorGooglePlayappandthenthey’rereadytotalk.

Next,fortheDatalinkconnection,thesystemwouldeffectivelyallowyoutoreplaceyourACARSunitforplane-to-groundcommunication,includinggraphicalweather,flightplanuplinks,clearances,free-textmessagingandthelike,whichcouldbeabigcostsaving(asanin-flight-deckunitcouldcostupwardof$100,000).Thisfeaturemakesthesystemmorerobustthansomealternativesthatonlyfocusoncabinconnectivityandomitthesafetyservices.

Finally,theunit’semailcapabilitieswouldallowusersrunningstandardemailclients(POP3/IMAP,MicrosoftExchange,Blackberry)tosendandreceivetext-onlyemailmessages.Attachmentswouldchokethe2,400-baudsystem,thusarenotsupported.Thesystemalsosupportsstandardtextmessaging.

BobRichard,ARINCDirectSeniorDirector,saysthenewsystemenablesuserstore-purpose“personalelectronicdevicessuchasiPadsandSmartphonesalongwitharelativelyinexpensiveportabledevicetodeliversomuchfunctionalitytoboththeflightdeckandthecabin[thatitwilldisrupt]thestatusquoinaviationcommunications.Webelievethishasgreatapplicabilityinthesmall-tomedium-jetmarket,aswellastheused-aircraftmarket.”

The Networks – A RoundupGettingaccurate,“apples-to-apples”detailsonthesatellitenetworksisnoeasyfeat.Foronething,someproviderscan’tgivepricingbecauseallpackagesareofferedviatheirnetworkofpartners.Second,thetechnologyisrapidlychanging,withmultiplepackages,servicesandoptionsavailablefortoday’sbusinessaviationuser.WetriedtofocusonthosemostsuitableforBizAv,withtheknowledgethatpricesarefluidandvalue-addedresellersdeliverdifferentpackagesbasedontheneedsoftheircustomers.Speedalsovariestremendously,dependingonthenetwork,providerandbundleyoudeploy.Soconsidertheinformationbelowasthebestwewereabletoobtainthatthevariousnetworksprovidedus,andknowthat“youractualmileagemayvary…”


EMEA & Asia

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AeroX is a patent-pending service that compresses data and creates a more efficient use of bandwidth

®

VISIT US AT

Booth140

• M

E B A 2 0 1 2 •

Iridium• TheBasics:IridiumoperatesoveranL-bandlow-

earth-orbitsatellitenetworkwithinterconnectedKa-bandlinkstodelivervoiceanddataservicesglobally;usesvoicechannelfordataatspeedsupto128Kbps.

• Coverage:Global,includingoverwater• Speeds:Throughtheiraviationbroadbandservice,

IridiumOpenPortAero,themaximumupload/downloadspeed(atthenetworklevel)is128Kbps,averagingbetween80-100Kbps.Usingtheirbuilt-incompression,userscanexperienceamaximumofabout500Kbps,withanaverageof200-250Kbps.

• Pricing:Pricingavailableviapartnerproviders;Iridiumdoesn’tofferanyunlimitedusageplansnow;theyofferbundledusageplanstosupportfleetsofaircraftwithdiscountsupto20%.

• Extras:TheIridiumnetworkcanbeusedasasafetyservicesystembetweenthepilotsandtheground.

• Future:ThecompanyplanstostartdeployingIridiumNEXT,itsnext-generationworldwidenetworkoftelecomssatellitesinearly2015.ThecompanysaysthatIridiumNEXTwillprovideL-banddataspeedsofupto1.5Megabitspersecond.

Inmarsat• TheBasics:Thenetworkwaslaunchedasa

commercialentityin1999(afterspinningofffromaninter-governmentalorganisationafter20years);currentnetworkcomprises10satellitesoperatingingeosynchronousorbitabout22,000mi(35,000km)aboveearth.

• Coverage:global,includingoverwater,exceptoverpolarregionhighlatitudes(some98%oftheworld’spopulation,accordingtoInmarsat).

• Speeds:Inmarsat’sSwiftBroadbandservicecurrentlyoffersdataratesofupto432Kbpsperchannel,withuptofoursimultaneous432Kbpersecond(Kbps)channelsallowedperaircraft,accordingtothecompany.InmarsatisimplementingaSwiftBroadbandenhancementin2013thatwillincreasedatathroughputto700-800Kbpsperchannel,withtwooftheseHighDataRatechannelsallowedperaircraft.

• Pricing:AllpackageoptionsareprovidedbyInmarsat’sproviderpartners.

• Extras:Inmarsat’sClassicAeroservicesupportssafetyservices(ATS/AOCdatalinkconnectivity);theyplantoaddthesamecapabilitytotheirIP-based SwiftBroadbandservice.

• Future:Thecompany’snext-generationGlobalXpress(orGx)networkwilllaunchin2013withglobalcoverageplannedfor2014;satelliteswilloperateintheKa-bandofthespectrum;thecompanyexpectseffectivebroadbandspeedsupto50MBpersecondtomobile,portableandfixeddeviceswitha30cmdishantennaforbusinessaviationaircraft.


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Aircell’s Gogo Biz• TheBasics:Forstarters,Aircellisn’tasatellitenetwork

–it’sbasedinsteadonamodifiedversionoftheair-to-groundspectrumintheUSusedtoprovidecoverageforthemobilephonecarriers.Aircellmanufacturestheirequipment,whichisinserviceaboardbusinessaircraft.GogoBizisthe“flavour”fromAircellmostapplicabletobusinessaviationusers.Thesystemprovidessupportforemailandhigh-speedinternetonlyatthemoment.

• Coverage:CurrentlyonlyavailableoverthecontinentalUSandpartsofAlaska,thecompanyplanstoofferserviceintoCanadaviaapartnerbytheendof2013.

• Speeds:Aircelldoesn’tmakepreciseup-ordownlinkfiguresavailable,buttheyclaimtheserviceisfastenoughtosupportanInternetexperiencesimilartowhatpeopleareaccustomedtoontheground.

• Pricing:GogoBizhasanunlimitedusagepackagefor$2,195permonth.

• Extras:Theyofferafleetdiscountupto8%offthemonthlyusageamount.

• Future:ExpandingsoonintoCanada,eh;theyalsoplantoaddvoicesupportnextyear.

ViaSat Yonder• TheBasics:RunsovermultipurposeKu-bandsatellites;

high-speedInternet:unlimitedwebaccess,emailwithattachments,streamingvideo,large-filetransferandaccesstoVPNs;faxcapability.

• Coverage:Coversmajorflightroutesglobally,includingoverwater.

• Speeds:Forwardlinkspeedsof1-2MBps;returnlinkspeeds128-256Kbps.

• Pricing:Availablethroughservicepartners.• Extras:Offersunlimitedusageoptionandflat-rate

pricing;providesalways-onservice,availablewhileidling,taxiingorinfullflight;serviceisonwheneveraircraftispoweredupwithoutlogin.

• Future:Effectiveworldwideconnectivity.

Which Network is Right for You?*Likeanyinvestmentintechnology,choosingaSatComnetworktakestimeandknow-how.Agoodplacetostartiswiththerightquestions.Byknowingwhereandhowfrequentlyyouwillusethesystem(includingacrossafleetofaircraft),youcandevelopabetterpictureofwhichnetworkmaysuityourneeds.Notethatallpricesvarygreatly,dependingonnetwork,serviceproviderandhardwareinstallation.

• Howmuchdatawillyouuse? - Costsforlimitedlevelsofmonthlyusage

(upto500MB)canbeaslowas$6-8 perMBpermonth

- Lookforbundleddiscountsacrossafleet, whichmayenableyoutobringcostsdown

byasmuchas20% - Somenetworksallowunlimitedusagethat canaveragebetween$2,000-6,000per month

• Whereandhowwillyouusethesystem? - Inmarsat,IridiumandViaSat’sYondernetworks

deliverglobalcoverage,includingover water(insomecasesexceptinghigh- latitudepolarregions).Aircell’sGogo Biznetworkislimitedtothecontinental USandpartsofAlaska.

- IridiumandInmarsatoffervoice(telephony) connectivity;ViaSatoffersvoice connectivityoverVOIP;AircellGogo Bizsaystheywilloffervoicesupport nextyear.

• Willyouusethesystemforsafetyservices,i.e.,asadatalinkbetweenthepilotsandtheground?

- OnlyIridiumandInmarsatnetworkssupport safetyservicesdatalinkconnectivity.

*Thanks to AirCloud’s Peter Lemme for extensive input and research into developing this list.

51


Like any investment in technology, choosing a SatCom

network takes time and know-how

#bizapps

NameofApp CharterPlusTargetUser PassengersWhatitdoes Usethisapptobookyour

privateflight,providinginstantaneouslogisticsfor3,000privateaircraftworldwidetoprivateflyers.WorksforiPhone,iPodTouchandiPad.

Cost Free

NameofApp CrewReaderTargetUser Crew,pilotsWhatitdoes Viewdocumentsbyasimpletap

insteadofmultipletaps,scrollsordropdownmenus.Usefulforviewingaviationapproachcharts;quickchangetonightview.

Cost $4.99

NameofApp AnywhereMapTargetUser PilotsWhatitdoes AviationGPStooldesignedby

pilotsforpilots.OffersrealmovingmapGPSapplicationwithterrainandnightviews,includingfullgeo-referencedchartsincluded.ForiPadandiPhone.

Cost $49.99

NameofApp Pilot’sHandbookofAeronauticalKnowledge

TargetUser PilotsWhatitdoes ThisiPadandiPhoneappis

apublicationoftheFAA,designedtohelppilotsandstudentpilotspreparefortheirpilot’scertificate.

Cost Free

NameofApp CrewAlertTargetUser Flightcrews/operatorsWhatitdoes DevelopedbyBoeingandJeppesen

tohelpmanagealertnessandfatigue.Allowscrewtobuildscenariosbasedonplannedoractualflightanddutyschedule.

Cost $29.99

NameofApp PilotLogOfflineTargetUser PilotsWhatitdoes FreeCompanionprogramme

toPilotLogonlinelogbook(requiressynchronisationwithPilotLogdatabasetofunction).FreetrialaccountsofPilotLogavailable.

Cost Free

The iPad has totally changed the way we work and communicate and provides a new platform for business applications and information sharing. FlyCorporate looks at some of the latest apps designed for the bizav market.

FCREVIEW:BIZAPPS

Get on Board with FlyCorporate Marketing Communications

www.flycorporate.com

Learn how FlyCorporate Integrated Multimedia Marketing and Branding programmes can work for you in 2013

contact: Natalya Berdikyan [email protected] • +32 9 26 20 338

Public & Media Relations

Print and Digital Advertising

EventPlanning

Branding

Thought Leadership

Video & Podcasts

Custom Publishing

Sponsorships

360° Tours & Photography

App Development

Oman is the oldest independent state in the Arab world, and one of the more traditional in the Gulf. There is a strong cultural legacy here, and Omanis value

and preserve it. Despite brief political manifestations during the Arab Spring uprising, Oman is known as one of the most developed and stable countries in the Arab world.The natural and cultural landscape has been recognised by UNESCO and whether it’s museums and mosques, or scuba diving and desert safari trips, Oman does not compromise in terms of variety or quality. Although there is no official dress code for foreigners, being a more traditional state, dress may be slightly more formal than what some are used to in Western countries. In public places, including hotels and restaurants, smart casual is the standard; which means, despite the hot climate (reaching up to 50°C/122°F peak in the hot season, May-September) shorts and sandals are a no-go.

Landings:

Oman FC’s trip planning tool for executives

55

FCREVIEW:LANDINGS

AIRPORTS

Omanhasthreeairports,allmanagedbytheOmanAirportsCompany(S.A.O.C.)andnoneofwhichhavebizavdedicatedterminalsorheliports.omanairports.com

MUSCAT INTERNATIONAL AIRPORT MuscatInternationalisthemainairportofOman,locatedaround30kmfromoldMuscat.Workiscurrentlyunderwayonanexpansiontoincreasetotalpassengercapacitytoaround12million,withanexpectedcompletionof2014.The3,342mrunwayisavailableforbusinessaviation,andthereis24hourfuelandhandling.

SALALAH AIRPORTThesecondinternationalairportofOmanis5kmfromthemaincitycentre.Workisalsounderwayhereforcapacityof1millionpassengersby2014.Thecurrentrunwayis3,342minlength,andthenewrunwaywillbe4,000m.24hourfuelandhandlingisalsoavailablehere.

KHASAB AIRPORTKhasabairportislocatedinKhasabdistrict,MusandamGovernorate,northoftheSultanateofOman.

Therearefournewregionalairportsunderdevelopment–Adam,AdDuqm,SoharandRasAlHadd–alldueforoperationin2014,withrunwaysmeasuring4,000mx60m. Alternatively,giventhecloseproximitytoOman,DubaiInternationalandAlAinAirportscanbefly-inpoints,especiallyifyouarestayingattheSixSensesHideawayZighyBay,inthenorthernarea.

TheairportswithinOmanarenotonlyowned,butalsooperatedbytheOmanAirportsManagementCompanyS.A.O.C(OAMC),belongingtotheGovernmentoftheSultanateofOman.

OAMCisresponsibleforthemanagementandoperationofMuscatInternationalandSalalahAirports(andwillbeforthefutureairports).Thisincludesinfrastructure,runway,apronandcarparking,terminalmanagement,certificationandcompliance.

FLIgHT SUPPORT SeRvICeS

AsallFBOoperationsarehandledbytheOmanAuthorities,flightsupportcompaniestendtoofferfullservicesafterlanding–anythingfromfuelhandlingtocompleteorganisationofyouraccommodationandtransport.

Thefollowingcompaniesofferflightsupportservicesincluding:charter,fuel,flightplanning,slotclearances,crewandcatering,landingpermits,groundhandling,immigrationandcustomssupport.

Additionally,theycantakecareofyourairporttransfers,accommodation,toursandprivatedriverhireduringyourstay,offeringarealone-stop-shop,whichishelpfulinacountrywheregettingthingsdoneasaforeignercanbefrustrating.

CONTINENTAL JET SERvICES cjs.ae

MIRACLE FLIgHT SUPPORTmiracle.aero

RAMJETramjet.aero

ROyAL JETroyaljetgroup.com

SKy AvIATIONskyas.aero.

RoyalJ Jet FBO

EMEA & Asia

56

FCREVIEW:LANDINGS

HOTeLS

CONNeCTIONS

Connectionsbetweenairportandhotelaremostconvenientlyorganisedthroughhotelconciergeservicesorserviceproviders.Hotelscanorganisedoortodoor,meetandgreetservices;andthiscanbebywayofprivatecar(hotelshavetheirownfleets),limousineorluxuryminibus.AprivatehiredcarwithdriverisbyfarthemostreliablewaytoexploreMuscat,althoughtaxiscanbeeasilyhailedfromthestreetinMuscatorataxirank.Withtheexceptionofsomeairportpickups,taximetersarenotcommonlyused,sothefareshouldbeagreedtobeforehand.Shangri-Lahasaheliportandmarina,butnotethatseaarrivalsmayhaveseparateentryrequirements.

INTERCONTINENTAL MUSCATThemostcentrallylocated,intheheartofthecity’spremierresidential,governmentanddiplomaticquarter;theInterContinentalMuscatisa35-acreoasisinsidethemetropolis.Thebusinessandcommercialdistrictisatthedoorstep,asaremust-seesightsandshoppingquarters(includingtheMuttrahSoukor“essenceofMuscat”).Incomparison,thishoteldoesnotofferthesame“traditionmeetseleganceandluxury”feelandsurroundings;however,intermsofexperiencingtherealcapitalofMuscat,thishotelisideal,andoffersthesamefacilities–restaurants,pools,fitnesscentre,valetparking,andbusinessservices.

SHANgRI-LA BARR AL JISSAH RESORT ANd SPAshangri-la.com/muscat/barraljissahresortSetagainstabackdropofseaandmountains,liketheChedi,Shangri-La’sBarrAlJissahResortandSpaconsistsofthreehotelsawaitingyourarrival.ApproachingAlWaha,youenteraman-madetunnelthroughthemountain,leadingtoanoasiswithseveralswimmingpools.DatepalmsandtraditionalDhofariarchitectureremindyou:youareinArabia.Theresort’sfocalpoint,AlBandarHotel,isdesignedtoresembleatownwithamélangeoffinerestaurants,giftshopandartgallery.Finally,theAlHusnisasuitablyexclusivecastle.RoomsandsuitesareamongstthelargestinOman,andwillmakeyoufeelyouarewalkingintoanArabianpalace.Itishardtobelievethatthelocationisonly15minutesawayfromthebustlingcentreofMuscat.

THE CHEdI MUSCATghmhotels.com/en/chedi-muscat-omanTheAlHajarMountainsreflectinthewateroftheGulfofOman;andthedoorsoftheChediMuscat.Thehotelrisesupfromalandscapedtwenty-oneacregardenoasis,andhas158Omaniinfluencedguestroomsandvillas.Thislocation,whilestillcentral,issurroundedbynaturallandscape,andisequallysuitedtoleisureandbusinesstravellers.Youarespoiltforchoicewithsixdistinctrestaurants;fromArabiancourtyard,toshishalounge,tobeachfrontorpoolsidedining.Thejust-opened13-suiteBalinesespa,threeswimmingpools,and400sqmhealthclubkeepsyourlifestyleincheckwhileawayonbusiness.Thereisa24-hourbusinesscentreandinvaluableconciergeservice,whichwillmakeyourstayhassle-freeandefficient.

AL BUSTAN PALACEritzcarlton.com/en/Properties/AlBustanFromMuscatAirport,theAlBustanPalaceis40kmSouth-East.Aredefiningrenovationwasrecentlydone,bothinsideandout,andthePalaceissetonaprivatebeachwithacresofgardens.FurnishingscombinelocaltraditionandartdecocreatingablendofArabcultureandart.Its38m-highdomedatriumlobbyisastand-outfeature,alongwiththeintricatelyhandcraftedwallcoversandoriginalcarvings.Withviewsofmanicuredgardens,theseaofOmanandtheHaijarMountains,thehotelhas200guestroomsand50luxurysuites,authenticdining,a1kmlongprivatebeach(thelongestinthecountry),andfiveoutdoorswimmingpools.Fullconciergeandbusinessservicesarealsoavailable,ifyoucanpullyourselfawayfromthebeach.

57

FCREVIEW:LANDINGS

ReSTAURANTS

AL TANOOR, SHANgRI-LA BARR AL JISSAH RESORT ANd SPAshangri-la.com/muscatHereyouwillfindcharacteristiccuisinesoftheArabianGulfregion,surroundedbytraditionalOmanistyle.TheinteriorisdecoratedwithArabiantents,potteryandvibrantcolourswhichcomplementthedishespreparedatopencookingstations.InadditiontoArabiancuisine,thereisachoiceofthebestMediterranean,Persian,Indian,andTurkishpicks.Serves:breakfast,lunchanddinner.

AL KHIRAN TERRACE RESTAURANT ritzcarlton.com/enOverlookingtheSeaofOman,theaward-winningAlKhiranisanall-dayindoorandoutdoordiningrestaurant.Servingascrumptiousbuffetbreakfastandaninternationallunchbuffetwithlivecookingstations,thereisplentyofchoiceforeveryone.Fordinner,guestscanenjoythespecialthemedbuffetnightsonadailybasis.Analacartemenuisalsoavailable.Located:inhotel,1stlevel/Serves:breakfast,lunch,dinner.

THE CHEdI MUSCAT FINE dININg RESTAURANTghmhotels.com/en/chedi-muscat-omanDineinOmanichic,withcurvedarcheswhichmakeadramaticfirstimpressioninthisvaulted,crystalchandelier-litdiningroomwithcontemporaryterrazzofloors.Baywindowslookontogardens,andlivepianomusiccomplementstheambience.FouropenshowkitchensaddentertainmentandthesmelloftheMiddleEastasMuscat’sfinestculinarychefsprepareWestern,Asian,MiddleEasternandIndiancuisine,pairedwithaward-winningwines.Youhavetheoptionofdiningontheoutdoorpatioorinoneofeightprivatediningroomswith loungeareasthatmakememorablevenuesforbusinessdinners.TherestaurantisrenownedforitsindulgentFridaybrunch,andnotjustforthefreeflowofChampagne.Located:mainhotelbuilding,nearlobby/Serves:breakfast,lunch,dinner,Fridaybrunch.

Chedi Muscat Fine Dining Restaurant

THE CHEdI MUSCAT ARABIAN COURTyARdghmhotels.com/en/chedi-muscat-omanOncooldesertnights(October–April),youcanenjoydiningundertheArabianskyonplushcushions,whilelisteningtoliveOmanimusic.TheexperienceisOmanluxury–withAuthenticArabicmezze,shwarmaandkebabsontheoutdoorcourtyard.Duringthisseason,theadjacentShishaLoungesummonsyouwithitscolourfuldivans,distinctEasternlanternsandtraditionalwaterpipes,thatshouldbetriedatleastonceonyourstayinthispartoftheworld.Located:mainbuilding,adjacenttothemainrestaurant/Serves:dinner.

Overlooking the Sea of Oman, the award winning Al Khiran is the all-day indoor and outdoor dining restaurant

EMEA & Asia

58

FCREVIEW:LANDINGS

CHEdI MUSCAT MEETINgSghmhotels.com/en/chedi-muscat-omanForexclusivemeetings(upto40guests),theprestigiousSalalahRoomandNizwaRoomatTheChediMuscatbringintheworld’stopcompaniesandregionalbusinessexecutives.Theroomscanbeflexiblyconfiguredintoboardroom,classroomortheatre-style,andthehotelofferstailoredmenusandservices,including24hourbusinessandITsupport.Outsideoftheboardroom,excursionsbyprivatecatamaranontheGulfofOman,oratriptothedeserttoasecludedoasiscampcanbeorganised.

SPECIAL OUTdOOR EvENTSForaspecialevent,themainhotelsarealsoabletotailoroutdoorspaces.AprivatebeachorArabiandesertdiningexperienceattheendofaproductiveconferenceormeetingwillleaveyourguestswithOmanintheirmemoryforever.

CONFeReNCe FACILITIeS

BARS

LocalMuslimOmanisareforbiddentodrinkalcohol;however,asaforeigneryouwillfindaward-winningwinesandachoiceofcocktailsinbars,hotelsandrestaurantsinOman.Youwillnotbeabletobuyitoutsidetheseplaces,andstickingtothelargehotelsisalwaysthebestapproach.

Thehotelslistedhavenumerousoptionsforsocialdininganddrinking–mosthavearoundsixrestaurantandbarstochoosefrom,themedfortheoccasion,andvaryingfromluxury-chictocalmandcasual.

Youwillalmostalwaysfindastylishpianobar,servinginternationalcocktailsandcognacs,withsmoothjazznotesfloatinginthebackground;beachorpoolsidebarsforthosebalmysummernights.TheFCpick,though,isthecool-relaxedShishaLounge(TheChediMuscat,nexttotheArabianCourtyardrestaurant).

NotethatduringtheperiodofRamadan,most,ifnotALLbarsandloungeswillbeclosed.

TRIP TIPIfyourvisitisscheduledbetweenJulyandOctober,thisisturtle-watchingseasoninOman.Morethan50,000turtles(includingtheendangeredgreenturtle)landonthebeach,laytheireggs,andreturntothesea.HeadtoRasalHadd,theonlyremainingbeachopentotourists,duetoprotectionmeasureselsewhere.Seeingthetracksleftbytheturtles,alone,isworththetrip.

Ifhustleandbustleismoreyourthing,Arabic“souqs”(markets)arefoundineverymajortowninOmanandareimportantsocialhubsincommunities,fortradinggoodsandinformationalike.ExperiencingthesensoryflurryofasouqisamustifthisisyourfirsttriptoOman.Itisalsowhereyouwillfindyourauthenticgiftsandsouvenirs,whichyoushouldbepreparedtohagglefor.

Shoppinginitselfisanexperience–you’llfindanythingfromrose-watersprinklers;totraditionalrugs;tofinesilverworkandgoldjewellery,whichvaryinstylewitheachregion.

Toremovetheguesswork,a5-10%tip,althoughnotexpected,iscustomaryinmostrestaurantsandforservices.

signatureflight.com

AL BUSTAN MEETINgS ritzcarlton.com/en/Properties/AlBustan/MeetingsWith11meetingroomsspanningoverfourflours;andseatingfor20to250guests,thisisagreatoptionifwhatyouneedisoptions.Moreofa“hotel”feelexistsherethaninthemoreexclusiveChediMuscat;however,youcanalsofindmoreclassicand“regal”rooms.RestassuredthatserviceandcateringwillbetoanimpeccableOmanstandard,withabundantfacilities.

How will you reach

customers?• Advertising(print&digital)

• SpecialABACEissue:EnglishandMandarin

• CustomisedMarketingCampaigns

• 360°Virtualtours

• PRandEvents

Business Aviation will grow up to 25%* per

year in China

FlyCorporate multichannel marketing solutions

working for you in Asia Pacific

Contact:NatalyaBerdikyan [email protected] • +32 9 26 20 338

www.flycorporate.com

* Source: China Business Aviation Group

EMEA & Asia

60

FlyCorporateDistribution

FlyCorporate EMEA & Asiareachesthekeydecisionmakersofsuccessfulinternationalcorporations,fromchiefpilotsthroughtotheboardroom. Inadditiontothis,FlyCorporate EMEA & AsiaisproudtohaveaglobaldistributionpartnernetworkwhichdeliverscopiesdirectlytocustomersinFBOloungesandonboardaircraft.

FlyCorporate EMEA & Asiaisalsopresentatkeyindustryeventsthroughout theyear,including:

DISTRIBUTIONPOINTS

ASIAZybLilyJet ChinaJetAviation Singapore

JetAviationHongKong Hong Kong UniversalSingaporeAirportServices Singapore

eUROPeMJet AustriaTyroleanJetServices AustriaAbelag(EBAW) BelgiumAbelag(EBBR) BelgiumAbelag(EBKT) BelgiumFlyingGroup BelgiumEuroJetIntercontinental Czech RepublicABSJets Czech Republic BalticBusinessAviation EstoniaAéroportCannesMandelieu FranceAéroportd’Ancenis FranceAéroportInternationaldeLimogesFranceAéroportInternationalduCastellet FranceAéroportLyonBron FranceEuroOpsInternational FranceFrenchAviationHandling France

LandmarkAviation FranceACMBusinessAviationHandling GermanyAirHamburg GermanyBASBerlinAviationServiceGmbH GermanyEBASInternational GermanyExecuJetGermany GermanyFAIrentajet GermanyFraportExecutiveAviation GermanyJetAviation GermanyLufthansaBombardierAviationServices GermanyServicePeople GermanySignatureFlightSupportGermanyGmbH GermanySouthairSuðurflug Iceland

JetexFBOShannon IrelandSignatureFlightSupport IrelandUniversalAviationIreland IrelandAlbengaAirport ItalyAVIATRAX LuxembourgFBOCapitalHandling LatviaExcelHandling-Krakow PolandExcelHandling-Warsaw PolandAvcom-DLtd RussiaAviaGroup RussiaFBOVIPPORT RussiaMJet RussiaMSGroup RussiaFBOJetPort RussiaABSJets SlovakiaOperaJet SlovakiaExecutiveAirlines-Madrid Spain

• ContinuingAirworthinessManagementSummit–UK

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• IBASC–Ireland

• BAE–UK

• JetExpo–Russia

• BGAD–UK

• NBAA–US

• CEPA–CzechRepublic

• DubaiAirshow–Dubai

FlyCorporateDistributionPartnerNetwork

61

DISTRIBUTIONPOINTS

eUROPeTagAviationEspana SpainUniversalAviationSpain Spain

AirServiceBasel Switzerland

E-AviationSwiss Switzerland

HappyFlightInternationalSupport(HFIS) Switzerland

JetAviation Switzerland

St-Gallen-Altenrhein Switzerland

JetVision the Netherlands

KLMJetCenter-Amsterdam the Netherlands

KLMJetCenter-Rotterdam the Netherlands

CelloAviation UK

ExecuJetUK UK

FlightSafetyInternational UK

HeliconAeronautics UK

JetAviation UK

LondonBigginHillAirport UK

OceanSkyCorporate UK

OxfordAirport UK

RizonJetLondon UK

SaxonAirCharter UK

SignatureFlightSupport UK

TAGFarnboroughAirport UK

MIddLe eAST & AFRICALauferAviation-GHI IsraelCedarJetCenter LebanonExecutiveAircraftServices LebanonBilenAirServices Turkey

GözenHavacılıkveTicaret TurkeyDubaiWorldCentral UAEHadidInt.AviationServices UAEHeliconAeronauticsLtd UAE

JetexFlightSupport UAEUnitedAviationServices UAE QatarExecutive Qatar RizonJet Qatar

NORTH AMeRICAFlyingColoursCorp CanadaARG/US United StatesAvfuelCorporation United States

BusinessAir United StatesCessnaCitationCenter United StatesGEAviation United States

LandmarkAviation United States

Key Subscribers

FBOs/Airports/Operator Lounges/Jets Trade Shows & Events

Cessna Citation CJ4

62

EMEA & Asia

On the Horizon...

• Asian Bizav Market• Interiors & Completions• Finance & Leasing• Aircraft Management• Large Jet Market Aircraft Review• Landings: Hong Kong

Issue17FlyCorporate EMEA & Asia Available16April

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FlyCorporate Magazine ISSUE 16

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