#FlipMyFunnel Atlanta Video: Your Secret Weapon for Remarkable ABM Programs Tyler Lessard CMO, Vidyard @TylerLessard @Vidyard
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#FlipMyFunnel AtlantaVideo: Your Secret Weapon for Remarkable ABM ProgramsTyler LessardCMO, Vidyard@TylerLessard@Vidyard
#FlipMyFunnel #ABM@Vidyard
@Vidyard
#FlipMyFunnel #ABM
THE MOST COMPELLING CALL-TO-ACTION ON THE WEB
#FlipMyFunnel #ABM@Vidyard
#FlipMyFunnel #ABM
More Likely to Be Shared on Social2-3x CTRs in Email41% Higher CTR on Search 80% Increase in Page Conversions2 Mins Longer on Websites70% Report Better Conversion Rates
@Vidyard
#FlipMyFunnel #ABM
0BILLIONVideos are playedevery day on _________1
BILLIONVideos are played every day on _________8@Vidyard
#FlipMyFunnel #ABM
0BILLIONBILLION81Videos are playedevery day on SNAPCHATVideos are played every day on FACEBOOK@Vidyard
#FlipMyFunnel #ABM
Account-Based MarketingRequiredIdentify AccountsCreate Interest / DemandTriggered Hand-Off to SalesTrack Activities & ProgressionRemarkableRelevant & PersonalCreative & InterestingJoint Marketing + SalesTrack Engagement & Progression@Vidyard
#FlipMyFunnel #ABM
I want do business with this company!
#FlipMyFunnel #ABM
#FlipMyFunnel #ABM
#FlipMyFunnel #ABM
#FlipMyFunnel #ABM
@Vidyard
#FlipMyFunnel #ABM
EngagingInformativeEmotionalMemorableHigh ROI
Return on Information#ABM programs must offer prospects high ROI return on information
@Vidyard
#FlipMyFunnel #ABM
Remarkable ABM For the Win!Relevant & PersonalCreative & InterestingJoint Marketing + SalesTrack Engagement & Progression
@Vidyard
#FlipMyFunnel #ABM
Relevant & Personal200% to 300% lift in CTR
@Vidyard
#FlipMyFunnel #ABM
Relevant & Personal
300% to 1000% lift in CTR
@Vidyard
#FlipMyFunnel #ABM
Relevant & Personal
@Vidyard
Stephen,Lets Connect!
#FlipMyFunnel #ABM
Creative & InterestingMmmmm.Cookies.
@Vidyard
#FlipMyFunnel #ABM
Creative & Interesting4x Higher CTR
65% watch2+ mins
@Vidyard
#FlipMyFunnel #ABM
Creative & Interesting
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard5x-8x increase in response rate
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
Howard Viewer
(Video) Great to connectHoward, great to connect at the event, lets reconnect Monday?
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
Howard Viewer
(Video) Great to connectHoward, great to connect at the event, lets reconnect Monday?
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
@Vidyard
#FlipMyFunnel #ABM
Marketing + Sales: Better Together
Howard HaleWatched 85% of your video!@Vidyard
#FlipMyFunnel #ABM
Tracking Engagement & Progression
@Vidyard
#FlipMyFunnel #ABM
How We Help Deliver Remarkable ABMPersonalized Video (Marketing)ViewedIt (Sales)Analytics (Marketing + Sales)
Free at:Vidyard.com/ViewedIt
@VidyardTry it at:Vidyard.com/Personalized
#FlipMyFunnel #ABM
@Vidyard
#FlipMyFunnel #ABM
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