Nov 01, 2014
May 08
Jul 0
8Sep
08Nov
08Ja
n 09Mar
09
May 09
Jul 0
9Sep
09Nov
09Ja
n 10Mar
10
May 10
Jul 1
0Sep
10Nov
10Ja
n 11Mar
11
May 11
Jul 1
1Sep
11Nov
11Ja
n 12Mar
12
May 12
Jul 1
2Sep
12Nov
12 -
100,000,000,000
200,000,000,000
300,000,000,000
400,000,000,000
500,000,000,000
600,000,000,000
700,000,000,000
800,000,000,000
900,000,000,000
1,000,000,000,000
1,100,000,000,000
1,200,000,000,000
Worldwide in-application events measured by Flurry (billions)
Unstoppable Market Growth
Source: Flurry Analytics, May 2008 – November 2012, Billions
US China UK Japan S. Korea Germany France Canada Brazil Spain
181 167
35 28 27 22 19 19 14 14
Source: Flurry Analytics active devices Oct 2012
Top Countries by Active iOS & Android Devices (millions)
A Global Phenomenon
China Vietnam Colombia Chile Ukraine Venezuela Turkey Philippines Egypt Russia
293%269% 260%
235%209% 202% 197%
181% 180% 180%
Source: Flurry Analytics, Oct 2011 – Oct 2012, countries with at least 500k active devices as of Oct 2011
Fastest Growing iOS & Android Markets by Active Devices
30+ Countries Doubled in Last 12 Months
Dec 2010 Dec 2011 Dec 2012 -
20
40
60
80
100
120
140
160
180
Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
70
162
66 72
168
9470
168
127
Mobile ApplicationsWeb Browsing Television
How Mobile Stacks Up Against TV and The Web
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
18
20
App Revenue Is ScalingBi
llions
Source: eMarketer, Mary Meeker (KPCB)
129% CAGR
Virtual Goods Advertising
Daypart comparison, people 15+ using medium, U.S.
Faster Revenue Ramp than The Web
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
Billio
ns
Source: eMarketer, Flurry, Comscore
Games43%
Social Networking26%
Entertainment10%
Utilities10%
News 2%Productivity 2%Health & Fitness 1%
Lifestyle 1% Other5%
Source: Flurry Analytics, November 2012
Beyond Gaming
WW iOS & Android Smart Device Time Spent per App Category
Disruption Across Multiple Industries
Social Media & Entertainment Shopping Productivity Utilities Travel Gaming
387%
268%247% 237%
206% 198%
107%
132%
Source: Flurry Analytics Dec 2011- Dec 2012
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
ARPDAU among top 1,000 grossing iOS free-to-play games
Gaming: Money, Midcore and Maturity
Sep 2011 Sep 2012
Source: Flurry Analytics, 480 free-to-play games
Under $0.25,53%
$0.25 - $0.7532%
Over $0.75,15%
Under $0.25,82%
$0.25 - $0.7515%
Over $0.75, 3%
Distribution of time spent in mobile social apps
A Closer Look at the Social Category
Source: comScore, Flurry Analytics Dec 2012
Social Networks47%
Messaging29%
Photo & Video Sharing
19%
Dating5%
Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps
Networks22%
Studios20%
2nd Screen Apps11%
Emerging Media37%
Others10%
Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
0%
10%
20%
30%
40%
50%
60%
70%
% o
f Aud
ienc
e Sh
are
TELEVISION MEDIA APPS
Media & Entertainment Apps Behave Like TV
Daypart comparison, people 15+ using medium, U.S.
Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy
Source: comScore, Flurry Analytics Dec 2012
Retailers27%
Online Mar-ketplaces
20%
Purchase Assistance17%
Price Comparison14%
Daily Deals13%
Others9%
Shopping Apps: Usage by Gender
13-17 18-24 25-34 35-54 55+
5%
13%
19%
16%
2%
7%
10%
13%14%
1%
Age Group
FEMALESMALES
Shopping App Usage: Gender and Daypart
5:0 6:0 7:0 8:0 9:0
10:0...
11:0...
12:0... 1:0 2:0 3:0 4:0 5:0 6:0 7:0 8:0 9:0
10:0...
11:0...
12:0... 1:0 2:0 3:0 4:00%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%FEMALESMALES