#FlipMyFunnel Boston 2016 - Lori Richardson - Getting More Diversity in Tech

Getting More Diversity in Tech

Lori RichardsonPresident, WOMEN Sales Pros CEO, Score More Sales

Agenda:

• The issue of lack of women in tech sales• The Road to Hell• Specific ideas for more great women• Resources

Change Happens With The Right Actions

WOMEN Sales Pros

5 Company Leadership Competencies for More

Women Sellers & Leaders

5 Self Competencies for Women to be Sellers &

Leaders

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Change happens with theRIGHT actions. Repeated. Shared. Improved upon.

5 Company Leadership Competencies for WISaL

WOMEN Sales Pros

InclusiveCorporate

Environment

Retain

Recruit

Sponsor

ImproveRelate

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Today we’ll talk about what companies and leaders can do.

Job Postings – Clear Bias“War words” -

Kill or crush the competition

“Sales Machine”

Competitor

Job Postings – Hidden Bias

Textio’s predictive engine shows that the use of gendered language in your job post predicts who you’re going to hire.

Job Postings – Hidden Bias

A language pattern is considered gendered if it statistically changes the proportion of men and women who respond to a job post containing it.

Job Postings – Hidden BiasCommon phrases that exert a bias effect that don’t show up on any qualitative checklists include exhaustive, enforcement, and fearless (all masculine-tone) and transparent, catalyst, and in touch with (all feminine-tone).

Research done at the University of Colorado’s Leeds School of Business.

“If you are a woman applying for a job, having another woman in the final candidate pool could significantly improve your chances by 50%, according to a recent report.

When there is only one woman, she does not stand a chance of being hired, but that changes dramatically when there is more than one,” the report’s authors wrote in the Harvard BusinessReview.

Ideas for Aspiring Women Leaders

Resources:

Womensalespros.com/blog @womensalespros