Flexibility

Sign

Historiography

Metanarrative

FLEXIBILITY

MythLogos

Mythos

Paralogy

PolisNomos

DemocracyCulture

Nature

Identity

Community

The real becomes a social construction.

Metaphor

Habitus

Semiotics

Doxa

IconSymbol

form/content image/meaning

A science of signs. Myth

‘signifier/signified’Motivations for such manipulations vary, from a desire to sell products to a simple desire to main-tain the status quo. (Barthes)

The tendency of contemporary social value systems to create modern myths....

Myth is the use of language to depoliticize speech; myth transforms history into nature.(K.Dovey)

Stalinist Ideals:Interpreting totalitarian art and literature in the context of cultural history, soviet totalitarian aims were akin to the modernists' goal of producing world-transformative art.

Lacan argues that the concepts of "Law" and "Structure" are unthinkable without language.

the Symbolic is within a linguistic dimension

Debunked

Barthes Joiuissance is seen as a form of resistance to the socially constructed self and an evasion of ideology.

Symbolic capital turned into political capital (Bourdieu)

For Adorno the culture industry brings aesthetic production into complicity with forces of domination. The ‘aura’ of aesthetic production becomes manufactured and geared to a standardized market (Adorno and Horkemeier 1993).

Lyotard (1984) talks about a loss in the credibility of universal theory (metanarratives), this coupled with the increased attention to difference (local narratives). While this shift has em-bodied liberating aspects, in Jameson’s terms it also brings a new wardrobe of cultural clothes for capitalism and a new depthlessness of cultural life (Jameson 1983, via Hal Foster).

It involves triumph of surface over depth and detached form over social context, at the same time it has increased the economic value of aesthetics, the ‘symbolic capital’ of architecture.

“As temporal continuities continues to break down, the experience of the present becomes powerfully, overwhelmingly vivid and “material”: the world comes before the schizophrenic with heightened intensity, bearing a mysterious and oppressive charge of effect, glowing with hallucinatory energy” (Jameson 1983)

Fields of Cultural Production

The culture industry forges an alliance of art and advertising and political propaganda. It involves the colonization of the psyche as the unconscious is manipulated for purposes of seduction and dreams are appropriated for profit (Arato 1987).

Thus there is a stimulation of a desire producing a market that is never satisfied: ‘The culture industry perpetually cheats its consumers of what it perpetually promises ... the diner must be satisfied with the menu’ (Adorno and Horkheimer 1993:35)

The aesthetic task is not the production of harmony but of dissonance, utopian visions that meet au-diences desires are seen as complicit with the dominant order( Heynen 1999:186-188).

Production of Meaning

image screen

the gaze

subject of representation

Jacque Lacan Diagram of the Gaze From The Four Fundamental Concets of Psychoanalysis

Alternative

State Apparatus

Ephemerality

Framing EverydaynessTo transcend ideology would be to render the world meaningless.

Smooth or Striated

Smooth or Striated

Democracy

State Apparatus

-establishing temporary communities is a tool for creating a surrogate notion of a city beyond the capitalist logic of use-value and profitability.

-engender alternative practices within the city, fostered through cooperation and self-empowerment.

-collective ideals and ways to overcome today’s harsh conditions of economic competition

-proposes a model for social interaction, thus being not so much a container as a transformer, creating new ways in which the public space could be used

Flexibility Ephemerality

Hannah Arendt: “Nomos limits actions and prevents them from dissipating into an unforseeable. constantly expanding system of relationships and by doing so gives actions their enduring forms”

Personal space and territory

Habituseconomytransformation

Dovey, Kim. Framing Places: Mediating Power in Built Form. London: Routledge, 1999. Print.

Hays, K. Michael. Architecture's Desire: Reading the Late Avant-garde. Cambridge, MA: MIT, 2010. Print.

Foster, Hal. The Anti-aesthetic: Essays on Postmodern Culture. Port Townsend, WA: Bay, 1983. Print.

Deleuze, Gilles, and Félix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Min-neapolis: University of Minnesota, 1987. Print.

Arendt, Hannah. The Human Condition. [Chicago]: University of Chicago, 1958. Print.

Lacan, Jacques. The Four Fundamental Concepts of Psycho-analysis. New York: Norton, 1978. Print.