How To Rise Above The Competition By Channeling The Voice Of Your Customers FlipMyFunnel Festival Austin 2016
How To Rise Above The Competition
By Channeling The Voice Of Your Customers
FlipMyFunnel Festival
Austin 2016
Speakers
Vinay Bhagat
Founder & CEO
TrustRadius
Shanel Vandergriff
SVP Marketing
AlienVault
Russ Somers
VP Marketing
TrendKite
More Scalable & Trusted than Case Studies
Quality Matters
Custom questions lead customers to highlight
key differentiators
Boost Demand
Personalize Content
Move Buyers closer to Opportunity Stage
Increase Conversion
35% conversion lift
in pricing quote requests
43% conversion lift
in trial downloads
Maximize Yield
26% conversion lift in demo requests
Increased time on page by 25%
Increased conversion rate
on PPC traffic by 14%
Enable Sales Reps
Second most popular content on sales portal
Accelerate Deal Cycles
Customer reviews used in emails for:
– Objection handling
– Competitive response
Q&A
Vinay Bhagat
Founder & CEO
TrustRadius
Shanel Vandergriff
SVP Marketing
AlienVault
Russ Somers
VP Marketing
TrendKite