Flores piran lafuente-olaizola-subira

Product: The Beeper Aim: find out whether people would buy

it or not and who would buy it. Target: middle class and people from

fifteen onwards. Where: Santafe Street

Basing on the results of our research we found out that it would not be a succesful business because sales revenue would be lower than costs.

People would not pay what it really costs.

Lucila Lafuente Agustina Subirá Luisa Flores Pirán Pilar Olaizola