Flu Ternative

Slide 1

What is our Product?Liquid version of the flu shot

Safe & pain free

Safe for people aged 6 months to 65 years of age

Who is our target market?Behavioral- price, inconvenience, and fear

Demographic- income, sex, family size, occupation, ethnicity

Geographic- Ohio

Marketing Mix - ProductProduct is a good

Prevents the chances of getting the flu

Bought in a drug store without a prescription

Marketing Mix - Price20% price deduction based on current customersRetail price of $22.49Cost our company we are subtracting the production $18.20 to make the product- Variable cost= 8.50, Fixed= 9.70Margin of 20%

Marketing Mix - PromotionPublicity & Advertising

Use of an Advertising Manager- research & choose the right media and develop ads

Push

Marketing Mix - PlaceSubtracting production to a pharmaceutical company

Retailers in the state of Ohio- Walgreens, CVS, Wal-Mart, Rite-Aid, etc.

Competitive EnvironmentWhat environments impact our plan?- Political & Legal

Current Trends- Unemployment, Obamacare

Competitors & their strengths & weaknesses- Normal flu shot & FluMist

Size & Marketing Potential 42% of people get the flu shotOhio 2013 census reported population at 11,570,808.58% of this is close to 6.7 millionTargeting 20-25% of those 6.7 million for our first year

SummaryFlu-Ternative provides the simple solution for families Flu-Ternative is pain free and convenient for the customerCosts less than the leading alternative