FLORIDA STATE UNIVERSITY College of Communication & Information Marketing TSA Russ Hill & Marissa Monivis.

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Marketing TSA

Russ Hill & Marissa Monivis

FLORIDA STATE UNIVERSITYCollege of Communication & Information

History of CCI Marketing

• STARS• AITP• WISE• COG• THT

FLORIDA STATE UNIVERSITYCollege of Communication & Information

So… what are some marketing strategies?

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Online• Website• Social Media

– Facebook, Twitter, Instagram, Vine, Vimeo/YouTube, Tumblr

• Online content:– Videos, pictures,

inspirational quotes, follower features, holiday mentions

• Press Releases– Features and mentions on

other blogs

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Events• Competitions• School board meetings• Tabling at school, local

community events, etc.• College fairs• Wear TSA uniforms to

school, events, and other networking opportunities

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Networking• Word of mouth• Individual chapters

working with one another / regional meetings

• Connect with parents and teachers– Partner with local

companies around campus

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Marketing

• Local newspapers• Community newsletters• Local radio

broadcasting• School broadcasting• Video production

classes (some schools have this tech)

• Chalking sidewalks– Use premade stencils– (ask for permission)

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Past Marketing Examples

FLORIDA STATE UNIVERSITYCollege of Communication & Information

More creative examples

FLORIDA STATE UNIVERSITYCollege of Communication & Information

Questions?

Tweet us: @rissamonivis @redbeardthescot @eranderee @StarsFSU @STARSCorps