FlyCorporate Magazine ISSUE 13

1

Meet the Operator • Registering Your Aircraft • The Infrastructure Challenge • Ask an ExpertThe Turbo-Proposition • Pilot Training • Landings: FC’s Guide to Seoul

FLYCO

RP

OR

ATE MAG

AZINE EM

EA & ASIA

2012ISSU

E 13

FLYCORPORATEEMEA & AsiaFC

ISSUE 13 - 2012ISSN: 2030-0468

flycorporate.com

EMEA & Asia

BRINGING TOGETHER BUSINESS AVIATION AND BUSINESS LEADERS

ASIAThe

ChallengesAhead

FC Interview:Scott ErnestPresident & CEOCessna Aircraft Company

FC Interview:Scott ErnestPresident & CEOCessna Aircraft Company...FOR THE JOURNEY

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Rather than just say we’d go to the ends of the earth for our customers,

we’ve actually done it with 100+ worldwide locations. And this is where

bigger just gets better. It’s how we offer the same warm, friendly

Signature greeting and exceptional service throughout the world’s

largest FBO network. That’s just the highlight of our Signature Service

Promise® – a promise we make to you in any language, at every location.

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EMEA & ASIA

4

Contents

Cover photo: Cessna Citiation CJ2+

4

EMEA & ASIA

8MeettheTeam

10ReferenceIndex

12NewsAnalysis

16Opinion:Avinode

18Interview:Finserve

20AskanExpert:ARINC

22TheTurbo-propositionRod Simpson takes a closer look at the turboprop market and finds that the demand is still high

26AsiaPoisedtoTakeFlightDan Smith investigates what is holding back the development of business aviation in China and across Asia

32RegisteringYourAircraftinChina Nick Klenske explains that the key to a smooth route to a B-registration is finding the right local partner

22

32

26

FCUPFRONT

FCFEATURES

SCAN WITH YOUR SMART PHONE

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EVEN WHEN YOU’REFLYING HIGH ABOVE IT.

Maybe the only business tool that moves faster than your Citation is the web. So don’t let lift off

kick you off line. A High-Speed Internet retrofit from your Citation Service Center keeps you

connected via your laptop, Smartphone, iPad®, or whatever you’re using - quickly and easily.

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EMEA & ASIA

66

EMEA & ASIA

38TheFCInterview Diana Albiol catches up with Scott Ernest, recently appointed President & CEO of Cessna Aircraft Company

44TheChineseChallenger Rod Simpson reports on the process involved in executive completions at the Flying Colours completion centre

46Pilots:AreWeTrulyRunningShort?Amy Laboda takes a look at what is being done to train the next generation of pilots and how the situation needs to be turned around

50MeettheOperatorWe catch up with Metrojet and Asia Jet

53BizAppsThe latest apps worth downloading

54Landings:SeoulFC’s trip planning tool for executives

60DistributionPartners

62OntheHorizon

54

46

38

Contents

FCREVIEW

Direct SM

ARINC Direct—First-class in every aspect of business

aviation

�ight-planning.aeroFor more information log onto

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FlyCorporate Magazine EMEA & ASIA

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FlyCorporate Magazine is published by .Mach Media. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

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Member ofPublished by

TaunyaRenson-MartinEditorial and Publishing [email protected]

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FlyCorporateSeniorWritersNick KlenskeAmy LabodaRod Simpson

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9

EMEA & ASIA

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ReferenceIndex

flycorporate.com

AeroFriedrichshafenaero-expo.com

AeroSimaerosim.com

AirbusCorporateairbus.com

AircellGogoaircell.com

ARINCDirectarincdirect.com

AsiaJetasiajet.com

Avinodeavinode.com

AsianBusinessAviationAssociation(ABACE)abace.aero

BAAJetManagementbaasia.com

Boeingboeing.com

Bombardierbombardier.com

CAEcae.com

CessnaAircraftCompanycessna.com

ChinaBusinessAviationGroupcbajet.com

ChinaCivilAviation chinacivilaviation.com

Cobhamcobham.com

DassaultAviationdassault-aviation.com

DonghaiJetdonghaijet.com

EuropeanBusinessAviationAssociation(EBAA)ebaa.org

Embraerembraer.com

EMSems-t.com

ExecuJetexecujet.net

Finservefinserve.be

FlightSafetyFoundationflightsafety.org

FlightSafetyInternationalflightsafety.com

FlyingColoursCorpflyingcolourscorp.com

GatesandPartnersgatesandpartners.com

Gulfstreamgulfstream.com

HawkerPacifichawkerpacific.com

HondaJethondajet.honda.com

InternationalAirTransportAssociation(IATA)iata.org

Inmarsatinmarsat.com

IraqiCivilAviationAuthority(ICAA)iraqcaa.com

Jeppesenjeppesen.com

JetAviationjetaviation.com

Metrojetmetrojet.com

MiddleEastBusinessAviationAssociation(MEBAA)mebaa.com

NetJetsEuropenetjetseurope.com

PanAmInternationalFlightAcademypanamacademy.com

RockwellCollinsrockwellcollins.com

SignatureFlightSupportsignatureflight.com

TAGAviationAsiatagaviation.com

Thrane&Thranethrane.com

UniversalWeatherandAviation,Inc.universalweather.com

10

EMEA & ASIA

MEMO

Gaining a Share of the China Pie

RightnowbusinessaviationisallaboutnewmarketsandAsiaiswherethenextgenerationofbizavusersisreadyandwaiting.WhenwesayAsia,weprimarilymeanChina—althoughthepositiveknock-oneffectofthisisfeltacrosstheregionasawhole.

To unlock the huge potential of any emerging market takes time andpatience.Italsotakesagreatdealofexperience.Workingwiththerightlocalpartneristhekeytoopeningthedoortothis,theworld’sfastestexpandingaviationmarket.

InthisissueofFlyCorporatewetalktotheindustryplayerswhoareintentongainingtheirshareoftheChinapie.Whateverhurdlesneedtobenegotiated— and in China there are many — it is worth noting that unlike somepartsof theworld,wherebizav ishaving tofight for itsplace, inChina theauthorities recognise the important role corporate jets play in encouragingeconomicgrowth.

AsweheadofftoShanghaiforABACE2012,Ihaveafeelingweareabouttowitnessoneofthemostexcitingandpositiveeventsintheindustrytoday.

Untilthen,keepflying

MEMO

DianaAlbiolManagingEditorFlyCorporateEMEA&[email protected]

PS:FC Reader Survey 2011We take great pride in publishingFlyCorporate and it is very important forustoknowwhatyou,ourreaders,wanttosee inthemagazine. InOctober2011we kicked off our 2011 Reader Surveyandtheresultswerefantastic–wereallyappreciateyourfeedback!

Here is a snapshotof thecommentswereceived:

• Excellentfocusonbizav• Easeofreading• Widerangeoftopics• Globalfocus• Freshapproachtostories

The FC team is dedicated to deliveringquality and we have taken on boardyour requests for more pilot input andindustry opinion articles. In additionto developing our editorial content,our focus on quality extends to ourdistribution of the magazine, and ourBPA-auditreinforcesthis.

Toend,Ijustwanttosaycongratulationsto our Reader Survey winner, Mr GregWoods. He kindly submitted a letterexpressing his delight at winning theRelais & Chateaux experience, and gaveus feedback on the magazine too. Hesaid: “Thank you for publishing sucha top-notch aviation magazine. I lookforward tomy next edition each time Iturn the final page of the current one.Yourinsightfulcoverage,beautifullayoutsandaward-winningwritersaretopnotch,and I recommend FlyCorporate magazinetomypeers.”

11

EMEA & ASIA

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AstheMiddleEastcontinuestogrowasanimportantregionforbusinessaviation,post-warIraqhasbeeneyedbyowners,operatorsandmanufacturersasapotentialareaofopportunity–particularlyasmanyregionalandinternationalcompanieslooktomoveinwithcontracts.Unfortunately,these expectations were put on holdin 2010 when the Iraqi Civil AviationAuthority (ICAA) awarded Palm Jetwitha12-yearcontractfortheexclusiverights for flight approval into thecountry. Needless to say, this decisioncaused an uproar within the businessaviationcommunity.

But all of that changed recently as theICAAofficiallyannounceditsterminationof the exclusive flight permit contractwithPalmJet.

MEBAA in ActionAt the forefront of this campaign toreversetheICAAawardwastheMiddleEast Business Aviation Association(MEBAA), who immediately demandedthat the Iraqi government intervene topreventthecreationofwhat itcalled“amonopolyoveraccesstothecountry”.

“When the original decision wasannounced, we immediately sawan increase in cost for permit andlanding clearance – in some cases fromUS$200 to US$6,000 for aircraft withfewer than 10 seats and US$8,000 forthosewithmorethan10seats,”saysAliAlNaqbi,chairmanandfounderofMEBAA.“Thedecision to reverse thismonopolybrings Iraqback into thenormalwayofdoing business, which is important forthecountryasbusinessaviationwillplay

a key role in the development of thecountry’seconomy.”

AlNaqbinotedthatthechangeisaresultofacoordinated,internationaleffortthatincludedIBACandICAO.OperatorsarenowabletoapplyviaeithertheICAAorIraqAirways.

Challenges AheadThatbeingsaid,operatingintoIraqcanstillprovechallenging.AccordingtoUniversalWeather and Aviation, Inc., althoughbroad-basedUSeconomicsanctionshavebeen lifted on Iraq, ongoing concernsoversafetyrequireUS-registeredaircrafttoobtainanexemptionfromtheFederalAviation Administration regarding FAASpecial Federal Aviation Regulation 77(SFAR 77). SFAR 77 imposes limits onUS-registered aircraft from overflyingIraqandoperatingintoIraq.

AccordingtoLarryWilliams,SeniorTripOwner, Charter Management Team,Universal Weather and Aviation,Inc.:“USoperatorsflyingintoIraqneedtoplanwellinadvance in order togive themselvesthe necessarytime to applyfor anexemptionto SFAR77. Iraq isnot a tripthat canbeplannedq u i c k l ywithouttheexemption.

Thereisalotofpaperworktocompletetoreceivetheexemptionanditcantakeaslongasamonthtoreceive.Thisprocessapplies to allUS-registered aircraft, butasofthismoment,theSFAR77doesnotapplytonon-US-registeredaircraft.”

Itisalsoimportanttokeepinmindthatthe Iraq Stabilization and InsurgencySanctionsRegulationsdoexistandthatUSpersonsareprohibitedfromtransferring,paying, exporting, withdrawing orotherwise dealing in the property andhaving interests in property of specificindividuals and entities associated withthe former Saddam Hussein regime,or those that pose a significant risk tounderminingthenation’sstability.AdvisesWilliams:“Priortoanytrip,USoperatorsshouldalwaysscreenallentitiestheyareworkingwith against theUS RestrictedPartieslist.”

Decision by Iraq Civil Aviation Authority helps open the country to business aviation. NickKlenske reports.

NEWS ANALYSIS: CLEAr SkIES for IrAq

FCUPFRONT

TIME TO RAISE YOUR EXPECTATIONS

Finally, a large-cabin aircraft with the airfi eld agility and effi ciency of a smaller jet at a midsize price. This is the one you’ve been waiting for.

The new Falcon 2000S has it all. Unparalleled comfort. Unrivalled performance. And unbeatable value.

Raise your expectations. Visit falcon2000S.com

INTRODUCING THE NEW 3,350 NM FALCON 2000S

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EMEA & ASIA

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The situation is grim and the forecast isn’t looking any better. As financing a business aircraft becomes

tougher, buyers and sellers look for new options. NickKlenske reports.

OntopofthealreadytroubledEuropeaneconomy, those looking to purchase abusinessjetarealsofacingastronomicalVAT rates, increased regulations and afleeingoftraditionalfinanciers.

Asfinancingabusinessaircraftbecomestougher, buyers and sellers are on thelookoutforalternatives.SodoesNetJetsEuropehavetheanswer?

The company recently launched itsDirectFinancingProgram,whichmakesavailableanalternativefinancingmethodwithratescomparabletothoseofferedbymajorfinancialinstitutions.Accordingto the company, it bridges the gapbetween lease and acquisition, allowingcustomers to purchase a mid-size orlong-range aircraft through NetJetsEuropeDirectFinance,withcompetitiveinterest rates and with a minimal 25%downpayment.

At first glance, this seems to be arevolutionary move set to shake upthe world of aircraft financing.But with another look,perhaps it is just the startofatrendworkinginreactiontoexternalpressures.

“The real problem withaircraftfinancingisexternal,”explains Aoife O’Sullivan,Partner, Gates and Partners.“It’s new regulations and VATrules that can see an operatorpayingupto24%ofthetotalvalue

oftheaircraft.”

“ThisNetJets Europe announcement isgreatnewsinthesensethatacompanyisfinancingitsownproductandputtingitsmoneywhere itsmouth is,” commentsO’Sullivan. “But one has to rememberthattheNetJetsEuropemodelispurelyforNetJetscustomers,whotendnotto

bethesametypeofcustomerthatwantstofinanceabusinessaircraftoutright.”

The Big PictureIf you stepbackand lookat thebiggerpicture, you’ll see the real changes inaircraftfinancingarehappeningwiththetop-levelbuyers.

“As banks continue to face morestringent regulations, everyone ischasing the same person, who doesn’teven need the financing anyway,” saysO’Sullivan. “The resulting trend is thatcashisnowking.”

O’Sullivan references the fact that thejets comingonto themarket – such astheG650–tendtobebigandexpensive.Iffinancingistight,wherearethebuyerscoming from? “Simple, they’re self-financingwithcash,”shesays.

Ifthisisthecurrentscenario,isbusinessaviation shifting towards a high-net-worth-only club? What about the‘littleguys’?

“In the coming years we’ll see newfinancing structures develop,” saysO’Sullivan. “On the one hand, expectto see more financing opportunitiescomingfromChina.Ontheotherhand,you’ll see more local financing wherea local bank teams up with a localexpert to provide a financing solutionforalocaloperator.”

NEWS ANALYSIS: IS DIrECt fINANCINg thE futurE?

FCUPFRONT

15

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better inform the crucial decisions of your entire operation. Learn more at www.rockwellcollins.com/ascend/rts or call 713.430.7220.

© 2012 Rockwell Collins. All rights reserved.

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EMEA & ASIA

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InEuropeandtheUS,wehavecomealongway from the wild-west days of under-regulated skies and under-developedinfrastructure,buthavewereallyreachedthe end of our progression? Just whereare the developed markets headed? Isit possible that the beginnings of a newphaseofdevelopmenthavealreadystartedcroppinguprightunderournoses?

Aswe look at the European andNorthAmericanchartermarkets,weseeanewphase percolating just under the surface.With the emergence of, what could becalled,the“LogisticalCharterModel”webelievethatanewphase inourmarkets’development is beginning to take shapeand this may change the way we, as anindustry,lookatcharter.

With the traditional charter model, anoperator has two sources of income,aircraftmanagement and charter incomefrom managed or owned aircraft. TheLogistical Charter Model, however,focuses on product movement, and,as such, engages in the singular task ofmakingcharteravailabletotheendclient.These new-style charter companiesown and operate their own aircraft;generally have large, but relativelyhomogenous, fleets; and focus on thebusinessofmovingpeople in an efficientand price-competitiveway from point AtopointB.

So why do we believe that this modelhas staying power?Well, to begin with,by having a large, homogeneous fleet ofaircraft, charter companies that employthis particular model can enjoy thebenefits of scale. They can place aircraftaround a region, or around the world,and, since these aircraft are relativelyinterchangeabletheycanhavethemreadyforaclientpracticallyanywhere,almostatamoment’snotice.

Thesheerscaleoftheiroperationsalsogives them the ability to lower costs,andbroadenthescopeoftheiraudience,whichbringsustothesecondreasonthismodelhasthepotentialtostickaround.Itmakescharteravailabletoacompletelynewclientele.Byexpandingouravailablepoolof end clientswewill be able tonotonlysustainbusiness,butactuallygrowasanindustry.

While expanding the industryand lowering costs are two verypersuasive reasons to watch thisbusinessmodel,thereisalsoathirdone.Fromafinancialperspectivethislogisticalapproachtochartercreatesascenariowherethebusinesscaseofanoperator couldbeused as an argumentfor financing instead of the value of anasset.Whileveryfewfinanciersaredoingthisforthecharterindustrytoday,usingyourbusinesscasetosecurefinancingis

‘businessasusual’overonthecommercialairline side, and could present anotheropportunity for the charter industrytoexpand.

So, where does all this lead? To findout the answer to that question wemay have to wait a few years, but inthe meantime we will be watching thedevelopment of this new businessmodelwithinterest.

Avinode’s Managing Director, Oliver King, kicks off FlyCorporate’s new guest slot this month and gives

his opinion on the next evolution in charter.

oPINIoN: WhAt IS thE futurE of ChArtEr?

Have we really reached the end of our progression?

FCUPFRONT

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EMEA & ASIA

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Thinkaboutthis:Besidesflyingtheaircraft,you also provide such ground services asbaggage handling, taxiing and parking. Asany operator knows, tarmacs are busyplaces and hangars get crowded. So whenyou’re taxiing your aircraft across thetarmac and towards the hangar and youbumpintosomebodyelse’s jet,guesswhat?That aircraft liability policy isn’t going tohelpyou.

“Over 50% of all claims happen on theground, which is exactly why you need anall-inclusivebusinessaviationinsuranceplan,”saysGuyBroddin,CEO,FinServe.

An Operator’s Insurance PolicyTomeetthisindustryneedforanall-inclusiveinsurancecoverage,lastyearAntwerp-basedFinServe launched its FinServe EuropeanBusinessAviationPlacement(F-EBAP)policy.

F-EBAP is a privileged insuranceprogramme designedspecificallyforqualitybusinessaircraftownersandoperators.It offers a comprehensivecoverageonabroadrangeoftherisksinherentinoperatingabusinessaircraft.

“Wethoughtitwasnecessarytolauncha programme more compliant withthe business aircraft operator’s fullrange of needs,” says Broddin. “Mostpoliciesareverylimited,coveringonlythe aircraft.The riskexposureof thebusiness aircraft operator, however,involves much more than just theaircraftitself.”

Instead of an aircraft insuranceprogram,F-EBAPpositionsitselfasanoperator’sinsurancepolicy.Sinceeveryoperator’sneedsaredifferent,thekeyistoofferafullycustomisableservice.

“Ourpolicycanbeamendedasneededto include clauses that cover suchissuesasPremisesandHangarKeeper’sLiability,material and equipment usedaround the aircraft, General AviationLiability and spare parts insurance,justtonameafew,”explainsBroddin.“Generally speaking, standaloneinsurance policies covering each ofthese items individually can be quiteexpensive. With F-EBAP, however,eachoftheseclausesisaddedatalmostnoadditionalpremium.”

As a bizav operator, you probably have aircraft insurance – so as far as liability goes, you’re pretty

much covered, right?

byNickKlenske

INtErVIEW: A LoNg-tErm VIEW oN CoVErAgE

FCUPFRONT

“Over 50% of all claims happen

on the ground”

19

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The Global Show for General Aviation

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Wed. 18. – Sat. 21. April 2012Friedrichshafen, Germany

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The Backing of ExpertiseWith so many areas of potential risk,howcananoperatorknowwheretheyneedcoverageandwheretheydon’t?

That’s where the benefit of having aninsuranceprofessionalwithafoundationinbusinessaviationcomesinhandy.

FinServe, who this year celebrates 25years in the business, has the uniqueexpertise of knowing exactly what aparticular operator or owner needs inordertoflyworryfree.

“For us, the key is backing ourprofessionalpolicieswithapersonalisedservice,” says Broddin. “Many of our

customers have been with us sincethe beginning, and that’s a testamenttoour commitment to providing a full,comprehensive service over simplyofferingthelowestpremiums.”

Broddinnotesthat in today’seconomy,insurance providers are under a lot ofpressuretolowerpremiumsbyofferingaless-inclusivecoverage.“Althoughthismaysavemoneyupfront,itcostsmorewhenanincidentoccurs,”saysBroddin.“Andreally,what’sthepointofapolicythatonlycovershalfofyourrisks?’”

Clearly,after25yearsoffocusingonthelong term,FinServedoesn’t fall for thistypeofshort-termview.

GuyBroddinCEO, FinServe

EBACE 2012 - booth 383

EMEA & ASIA

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BusinessjetbuyersshouldbelookingattheirchosenaircraftnotjustasameansoffasttransportationbutalsoasameansofinflightproductivityandthereforetheIFErequirementsshouldbeconsideredattheoutset.Itisworthtakingintoconsideration,especiallyforchartercompanies,thatit’spossibleyouraircraftwillbeselectedbycustomersbasedonitscommunicationscapability,asopposedtorangeandgoodlooks.

WhenplanningyourIFE/connectivityIalwaysencouragebuyerstoconsideritlikeanyotherbusinessassetthathasajobtodo.Whenresearchingyouroptions,thefirstportofcallisusuallytheOriginalEquipmentManufacturer(OEM)oftheaircraftyouareconsidering.

Theyknowthecapabilitiesoftheirairframesbetterthananyone.

However,itisalsoadvisabletogetthecorporateITdepartmentinvolved.Ifthisisgoingtobeanotherofficeonthecorporatenetworkthentheycanhelpwithunderstandingtherealityofbandwidthrequirementswithinyourbusiness.

Thelifecycleoftheaircraftandtheabilityto

future-prooftheairframeanditscommunicationtechnology

areveryimportantconsiderations,somyadviceistolookatupgradepathsthatarewithinthatairframelifecycletimeframe.Assessyourneedsandtheminimumrequirementversusthecost.Whenaskingaboutupgradepathsandthecostofretrofit,don’tforgettotakeintoaccountdowntimeandobtaininganalternativeaircraft.

Retrofitisincreasinglyaccessibleandcommerciallyviable,possiblyextendingtheusefullifeofanoldairframeorincreasingtheutilityofasmallerairframeforlongerflights.Inmarsat’sSwiftBroadband200serviceoffers200Kbpsbroadbandtypeconnectionviaabladeantennawithreasonablecoverage.ItisnotinconceivablethesedaystohaveadecentInternetserviceaddedtoanaircraftforlessthan$100k.SupplierslikeThraneandThrane,EMSandCobham,tonameafew,allofferavarietyofsolutionsfordifferentsatellitesystems.

Oneofthemaindriversofconnectivityonanaircraftisthecabinservicesforpassengers,however,thewholeaircraftbenefitsfromthiscapabilityandinrecentmonthswehaveseenaplethoraofflightdeckapplicationsenterthemarketonthebackoftheiPadandothertablets.Thishasenabledinformationthatwaspreviouslyonlyavailableviaaircraftavionicstobeavailableonboardfromalivefeed.Thingslikeliveweatherradarandotherdata,coupledwithmappingfunctionalityforexample,enablepilotstoeasilyre-routetheiraircraftormakeotheroperationaldecisions.

ASk AN EXPErt: WhEN PurChASINg A buSINESS jEt...

At what point is it advisable to determine your IFE requirements and what are the most important

considerations when planning connectivity?

byJamesHardieARINC

FCUPFRONT

21

Theeasyavailabilityofbandwidthandpoint-to-pointconnectivityisalreadystartingtohaveanimpactinareaslikeenginehealthmonitoring,andFlightOperationsQualityAssurance(FOQA)datadelivery.

Thefutureoperationsoftheaircraftwillbeeverincreasinglynetworkenabledgivingpilotsthechancetomakebettercollaborativedecisionswithmoreup-to-dateinformationandinput.

So,toconclude,whenplanningyourconnectivityneeds,Iwouldconsiderobjectively“WhydoIneedtheaircraftandwhereamIgoingtotypicallyuseitintermsofregionsandlengthofflight?”Reallyexamineyourcurrentneedsandlookatyourbandwidthrequirements.

Analysetheywayyouworknowandquestionwhatyourfutureneedsmaybe;thiswillavoidtheheavycostsofpoorconnectivityandhavingtoupgradeinthefuture.

Connectivity Availability Inrecentyearswehaveseenarapidincreaseintheaccessibilityofconnectivitysolutionsonboardaircraft.Themainmeansofinflightconnectivityremainssatellitebased,althoughAircell’sGoGosolutionisenjoyingsuccessinNorthAmericawithdirectair-to-groundconnectivity.Thisispartlyduetoitbeingalargecontinentalsinglemarket,whichismatureforairtravelandbroadbandusage.Othermarketsforaircraftconnectivity,withmorecomplexsovereigntyandregulatoryissues,remainexclusivelyaccessedviasatellitemeans,atleastfornow.

Iridium InmarsatI-3Classic

InmarsatI-3Swift64

InmarsatI-4SwiftBroadband

Ku

TypicalCabinConnectionSpeeds

2.4kbps 4.8 to 9.6kbps

for high-qual-

ity voice; low-

speed data

and safety

communica-

tions such as

ACARS

64kbps per

ISDN

channel; up

to 4 channels

bonded to

give higher

speed Inter-

net access

Up to

432kbps per

channel;

simultaneous

voice and

broadband

data up to

432kbps per

channel

Air to

ground

256kbps;

ground to

aircraft from

512 kbps to

3.5 Mbps

TypicalApplications

Voice, fax,

email via

dial up

Voice, fax,

email via dial

up

Voice, fax,

email, Inter-

net, larger file

downloads

and richer

content

Stream-

ing Media,

Video con-

ferencing,

VOIP

Stream-

ing Media,

Video con-

ferencing,

VOIP

21

JamesHardieisDirectorofBusinessAviationservicesatARINCbasedintheUK,withresponsibilityforARINCDirectwithintheARINCInternationalDivisionofEMEAandAsiaPacificregions.ARINCDirectwasestablishedintheUSAin2003toprovidedirectaccessforbusinessjetoperatorstoARINCcommunicationservices.

JamesHardieDirector of Business Aviation

ARINCarincdirect.com

EMEA & ASIA

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EMEA & ASIA

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The Turbo-Proposition

In days gone by, aircraft always used to have propellers – but, surely, today they are old-fashioned? Only jets make

sense as business aircraft, don’t they? Well not exactly, says RodSimpson, as he takes a closer look at the turboprop market and finds that the demand is still high.

King Air 350

23

In2010,athirdofallturbine-enginedaircraftdeliverieswereturboprops,andthisratiohasactuallybeenincreasingwithover2,200newaircraftdeliveredoverthepastfiveyears.Thereasonisnothardtofind.Certaintypesofbusinessmissionrequirethespeedandrangeofjetaircraftand,forotherbusinessusers,theuniquequalitiesofturbopropaircraftsuittheirneedsprecisely.Turboprop technicalitiesEssentially,aturbopropengineisagasturbine(jet)enginewhichdrivesapropellerratherthanrelyingonjetthrusttomovetheaircraftforward.Turbineenginesoperateatmuchhighertemperaturesthanpistonengines,sotheyareconsiderablymoreexpensivetomanufacture–buttheyhavethegreatadvantageofbeingmuchmorepowerfulandgenerallylighterandmorecompactthanpistonengines.Theyarealsoverymuchmorereliablewithextremelylowfailurerates.Amongenginemanufacturers,theundisputedmarketleaderinthe500shpto1500shprangefittedtomostcurrentproductiontypes,isPratt&Whitney,whosePT6Apowersnotonlybusinessturbopropsbutalsomilitary,agriculturalandsmallairlineraircraft.Comparedwithpure-jetaircraft,turbopropshaveadvantagesanddisadvantages.Generally,turbopropsdonotflyasfastasthejetsandaKingAirB200willcruiseat310kts,whereasanEmbraerPhenom300jetcruisesat453kts.Consequently,theKingAirwill

takeanhourlongerthanthePhenomona1,000miletrip.However,someturbopropsareconsiderablyfasterand,notably,Piaggio’sAvanticruisesatover400kts–whichisnotagreatdeallessthanthePhenom.

Overall,turbopropshavealowercostofoperationand,forcompaniesflyingfairlyshortsectorsofmaybe300or400miles,thetimepenaltycomparedwithjetsisnegligible.However,thecostsavingsareworthwhile,withanAvantisaving$195perhourinfuelcomparedwithaCitationCJ3.Someothercostsalsotendtobelowerforturboprops,particularlymaintenancecostsperflighthourand,tosomedegree,insurance.Turbopropaircraftarealsoabletooperateintosmallerairstripsthanthejets,whichisimportantformanybusinessuserswhoneedtovisitsmallerairports.Forinstance,aKingAir250canoperateintoa2,110ftrunwaywhereasaPremierIArequires80%morerunwaylength(3,790ft)andturbopropaircraftaregenerallymorecapableofusinggrassairfieldswhereasmostjetsrequireaconcreterunway.The Turboprop ChoiceFromthepassenger’sstandpoint,modernturbopropaircraftareascomfortableandwellequippedasbusinessjetsand,whiletheymayfeelalittledifferenttoridein,theirvibrationandnoiselevelsareveryacceptable.Currentlyinproductionarefourtwin-enginedmodelsandfoursingle-enginedaircraft,allpoweredbyversionsofthePT6A.Becauseofthereliabilityof

turboprops,thesingle-enginedaircraftareincreasinglypopularandarenotonlysafe,butalsohavethelowercostsofferedbyoneengine.

Atentrylevel,thePiperMeridianisaderivativeofPiper’spopularMalibu,pricedataround$2million.Itisahighlysuitableaircraftforsmallbusinesses,withfourseatsinthemaincabin,andcaneasilybeflownbyacompetentowner-pilot.Alittlelarger,andwitha320ktcruiseperformance,istheTBM850whichgoesalmostasfastastheCitationMustanglightjetand,again,isverypopularwithowner-pilots.Thisisaseriousaircraft,whichisusedbymanyownersforquiteambitiousjourneys,includingtransatlantictrips.

Cessna’sofferingistheGrandCaravan,whichisadeluxeversionoftheirhigh-wingutilityModel208Caravan.Ithastheadvantageofaluxuriousandveryspacioussix-tonine-placemaincabinandisusefulforoperatingintoremotelocations;itsonlydownsideisthatitisnotasfastastheotherturbopropsingles.

Takinguptherearisthelargestaircraftinthiscategory,thePilatusPC-12.ThePC-12hasconsistentlysoldattherateofabout100aircraftayearandisinservicewiththeRoyalCanadianMountedPoliceandtheAustralianFlyingDoctorService,inadditiontomanyprivateandbusinessowners.Ithasaconvenientforwardairstairdoorandahugerearcargohatch,whichcanbeusedtoloadeverythingfrommotorbikestosmallboats.

From the passenger’s standpoint, modern turboprop aircraft are as comfortable and well equipped as business jets

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Whenitcomestothetwins,HawkerBeechcraftdominatesthesectorwithitsthreeKingAirs,theC90GTx,250and350i,allofwhichhavebeensignificantlyupgradedrecentlyandallofwhicharefittedwiththe3-screenRockwellCollinsProLine21integratedavionicssuite.

ThesmallestKingAiristheC90GTxandmorethan2,700oftheseKingAir90shavebeenbuiltoverthelast50years.Seatingsixpassengersinthemaincabin,theC90GTxisveryquietandhasalargerearbaggagearea,whichisaccessibleinflight.TheKingAir250,developedfromtheB200GT,islargerwithastandard8-passengermaincabinandtheoptionofseatingtwomore,andthe350iis,again,slightlybiggerandhasgreaterperformance.

BeechhasrecentlyintroduceditsFlexcabinsystem,whichallowsthearrangementofseatstobechangedandincludesberthableseatsandanoptionalottomanside-facingsofa.

ThefinaltwinturbopropistheItalian-designedPiaggioAvantiIIdescribedinourseparatestory.Thepusherenginesandrear-setwingoftheAvantiresultinaveryspaciouscabinwithlownoiselevels.Thisisthefastestturboproparoundandmorethan200havenowbeenbuilt.Inthisturbopropsector,therearehigh-qualityaircrafttosuiteveryrequirementandinapricerangeof$2millionto$8milliondependingonthenecessarypassengercapacityandperformance.Turbopropsofferadvantagesoverjetsincertainoperatingcircumstancesandtheireconomicprofileofthe“TurboProposition”canbeveryappealing.

Turboprops – The User’s ViewPerhapsthelargestindividualuserofturbopropaircraftisthefractionalownershipcompanyAvantair.BasedatClearwaterinFlorida,Avantairhasgrownrapidlysinceitwasfoundedin2003andnowfliesafleetof57PiaggioAvantis.Ithasover1,000customersacrosstheUnitedStates,someofwhomusethecompany’sEdgetravelcardsystem,and,accordingtocompanyfounderandCEO,SteveSanto,“OurbigsellingfeatureisthehugeluxuriouscabinoftheAvantiandthefactthatithasafull-sizedrestroomintheback.CombinethatwiththespeedoftheAvanti,whichputsitinthejetclass–butwithmuchloweroperatingcosts–andwehavearealwinner”.

Avantairestimatesthat60%ofitscustomersareflyingforbusiness–but40%areprivateclients.“Theyloveit,”saysSanto.“Oneladyclientsaid:IwouldhandoveranythingIowntoavoidgivingupmyAvantairtravel”.

AvantairhasasophisticatedoperationscentreatClearwaterandemploysover200pilotswithaircraftavailableanywhereinNorthAmerica.Thecompanyhasshownthatthecostadvantageofitsturbopropsallowittowinindirectcompetitionwithcompanies,suchasNetJetsandtheAvantiprovesthatturbopropscanbeanattractivealternativetojetaircraft.

“I would hand over anything I own to avoid giving up my Avantair travel”

Piaggio Avanti II

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Asia Poised to Take Flight

InEuropeandNorthAmericawealmosttakebusinessaviationforgranted.Itisrelativelyeasytofindanoperatorwhocanarrangethenecessarypermits,provideanaircraftandcrewforthemission,andundertaketheflightitself.Thiseaseofaccessistheproductofalonghistoryofcorporateaviationintheseregions.

Fledgling IndustryComparethattoAsia,wherebusinessaviationisarelativelyrecentdevelopment.Here,findingpilots,engineers,dispatchersandevenmanagerswithexperienceincorporateaviationcanbeadifficultandcostlyenterprise.“Therearealimitednumberofexperiencednationalsavailable,”notesCarlosGomez,CEOofTAGAviationAsia.“Expatriatesmustbeattractedtofillthegaps,andeventhenimmigration,workpermit,andfamilyissuesoftenlimitthepoolavailableandgeneratehigherturnoverthanotherareas.”

Attractingsuitablyqualifiedexpatsisacostlybusiness,notesMikeWalsh,CEOofHongKong-basedAsiaJet:“Pilotandseniormanagementsalarieshaverisenbymorethan25%overthepasttwoyears,yetmanagementfeesandcharterratesarecomingdownasmorecompetitionentersthemarket.It’stherealityofsupplyanddemandandthegrowingpainsofanewindustry.”

Strong Relationships NeededTaxesandchargesatairportsarealsohigh,makingbusinessaviationacostlyalternative.“Geographyandthematurityofalternativetransportationsystemsprovidetravellerswithlessexpensivemodesoftransport,especiallyincountriessuchasJapan,”notesPaulDesgrosseilliers,GeneralManagerofJetAviation’sBeijingRepresentativeOffice.“TheeconomiesofmanydevelopingAsiancountrieshavenotyetprovidedthenecessarydemandorinfrastructureforbusinessjetoperators.”

For the past few years China has been touted as the answer to the global business

aviation industry’s problems. With real GDP growth of 9.2% in 2011*, and the promotion of the country to number two spot on the list of the world’s largest economies, the

hype (and hope) should come as no surprise. So what is holding back the development of business aviation in China and across Asia? DanSmith investigates.

* International Monetary Fund, China Economic Outlook, 6 February 2012

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Strong relationships are critically important in Asia

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UnlikeinEuropeandNorthAmerica,strongrelationshipswithproviders,airportsandclientsarecriticallyimportantinAsia.Operatorswhoareseekingtomakeaquickbuckintheregionarelikelytobedisappointed.“MetrojetisoneofthepioneersofbusinessaviationinAsia,”notesthecompany’sCEO,BjörnNaf.“Wehavebeenaroundforover15yearsandhaveestablishedstrongrelationships.TheseintangiblefactorsarebigchallengesforoperatorswhowishtoestablishthemselvesinAsia.”

Developing InfrastructureForoperatorswhowishtoestablishthemselvesinChina,thehurdlesareevengreater.“Chinadoesnothavealonghistoryofprivateaviationbuthasalargeappetiteforthebenefitsitcanprovide,”explainsAlanSmith,CEOofHawkerPacific.“Therearenotalotofplacesfocusedongeneralaviationorservingasincubatorsfortheindustry.Theresultisthattherearemanyaspectsofthenecessaryinfrastructureandsupportsystemsthatareonlynowbeinggraduallyimprovedorprovided.”HawkerPacifichasbeenactivelyinvolvedindevelopingthatinfrastructureinChina,openingthefirstFBOatHongqiaoAirportinajointventurewiththeShanghaiAirportsAuthority.

OEMsarealsostartingtoprovidefacilitiesintheregiontotrainpilotsandcorporatejetstaff.“AirbushasinvestedinamajortrainingcentreinBeijingthatishelpingtomeet

thisdemand,butitwillcontinuetobeachallengeforcustomersincomingyears,”explainsFrancoisChazelle,VPAirbusCorporate.“OneofthegoodthingsisthattheChineseauthoritieshaveunderstoodthepositiveroleplayedbycorporatejetsinencouragingeconomicgrowth.”

Withforeignparticipationinoperationalandmaintenanceenterpriseslimitedto49%,findingapartneryoucanworkwithiscritical.“Culturalgapsinthesejointventurestaketimetobridgeandcannotbeoverlooked,”explainsDesgrosseilliers.

Westernbanksarealsounlikelytofundthepurchaseofbusinessjetswhich,onpaper,willbebasedinChina.Oneofthekeyreasonsistheunfavourablelegalenvironmentintheeventthattheaircraftneedstoberepossessedbythefinancier.“ThisisoneofthereasonswhyHongKongAirportisbecomingjammedwithbusinessaircraft,”saysWalsh.“It’sChina,butHongKongisanopendestinationandthatencouragespeopleandassetstobebasedthere.”RampspaceisnowatapremiuminHongKongwithWalshestimatingthatthenumberoflocal-andforeign-registeredbusinessaircraftparkedattheairportwillexceedthatoftheSpecialAdministrativeRegion’s(SAR)flagcarrierCathayPacificbyyearend.

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Airport Access and ChargesRampspaceatChina’sairportsislessofaproblem,however,congestioninBeijingandShanghaiisbecomingaconcernwithslotslimitedandsometimesonlyavailableinoff-peakperiods.

Therearecurrently175airportsacrossChina.Around60ofthesefacilitiesarejointcivil-militaryairportsandaccesstotheseisveryrestricted.“It’sthecloseddomesticandmilitaryairportswhichprovidethemostheadachesforforeign-tailedaircraft,includingHongKongB-registeredaircraft,”notesWalsh.“Youmayrequirediplomaticrelationshipsorsponsorshipletters

fromlocalgovernments,inadditiontothenormalsponsorshiplettersthatarerequired.Thatiswhyitstilltakesaminimumoftwotothreedays,anduptoseventotendays,tobegrantedapermittoland.”AircraftwithChineseB-registrationcanavoidthisprocessandcanusuallyflydomesticallywithinashorterspaceoftime.

Mostoperatorsbelievethatthesituationisimproving.“Incrementalimprovementsincivilaviationcontinueinallareas,”saysHawker’sSmith.“TheCivilAviationAdministrationofChina(CAAC)isdedicatedtotheindustryandtheyseeitasanationalpriority.”

“Permitandapprovalregulationshavebeenconsistentlyeasing,”notesDesgrosseilliers.“However,theChinesegovernmentisconcentratingonmaintainingasafeandefficientsystem.Furthereasingmaycontinue,butataslowandreasonableratetoensuresafetystandardsaremaintained.”

AirporttaxesandchargesarealsoanissueandmakeflyinginChinaanexpensiveproposition.“Currentlythereisnoceilingonthechargesthatcanbeappliedtooperatorsforairportusage,”explainsWalsh.

Increasing UtilisationNearlyalloperatorsreportthatbusinessjetusageisincreasingacrossAsia.“Privateutilisationisaround350to400hoursperyear,”explainsGomez.“Butasthebenefitsforbusinessandotheractivities,arerealisedweareobservinganincrease.”

“Weareseeingsteadyincreasesinutilisationandthefuturelooksgoodastheownersdiscovermoreandmorewaystousetheiraircraft,”notesSmith.

TypicallyaircraftflyinginAsiaarecarryingmorepassengersthaninotherpartsoftheworldsaysWalsh:“Groupsizesareaveragingsixtoeightpassengers,versusfourtofiveinEuropeandtheUS.”Walshalsonotesthatmanycountriesintheregionaretakingactiontoliberalisetheirairspaceandencouragebusinessaviationtodevelop.“Japan,TaiwanandmembercountriesoftheAssociationofSoutheastAsianNations(ASEAN)aredeveloping,albeitonamuchsmallerscale.”WalshalsopointstoIndonesia:“Withagrowingeconomy,manyhard-to-reachislands,andconcernoverthesafetyandbestpracticesoflocaloperators,Indonesiaisperfectlysetforcharteroperators.”

AVIATION AND ChINA’S 12Th FIVE-yEAR GUIDElINESincetheformationofthePeople’sRepublicofChinain1949,thegovernmenthasusedaseriesoffive-yearprogrammestosettheeconomicandsocialprioritiesforthecountry.In2006,theeleventhfive-yearprogrammewasadoptedbythegovernment.Atthistime,theprogrammeswererenamedFive-yearGuidelines,ratherthanFive-yearPlantomoreaccuratelyreflectChina’sgoaloftransitioningtoasocialistmarketeconomy.

ThecurrentFive-yearGuideline,China’stwelfth,wasadoptedbytheNationalPeople’sCongresson14March2011andwillrununtil2015.Thebroadgoalsofthe12thGuidelineareto:shiftdevelopmentfromthecoastalareasofChinatoruralandinlandareas–particularlyintherelativelyundevelopedwesterncitiesandprovinces;slowGDPgrowthtoaround8%;increasespendingonresearchanddevelopmentto2.2%ofGDP;improvedomesticdemandforChina’smanufacturingoutput;andtofurthercurbpopulationgrowth.

Themanufactureofhigh-endequipment,whichincludestheaeronauticindustry,isoneofthesevensectorsthathavebeenelevatedtostrategicsignificanceunderthe12thGuideline.ThedevelopmentofComac’sC919narrow-bodyairlineranditsARJ21regionaljet,aswellasanincreaseinhelicopterproduction,arejustsomeoftheaviationprojectswhichwillreceiveattentionandfundingundertheGuideline.

PlannedinvestmentsintheaviationsectorwilltotalmorethanRMB1.5trillion(€144M/$190M)by2015.DevelopmentofaviationinfrastructurehasbeenhighlightedandtheCivilAviationAdministrationofChina(CAAC)willincreasethenumberofairportsbyalmost26%to220throughamassiveconstructionandexpansionprogramme.ThisincludesthedevelopmentofasecondairporttoserveBeijing.Emphasiswillbeplacedonthedevelopmentofgeneralaviationfacilities,particularlyinwesternChina.CAACalsoplanstodeveloptechnicalinfrastructuresuchasthecivilaviationbroadbanddatanetworkandradarcoverage.

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Dassault Falcon 2000

larger Aircraft Remain PopularAcrossAsia,mostoperatorsreporthighlevelsofdemandforlarge-cabinaircraftwithlongrange.Partofthisdemandisdrivenbythetypeofmissionstheaircraftarerequiredtoperform,withdestinationsintheUSandEuropebeingpopular.AsChinaseekstoincreaseitsinfluenceintheworld,flightstoregionssuchastheMiddleEastandSouthAmericaarealsoincreasing.

ThehightaxesandchargesatChineseairportsalsomakelargeraircraftmoreattractiveforoperators.“ThisiswhytheChinamarketiscurrentlydominatedbyheavyjets,”explainsWalsh.“Theeconomiesofscalecanjustaboutjustifytherunningcosts.Smallerjetsaregoingtostrugglefortheforeseeablefuture.”

That’snottosaythatthemarketiscompletelyclosedtosmalleraircraft.“Incountrieswherethereismoredevelopedinfrastructureanduseofaircraftforbusiness,thereisagoodmarketforsmallercabinjetsandturboprops,”notesSmith.“InChinawearegraduallyseeingsmalleraircraftenterserviceasmorebuyersenterthemarketplace.”Maturing RegionAsEurope’seconomystaggersandrecoveryintheUSremainsslow,manyairframemakersandoperatorswouldliketoseeAsia’sfledglingbusinessaviationindustrytakeoff.Whileitmaytakesometimetoseethatvisionbecomeareality,therearestrongindicationsthatthemomentumisbuilding.“ThegrowthpotentialforbusinessaviationinAsiaisenormous,”saysNaf.“Ifyoulookatthemanufacturers’orderbooksyouwillseethereareahundredjetsayearonaveragecomingtotheregion.”

AsthefleetgrowsinAsia,themaintenance,personnelandregulatoryproblemsarecertaintolessen.Itisevenconceivablethatwithintentofifteenyears,thesizeofthebusinessaviationindustryintheregionwillexceedthatofmoredevelopedpartsoftheworld.

Planned investments in the aviation sector will total more than RMB1.5 trillion (€144 M/$190 M) by 2015

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Registering Your Aircraft in ChinaA Straight Forward Route to B?

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People tend to view any business process in China as being overly complex, bureaucratic and pitted with a maze of rules and regulations. Although

that may be true in some general circumstances, perhaps surprisingly, that’s not necessarily the case when registering a business aircraft in China. NickKlenske explains that the key to a smooth route to a B-registration is finding the right local partner.

IfonewastosummarisetheChineseaircraftregistrationprocessinoneword,itwouldbe‘straightforward’.

Tomany,that’sprobablythelastwordonewouldthinkofapplyingtoanybureaucraticprocess–particularlyinChina,wherethegovernmentisnotoriousforfavouringskyspaceformilitaryoperations.Althoughthingsarechanging,ontheaviationtotempole,businessaviationstilloccupiesthebottomrung.Butperhapsthisisasignthatthingsreallyarechanging.

“Overall,yes,theregistrationprocesshereinChinaisratherstraightforwardandnotverydifferentfromtheprocessfoundanywhereelseintheworld,”saysJasonLiao,ChairmanoftheChinaBusinessAviationGroup.“Theunderlyingmessageoftheentireprocessissafety,safety,safety.”

ThisborderlineobsessiveandalmostsingularfocusonsafetyisperhapswhatdifferentiatestheChineseregistrationprocessfromothers,butitdoesmakesense.Afterall,businessaviationis

growingveryfastinChinaandtheChinaCivilAviationAuthority(CCAA)wantstobeverycarefultomakesurethedesignatedaircraftmanageriscapableofsafelyoperatingtheaircraft.

Importance of local PartnersTheactualregistrationprocessisratherlong–oftenlastingbetweenfourandsixmonths–witheverystepessentiallypositionedasasafetyaudit.

“Theprocessbeginsataverylow,orlocallevel,”explainsLiao.“TheregistrationmustfirstbeapprovedbythelocalCCAAoffice,thenitgoestotheregionalofficeforapproval,andthenfinallytothenationalCCAAheadquartersforfinalapprovalandthegrantingoftheB-registration.”

Ateachstep,thedecisionbasicallycomesdowntotwofactors:first,doestheaircraftmeetthesafetyrequirementsand,second,doesthemanagementcompanyhavetheexperienceandexpertiseneededtosafelymanagetheaircraft?

“The registration process here in China is rather straightforward”

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“Havingtherightmanagementcompanyisnon-negotiable,”saysLiao.“TheCCAAputsmanagementcompaniesthroughaverycomprehensiveevaluationprocessbeforeanyapproval–atanyofthelevels–isgranted.”

Sohowdoesonerestassuredthattheyareworkingwiththerightmanagementcompany?Thekeyisfindingtherightlocalpartner.

Forexample,theChinaBusinessAviationGroupactsasaturnkeyconsultingpartnerthatprovidescomprehensiveconsultationforpeoplelookingtobuyanaircraft.“AlocalpartnerlikeCBAGcanhelpyoufindtherightaircraft,therightregistrationandtherightmanagementcompany,”saysLiao.“Infact,regardlessofwhoyourlocalpartneris,theyshouldplayakeyroleinnegotiatingyourmanagementcontract–whichisreallywheretheregistrationprocessbegins.”

ThereasonthatsomuchstressisplacedontheimportanceofhavingtherightlocalpartnerisbecausetheChinesebusinessaviationcultureisstillverymuchinitsinfancy.

“Inamaturemarketpeoplearebuyingandsellingaircraftallthetime,it’snothingnew,”saysLiao.“ButinChina,everythingaboutbusinessaviationisbrandnew,meaningthatthebuyersimplyhasnopriorexperienceornetworkandthusdoesn’tevenknowwhototalktoorwheretobegin.Infact,throughouttheentireregistrationprocessthereisagenerallackofexperience,whichslowseverythingdown.”

ThisisessentiallywhatmakesthebuyingandregistrationprocessinChinaseemmuchmorecomplicatedthanitis(atleastonpaper)andalsoexplainswhythereissuchafocusonsafetyandthequalificationsofthemanagementcompanyduringtheregistrationprocess.

“Yes,theprocessitselfisprettystraightforward,butbecauseofthelackofculturesurroundingit,itisverydifficulttogoabouttheregistrationprocessalone,”saysLiao.“Youreallyneedlocalexpertisetomanagethewholeprocess.Afterall,mistakescosttime–andinthisbusiness,timeismoney.”

Therearealsosecondaryissuesthatmayfurthercomplicatetheregistrationprocess.Forexample,language.ChinarequiresalldomesticallyregisteredaircrafttohaveaChineselanguageplacard–whichmaycauseproblemsforthosewhowillalsobeflyingtheiraircraftinthewest.

“Again,havingtherightlocalpartnerwillensurethatyougetyourplacardlistedinbothEnglishandChinese,”saysLiao.“It’ssmallissueslikethisthatdemonstratetheimportanceofworkingwithsomeonewhohaslocalknowledge.”

Why Register in China?Allthisbeingsaid,whyevenbotherwithobtainingaChineseregistration?

“Thedecisionreallycomesdowntousage,”saysLiao.“Ifthemajorityoftheaircraft’susewillbeinChina,thenitmakessensetoregisteritinChina.”

ThisisprimarilybecausehavingaChineseregistrationcomeswithseveraluniqueadvantages.Forone,itismuchquickergettingflyingclearance.Aforeign-registeredaircraftmayneedtowaitseveraldaysbeforegettingtheok,whereasaChinese-registeredaircraftcangetclearancewithinjustacoupleofhours.

Foreign-registeredaircraftarealsonotallowedtostationpermanentlywithinthecountry,meaningtheyhavetoflyoutsideChineseairspaceatleastonceamonth–whichofcoursecanbecostly.Furthermore,manyairportsarerestrictedtousebyChinese-registeredaircraftonly–particularlyso-calledmilitaryandcommercialairports.

Finally,thefeesforoperatingaforeign-registeredaircraftaremuchhigherinChina.

“Having the right local partner will ensure that you get your placard listed in both English and Chinese”

C

M

Y

CM

MY

CY

CMY

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Flycorp Mar.pdf 1 27/02/2012 17:52:18

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The hong Kong Alternative? IfyouarethinkingthatgettingaHongKongregistrationmightbeagoodalternativetoaChineseregistration,thinkagain.

ChinaviewsHongKong,MacauandTaiwanregistrations,althoughalldesignatedas‘B’,asbeingaforeignregistrations–meaningtheyhavenoaccesstoanyofthepreviouslymentionedbenefits.

“OnethingpeoplemustrealiseisthatHongKongisverydifferentfromChina,”saysWynLi,Director,MarketingandClientRelations,Metrojet.“AsaHongKongregistrationistechnicallyaforeignregistration,theydon’thaveaccesstoasmanybenefitsasaChinese-registeredaircraftdoes.”

MetrojetisanaircraftmanagementcompanybasedinHongKongwithover30yearsofexperienceregisteringandmanagingaircraftinHongKong.“That’sreallythemaindifferencebetweenthetwolocations–experience,”notesLi.“HongKonghasalonghistoryofmanagingprivatejets,meaningthatwehaveaverydevelopedinfrastructureofairports,pilots,engineers,etc.andourcivilaviationauthorityismuchmorestreamlined.”

OneexampleofthisdifferenceinmaturityistheMROsector,whichLisaysChinaisstillstrugglingwith:“HongKong’sMROshaveyearsofexperience,whereasChina’sMROsjustopenedupshoprecently.TosummarisethesituationinChina,thebusinessaviationsectorthereisgrowingsofast,it’shardfortheinfrastructureofpilots,engineers,etc.tokeepup–whichcontributestothecountry’ssometimescomplexandlengthyregistrationprocess.”

Thatbeingsaid,LidoespointoutthataChineseregistrationdoeshaveitsownbenefits.Forexample,withtheChineseregistration,anaircraftisviewedasbeingadomesticaircraftandthushastheabilitytodepartatanytime,alongwithhavingthepreviouslymentionedaccesstomoreairports.

“Really,onesimplyhastodecidebetweenthetwobysittingdownandweighingthebenefitsagainstthecostsofhavingaChineseregistrationversusaHongKongregistration,aseachoffersspecificadvantagesanddisadvantages.”

The Airline AlternativeOnealternativeroutetooperatinginChinaistosetupincooperationwithacommercialairline.AccordingtoMikeWalsh,CEOatAsiaJet,doingsocanspeedtheprocessupbecausetheapplicationwillbeviewedasdomestic,asopposedtoaforeignapplication.

“Domesticlicensestakeapproximately18monthstotwoyearstoobtainfromstarttofinishandrequirealotofcapitalinvestment,includingaminimumfleetoftwoaircraftforacommercialpassengercarriagelicense,”explainsWalsh.“ThisisoneofthemainreasonsyouareseeingcommercialairlinessettingupandrunningsubsidiariesasbusinessjetoperatorssotheycanbringacrosspilotsandengineersfromtheairlinestotheGAside.”

Thispractice,however,isactuallycausingproblems,asmanyofthese‘businessaircraftairlines’areregisteredandstationedinHongKong.“SpaceisreallyatapremiumalreadywiththetotaljetsbasedinHongKong,bothlocalandforeignregistered,secondinsizeonlytoCathayPacific’sfleet,”saysWalsh.

Sowhat’stheanswer?RegardlessofwhereorhowyouregisterinChina,atleastfortheforeseeablefuture,bepreparedforalengthyprocess:“Ittakestime,”concludesLi.“Don’texpecttobuyanaircraftandimmediatelystartflying!”

“It takes time, don’t expect to buy an aircraft and immediately start flying!”

Metrojet’s f leet of Hong Kong-registered aircraft

37

ChINA: In Brief• Tobeclearedtofly,aircraftmustfirstberegisteredwiththelocalofficeoftheCivilAviationAdministrationofChina.

• Afterregistration,pilotsmustsubmitflightplansforeveryjourney,includingtimeandroute,beforeclearancewillbegranted.

• Inordertopromotegeneralaviation,Chinarecentlypartiallyopeneditslow-altitudeairspacetolocallyregistered,privateflights.

• Duetotheamountofrestrictedairspace,Chinahasarelativelylowlevelofregisteredgeneralaviationaircraft.

Did you Know?Priortothe1997handovertoChina,HongKongusedtheVR-Hdesignation.Afterthehandover,itoptedtoreplacetheVRwiththeChineseB,whichiswhyitsaircraftaredesignatedwithonlyfourlettersintotal,asopposedtotheinternationalnormoffiveletters.

Moving from the US to China?WhatifyouhaveacorporateaircraftcurrentlyregisteredandlocatedintheUS,butwhichisbeingrelocatedtoChina–willitberequiredtohaveaChineseregistration?

Atleastatfirst,theaircraftcanremainunderitsUSregistryandbeoperatedassuchforaperiodoftimeinChina.However,iftheaircraftistobeoperatedinChinaonalong-termbasis,youmayberequiredtogetaChineseregistration.

ImportantlywhileoperatingundertheUSregistration,onlyFAAcertifiedpilotsandmaintenancepersonnelcanflyandmaintaintheaircraft–eveninaforeigncountry.Insomeinstances,pilotsmayrequireanendorsementinordertooperatethecorporateaircraftinChina.Further,thelackofmaintenancepersonnelingeneralinChinamaymakethisrequirementdifficulttosatisfyandthus,moveonetowardobtainingaChineseregistration.

Location Registration Prefix PresentationPeople’s Republic of China B B-1000 to B-9999

Republic of China (Taiwan) B B-10000 to B-99999

Hong Kong, China

B-H(formerlyVR-H)

B-K

B-L

B-HAA to B-HZZ

B-KAA to B-KZZ

B-LAA to B-LZZ

Macau, ChinaB-M(formerlyCSduring

Portugueserulebefore1999)B-MAA to B-MZZ

After registration, pilots must submit flight plans for every journey, including time and route, before clearance will be granted

WynLiDirector of Marketing and Client RelationsMetrojet Ltd.

JasonLiaoChairman and CEOChina Business Aviation Group

MikeWalshCEOAsia Jet

SCOTTERNeST

President & CEO Cessna Aircraft Company

Interview

The

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What attracted you to the position of CEO at Cessna and how does your aviation experience strengthen and shape the future of the company?Movingfromtheenginebusinesstotheaircraftoriginalequipmentmanufacturerbusinesswasanaturalevolution.IseemyroleasanopportunitytobringanewlevelofenergyandengagementtoCessna.

Iamgoodatbuildingandfosteringcross-functionalteamsandhaveestablishedproductleadersovereachofourjetandpropellerlines,whohavecompleteresponsibilityfortheirproducts’lifecycles.

WithaglobalassignmentinSingaporeinmypreviousjob,IhaveagoodunderstandingofglobalmarketdynamicsandIamverycomfortableintheserviceandmanufacturingbusiness.Also,Iknowhowtoevolvethiscompanyintoanagile,responsiveorganisationthatbringsproductstomarketquicklytosatisfycustomers’needsandwincompetitively.

Scott A Ernest is no stranger to aviation. When he joined Cessna Aircraft

Company in May 2011 as president and CEO, he came armed with an impressive résumé spanning three decades of aviation

experience. So what positive effect has the new guy had on the Kansas company? Quite a lot it seems, and leading from the top is exactly what Scott, a native of Kansas, has in mind. He talks to DianaAlbiol about the future of the company and why a renewed focus on satisfaction for both customers and employees is his priority.

“I see my role as an opportunity to bring a new level of energy and engagement to Cessna”

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What has been the main focus since you started with Cessna and tell us about the workforce you are heading? Cessna’sgreatestassetisitspeople;theycareaboutproducinggreatproductsandgreatresultsforourcustomers.Wehaveadedicatedandengagedworkforceandtheytakeprideinwhattheydo.

For2012wearefocusedonimprovingourproductmanagementandthisincludesbringingournewaircrafttomarketontime.Wealsoaimtogrowoursaleseffortsglobally–thisiscriticaltogatheringcustomerfeedbackandmaintainingaglobalfootprint.Ibelievethatwemustmaintainthehigheststandardsofexcellenceinaftermarketserviceworldwide.

Thisyearwearealsoexpandingourengagementwithemployeeswhereverandwheneverpossible.Managementlistenstotheirfeedbackonanysubjectandsharesitsowninformation.Weareateam,afterall,andlisteningcarefullyandrespondingpromptlytotheconcernsandsuggestionsofouremployeesisreallyahiddencompetitiveadvantage;aweaponthatmakesusallmoreproductive.

At NBAA11 you told FlyCorporate that service is your calling card; can you talk us through the launches and developments you are putting in place to improve customer satisfaction worldwide?Wedoubledoursalesorganisationaroundtheworldin2011togetclosertoexistingcustomers.WearealsoaggressivelyexpandingourglobalservicecentrenetworkwithnewfacilitiesopeningintheCzechRepublic,England,Germany,Spain,SingaporeandChina.Wearealsoexpandingourinternationalpartsdistributionanditisalreadypayingoff.Forexample,wehaveanexpandedsalesandmarketingteambasedinChina,whichishavingasignificantimpactonsellingandpositioningourproductsinthisfast-growingmarket.

With nearly 30 years’ experience in aviation, what is your opinion on the current state of the industry and what is required to survive the current market conditions?Theglobalbusinessjetmarketremainschallengingbutweseeslightimprovementsin2012.Theworldisbecomingmorefinanciallyandeconomicallyconnectedandbusinessaircraftareacompetitiveadvantageforcompanies.Itisaproductivitytooltoexpandmarketsandtorapidlyrespondtocustomerneedsaroundtheworld.

Weareactivelyevaluatingmarketopportunitiesandwilllooktodevelopopportunitiesinemergingmarkets,ifthemovemakessenseforourbusinessandascustomerneedsdictate.

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“We doubled our sales organisation around the world in 2011 to get closer to existing customers”

Citation M2 interior

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how would you describe Cessna’s position in the market in terms of aircraft range? Ourphilosophyhasalwaysbeentoallowthemarkettodeterminethefutureofourproducts.Welistentoourcustomerscarefullyandusetheirguidanceandexperiencewithourproductsindeterminingthedirectionofnewproductdevelopment.

OurcurrentCitationbusinessjetrangeextendsfromthefive-passengerCitationMustangtothenine-passengerCitationTEN.Ourtwonewestproducts–theCitationM2andtheCitationLatitude–areintendedtocomplementandstrengthenourproductline,whiledirectlytakingonthecompetitioninkeymarketsegments.

Under your leadership, is the plan to keep the Cessna product development focus in the light- to mid-size market or is there a future role for Cessna in the large cabin market, perhaps revisiting the Columbus project in the future?Althoughthebusinessjetmarkethasbeenchallenging,Cessnahaslongbeensuccessfulinthelight-andmid-sizebusinessjetmarketsandwewillcontinuetoplaceresearchanddevelopmentemphasisonthesemarkets.TheproductannouncementslastOctoberwiththeM2andLatituderepresentCessna’sacceleratedproductdevelopmentfocus.

“Our philosophy has always been to allow the market to determine the future of our products”

Citation TEN interior

BIOGRAPhyScottA.ErnestbecamepresidentandchiefexecutiveofficerofCessnaAircraftCompanyon31May2011.

HejoinedCessnaaftera29-yearcareeratGEwhereheworkedatGEAviation,a$16billionproviderofjetengines,componentsandintegratedsystemsforcommercialandmilitaryaircraft.

ScottleftGEAviationasvice-presidentandgeneralmanagerofglobalsupplychain,aroleheacceptedin2003.Previously,hewasvice-presidentandgeneralmanagerofglobaloperationsforengineservices,havingbeenappointedtothatpositionaswellasbeingnamedanofficerofGeneralElectricCompany,in2001.

HiscareeratGEAviationalsoincludedseveralgeneralmanagerroles.HewaspromotedtomanagerfortheSingaporeservicefacilityin1993andwasnamedmanageroftheWinfield,Kansas,facilityin1995.Scottacceptedthepositionofgeneralmanager,sourcingin1998.

ScottjoinedGEin1982throughitsManufacturingLeadershipProgramafterearningabachelor’sdegreeinMechanicalEngineeringfromtheUniversityofAkronandamaster’sdegreeinEngineeringfromtheUniversityofCincinnati.

Theentry-leveljetM2isaperfectstepupfromtheMustangorasanentryintotheCitationproductline.TheCitationLatitudeisagame-changingmid-sizejetfillingthegapbetweentheCitationXLS+andtheCitationSovereign.SincetheannouncementwehaveseengreatmarketresponsewithproductsbeingsoldbothintheUnitedStates,andinternationally.

AtthistimewehavenoplanstoproceedwiththedevelopmentoftheColumbus.However,ouradvanceddesignteamandmarketanalystshaveanumberofnewproductsinthedevelopmentpipeline.Staytuned.

how do you see Cessna’s presence growing outside the US. At present, 59% of Cessna’s deliveries are outside the US, but how do you expect this to change given the emerging BRIC markets and how are you investing in these regions? Wearealwaysactivelyevaluatingmarketopportunitiesjustaboutanywhereintheworlditmakessense.However,besidestheUS,weseeourgreatestsalespotentialinChina,Germany,theUnitedKingdom,RussiaandtheMiddleEast.AsfarasBrazilisconcerned,itisaverymaturebusinessand

generalaviationmarketthathasbeenconsistentlysuccessfulforCessna;wecanusuallyexpecttodelivertenpercentofourproductiontotheregioneachyear.ItisoneofourlargestmarketsoutsidetheUnitedStates,andwe’requitepositivethatourgrowthwillcontinuethere.InBrazil,forexample,wehaveafleetofaround100Citationswhoseoperatorscaneasilystepupintoournewlightjet,theM2.Andwe’llcontinuetoworkondevelopingnewopportunitiesinkeyemergingmarkets,especiallyChina.

Fast forward a year from now, where will Cessna be in the market and what will you be saying when you look back over the previous year’s achievements?Citationshaveareputationforefficiency,reliabilityanddeliveringonperformanceexpectations,whichputsusinaverystrongcompetitiveposition.Ourfocusgoingforwardistocontinuetoinnovateourproductstream,buildingoutourservicecentrenetworktoserveourglobalcustomerbase,andcreatinggreatproductsourcustomerswanttobuy.

We’regoingtocarryonprovidinginnovativetechnologytokeepourproductsfresh,includingmorefunctionalandcomfortable‘smart’cabinsandupgradedcockpittechnology.

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The Chinese Challenger

IntherapidlyexpandingChinesemarketforbusinessaviation,BombardierhasseenconsiderablesuccessandranksjustbehindGulfstreamwitha26%shareofthecountry’scurrentbusinessjetfleet.AmongthemostpopularmodelsforChinesecustomershavebeenBombardier’sChallenger800series.Therearetwoprincipalmodels:theChallenger850,whichusestheairframeofthecommercialCRJ200andthe870whichhasthelongerfuselageoftheCRJ700.BombardierwillalsodelivertheevenlongerChallenger890withthestretchedfuselageoftheCRJ900butthisversionisprimarilyintendedforcustomersrequiringacorporateshuttle.OnarecentvisittoMontreal,FlyCorporatewasabletofindouthowBombardier’sbusyfactory,whichproducesalltheChallengermodels,isabletomeettheneedsofitsworldwidecustomers.Withstrongdemandforitsaircraft,Bombardierhadmorethan50assortedChallengersinproductionandcompletionatthetimeofourvisit.Realisingthatitmustbeverycompetitiveduringtheperiodofrecession,thecompanyhasgonethroughamajorreorganisationtoensurethattheneedsofcustomersarecentraltoallitsactivitiesandtomakeeveryonefeelpersonallyinvolvedinthecustomerrelationship.Thisevenextendstoshopfloorworkersbeingencouragedtoattenddeliveryceremoniesforthehandoverofnewaircraftandhavingtheopportunitytospeaktocustomersandexplaintheirroleinproducingthatcustomer’saircraft.

In the dynamic market for

bizav in China certain models seem set to become firm

favourites. Rod Simpson reports on the process involved in executive completions of the range of large corporate jets offered by the Canadian manufacturer Bombardier and the Flying Colours completion centre.

Flying Colours Challenger 850

45

BesidesanumberofaircraftdestinedforChinesepurchasers,includingtwoChallenger300sforcharteroperatorDonghaiJet,therewereseveralChallenger850satMontrealundergoingflighttestingpriortointeriorcompletionandpainting.BombardiersubcontractscompletionoftheseaircrafttoFlyingColours,based250milesawayatPeterboroughnearToronto.FlyingColourshasbeeninthecompletionsbusinesssincethemid-1980sandtheChallenger850snowformamajorpartoftheiractivity,althoughotheraircraftarewelcomed.DuringourvisittoPeterboroughthecrowdedFlyingColourshangarhadtwoChallenger850sbeingfittedoutandinthepainthangaranother,equippedwitha17-seatVIPinterioranddestinedforShenyang-basedLilyJet,wasreceivingitselaboratecolourscheme.OtheraircraftdeliveredrecentlybyFlyingColoursincludetwoChallenger850sforBAAJetManagementinShenzhenandanotherdeliveredtoHongKongbasedMetrojet.FlyingColoursalsotakesinex-airlineBombardierCRJsandcompletelyrefurbishesthemforthecorporatemarket.

ThecabinarrangementandinteriorequipmentisentirelydeterminedbythecustomerandChallenger850swill,typically,haveseatingfor15passengersinthreeseatingzoneswithaforward“club-four”section,

acentraldiningareaandadivanintherearofthecabin.Theaircraftwillhavealargerestroominthebackandafullyequippedforwardgalley.TherearbaggagecompartmentisaccessiblefromthecabinandtheChallengerhasaforwardairstairentrydoorgivingeasyaccessforpassengersandastand-upcabinwithadozenwindowsoneachsidetomakeitbrightandspacious.AwideselectionofcabinequipmentcanbeinstalledincludingindividualscreensfortheAirshowandotherentertainmentandbusinesssystems.MostcustomerswillalsorequiresatellitecommunicationssystemsandthismeansthattheFlyingColourstechnicianshavetobeexpertinintegratingandinstallingcomplexequipmentsuchastheAircellGogoinflightbroadbandInternetsystem.

AttheirPeterboroughbase,FlyingColourshasadedicatedareawherecustomerscancreatetheinterioroftheiraircraftwiththehelpofthecompany’sdesigners.Therearesamplesofmanydifferentleatherseatcoverings,fabricsforthetrimmingofwallsandceilingsandcarpetstomeetmostrequirements.Alsotobechosenarethecountertopsforthegalleyandthefittingstogointotherestroom.AccordingtoSales

Director,SeanGillespie,“Mostcustomershavequitestraightforwardrequirements,butsometimeswegetunusualrequests.Onecustomerwantedacandelabratobehungoverthediningtableandanotherrequestedasleepingcompartmentwithanangledbed.”Oncethechoicesaremade,theinteriorfittings,includingcabinetryandupholstery,arefabricatedbyspecialistFlyingColoursteamsandfittedandinstalledtotherequirementsofeachnewaircraft.

FlyingColourshasmajorexpansionplansunderwaytomeetincreasingdemand.ThecompanyacquiredSt.Louis-basedJetCorp,whichnowtakescareofallcomponentoverhaulsandhandlessomecompletions.TheyarealsobuildinganewhangaratPeterboroughAirporttogiveextracapacityandhandlerefurbishmentofaircraftuptothesizeofBoeingBBJs.ForFlyingColours,itsreputationisbasedonalwaysmeetingitscustomer’sneeds.AstheCEOofFlyingColours,JohnGillespiepointsout,“Ouraimistodesignperfectqualityandrepeatiteverytime.Weknowthatourpeopleandourclientsdon’twanttowastetheirtimeandwemustmakethemproudoftheendresult.”

Lily Jet Challenger in paint shop

Flying Colours has been in the completions business since the mid-1980s

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When looking at emerging regions, such as Asia, a shortage in experienced business aviation pilots is a notable hurdle for the industry and the

question of how we will staff our cockpits in the future is something that needs attention. AmyLaboda takes a look at what is being done to train the next generation of pilots and how the situation needs to be turned around.

Are We Truly Running Short?

Pilots:

47

Letmestartbyqualifyingallpilotshortagestatements:thisisn’thappeningeverywhere.Itneverdoes.IfyouaresittingintheUS,forexample,youmightbelaughingatthesheerabsurdityofthesuggestionthatweareshortofworkingpilots.AmericanAirlinesrecentlyannounceditislettinggo400pilots.NetJetshasquietlydisconnectedfromitsagreementsintheMiddleEast,andwillre-purposepilotsandaircraftfromthatregion,mutingdemandfornewpilots,atleasttemporarily.

Therearecurrently250,000commercialpilotsglobally.IATA(InternationalAirTransportAssociation)predictsthatoverthenext10yearstheaviationindustrywillneed17,000newpilotseveryyear.TheBoeingCompanyprojectsthatAsiawillneed180,600pilotsinthenexttwodecades,with70,600forChinaalone.EveninthematuremarketoftheUnitedStates,theBureauofLaborStatisticspredictsanincreaseddemandforpilotsoverallat12%through2018,withtheincreaseinthenumberofcommercialpilots(flyingbusinessaircraftforhire)predictedtobe19%.

Whenthereisademandforairlinepilotsthereistypicallyapronouncedrippleeffectinthebusinessaviationworld.Asairlinesraisetheratesonwhattheyarewillingtopayanexperiencedpilotitattractsthe

attentionofexperiencedbusinessjetcaptains.Oftencorporatepilotsviewtheirtenureintheindustryasameanstoacquirethenecessarypilot-in-commandjetexperiencetolandamorestable,better-payingairlinecareer,sothemomenttheseopportunitiesopenup,theyjumpatthem.Thisisnotthecaseforall,butitiscertainlyanissueinthecurrenteconomicsituation.

Whilstthat’sgoodfortheairlines,it’saproblemforcorporateaviation.“Safetyishighestintheyearswhereaviationexperienceslowgrowthorevenacontractionoftheindustry,”WilliamVoss,CEOandPresidentoftheFlightSafetyFoundation,tellsFlyCorporate.“Inyearswherethereisalotofgrowthweseeaccidentsbecauseinexperiencedcrewsendupflyingtheaircraft.”

ItisadilemmatheChineseaviationofficialsaremostcertainlyfacingandtheymustbeaskingthemselvesiftheyarereadytotakeonarichlydiverse,complexcivilaviationsystem.Can their private aircraft co-exist safely with airliners and military traffic? Do they have enough air traffic controllers and infrastructure to handle the growing traffic? And do they have experienced native pilots to safely control the aircraft?Theseareallquestionsthatneedtobeaddressedinanyemergingregion.

Iftheanswerstoallofthesequestionswereyes,thiswouldbeeasy,accordingtoVoss.“Chinaisveryawareofthechallengesandistryingtorespondaggressivelywiththedevelopmentoflarge-scalepilot,ATCandtechniciantraininginstitutions,”hesays.Vossisconcerned,however,thattheresponseisstillnotgoingtokeepupwiththedemandforpilotsandtechniciansbytheairlines,privateindividualsandcorporations.

Inthepast,airlines(exceptthoseintheUS)haveturnedtoentry-level(abinitio)sponsoredtrainingtoproduceanewintakeofpilots,andnowcorporatepilotsareabletotakeadvantageoftheseabinitiotrainingfacilities,whicharedottingupallovertheworld.

Abinitiopilottrainingremainslargelyunsupportedbyprivatejetoperators.NetJetswasapioneerinthisarenaafterestablishingapilottrainingprogrammein2008inassociationwithOxfordTrainingSchool,butthecompanydiscontinuedthearrangementastheworldeconomystruggledandthedemandforpilotstemporarilywaned.

Now,largetrainingcorporationssuchasCAE,PanAmInternationalFlightAcedemy,AeroSimandFlightSafetyInternationalareusingtheairlinetrainingcentrestotraintheircorporatepilots.

Ab initio pilot training remains largely unsupported by private jet operators

“Asiaisoneofourgrowthmarkets,”saysGregoryDarrow,VicePresidentofSalesandTrainingforPanAmInternationalFlightAcademy.“WejustsignedapartnershipagreementwithAllNipponAirwaystohelpselltheirexcesssimulatortimeinJapan.Beyondthatourplansare,inthenextfiveyears,tohavethreedifferentAsianlocationsforpilottraining.”Thecompany,accordingtoDarrow,aretiredcorporatepilotandairlinecaptain,trainsasmanywide-bodycorporateaircraftcrewsasitdoesairlinecrews.

FlightSafetyInternational,aBerkshireHathawaycompany,trainsahugeswathofthecorporatepilotsworldwide,andlastmonthcuttheribbononitsnewestHongKongfacility.“WearepleasedtoexpandtheserviceweprovidetoGulfstreamandourmutualcustomersbyofferingGulfstreamG450andG550traininginHongKong,”saidBruceWhitman,President&CEO.TheLearningCenterwillserveupwardsof3,000pilots,technicians,flightattendantsanddispatchersperyear.

FlightSafetyalsoofferstraininginAsiaforoperatorsofregionalaircraftbuiltbyBombardierandEmbraerattheTokyoInternationalAirportandinSingapore.TrainingforPratt&WhitneyCanadaenginesisavailablefromFlightSafetyinBeijing,China.

Itwilltakemorethanjustnewflightsimulationcentrestotackletheupcomingsurgeofpilottraining,andFlightSafetyInternationalknowsthis.ThecompanyrecentlyintroducedanewonlinetrainingprogramcalledLiveLearningandthecompany’scentresareequippedwithworkstationstoprovidecustomerswithaccesstoLiveLearningcourses.

Jeppesen,aBoeingcompanyandaproviderofflighttrainingmaterialscantakeapilotfromzero-timethroughtherequiredATPLnecessarytocaptainaturbojet.Thecompanyfocusesonflightschools,universitytrainingprogrammes

andtheindividualflighttrainee.“Fornow,corporatepilotsneedtobeatthecontrolsoftheirowntrainingprogrammes,atleastuntiltheyarehiredintotheirfirstcorporateflightjob,”saysJulieFilucci,seniormanager,aviationtrainingsolutions,Jeppesen.

New,localisedabinitioflighttrainingprogrammes,suchastheCAEGlobalAcademiesinDouala,Cameroon;Gondia,IndiaandLangkawi,Malasyia,maybecomethespawninggroundforthenextgenerationofcorporatepilots.OnceabinitiotrainingiscompleteandthesetraineepilotsarereadytomovetotheATPL,theyhaveaccesstoanumberoffullmotionflightsimulatorsthatarenowlocatedacrosstheworld.

“Wepositiontrainingcapabilityinworld-classlocationswhichareeasilyaccessibletoourbusinessaircraftclients,”saidCamilleMariamo,CAEregionalleaderfortheMiddleEastandIndia.“Byofferingtrainingonpopularaircrafttypesintheregion,pilotsandmaintenancetechnicianscantrainclosetotheirbaseofoperations.”

Mariamonotedthereisstillastrongdemandforpilottraining,particularlyforlargecabinaircraft,whichhaveheldsteadyintheregiondespitethedifficulteconomictimes.Themarketisdrivenbycharteroperatorsandairlinesubsidiariesflyinglong-legroutes.“Astheeconomypicksup,in2012or2013,demandforqualifiedpilotswillintensify,”Mariamoadded.

Theaviationtrainingindustryasawholeappearsreadytotakeontherisingdemandforprofessionalpilots,particularlyinthePacificRimandAsia.Theabinitioschoolsareinplaceneartowherenewpilotswillcomefrom,andthesophisticatedflightsimulationtechnologynecessarytotrainhigherendpilotsisreadyandwaiting.Theyarebuildingtheinfrastructurenecessarytodealwiththerisingtideofdemand,andsoon,ifthepredictionsarecorrect,thepilotswillcome.

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Falcon 900LX cockpit

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MONDAY, MAY 14;

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ThecompanyisheadquarteredinHongKongandhasabranchofficeinShanghai.AsiaJetalsohasrepresentationinBeijing,Tokyo,andtheUS.

Forfrequentflyers,AsiaJetofferstwolevelsofmembershipinitsJetCardProgram:BlackandCorporate.“Ourhighlyexperiencedaccountmanagersworkwithyoutodeterminewhichcardisthemostcost-effectiveandbestsuitsyourtravelneeds,”explainsMikeWalsh,AsiaJet’sCEO.

AsiaJetpridesitselfonknowingitsmemberswell.ApersonalprofileisestablishedforeachJetCardmember,enablingthecompanytotailoreachjourneyandcaterforindividualpreferences.

JetCardmembershipalsoprovidesaportfolioofcomplementaryservices.Theseincludeinflightcatering

preparedbytopchefs,membershipoftheAirMedInternational’sairambulanceservice,complementaryairporttransfers,accommodationatselectedhotelsandresorts,aswellasotherbenefits.“FlyingwithAsiaJetnotonlymeansthehighestlevelsofreliability,safety,andefficiency.ItalsomeansyouareregardedandtreatedaspartoftheAsiaJetfamilywithalltheperksthatbrings,”saysWalsh.

Assisting Potential OwnersForclientswhowanttobuyanaircraft,AsiaJetcanprovidegeneral,technical,andfinancialinformationforeachaircraftthattheyareconsidering.“Weofferrepresentationwhethertheclientispurchasingasharedasset,oranaircrafttheywillownthemselves,”saysWalsh.“WecanalsoplacetheaircraftintheAsiaJetfleetandmanageitontheclient’sbehalf.”Thisenablestheclienttogenerateincomefromtheaircraftandhelpstoreducethetotalcostofownership.

ThroughAsiaJet’scollaborationwithChinaEasternAirlinesExecutiveAir(CEAEA),thecompanycannowofferitsexistingChina-basedusersandbuyerstheabilitytoleasetheirassetthroughAsiaJetiftheyrequireaccesstoaChinese‘B’CCAR135licence.Thislicenceenablestheaircrafttobelegitimatelyusedforcharterwhiletheasset’sownershipandtitleremainoffshore.Italsoenablestheownertodefertheimportduty(currently24%)ontheaircraft.

“Essentiallyyouonlypaythedutyontheleasepaymentoverthetermofthelease–typicallythreetofiveyears,”explainsWalsh.OwnerssaveonimporttaxwhilecharteruserspaythetaxesforflightsflowninChina.“YouhaveanassetworkingforyouinChinawiththeaddedbenefitthatyoucanaccessthemajorityofopendomesticairportsinChinawithin24-hoursofyourapplication.”

Overtime,AsiaJethopestobuildasizablefleetofaircraftwithinChinatocomplementitsgrowingfleetinAsia.

Asia Jet launched in 2008 with one aim in mind: to give clients who live in, or who are visiting Asia, a uniquely valuable service that was largely unavailable before. Asia Jet’s

service offering includes on-demand charter, Jet Card Membership for frequent travellers, and ownership programmes for those who wish to invest in their own aircraft.

Meet the OperatorMaking the Asset

Work for You byDanSmith

51

MetrojetbeganoperationswithaGalaxy(nowGulfstream)G200andtheKadoorieGroup’sfirsthelicopter.ThecompanywasawardedanAirOperator’sCertificate(FAAPart121equivalent)inJune1997,andreceiveditsRepairStationLicensefromtheHongKongCivilAviationDepartment(HKCAD)in2000.

In2001,thecompanyleaseditsfirstGulfstreamIV.Sincethen,itsfleetofownedandmanagedbusinessjetshasgrowntoincludealmost30aircraftfrommanufacturerssuchasBombardier,Gulfstream,CessnaandBoeing.Allaircraftareflownbyhighlytrainedandexperiencedinternationalpilots.

Metrojetisalsoknownforitsworld-classcabinservice.CabinstaffaretrainedbyPeninsulaHotels–alsopartoftheKadooriefamily–whichishighlyappreciatedbyownersandcharterusers.“MetrojetisdedicatedtochampioningserviceandoperationalexcellencewithinthebusinessaviationindustryinHongKongandAsia,”explainsBjörnNaf,CEO.

Accredited SupportWithover110maintenanceprofessionalsonstaff,MetrojetisafullycertifiedrepairstationwithapprovalsfrombothHKCADandtheUSFederalAviationAdministration(FAA).ItisalsofullyauthorisedtocarryoutmaintenanceonaircraftregisteredincountriesincludingBermuda,Canada,theCaymanIslands,China,theIsleofMan,Macau,Malaysia,andTaiwan.

Themaintenancedepartmentoperatesa24/7maintenanceandanAOGhotlinetosupportcorporateaircraftthroughoutAsia.ItisalsoanauthorisedrepairfacilityforaircraftmanufacturerssuchasBombardier,Cessna,Gulfstream,andHawker.ThecompanywasthefirstlineandbasemaintenanceauthorisedservicecentreingreaterChinaforEmbraer’sLineage1000andLegacy600/650seriesofaircraft.MetrojetisalsolicensedtoprovidesupportforPratt&WhitneyandHoneywellengines,andRockwellCollinssystems.

Safety a PriorityThesafetyoftheaircraftitmaintainsandoperates,andofitspersonnelandclients,areofparamountimportancetoMetrojet.Thecompanyemploysadedicatedteamofsafetyspecialistswhoareresponsibleforidentifyingandmitigatingpotentialsafetyhazardsandrisksinordertomaintainasafeworkingenvironment.ThecompanyalsocomplieswiththestandardsoftheInternationalBusinessAviationCouncil(IBAC)andtheInternationalStandardsofBusinessAircraftOperations(ISBAO).

MetrojethasdevelopeditsownSafetyManagementSystem(SMS)andinSeptember2010thecompanyconductedthefirstbusinessjetaccidentEmergencyResponseExerciseinAsiawiththeHongKongAirportAuthority.TheexerciseenabledMetrojettotestthecompany’semergencyresponseplanandenhanceitsprocedures.

“Ourheritagehasbuiltastrongfoundationforourbusiness,”saysNaf.“Wearegrowingandexpandingourfleet–butwewillnotcompromiseourvalues.Wewanttobethebest,notthebiggest.”

Being the Biggestvs Being the Best

Metrojet Limited was established in 1995. A member of the Kadoorie family of companies, Metrojet has grown to provide a complete range of business aviation services including

charter, management, maintenance services, and co-ownership programmes. The company can also support clients during the acquisition or sale of their aircraft.

Shanghai, China

March 27, 28, 29, 2012

In Partnership with Shanghai Airport Authority

and at Shanghai Hawker Pacific Business Aviation

Service Centre on Hongqiao International Airport

Exhibits, Dozens of Aircraft on Side-by-Side Display and

Education Sessions All in One Location

WWW.ABACE.AERO

The Asian Business Aviation Conference & Exhibition is

co-hosted by The National Business Aviation Association (NBAA),

The Asian Business Aviation Association (AsBAA) and

The Shanghai Exhibition Center.

BUSINESS AVIATION ON FULL DISPLAY

IN SHANGHAI — MAKE PLANS TO BE THERE

ABACE2012 ad 8.75x11.25.indd 1 2/24/12 12:53 PM

#bizapps

NameofApp AviationDictionaryTargetUser AllWhatdoesitdo Thisappisausefulguidefor

anynewcomerintotheworldofaviation.Withover10,000aviationterms,thisguidehelpsexplaintheacronymsandterminologyusedinaviation.

Cost €7.99

NameofApp UniversalWeatherandAviationOpsBrief

TargetUser PilotsandflightdepartmentsWhatdoesitdo Convenientaccessto

operationalbriefingpackages,includingaviationweather,flightplans,fuelreleases,groundhandlingconfirmations,APISconfirmations,Runwayanalysis/weightandbalancereports.

Cost Free

NameofApp ARINCDirectTargetUser PilotsandflightdepartmentsWhatdoesitdo Streamlinedaccesstoflight

plans,weatherinformation,charts,andNOTAMSthroughtheARINCDirectportal.Itupdatesandstoresallflight-relevantinformationautomaticallyeachtimeapilotlogson.

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NameofApp EuropeanAviationFuelTaxAdvisor

TargetUser OperatorsWhatdoesitdo Thisnewappcalculatesthe

standardVATandfuelexcisetaxinEurope,highlightingopportunitiesforexemptionandrefunds.

Cost Free

NameofApp OnTime2TargetUser PilotsWhatdoesitdo Theupdatedversionnowgives

accesstoadatabaseof27,000airports.YoucanselectyourdepartureandarrivalairportsandthetimeyouwouldliketoleaveorarriveandOnTimecalculatestherest,includingfuelburn.

Cost €15.99

NameofApp JeppesenMobileFliteDeckTargetUser PilotsWhatdoesitdo Pilotscannowaccessenroute

chartdata,terminalcharts,andJeppesenAirwayManualtext.Theappprovidesaninteractivemobileenrouteapplicationthatcanbeusedasatruepaper-replacementsolutionforRNAVcapableflightdecks.

Cost Free

BizAppsThe launch of the iPad has totally changed the way we work and communicate. It provides a new platform for business applications and information sharing. FlyCorporate looks at some of the latest apps designed for the bizav market.

FCREVIEW

Shanghai, China

March 27, 28, 29, 2012

In Partnership with Shanghai Airport Authority

and at Shanghai Hawker Pacific Business Aviation

Service Centre on Hongqiao International Airport

Exhibits, Dozens of Aircraft on Side-by-Side Display and

Education Sessions All in One Location

WWW.ABACE.AERO

The Asian Business Aviation Conference & Exhibition is

co-hosted by The National Business Aviation Association (NBAA),

The Asian Business Aviation Association (AsBAA) and

The Shanghai Exhibition Center.

BUSINESS AVIATION ON FULL DISPLAY

IN SHANGHAI — MAKE PLANS TO BE THERE

ABACE2012 ad 8.75x11.25.indd 1 2/24/12 12:53 PM

EMEA & ASIA

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EMEA & ASIA

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Landings: SeoulfC’s trip planning tool for executives

55

FCREVIEW

With a population of over ten million, Seoul earns its megacity status with ease, and is the thriving hub of South Korea with a booming economic and cultural infrastructure.

Despite a turbulent past, the capital of South Korea is now enjoying prosperity with strong ties to the West and a thriving export economy. In Seoul, a strong work ethic prevails across a range of industries including the automotive, electronics and clothing industries and the city is home to many well-known brands such as Samsung, LG, Hyundai and Kia. Sliced by the Han river, the capital is also home to not one, but four UNESCO World Heritage Sites taking great pride in its past while embracing the future with equal zest.

AIrPortS

Incheon InternatIonaL aIrportIncheonInternationalisaremarkableairportforairlinesyethasnodedicatedterminalforbusinessaviation.Thereisanapronforprivatejetsandtransfersoccurthroughthemainpassengerterminal,viatheFBOs.Witha3750mrunway,Incheoncanacceptaircraftofallsizes.

GImpo InternatIonaL aIrportOncethemaininternationalairportofSeoul,GimpoisnowthesecondlargestairportafterIncheonInternationalopenedin2001,andisthepreferredhubforbusinessaviationinSeoul.Located17kmfromthecity,theairporthasa3,200mrunwayandhasthecapacitytohandle32flightsahour.Thereare12dedicatedstandsforprivatejetsacrosstheapron.

fbo SErVICES IN SEouL

aVJet asIaavjet.comAVJetAsiaisbasedatbothGimpoInternationalAirportandIncheonAirportandprovidesfullserviceFBOfacilities,includinglandingandoverflightpermitsandimmigrationclearanceescort.

Korean BusIness aIr serVIce kbas.comWithalonghistoryinprovidingbusinessaviationservicesinKorea,KBASoffersfullservicefacilitiesatbothinternationalairportsinSeoul.Thecompanyalsoarrangesmaintenanceandoffersflightplanandweatherinformation,landingpermissionsplusafullrangeofgroundhandlingservices.

FLIGhtrans Jetflightransjet.comFlightransJetispresentateightairportsacrossKorea,includingIncheonandGimpoInternationalairports.Thecompanyoffersafullrangeofaviationservicesincludingaircraftmanagement;certificationandcomplianceservices;maintenancescheduling;andFBOfacilitiesatbothairports.Servicesinclude24-hoursecurity,cleaningandde-icingaswellasoverflightandlandingpermitsservices.Thecompanyalsooffersextensivecrewfacilitiesincludinglounges,flightplanandweatherbriefings,andbaggageservices.

CoNNECtIoNS

ItisnotadvisabletodriveyourselfaroundSeoul,soarrangingtransportisamust.Thecityisknownforitsheavytrafficandregularjams,soalwaysallowplentyoftime.ItisadvisabletoarrangeadriverforthedurationofyourstayinSeoulbutifyouoptfortaxiservices,itisessentialthatyouhaveyourdestinationwritteninKoreantoshowtothetaxidriver,andremembertocarryacardofthehotelwithyouforyourjourneyhome.

Sliced by the Han river, the capital is also home to not one, but four UNESCO World Heritage Sites

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hotELS

trIP tIP

the WestIn chosun, seouL starwoodhotels.comIfyouwanttobeintheheartoftheaction,betweentheinternationalbankingdistrictandthetrendyshoppingarea,thenTheWestinChosunisanidealbase.Withabedthatoffersyouthebestnight’ssleepinacitythatrarelyrests,thisistheperfectplacetounwindandrejuvenateafterahecticdayinthecity.Manyoftheareasinthehotelhaveundergoneamajorrefurbishment,includingtheloungeandbusinesscentre.Thehotelofferssuperioraccommodation,includingthestunningPresidentialsuite,RoyalsuiteplusExecutivesuitesandDeluxesuites,eachdesignedtocombineluxuryandcomfortforbothpleasureandbusiness.

rItz carLtonritzcarlton.comIfit’stheultimatebusinessbaseyouneed,withaside-orderofluxury,tellyourdrivertodeliveryouimmediatelytoTheRitz-Carlton,Seoul.Thereyouwillfindstate-of-the-artin-roomcommunicationsincludingvoicemailinEnglishandJapanese,multi-portdatanetworkingandahighlytrained,IT-savvyconciergewhocannotonlyfixyourInternet,butdeliveryouroomservicethatisunrivalledanywhereinthecapital.Andifthat’snotenough,justtrythepoolwithitsamazingsundeck…

Grand hyatt seouL seoul.grand.hyatt.comLocatedonthehistoricMountNamsanamid18acresofwaterfallsandlandscapedgardens,theGrandHyattSeoulistheembodimentofluxury.FC’sreviewersaiditisthebesthotelshehaseverstayedinandnotedthattheservicewasimpeccable.Featuring601luxuryroomsandsuites,withstunningviewsovertheHanRiverandMountNamsan,thishotelofferseverythingyoucouldneedduringyourvisittoSeoul–evenaniceskatingrinkshouldyousodesire!

Koreaboasts10UNESCOHeritagesites,fourofwhichareinSeoul.ThereissomuchtoexperienceinthisincrediblecitybutifyouhavejustafewhourstosparethenmakesureyoutakeintheBukchonHanokVillageforatripbackintime.Visitthehundredsoftraditional‘Hanok’housesthatdatebacktotheJoseonDynastyandwanderthroughthelanestodiscoverteahousesandrestaurantsthatwillgiveyouatasteoftraditionalKoreanculture.

Ifyourscheduledoesnotallowyoutoventurefar,thenatleasttreatyourselftoawalkalongtheCheonggyecheonStream.This5.8kmstreamrunsalongoneofthebusiestboulevardsinSeoulbutlies15ftbelowstreetlevel,makingitarelaxingretreatandidealforaneveningstrolltoobservethelocalsenjoyingtheircity.

Grand Hyatt Seoul

There is so much to experience in this incredible city

FCREVIEW

eLBon the taBLeelbon.co.krEverlastingBeautyofYourNature–thatiswhatELBONstandsforandonceyoustepinsideyoucanseethatbeautyistheinspirationbehindchefHyunseokChoi’screations.Locatedonthe2ndfloorofacomplex,whichalsoincludesaluxuryshopandaprivatesalon,theELBONisanexperiencetosavour.TheCrazyChef–asheisknown–wasoneofthefirstchefstointroducemoleculargastronomyinKorea.ThedishesareworksofartandencapsulatethetraditionsofKoreanfoodbutinawaylikenoother.Althoughaseatinthemainrestaurantwouldbeimpressiveenough,whynottakeyourbusinessgueststoaprivateroomonthetopfloorwithaccesstotherooftopgardens–nowthiswouldmakeamemorablelocationforsigningabusinessdeal.

rEStAurANtS

JunGsIKjungsik.krJungsikis‘NewKorean’dining,atermfavouredbytheowner,Korean-bornchefJungSikYim.Thenameactuallymeans‘formaldinner’inKoreanbutthemenuisfarfromformal–itisauniquemixofcontemporaryKoreancuisine,includingNoodleswithSeaUrchinandadeliciousmainofFiveSensesPorkBell.Dinersaretrulyspoiltfromthemomenttheyenterthebuilding.YimJungSik’sskillsandknowledgehaveledhimtoopenasisterrestaurantinNewYorkCity.

pIerre GaGnaIre à séouLlottehotelseoul.comExperiencethecreationsofworld-renownedMichelinthree-starmasterchefPierreGagnaireattheincrediblediningroomlocatedonthe35thflooroftheLotteHotelSeoul.EventhebreathtakingviewsoftheBukhanMountainanddowntownSeoulmaycomeapoorsecondonceyoustartlookingatthemenuandchoosingfromtheimpressivecollectionof270differentwines.

Seoul

Jungsik

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FCREVIEW

bArS

IfyouarehopingforamemorableeveningthenwesuggestgettingintotheKoreanspiritofKaraokeandheadovertotheHeliconattheGrandHyatt.ThistraditionalKorean-stylesingingroom,hasabar,loungeandprivateroomsandisequippedwithover15,000songs.

Whilstcoffeedoesn’tactuallyfeatureheavilyattheCoffeeBarK,whisk(e)ydoes,andsodoMartinis–goodonestoo.Forarelaxedeveningwithsomeofthecity’sbestmixologiststheK-bar,asitisknown,shouldprovidetheperfectbackdrop.

coeX conVentIon center coex.co.krCOEXisoneofthefinestexhibitionspacesintheworldandisthechosenvenueforleadinginternationalevents,includingtheG20SeoulSummitin2010.Withfourexhibitionhallsandover100meetingsspaces,includingtheGrandBallroom,thisvenueisthelocationforconventionsandlargeevents.Thecomplexalsoboastsover200storesand100restaurants.

hoteL shILLashilla.netTheShillaSeoulisastunningbackdropforanyevent.Eventscanbeheldinavarietyoflocationsincludingthemainbanquethal,whichisequippedforfirst-classlarge-scaleevents,andtheGrandBallRoom.Theperfectlocationforhigh-endevents,thisareafeaturesoneofthelargest,fully

equippedstate-of-the-artconventionfacilitieswithcomputerisedlighting,soundequipmentandamovingstage.TheGrandBallRoomalsooffersboothsforsimultaneousinterpretationintosixdifferentlanguages.Manyhistorialevents,includingtheIOCmeetingduringthe1998OlympicGames,havebeenheldinthisroom.

CoNfErENCE fACILItIES

The Shilla Seoul is a stunning backdrop for any event

Hotel Shilla

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BRAND REPORT | BUS INESS I CONSUMER I DATAB ASE I E -ME D IA I E V E NTS I I COMPL I I INTE R ACT IVE I NEWSPAPER

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SilkwayBusinessAviationAzerbaijan

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FlyCorporatecanbefoundinthefollowingloungesacrossEMEAandAsia.IfyouwouldliketodistributeFCinyourloungeoronyouraircraft,[email protected]

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Europe

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HadidInt.AviationServicesU.A.E.

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Middle East

FlyingColoursCorp.Canada

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TBM 850

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On the Horizon...

• Operating in Europe• Groundbreaking business aviation technology• Completions• Final prep for the Summer Olympics• Landings: St. Tropez

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Issue14FlyCorporate EMEA & Asia Available14May

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Meet the Operator • Registering Your Aircraft • The Infrastructure Challenge • Ask an ExpertThe Turbo-Proposition • Pilot Training • Landings: FC’s Guide to Seoul

FLYCO

RP

OR

ATE MAG

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FLYCORPORATEEMEA & AsiaFC

ISSUE 13 - 2012ISSN: 2030-0468

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EMEA & Asia

BRINGING TOGETHER BUSINESS AVIATION AND BUSINESS LEADERS

ASIAThe

ChallengesAhead

FC Interview:Scott ErnestPresident & CEOCessna Aircraft Company

FC Interview:Scott ErnestPresident & CEOCessna Aircraft Company...FOR THE JOURNEY

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