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Abhishek K. Shukla
Mohit Kaushik A
B
C
BUSINESS PLAN PRESENTATION
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The manufacture of conventional claybricks involves the consumption of largeamounts of clay. This depletes topsoil and
causes degradation of agricultural land.Fly ash bricks do not require clay andserve two purposes; preservation oftopsoil and constructive utilization of fly
ash. Also, Fly ash bricks have several
advantages over conventional bricks viz.more strength, light weight, economic etc.
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To provide and promote business andservices that strengthen the brickmanufacturing sector for the ultimate
benefit of its customers and societyTo be in the forefront of creating awareness
about environment, & to be the largestplayer in the field of fly-ash brick
production.
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Nearly 53% of Indias total installed powergeneration capacity is coal-based.
The 100+ utility coal power stations,besides the several captive power plants,
use bituminous and sub-bituminous coaland produce large quantities of fly ash.
Current Demand & Supply gap is approx.
250 million bricks/annum which is likely toincrease by 20% each year.
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Eco friendly - unlike conventional bricks does not need clay,
instead are manufactured using harmful Fly-ash producedin coal-based power plants, thus preventing air/waterpollution.
Temperature resistant keeps indoor cooler in summersand warm in winters
Light weight - reduces dead weight of building by 30%. Drastically reduces water seepage 20% cheaper than normal bricks Uniform interlocking shape - reduces mortar and plaster
usage by 50% Smooth finish after construction lime plaster not required
before gypsum plaster.
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START-UP SUMMARYSTART-UP SUMMARY
Land & Building 10,00,000
Plant & Machinery 20,00,000
License and Insurance 5,00,000
Machinery & Equipment's 20,00,000
Miscellaneous 5,00,000
Cash 10,00,000
TOTAL 70,00,000
Fixed Capital
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Recurring Expenses/month
Funding
Raw material 5,00,000
Salaries/Wages 1,00,000
Electricity/Water 30,000
Miscellaneous 10,000
Total 6,40,000
Promoters contribution 10,00,000
Bank Loan 70.00,000
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The 3V approachValue Segment
Targeting the construction market & Gov. /Private projects.
Price sensitive customers(small builders and individuals).
Value Positioning Developing own R&D on a small scale Customer reviews on our products.
Accessing the changing needs of the market
Providing products accordingly
Value Network Chain of distributors Tie-ups with architects, property consultants, contractors so as
to make them recommend our product.
Awareness camps
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Online marketing through advertisementson property portals like magicbricks.com,99acres.com, olx.com.
Organising awareness camps on benefits offly-ash bricks.
Discounts to individuals on bulk purchase.
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Designer Bricks for walls. Interlocking fly-ash pavers. Concrete Blocks.
Designer Roof Tiles.
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