Flux brochure 2013 - New

CONTACTFlux Stoke-on-TrentPO Box 661Staffordshire UniversityCollege RoadStoke-on-TrentST4 2XNUnited Kingdomw: www.fluxstokeontrent.come: [email protected]: +31 20 708 0095

SALES ENQUIRIES

t: +31 20 708 0095e: [email protected]: [email protected]

FLUX

LET’S TALK ABOUT

Innovative and unique designs are what makes flux. Right here in Stoke-on-Trent, the traditional heartland of fine bone china since the 18th century, we are driving a veritable renaissance of design, craftsmanship and quality manufacturing.

flux was established in 2010 by Staffordshire University. Combining a proud tradition with cutting edge design, craftsmanship and quality manufacturing, a collection of talented designers have come together to position the flux brand at the forefront of the ceramics industry. With its distinctive, eclectic designs, flux exudes a quintessential Englishness which is synonymous with Staffordshire.

MADEINSTOKEONTRENT

The MA Ceramic Design course at Staffordshire University is recognised worldwide as one of the leading postgraduate programmes in ceramics and has provided the genesis for the unique and evolving flux collection. Recently awarded winner of the Ceramic Design category at the prestigious Homes and Gardens Designer Awards 2012, we are now moving into the next exciting stage in developing flux even further with new design talent and technologies.

FLUXRE-IGNITINGREGENERATINGREJUVENATING

flux is re-invigorating the highest level of craftsmanship in the home of English fine bone china, the famous “Potteries” in Stoke-on-Trent. Building on centuries of finely tuned skills, an inbuilt striving for excellence in all we do, setting new standards for innovation, creating exquisite ceramics to last a lifetime.

flux is a new pioneer in the global marketplace, bringing it all back home to re-create a world-class industry, reaching out to new discerning buyers across the globe.

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Every design in the flux collection is unique to the designer who created it. Versatility is at the heart of the collection, designed by selected graduates of the University’s internationally

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recognised award. Drawn from across the globe, our designers develop their own new perspective and personality through the prism of the flux brand, inspired by centuries of

fine bone china tradition in Stoke. The range entices consumers to curate their own collections using the variety of designs available. Widely acclaimed by both consumers and critics,

flux is re-invigorating the core values of traditional craftsmanship, combining classic styles from the ceramics industry heritage with ground breaking designs.

Since 1990 his primary role has been as Course Leader for the MA Ceramic Design course. David became a Principal Lecturer in 1994 and was awarded the title of Professor of Ceramic Design in 2008 for his extensive work with the ceramics industry both globally and in the UK.

He was highly commended for the Prince Philip Designer of the Year award in 1992 – and continuing with the royalty theme he was

CREATIVEDIRECTOR

PROFESSORDAVID

SANDERSONcommissioned by the British Ceramic Confederation to design the Queen’s gift to commemorate her Golden Jubilee in 2002 on behalf of the British ceramic industry.

The MA programme now enjoys an international reputation for the work and achievements of its students. David is the brainchild behind the flux project and in 2012 he was awarded the prestigious Homes and Gardens Designer of the Year Award.

David graduated with a first class degree from North Staffordshire Polytechnic in 1979. After six years in design practice he returned to education as a lecturer. In 1987 he became a full time lecturer at Staffordshire Polytechnic.

SOLASDESIGNED BY

ANTHONYHORRIGAN The commercial opportunities

offered to me on the postgraduate programme in Stoke-on-Trent have been invaluable; the experience I have gained so far would have been impossible to replicate elsewhere. I am

“ currently working on my final project in collaboration with Josiah Wedgwood, at the same time working part-time as a designer at Aynsley China. My work for flux has involved the creative application of laser etching

Anthony graduated from Limerick School of Art and Design, Ireland in 2011, and is undertaking his Masters Project on the MA Ceramic Design course at Staffordshire University.

into bone china body and glaze, as well as ‘Solas’ a new pattern for flux to be launched in 2013. Solas means brightness or light in the Irish language.”

Rebecca is a prolific illustrator, bringing to her work a distinct sense of abstraction, originality and humour. Her undergraduate work was explored predominantly in textiles, through home furnishing

products; this work wasfurther developed and became ‘Zoo’, a flux pattern launched in 2011. Rebecca is currently working on surface design ideas inspired by classical architecture, provocatively

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Rebecca graduated from the Surface Pattern BA(Hons) Design course at Staffordshire University in 2011 and is currently studying on the MA Ceramic Design programme.

but sympathetically combining personal imagery leaving the viewer with an element of mystery and surprise – ‘Archibex’ was a new pattern collection launched by flux in 2012.

NEW COLLECTIONS

flux cobalt, our contemporary classic in-glaze blue, inspired by the rich traditions of Staffordshire fine bone china. An eclectic collection of patterns which can be informally mixed and matched.

FLUXCOBALT

flux gold, quintessentially English, hand printed and gilded gold. Products that are beautiful and collectable, luxurious exclusive tableware for evolving modern dining.

FLUXGOLD

flux platinum, aspirational and sophisticated. A contemporary twist of cool modernity.

FLUXPLATINUM

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D ES I G N T E A M

Recommendations for the care and use of flux Stoke-on-Trent fine bone china:Although all our pieces can withstand occasional washing in a dishwasher, utilising eco-friendly (phosphate free) detergents, we recommend that you wash our gilded pieces by hand to preserve the intricacy and shine of the gold and platinum designs. Pieces gilded with gold and platinum cannot be used in a microwave.

flux is the perfect touch for every special moment. The cosy tea parties with one too many cakes, dining in with friends who stay quite late, and days with the family that you will cherish forever. We want you to not only love our timeless pieces, but to share them and take pride in them.

FLUXMOMENTS

Each piece has a story to tell, go ahead and create yours…

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Dress it up, dress it down. Indoors or outdoors, the eclectic range of flux tableware is ideal for a simple light brunch with your friends.

Our signature Cobalt collection works effortlessly as a theme to help you create the perfect scenery, adding that extra touch of character to the occasion.

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Delight your guests with an enchanting night of fine dining and conversation.

Entice them with delicacies served with your unique flux collection; the Platinum and Gold range are the perfect touch of quality to create an evening of style and indulgence.

Our designers are empowered to creatively assimilate broad and disparate themes, whether historical, critical, social or cultural, and to articulate, interpret and re-evaluate them into their design solutions. All are embedded within the brand essence and distinctive DNA of flux – craftsmanship, progressiveness and versatility. We are creating products that are beautiful and collectable, at the same time highly contemporary and exploiting the traditional qualities and values of English fine bone china. Classic, timeless and modern – relevant to today’s global marketplace. flux fills me with pride!

Team flux would like to give thanks for their collective creative input and energy to students and staff at Staffordshire University Faculty of Arts and Creative Technologies:

Photography: Catherine Dinely Stephanie Gilbert Mark Wilbrey Phil Coggins Tom Wallace

Copywriting: Nisha HaqueRachel HighwayRyan Hazeldine

Brochure Design:Charlotte Alcock

Graphic Design: Annie Crooks Helen Player

Website design: Andrew Hall

Location shots: Spode and Duchess factoriesStoke-on Trent, UK