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$260B
Brown-Nosed Middle
Manager!
Market chatter is monopolized by weak-
minded marketing people
NFV SDN
Digital
Tripe
Internet
Of Things
Mobile Everything, WebRTC
SERVICES
No. We tried a similar service in our market and it failed, and we’re never ever
going to try again
What do you think of this service idea?
No. It will not work in our market. Because I’m a 50 year old guy who understands all my customers better
than they know themselves.
What do you think of this service idea?
No. A feature of your service overlaps with an existing service.
What do you think of this service idea?
No. We have a similar service launched, and are not going to experiment
in trying to make it better or address other
customer segments.
What do you think of this service idea?
No. Our network can not support such as service, even though
such services are going over the top
today.
What do you think of this service idea?
No. It looks a bit like RCS, which we’re not
sure about, but because it looks a bit like something we may do in the future we’re not going to do it.
What do you think of this service idea?
No. It must work across all devices, even though most
devices will never use it.
What do you think of this service idea?
No. We need additional (random)
features included before we could
consider it.
What do you think of this service idea?
No. It must work on IMS (even though it
doesn’t need to).
What do you think of this service idea?
No. It must work across all our
customers from day one, even though
most will never use it.
What do you think of this service idea?
No. It must conform to our process and design norms. But we’re not going to tell you what
they are, and you’ll have to build them in on your
dime.
What do you think of this service idea?
No. It must integrate with all our existing
platforms, even though it can work fine in the current
configuration.
What do you think of this service idea?
No. It must be delivered through our preferred SI or NEP, who will copy / kill
the service immediately.
What do you think of this service idea?
No. You must work through our app
store / portal, which we’re in the process of
closing.
What do you think of this service idea?
No. We can only focus on 4 service launches per
year. We only back major successes like Video
Telephony, Mobile TV, Push To Talk, See What I
See…
What do you think of this service idea?
No. We just don’t have the bandwidth,
to do our job.
What do you think of this service idea?
No. We have a network lock-down as
we launch 4/5G so cannot do anything
for the next 9 month.
What do you think of this service idea?
No. Bob has left the business and we’re
waiting on his replacement, who
never comes.
What do you think of this service idea?
No. We’re waiting on annual budgets to be confirmed, sometime
in the next 6-12 months.
What do you think of this service idea?
No. We’re re-organizing again this
year.
What do you think of this service idea?
No. Someone in the organization doesn’t
like such services.
What do you think of this service idea?
No. That cannot be implemented without
changing our IN / product catalog / CRM / billing /
network.
What do you think of this service idea?
No. We cannot bill / sell services under $5
per month.
What do you think of this service idea?
No. We have a backlog of 24 months
on billing updates, even though the
service doesn’t need to be in that pipeline.
What do you think of this service idea?
No. You must work through our digital
innovation group who we all hate and ignore as they’re parasites on
our business.
What do you think of this service idea?
No. You must talk with Bob who will then pass
you to Bill, who will then pass you to Mary, who will then pass you to
Paul, who will then pass you back to Bob.
What do you think of this service idea?
OTT VoIP to cost telcos $479b to 2020. — Ovum
• Find a problem or need that is poorly served in your life that you think can be solved / served much better
• Hack a good enough solution to the core of that problem / need using pervasive technology
• Focus on your customers and refine the solution given their usage (first) and feedback (second)
• Build a company to dominate your region and enjoy making people happy
• Not just programmers, product and design people as well.– Team diversity is important for winning
• Students: showcase talent to innovative companies
• Businesses: copy Uber before someone else does and starts disrupting your business
• Developers: create new services in hours, its the best and most fun 2 days of training you’ll get this year
• $60k in prizes. So you have fun, free food, meet cool people, hack, and a good chance at winning some cash
Building a $150B Ecosystem
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