LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING PROGRAMS
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LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING
PROGRAMS
IT Buyers use reviews in their decision Process
99%*
*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus
IT Buyers that use reviews in decision Process
99%*
IT Marketers that make reviews a priority
60%*
*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus
*TRUST =
Innovation+
Benefits to Society
+Ethical Practices
* Trust Barometer Study by Edelman
*TRUST =
Innovation+
Benefits to Society
+Ethical Practices
Transparency+
3rd Party Validation
^
* Trust Barometer Study by Edelman
Customer Reviews & External Validation
Creating Customer Advocates
Identify Advocates
Using Reviews in Marketing Programs
Sharing the Customer Voice
Total Coverage Media Impressions
Social Mentions
Using Review Data to Isolate Target Markets
The Buyer’s Journey
Branding/Awareness
Nurture Prospects
Close Deals
CustomerAdvocacy
Q & A
Remember To…
EXPOSE YOUR BRAND
CREATE DEMAND
MAINTAIN CUSTOMER LOYALTY
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