FLEET MANAGEMENT OF ROBI AXIATA LIMITED

10/21/2012

Internship report | Tahmina Aktar

ROBIAXIATALIMITED

REPORT ON “FLEET MANAGEMENT OF ROBI AXIATALIMITED”

Bangladesh University of business &Technology (BUBT)

Submitted to:

Mr. Md. Aslam UddinAssistant Professor, Department of MarketingBangladesh University of business & Technology (BUBT)

Submitted by:Tahmina AktarID: 11123201505,Intake: 25th, Sec: 2Program: MBA

Bangladesh University of business & Technology (BUBT)

Letter of Transmittal

Date: 21/10/2012

Mr. Md. Aslam Uddin

Assistant Professor, Department of Marketing

Bangladesh University of Business & Technology (BUBT)

Subject: Submission of Report.

Dear Sir,

I am highly delighted to submit my report on, “Fleet Management in Robi Axiata Limited” toyou. I have got the opportunity to submit the report, which is an essential part of my

academic program, and it is a great achievement to work under your achievement to work

your active supervision and guidance.

The whole report is prepared based on my academic knowledge form MBA program and also the

experience of Fleet management.

Finally I would like to thank for you valuable guidance and care in preparing the report. I will

gratefully respond to any clarification when required. I will be highly obliged if you are kind

enough to give approval to this report.

Sincerely you,

Tahmina Aktar

ID: 11123201505

Bangladesh University of Business & Technology (BUBT)

Acknowledgement

First of all, I would like to thank my Advisor Mr. Md. Aslam Uddin for his untiring guidance,help, effort, and suggestion. Really I am thankful to his. Without his direct guide this reportcouldn’t be possible. A very dynamic personality, Mr. Aslam constantly inspired us all the timeto develop my career and share her knowledge with us. I shall remain ever grateful to Mr Aslamfor his extraordinary gesture and relentless effort.I am also thankful and acknowledged to my supervisor Mr. Akter Emam Khan, GeneralManager, Fleet Management of Administration Division Robi Axiata Ltd., without his directhelp, suggestion, and assistance it was impossible for me to complete this report.I would also like to thank the authority of Robi Axiata Ltd. for helping me by giving an

opportunity to work with them.

Executive Summery

Fleet Management in Robi Axiata Limited has revolutionized and changed the whole picture of

transportation. However, it changed late in our country but boomed. Currently more than 10

private companies are competing with each other. Employees are gaining the bargaining power

and employee retention rate is becoming lower for companies. As a result, companies are giving

their full attention to employee satisfaction because this is the only way organization can prove

that they properly communicate with their employees to motivate them which ultimately help

them to achieve their desired goal.

Fleet Management undertakes their quest with the enthusiasm of employees, excited by the

constant search for innovation. The Fleet management performance achieved integrity. They will

attend success as a leader with each and every one of their people contributing with passion and

an unmatched sense of urgency.

The main objective of the report is to assessing the Fleet Management of Robi Axiata Limited.

In this report we have tried to focus on the Fleet Management of Robi Axiata Limited and its

relevant topics and parts of Fleet Automation.

In the first part I have tried to introduce the research.

In the second portion I have tried to discuss the background, mission, vision, goal,

organ gram.

At present, the main strength of Robi Axiata Limited is its best Fleet Management policy which

is better than its competitors. They provide the widest coverage in the country. They also provide

much more value added to the employee than which are changing the employee business style.

But as Fleet Management is always seeks the new idea the some employees are hesitating to take

new ideas. They think it can create Positive impacts on the Employee. Promotional activities are

good for them

Abbreviations

TSC: Transport Service Center

VMS:Vehicle management softwae

VTS: Vehicle tracking system

IP: Internet Protocol

KPI: Key Performance Indicator

QMS: Quality Management System

EVP: Executive vice president

CMSP: corporate management & Strategic Planning

BCP: Business Continuity Plan

MBA: Masters of Business Administration

BTS: Base Transceiver Station

CAMEL: Customized Application for Mobile Enhanced Logic

VAS : Value Added Service

GPRS : General Pocket Radio Service

EDGE : Enhanced Data rates for Global Evolution

GPS: Global Positioning System

BTRC : Bangladesh Telecommunication Regulatory Commission

GP : Grameen Phone Ltd

BP : Business Plan

SIC :Shift-In-Charge

CSR : Corporate Social Responsibilities

HRM: Human Resources Management

IT : Information Technology

OPEX : Operational Expenditure

CS : Corporate Strategy

BIA : Business Impact Analysis

MSC : Mobile Switching Centre

BSC : Base Station Controller

CMT : Crisis Management Team

CCT : Crisis Coordination Team

RCT : Regional Coordination Team

CCTV : Close Circuit Television

WAN : Wide Area Network

ISP : Internet Service Provider

SMS : Short Message Service

LAN : Local Area Network

BCMS : Business Continuity Management System

BCM: Business Continuity Management

SCM : Supply Chain Management

CRL : Corporate, Regulatory Affairs & Legal

EPMO : Enterprise Program Management Office

KM: Kilo Meter

Tk: Taka (Bangladeshi Currency)

List of content

Content Page No

Chapter-1Introduction 2Background /Objectives of the study 3Mathodology/Scope of the research/

Limitation of research4

Chapter-2Company overview 5Market share of Robi/ subscriber

analysia/Vission/Mission6

Principle of Robi 7-8Services/Chain of command 9Divisions of Robi 11-16Long-term vision of the company 17The marketing activities of Robi 18Achivement 19-20Corporate social responsibility 20-23

Chapter-3Job part 24

Chapter-4The projectDiscussion adout Fleet management 25-30Business case analysis team/ Service 31Task &time outline/Regional fleet maintenance

Process.32-33

Cost analysia/Goals & objective 36Chapter-5

Organizational Impact 37

Chapter-6

Content Page No

Problem Identified 38

Chapter-7

Recommandation 38

Chapter-

Conclusion 39

Appendex 40

List of figures

Page NoFigure 1 shows Robi Work Plan 10

Figure 2 shows Administration Structure ofRobi Axiata Ltd

12

Figure 3 Shows Fleet Management Structure ofRobi Axiata Limited

26

Figure 4 shows Vehicle tracking &VMSworking system.

29

Figure 5 shows Flow -Chart of VMS ticketingprocess for vehicle requisition.

30

Figure 6 shows department ways Km run in 6months.

34

Figure7 shows department ways Km run inpercentage from Jan-June’1

35

Robi Axiata Ltd.

Page 1

CHAPTER-1

IntroductionThis is a report. Master of Business Administration (MBA) course requires with an organizationfollowed by a report assigned by the supervisor in the organization .I look the opportunity to domy Robi Axiata Limited in an international telecom company what is one of the leading telecomservice provider in Bangladesh, “Robi”. I am also thankful and acknowledged to my supervisorMr.Akter Emam Khan, General Manager, Fleet Management, Administration Division RobiAxiata Limited, without his direct help, suggestion and assistance it was impossible for me tocomplete this report. My faculty supervisor Mr. Md. Aslam Uddin, Assistant Professor ofBUBT University, also approved the topic and authorized me to prepare this report as part of thefulfillment of internship requirement and gave me proper guidance and assistance over time.

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Background of the study: further improvement. Fleet management is themanagement of a company's transportation. Fleet management includes commercial motorvehicles such as cars, vans and trucks, as well as rail cars. Fleet (vehicle) management caninclude a range of functions, such as vehicle financing, vehicle maintenance, vehicle telemeters(tracking and diagnostics), driver management, speed management, fuel management and healthand safety management. Fleet Management is a function which allows companies which rely ontransportation in their business to remove or minimize the risks associated with vehicleinvestment, improving efficiency, productivity and reducing their overall transportation and staffcosts, providing 100% compliance with government legislation (duty of care) and many more.These functions can be dealt with by either an in-house fleet-management department or anoutsourced fleet-management provider. According to market research from the independentanalyst firm Berg Insight, the number of fleet management units deployed in commercial fleets

Objectives of the Study

Broad Objective:To know overall scenario of the company Robi Axiata Ltd. and also know each and every partsof the recruitment and selection process of that company.Specific Objectives: To focus on major elements of Fleet Management. To focus on the process of Fleet Management. To focus on the updates and the batter methods of modern technique.

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Methodology:Source of Information:

1. Primary:Primary data has been collected by: Actively working throughout my internship period with my on-site supervisor about the

topic. Collecting documents & information from my department manager as well as Specialist. A raw document of Fleet management which has been my most resourceful source. Process documentation files of different departments & divisions. Information collected through observation.

2. Secondary: Most of the secondary information such as organization overview, managementprofile, divisional & departmental chain of command etc has been collected from internalwebsite of Robi: newportal.robi.com.bd as well as Robi official website: www.robi.com.bd.Both primary and secondary data sources will be used to generate this report. Primary datasources are scheduled survey, informal discussion with professionals and observation whileworking in different desks. The secondary data sources are different published reports, manuals,price updates and different publications of “Robi”.

Scope of the researchThe report deals with the recruitment and selection process in terms of theoretical point of viewand the practical use. The study will allow learning about the recruitment and selection issues,importance, modern techniques and models used to make it more efficient. The study will help tolearn the practical procedures followed by the leading organizations. Moreover the study willhelp to differentiate between the practice and the theories that direct to realize how theorganization can improve their recruitment and selection process.

Limitations of the researchThe main limitation of the study is the collection of information, because most of the informationis confidential. So they don’t want to disclose them. And I am not able to show any forms whichthey use in the time of joining or we use to upgrade the files. Hence, it was difficult for me toprepare the report. Sometimes, I had to use generalized idea about any topic & tried to relate itwith the actual Fleet management Plan implemented by Robi. Contact details of many Fleetmanagement team members were not possible to collect within the period. That’s why in theappendix, some contacts are missing. But as time goes by, Robi will collect their contact details.

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CHAPTER-2

COMPANY OVER VIEW

Background of Robi:

In order to get on with the rhythm of the modern world, infra-structural development of thetelecommunication sector should get the priority. As a consequence, Robi Axiata Ltd. one of thepioneers not only in the telecommunications private sector of Bangladesh, but also is a dynamicand leading countrywide GSM communication solution provider. It is a joint venture companybetween Axiata Group Berthed, Malaysia and NTT DOCOMO INC, Japan. With a mission tomeet the communication needs of the people of Bangladesh, Robi Axiata Ltd. formerly known asTelekom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand

name of Aktel. Later, on 28th

March, 2010 the company started its new journey with the newbrand name “Robi”. By serving the urban dwellers and rural people simultaneously, Robi isgoing to fulfill the country’s vision to make communication a basic necessity and with the reachat all levels of the society. Sharing Robi’s experience and expertise with people of Bangladeshwill not only assist in the development of the telecom infrastructure in the country but mostimportantly the people of Bangladesh remains connected and closer with each other. Robi istruly a people-oriented brand of Bangladesh. Robi believes in ahead with innovation andcreativity. The company is providing the telecommunication services to support nationaltelecommunication policy for a higher rate of telecommunications ratio and coverage inBangladesh. Robi is committed to provide warm, friendly approachable service to its valuedcustomers as well as mass society. Robi services its subscribers with the philosophy of theexcellence with the limited interconnection.To ensure leading-edge technology, Robi has the international expertise of Axiata and NTTDOCOMO INC that support 2G voice, CAMEL phase 2 and GPRS/EDGE service with highspeed internet connectivity. Its GSM service is based on a robust network architecture andcutting edge technology such as Intelligence Network (IN), which provides peace of mindsolutions in terms of voice clarity, extensive nationwide network coverage and multiple globalpartners for international roaming (IR). It has the widest International Roaming coverage inBangladesh connecting 553 operators across 207 countries. Its customer centric solution includesvalue added services (VAS), quality customer care, easy access call centers, digital networksecurity and flexible tariff rates.As a customer focused Information Communications Company, Robi believes in providingsuperior service that leads to good business and good development in the society. Robi believesthat quality is continuous and never ending journey. Hence, a step Robi is taking continuously toupgrade and expand their network for better and more efficient services to subscribers.

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Market share of Robi:Robi has got 18% market share in the Telecommunication industry in Bangladesh consideringthe subscriber base and is in the third position based on the number of customers. But whenrevenue is concerned, Robi has a lot of valuable customers who are keeping Robi at secondposition. Subscriber Analysis:

According to Bangladesh Telecommunication Regulation Commission (BTRC), subscriber of allthe operators from January-2011 to February-2012 is presented in appendix I. Based on that data;I conducted growth analysis of each operator which is also presented in appendix I. According tothe growth result, I compared subscriber of Banglalink & Robi as well as GP & Robi since Robiis now competing with them to become the number one telecommunication company in ourcountry. The result of the analysis is interesting to me as because we think that GP has morecustomers than any other operators, so their growth should be also higher than any mobileoperators. But what is thought is not always true. Without certain months, Robi has alwayshigher growth than GP & Banglalink.

Vision:To be a leader as a Telecommunication Service Provider in Bangladesh Mission:Robi aims to achieve its vision through being number ‘one’ not only in terms of market share,but also by being an employer of choice with up-to-date knowledge and products geared toaddress the ever changing needs of our budding nation.

Missions:• Cover the whole country with their network system.• Establishing customer-based product portfolio.• Providing best services for their customers.

A Base Transceiver Station (BTS) is a piece of equipment that facilitates wireless communication between user equipment & anetwork.6 Robi Celebrates its 2nd anniversary; www.bdnews24.com, 28 March, 2012 at 06:30:56 PM7http://www.btrc.gov.bd/index.php?option=com_content&view=article&id=466:mobile-phone-subscribers-in-bangladesh-january-2012&catid=49:telco-news&Itemid=502

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Principle of Robi:Principles statements define how people want to behave with each other in the organization.Robi Axiata Limited statement is about how the organization will value their customers,suppliers, and the internal community. For this reason Robi Axiata Limited Employees holdthemselves accountable to the following guiding Principles for the organization. From theperspective of Robi:

Emotional:

Passionate, Creative, Respectful, and Open

Functional:

Simple, Ethical, Transparent, Ownership No matter what we do in order to realizeour purpose, we hold ourselves accountable to the following overarching guiding Principles forour organization.

Passionate:We are Passionate-it’s in all of us .Whether visible or hidden within for whatever reasons.Everything we do is about doing the best we can. We are there for each other and we endeavor tohelp in every way we can.

Creative:Everything we do we should do in a creative innovative manner. We bring energy to our work.Our communications demonstrates our creative flair. We provide creative and imaginative andservices to our customers.

Respectful:We are truly respectful to each other, our subordinates, peers, partners and customers. We treateveryone equally and we allow people to express their thoughts opinions in a respectful manner.

Open:We have no hidden agendas. We share information freely. We can only be open with ourcustomers, partners, and stakeholders if we are open with ourselves- regardless of hierarchy.

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Simple: Everything we do and say should be simple and easy to understand. In terms ofcommunications we make sure the massaging is in plain, simple language. Our plains are simpleand uncomplicated.

Ethical: we are moral, upright, honest, righteous, virtuous, honorable, keeping ourpromises in all we say and do. We clearly align to our internal and organizational code ofethics and code of honor. We will oppose all forms of corruptions.

Transparent: A few key words and phrases sums this up: Honesty, openness, frankness,no lies, no deceit, no games, easily understood. We are transparent with our customers,with each other, with our subordinate and peers

Ownership: whilst working individually or correctively, we clearly demonstrateindividual and collective ownership. Making mistakes is clearly part of daily business asit is part of daily life- as long as we own up to this clear, no culture of fear.

Product Portfolio:Robi mainly offer two types of product based on the subscription category for generalsubscribers-Pre-paid and Post-paid.

Pre-paid package: Robi Pre-paid is continuously offer new features and plans to provideabsolute freedom to the customer. Robi offers a single Pre-paid package with differenttariff plans to meet different types of needs instant, easy and multiple migration facilityform one tariff to another. Tariff plans are as follows-

Robi Club Tariff Plan Robi Prothom Muhurto Tariff Shoccho Tariff Shasroyee Tariff Shorol Tariff

For the entrepreneurs Robi offer a different package called Uddokta & Easy Load Tariff.Post-paid package: Robi offers few lucrative Post-paid Packages named Simple plans, Normalplans, and Robi corporate. These Tariff and facilities can be easily found from the webpage:www.robi.com.bd. Tariff plans are as follows-

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Services:

Complementary services:

Call Waiting and Call Holding Call Forwarding Call Conferencing National Roaming-Both way Dedicated Customer Services Music Entertainment Downloads Internet & Data Services Messaging Community & Chat Information & Services Mobile Assistance Education & Career Islamic Info Lifestyle M-Ticket Finance Balance Transfer Request Call Management etc.

Chain of CommandThe organization is headed by its Chief Executive designated as the Managing Director entrustedwith overall responsibilities of business direction of the organization and leading dynamicallytowards the attainment of its Vision, Mission and Goal. In attaining the above mission, the MD isassisted by 4 general managers Robi Axiata Ltd. has established a strong and formidable saleschannel, which consists of direct dealers and its own sales force.

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Robi Axiata Limited | Org Chart04 July 2012

CEO

Michael Kuehner

MarketOperationsPradeepShrivast ava

Finance

Maht ab UddinAhmed

Technology

A. K. M. Morshed

CorporateSt rategyYoshishigeHasegawa

Human Resources

Mat iul IslamNow shad

CRL

MahmudurRahman

Administration

Abdullah AlMamun

EPMO

Nishat Husain

Et hics Office

Md. ShahedulAlam (Act ing)

Market Strategy &PlanningActing:BarnaAhmad

Voice & DevicesActing:KarimAbdul Malik

VAS & Int l. Bus.Karim Abdul Malik

CLMBarna Ahmad

BMCMd. Zabid Ahsan

Sales & ServicesDeveloped MarketNehal Ahmed

Sales & ServicesEmerging MarketNazir Ahmed

CustomerExperiencePromod R.Karmaker

Business ITFaizur Rashid

FinancialServices/ M-MoneyActing:BarnaAhmad

HR BusinessPartner

BusinessControl

CorporateFinanceDew an NazmulHasan

Financial Act. &Mgt. ReportingNN

FinancialCompliance,Insurance &ProcessImprovementAjoy Das

SCMMd. Saiful Alam

RevenueAssurance &Fraud Mgt.F. M. Fazle Karim

BusinessPartneringRuhul Amin

TransformationOfficeZafrul Hassan

Media BuyingNN

CompanySecretaryNN

HR BusinessPartner

BusinessControl

DevelopmentNiloy Rahman

PlanningAsif Rahman

ImplementationSarker Sohel

Ahmed

CentralOperationsMizanul GhaniMilon

RegionalOperationsMohammadHafizur Rahman

ComplianceRezaul Karim

HR BusinessPartner

BusinessControl

BusinessDevelopmentArmaan Siddiqui

CorporateManagement &St rategic PlanningAhammad JubaerAli

Organizat ionalDevelopment &TalentManagementRizw an HamidQuraishi

HR OperationsS.M FarhadMahbub

CompetenceDevelopmentMd. Tauhidul Alam

EmployeeRelat ions &ComplianceFaisal Imt iaz Khan

CorporateCommunications& Media RelationsNN

Company AffairsHumayun Kabir

CSR &SponsorshipMohiuddin Babar

Regulatory AffairsAlloisus MohanRamaiah

Legal &ComplianceMd. ShahedulAlam

Facility & EstateManagementMuhammad TahaAlomgir

FleetManagementAkt er Emam Khan

SecurityJamil Ahmed

Regional AdminOperationRaushon Ahmed

SafetyMost ofa AbuHasan

EPMO Program 1Acting:NishatHusain

EPMO Program 2Danesh Bansal

EPMO Program 3Quazi Sarjil IbneSarw ar

Internal Audit

Shafik Azlee BinMashar

CEO’s OfficeMuneera FerozeHuda

Figure 1 shows Robi Work Plan Legal & Compliance Department Security & Safety Department MD’s/CEO’s Office

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Divisions of Robi Axiata Ltd.Robi is operating with following 10 Division having its establishment in different locations atDhaka, Chittagong and other regions of Bangladesh.Robi has following divisions

1. Finance Division.2. Administration Division.3. Technology Division.4. Human Resources Division.5. EPMO Division.6. Corporate Strategy Division.7. CRL.8. MO.9. Internal Audit.10. Digital Technology.

Functions of Various Division & Departments:Administration Division: Administration division works to control the business facility layout,safety & maintenance, controlling overall employee management, security staffs & personnelmanagement etc. Besides, maintaining alternative sites for emergency evacuation is also a part ofadministrative job.

Administration division constitutes five units. A brief description of each unit is givenbelow:

A. Facility & Estate Management.B. Fleet Management.C. Security.D. Safety.E. Regional Admin Operation.

A. Facility & Estate Management: Robi Axiata facility & Estate management is aninterdisciplinary field devoted to the coordination of space, infrastructure, people andorganization, often associated with business services functions such as offices, arenas,convention centers, shopping complexes, hospitals, hotels, etc. However, facilitates the businesson a much wider range of activities than just business services and these are referred to as noncore functions.• Billing Operation Team:Billing operation team is responsible for Facility & Estate management department the entirebilling process and developing required software for collecting bills from postpaid users.

B. Regional Admin Operation:There are 12 Region of Robi over all Bangladesh .Every Regional Admin are operation there

region of combination of other four administration divisional work.Page 11

C. Fleet Management: Fleet Management has been developed to establish a general proceduralguideline to ensure world class transportation service for Robi Business in Bangladesh .Thismanagement will maintain transport related database, vehicle distribution, GPRS basedmonitoring, hotline based communication and various reporting of all Robi owned and rentedvehicle.

D. Security:Robi security departments practice the "detect, deter, observe and report" methodology. Securityofficers are not required to make Checking, but have the authority to make a citizen's checking,or otherwise act as an agent.

E. Safety: In this Department command and control equipment & employee safety of Robi,that’s given below:

Identify and control existing hazards in the office and technical sites. Plan, organize and facilitate training on general safety and road safety Ensuring safety equipment and their maintenance all over the Robi installation Ensure safe environment all over through visit to different office and technical site Ensure caution and safety signs at different locations of Robi Axiata Limited. Ensure building evacuation plan and employee drill. Develop process for quality security and monitoring all over the Robi Axiata(

Bangladesh) office and technical sides Develop a system to aware/intimation of safety issues to all concern

Figure 2 shows Administration Structure of Robi Axiata LtdPage 12

Abdullah Al Mamun (VP, Administration)

RaushonAhmed (GM,Regional AdminOperation)

Muhammad TahaAlamgir (GM,Facility & EstateManagement)

Akter EmamKhan (GM, FleetManagement)

Jamil Ahmed(GM, SecurityManagement)

Most of a AbuuHasan (GM,SafetyManagement)

Corporate Regulatory Affairs & Legal: This division is known as CRL which is in charge of allthe CSR activities approval, analysis of event management & sponsorship, maintaining relationswith media, handling legal issues by govt. & so on. Two of the most renowned faces areincorporating the division.Internal Audit: Internal audit division of Robi works to ensure worth of operations, reliabilityof financial reporting, determining & investigating fraudulent activities, safeguarding assets inaccordance with the law & regulations.Human Resources: Human resource or HR mainly works for recruiting new employees,providing training for existing employees; circulate salary to employees account, employeemotivation, as well as organizational development. HR also takes the responsibility ofmaintaining good relations among all the employees.Technology: It is the division which provides IT support to all the divisions & departments of

Robi. Main tasks of this division is maintenance of regional IT operation along with establishingBTS, central network monitoring, technology compliance, supporting employees by providingnecessary hardware & software, support contact center etc. Controlling Robi website as well asintra-division & departmental websites is also an important task of technology.Corporate Sales:Corporate sales unit deals with the sales of products and services to other companies. The unitmakes agreements with different companies to be the corporate clients of Robi and only handlethe corporate level sales.

Enterprise Program Management: Enterprise program management (EPMO) works closelywith the CXOs in developing or participating different management programs. Along with theCorporate Strategy division, EPMO defines business objectives, goals, policies for business &contribute for dissimilar projects to take place.

Market Operation: Market operation division is responsible for acquiring monthly targetedsales given by top management. The division works to develop brand & market communication,sales of corporate & business products, maintenance of contact center as well as participate inbuilding up pricing strategy of new products.Finance: Finance is the heart of any business functions because they are responsible forbudgeting. Finance division of Robi Axiata Limited is accountable for financing into differentproposals, business partnering, as well as new product development. Finance controls financialaccounting, creating salary sheets for employees, maintaining compliances & so on. SCM &corporate finance is another task of this division.Corporate Strategy: Main task of corporate strategy division is to analyze monthly growth,revenue, KPIs as well as develop new business proposals for Robi. The division is responsible toplan for organizational growth.

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Marketing Strategies:RAX always wants to achieve the desired sales growth and customer base. RAx wants toencourage the existing customers to use more of their services. They launched a package called"Robi EID DOUBLE BONUS" which was one of their successful initiatives for obtainingpotential customers.

Product PositioningInitially RAX's target was to reach the top, but other mobile operators are also targeting to thegrass roots level and thus increasing their customer base. RAX wants to be the leader with goodquality and designing products for the middle and lower middle class range too.Marketing division constitutes seven units. A brief description of each unit is given below:

• Brand and A&P:Brand and A&P denotes to brand and advertising & promotion. This unit deals with the overallbrand management and promotion activities of the company. The unit covers both outdoor(billboards, road-overhead etc.) media and indoor (print & electronic) media.

• Product Development:Product development unit is like the R&D unit of a company, which is responsible fordeveloping new products and services. This unit is closely related to the marketing research unit.

• International Roaming:International roaming (IR) unit is basically responsible for ISD, international SMS etc services.The core task of this unit is to negotiate with foreign telecommunication companies and toexpand the international coverage by making deals with them. Direct Sales:

Direct sales unit is responsible for the sales of products and services to the mass customersthrough the customer service centers.• Dealer Management:Dealer management unit oversees the dealers of the company around the country.• Information Technology Division:IT division constitutes seven units and they closely work together.• Value Added Services (VAS)Value added service is a unit that implements the developed concepts and ideas of the marketingdivision. This handles the VAS content providers who are the third party to the company.• Billing:The billing unit is responsible for processing and monitoring the billing systems for the postpaidusers. The unit has a manager who reports to the AGM of IT.• Rating (postpaid)This unit is responsible for charging the rates of postpaid services. The unit fixes per-minute andpulse rates and also fix the pulse durations. It has changes the rates on demand basis.• Prepaid:This unit only deals with the prepaid service. It administers the e-fill and scratch card systems.At the same time, it fixes per-minute and pulse rates and fix the pulse durations.

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Product Configuration: This unit is responsible for designing and developing products andservices. It develops the blueprints of the product design.

• Customer Relation Management (CRM):This unit supplies required software to the customer care centers and work with these centersside by side. The centers usually inform CRM concerning their necessaries and the unit preparessuitable software for them.

Finance Division:Financial division has eight units dealing with financial matters of the company.

• Treasury Management:Corporate finance unit consists of the treasury management and L/C. Treasury managementdeals with the inflow and outflow of the company, whereas L/C (letter of credit) deals with theL/C opening banks and other foreign banks.

• Accounts Payable:This unit keeps track on the accounts payable of the company.

• Accounts Receivable:This unit keeps track on the accounts receivable s of the company while preparing the balancesheet. As Axiata is a large company with thousands of financial transactions every day, a unit tokeep track on the accounts is necessary.

• Costing:This unit forecasts the costing of different departments and resorts them regarding the expectedexpenditure of any alternation.

• Taxation:Taxation unit takes care of the tax, VAT and tariffs of the company.

Revenue Assurance:Revenue assurance unit consists of the revenue assurance and fraud management. Revenueassurance monitors the transactions and assures all protection of the finances. On the other hand,fraud management protects the fraudulences take place in the daily transactions.

• Reporting unit:The reporting unit reports the entire financial transactions Axiata to the parent company.

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Core Account: Core account is an important unit of the finance division dealing with thebudget and fixed assets. The annual budget of various departments is prepared under theclose observation of this unit.

Technical Division:The technical division consists of three major units- planning, infrastructure, and propertymanagement.

• Planning:The planning unit makes plans regarding the technical matters such as the RF, SWITCH etc.They assure the proper placement of technical devices and equipment’s.• Property Management: The property management unit manages the technical equipment’sand assets.Infrastructure:

The infrastructure unit selects the locations and builds the base transceiver station (BTS) towers.They are also responsible for the maintenance of the towers.

Human Resource Division:Human resource department is responsible for the recruitment and training of the employees ofthe company. They also monitor the performance and handle the promotion and salary relatedmatters. They also administer the regulations of the company.

Corporate Strategy Department:The corporate strategy department determines the long term strategies and short term plans. Allthe corporate level policies come from them and they are also responsible for theimplementation.

Corporate Affairs Department:The corporate affairs department is responsible for the internal and external synchronization. Aton hand, they coordinate with outside companies. Along with that, they harmonize among thedivisions and departments inside the company.

The Company in Bangladesh

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The way Robi Axiata Ltd. Defines business: Robi Axiata Ltd. is the Digital CellularTelephony Business. With a technological development in future, Robi Axiata Ltd. will adoptany cost effective and more efficient technology to provide state of the art and comprehensiveservice to its customers. Axiata's vision is to continuously monitor its customer’s needs and toplan accordingly. It will monitor the development of technology and updated self to meetcustomer demand.

Long-Term Vision of the Company: Robi strongly believes that subscribers are their mostvaluable assets. They have a strong Customer Service Center. To always be with their customersthe Robi "Help Line' is there. Robi has successfully migrated to a new switch with highercapacities in terms of accommodating higher customer base and as well as to let them use all thebasic supplementary services under GSM technology. Robi Axiata Ltd. expertise and experienceare acknowledged throughout the industry. Demand is growing all the time, not simply for theservices it already provides, but for greater and more diversified services and even higher qualityperformance. Its pace is fast, rewards are high and work is of constant challenge. Theyintroduced the both-way national roaming all through their network coverage. The Prepaidservices with enhanced features have been commercially commenced successfully and now theyare taking some projects to accumulate more advanced technological features in their network. Interms of Network Quality, the company will ensure not only the equipment are of world classstandard but more importantly its size or capacity is catered to the right dimensioning ofcustomer base, in order not to face the problems of drop calls or congestion. All these are donethrough proper planning, control and schedule maintenance program. They maintain thebenchmark for providing the quality services. They monitor these through generating regularreports and on site survey. If there are any weak signals or a call drops, the skilled engineers areproviding services round the clock to resolve the problem instantly. The most important keyresource factor in Robi Axiata Ltd. (Robi) is its efficient human resource. Moreover, itsdecisions are based on facts from market research and coverage survey. Moreover, the aboveobjectives can only be achieved through the right people. Robi has put its keen eyes indeveloping its employees through proper training, as they believe that the most important assetfor Robi Axiata Ltd. (Robi) is its staff members. So they are ensuring quality services by qualitypeople. Axiata has the plan to give opportunity to every household in using cellular service in thecountry at the competitive price providing unparalleled quality service and customer care. Inachieving this goal, they can't wait for more interconnection facilities with the fixed network.Robi is planning to enforce their strong efforts to create their own independent network. Theyhave already started the Dhaka-Chittagong Robi backbone. The future plan is to vigorouslyexpand the network, which was called cell to cell expansion, covering almost all the regions ofBangladesh within the year 2005.

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The Marketing Activities of Robi Axiata Ltd.

Advertisement and Promotion: Robi GSM are trying to convert non users to mobile phoneusers stressing the benefit of GSM services, and with the service benefit of Robi that will maketheir life easier. To serve the market more accurately their target market will be furthersegmented based on psychographics and business sites. The striven to develop a better productwill be a continuous process. Conducting of market research will be held every 3 months. Theywill use their import to develop new products based on the data they will get from survey. Thusthe product will be designed to meet the customers need. Robi has a wide variety of promotionalactivities. The promotional activities include T.V., radio, newspapers, magazines, flyers,brochures, etc. Robi has also put up billboards at certain strategic locations in order to attractcustomers as well as give their products and services a boost so that they can increase theircustomer base. Robi branding has been carried in order to bring about its brand awareness. Theyare trying to identify Robi as a unique product so that it can be differentiated from itscompetitors. Billboards are there to attract attention and appeal to customers so that they areaware of Robi's products and services. Mostly billboards have been put on main roads and somemajor shopping centers around Dhaka city like Eastern Plaza, where mostly the youngergeneration hang out. This in turn would attract that segment of customers within a specific agegroup, i.e. teenagers and people in their early twenties, as this generation has the urge tocommunicate frequently and be up-to-date on recent events. Thus, by promoting their productsand services through these various media, electronic as well as press advertisements, Robi canwell be in the way of obtaining it's vision and so resulting in a higher subscriber base and in turna higher potential market share. The Commercial Division distributes leaflets or brochures sothose new customers can find out information about Robi's various packages and choose fromamong them.

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Achievements in 2011 and 2010:

Robi Axiata Limited, the leading mobile phone operator of the nation, has received“Star News HR EXCELLENCE AWARDS FOR INNOVATION IN HR”.

Leading mobile phone service provider Robi has been re-assessed and rewarded withISO 9001:2008 certification. Robi received this internationally renowned ManagementStandard after complying with all requirements.

Robi has been conferred the prestigious Frost & Sullivan Asia Pacific ICT Award2010 for "Emerging Market Service Provider of the Year".

Past Achievements: Awarded the prestigious fund grant from GSMA MMU (Mobile Money for the

Unbanked) in 2009. Crossing 10 million subscribers mark in 2009. Ranked within top 6 global comparable telcos in A.T. Kearney benchmarking

exercise in 2009. Cost optimization project saved 2 times of what was projected. Bangladesh Mobile Phone Businessmen Association (BMBA) Award 2008-

2009 as the best service provider in Bangladesh. The Weekly Financial Mirror –Samsung Mobile & Robintex Business Award

2008-2009 as the best Telecommunication Company. TeleLink Telecommunication Award 2007 TeleLink Telecommunication

Award 2007" for its excellence in service, corporate social responsibilities anddealership management for the year 2006 in commemoration of WORLDTelecommunication Day 2007.

Arthakantha Business Award Given by the national fortnightly businessmagazine of Bangladesh for its excellence in service in telecom sector.

Financial Mirror Businessmen Award Given by the national weekly Tabloidbusiness magazine.

Financial Mirror Businessmen Award Given by the national weekly Tabloidbusiness magazine.

Deshbandhu C. R. Das Gold Medal For contribution to telecom sector inBangladesh.

Beatification Award for exceptional contribution to the Dhaka Metropolitancity from Prime Minister Office on 13th SAARC Summit.

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Standard Chartered - Financial Express Corporate Social Responsibility (CSR) Awards2006 For contribution in Education, Primary Health, poverty alleviation and ecologicalimpact.

Arthokontho Business Award 2006 for better telecom service provider in Bangladesh. Financial Mirror & Robintex Business award 2006 for its excellence in service,

corporate social responsibilities activities throughout Bangladesh. Desher Kagoj Business Award 2006 For Corporate Social Responsibilities activities. TeleLink Telecommunication Award 2005 for its excellence in service for the year

2005.

CSR

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Corporate Social Responsibility

As a socially responsible corporate, Robi has in place an extensive CSR program aimed atcontributing to social uplift and environmental upkeep. With the vision of enabling opportunitiesto improve lives, Robi drives its CSR activities in the domain of education, ICT, Health andenvironment. Being committed to address societal needs, it has various outreach activities acrossthe country.

In the aspect of education, Robi along with the popular English daily The Daily Star runs theEnglish in schools program. It is intended to promote English language learning among thesecondary level students in several schools across the country.

In today’s world, information technology plays a dominant role in all aspects of our life. Rightand access to information play a key role in augmenting knowledge. Considering this, Robi hasinstalled computer corners at 72 colleges in far flung regions. This is facilitating the studentswith the window of opportunity to log on to internet and thus to the vast reservoir of informationand knowledge. At the same time, Robi has established Internet Corners at all divisionallibraries. This has added digital value to the storehouses of knowledge.

On the health front, Robi has been conducting a wide range of activities. Since 2011, Robiactivated a landmark program titled Protobondhita korbo joy through which treatment isprovided to clubfeet children. The program has already helped hundreds of ill-fated children tolead normal life like others.

Another remarkable feat in the sector is the installation of purified drinking water supplyfacilities at key railway stations in the country. Robi in collaboration with the global organizationWater Aid has set up or setting up water treatment plants at major railway stations in the country.

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In remote rural areas of Bangladesh, electricity is rarely available. People in these areas,particularly in the off-grid region, depend on kerosene or wax candles to meet their demands forlight to beat darkness. Robi has intervened in this aspect and provided solar panels to hundredsof homes in remote villages. This has not only infused a new lease of life amongst the poorvillagers but that their carbon footprints have also been decreased significantly besidesfacilitating them with savings from buying fuels or candles.

All these CSR activities of Robi are already showing visible signs of success in making positiveimpacts in the lives of the people. Besides, Robi has well-conceived programs to ensure welfarefor its employees. These programs include day care centre, organizing art contests for children ofthe employees etc.

CSR Highlights:

In line with Government's 'Digital Bangladesh vision 2021', is workingtowards increasing IT literacy as well as access to information highway. For mass

people. Along with providing internet connectivity for the mass education, isfacilitating the rural and suburban colleges with computers. While running the

program for the rural colleges across the country, has mapped this programinto a 2 year plan to reach 64 districts of Bangladesh focusing mainly on theWomen's colleges to increase the rate of IT literacy among the female students.

In line with Government's 'Digital Bangladesh vision 2021', is workingtowards increasing IT literacy as well as access to information highway. For mass

people. Along with providing internet connectivity for the mass education, isfacilitating the rural and suburban colleges with computers. While running the

program for the rural colleges across the country, has mapped this programinto a 2 year plan to reach 64 districts of Bangladesh focusing mainly on theWomen's colleges to increase the rate of IT literacy among the female students.

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Robi Axiata Limited organized an art competition for children of its Dhaka basedemployees on Saturday, June 9, 2012. The event was organized in observance ofthe World Environment Day 2012.

The theme of the contest was “Rong Tulite Amar Prithibi” and the children weredrew/painted pictures portraying the world as they would want it to be.About 80 children, aged Between 5 to 14 participated in the art competition. Thecompetition was rounded off with a magic show performed by popular magicianUlfat Kabir.

Robi organized ‘Konthe O Tulite Bangladesh’ contest (Wednesday March 31,2010)

Robi initiates health camp at Rangpur for underprivileged women (WednesdayMarch 07, 2010)

Robi Axiata Ltd. pledge for ‘Healthy Women, Healthy Family’ (Sunday March08, 2010)

Robi Axiata Ltd. stands beside the visually impaired people of the society(February 28, 2010)

Robi Axiata Ltd. donates sewing machines for the underprivileged women(January 31, 2010)

Robi stood beside the cold affected people of Northern region.

Robi Axiata Ltd. & The Daily Star have jointly initiated English in Schools (EIS), a languagelearning program to promote English language learning at secondary schools across the country.

Robi Axiata Ltd. was besides the cold affected underprivileged people of the city. Robi Axiata Ltd. stands beside SOMA Robi Axiata Ltd. had taken various initiatives in Bishwa Estema 2008 Robi Axiata Ltd. organized debate championship 2008 in Chittagong. Robi Axiata Ltd. joined hands with SEID trust rehabilitate children with disabilities

especially intellectual and multiple disabilities into mainstream society and toFacilitate activities directed towards ensuring the rights of such children.

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CHAPTER-3JOB PART

I am working there as an intern so I don’t have to handle any core responsibilities. I only lookAfter the supporting work, like: Data Entry, Worksheet Check, Report prepared, DocumentationPreparer By Excel ,Employee Database prepared and main work is Data Analysis &Communication with support staff under Fleet Management department.

Justification /Observation: Robi Axiata Limited believe that a Working time directive system will not be effective

unless it is easy to use by both the employer and driver. More than 432Vehicle for Fleet management of Robi Axiata Limited (owned vehicle 92

& 340 rented). The basic right and protections that the Robi Axiata working time regulations provide

are: A Limit of an average of 8 hour work in a day. A limit of an average of 48 hours for rental and outsource and 40 hours for pay roll a

week which a driver can be required to work (though driver can choose to work moreif they want to).

A right to enjoy 1 day holiday for outsources and rental drivers and 2 days for pay rolldrivers in a week.

A right to off government holiday. Fleet Management will serve 24/7 basis transport service and will communicate with

user through e-mail, SMS & hotline as per the SLA. Fleet Management will maintain transport related all database, vehicle distribution,

GPRS based monitoring and various reporting of all Robi owned and rented vehicles. User will raise ticket for vehicle through VMS, SMS USSD following operational

manual. Fleet Management will generate various reports as per management requirement. User will be accountable for vehicle usage and cost incurs for each trip will be booked

to user division’s account. Fleet Management will focus on optimum utilization of vehicles at cost efficient

manner. Fleet Management will generate VMS based vehicle utilization report on monthly

basis and will asses’ companywide vehicle requirement periodically. Fleet Management will monitor of vehicles or deviation from approved policy to

compliance.The Fleet Management maintains proper documentation, record and compliance related

issues while using official vehicles.

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CHAPTER-4

The Project

“Fleet Management of Robi Axiata Limited”

Flip through a mining Journal or attend an industry Conference and you will likely come across.some discussion of Fleet Managements a hot topic these days. But beyond the obviousdefinition-Fleet Management comprises the target-oriented, optimal, planning, Supervision andcontrol of the Fleet operations based on the available resources, considering internal andexternal influencing factor. A Special focus is on the integration of organizational processes withmodern information Systems.

In Robi Axiata Limited Fleet management department constitutes four units. A brief descriptionof each unit is given below:

Fleet operation. Fleet support. Vehicle Maintenance. Vendor Management.

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Figure 3: Shows Fleet Management Structure of Robi Axiata Limited

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GeneralManager

VehicleMaintenance

(Specialist)

VendorManagement

(Specialist)

Fleet Operation(Manager)

FleetOperation(Specialist)

FleetOperation(Specialist)

Fleet Support

(Specialist)

Transport Support Agent

1. Fleet support: Analyze and Plan for vehicle requirement /dispose of & execute the plan

liaison with concern division /department. Organize & maintain up to date BRTA documentation of all RAx owned

vehicles and keep control on vendor to maintain update documents(driving license, BRTA papers, 1st party Insurance etc).

Handle insurance related activity for all vehicle/s liaisons withinternal/external parties.

Organize appointment of new drivers (direct /3rd party), fuel pump, work-shops, and service vendor liaison with concern department.

Ensure instant support (logistic, insurance, police, replacement, repairingetc.) if for any accident of RAx owned vehicle and coordination withvendor for rented vehicle.

All sort/s of fleet related legal issue (police case, labor issues, robbery,misdeal etc.) to be handled liaison with RAx Legal Division.

Preserve one set update documents & alternate Keys of each RAx ownedvehicle, also maintain documentation of all driver.

Prepare yearly budget for vehicle acquisition, BRTA documentation,maintain budget, and generate report/s as & when required by themanagement.

Develop process for fleet automation and support to operation.

2. Vendor Management:

Organize all rented vehicles acquisition through Supply chainManagement

Deployment of all rented vehicles as per Agreement/LOA Prepare of all rented vehicle bill and ensure on time payment. All sorts of Conflict resolution regarding rented vehicles Fleet monthly rented vehicles cost analysis. Fleet related cost forecast Month to Month Assist to prepare yearly budget of Fleet Management and generate report/s as &

when required by the management.

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3. Vehicle Maintenance:

Organize maintenance of all RAx owned vehicles and monitor maintenance of rentedvehicles to ensure vehicle quality at standard level.

Handle accidental vehicle/s repair-maintenance liaison with concerned internal /externaldepartment /parties.

Maintain vehicle maintenance record (VMR) sheet in each vehicle (owned/rented) andmaintain maintenance history for RAx owned vehicles.

Quotation collection for type, tube, battery, and repair/maintenance works, negotiationand obtain approval to work done.

Raise all Purchase Requisition (PR) of Fleet (vehicle rental, maintenance, 3rd partyservice etc.) and get PO through SCM.

Maintain safety parking of all RAx owned vehicle and visit parking places randomly.

Evaluation of workshops at half yearly basis. Prepare yearly vehicle maintenance budget, maintain budget and generate report/s as &

when required by management.

4. Fleet operation:

Fleet operation center refers to central location (at 13th Floor, Udoy Tower) based operation withcomprised of all modern facilities (VMS, IP based Hotline, GPRS based monitoring & reporting)and 24/7 basis service by roaster Agents.

a) VMS: VMS means Vehicle management software. This is refers to a simple but effectiveSoftware which will enable us to maintain central database, vehicle distribution,monitoring and various reporting of all Robi owned and rented vehicles.

b) VTS: VTS means Vehicle tracking system .This is refers to GPRS based navigationdevice will be installed in all vehicles (rented & owned) which will ensure safety,unconscious movement, effective utilization of vehicles.

c) User: All Robi employees, who will raise ticket for vehicle and will use vehicles.d) IP based Hotline: This is refers to internet protocol based common short code for fast

communication through telephone.e) Agent: Transport Service Center (TSC in short) is a 24/7 based call center, which

maintain a bunch of vehicles in Dhaka and limited vehicles in region .Transport agentreceives formal ticket through the VMS for vehicle requisition , immediate feedback withticket number, assign/notify user.

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Transport Agent have to check vehicle availability, understand importance & scrutinizethe customer’s need, set priority and assign/notify user accordingly.These service agents have to consider agreed lead time to resolve or cancel notification ofeach ticket. Also the agents are responsible for continuous follow up of tickets andvarious quarries regarding emergency or general support as well as provide relevantinformation to employees in a proper manner as per the Fleet management.

LAN or WILAN solution throughlaptop or desktop

SMS based solution from cellphone

Web Solution through Hand set

Central DataBase Server.

User raise ticket using RobiNetwork.

Request store in server.

Ticket send to user supervisor forapproval.

YesNo

Approval/cancellation fromsupervisor through SMS/Web/

Laptop.

Ticket Resolved & SMS notificationto driver.

SMS & Mail notification to user.

Mail notification to supervisor.

If ticket cancel SMS & Mailnotification to user.

ROBI Network.

1st Level Supervisor

Fleet Distribution Center.

Figure 4 shows Vehicle tracking &VMS working system.Page29

Raise ticket forvehicle TSC receive ticket Ticket check by

SIC

Ticket assign toagent

Check ticket(OK/Error)

Measureservice

defination

OK

SMS notification todriver

User Login VMSthrough web/SMS/

USSD

Resolve ticket andSMS & mail

notification to user

Search vehiclefrom system

Communicate withdriver & assignvehicle in VMS

Yes

Assign the vehiclein VMS

SMS notification todriver

Resolve ticket andSMS & mail

notification to user

General ServiceDedicated service

If error call user for correction

Ticket number autoreply through SMS

& mail

No

Notify to user vehiclenot available

Figure 5 shows Flow -Chart of VMS ticketing process for vehicle requisition.

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Business Case Analysis Team: In according of responsibility workgroup for thistransport is as follow :

Robi fleet operation Team

Internal/outsourced service agent User (ticket raised by Robi employee)

Regional Admin Robi vigilance IT & power of Technology

Service:a. Dedicated Service(VMS based):refers to the usage of dedicated vehicles for the

major stakeholders as follows:

Technology Regional operation, Fiber optic patrolling & central operationRoaster’s vehicles

Market Operation(RM’s) Expatriates & Employees under employee benefit policy of HR.

b. General Service(VMS based) :refers to the usage of pool vehicles for thestakeholders as follows:

Intra office movement ( within the city) Regional/ Inter District group movement

Corporate Sales Support (team movement) Staff pick-drop (Dhaka & Chittagong Based) Whole Sale Business

Protocol Service for VIP’s AM’s Functional Support Event support

c. Hotline based Service (only for emergency):refers to the service provides basedon request through Hotline by Central pool / Region Admin:

Rescue team support in emergency MSC break down situation Natural Disaster (fire, Earthquake, Storm)

Genera Service interrupted situation Sudden employee sickness situation

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Table shows task & time outline

position task Time outlineUser User login VMS and raise

ticket for vehicle (as per VMSManual)

System will generate ticketnumber to user andnotification to immediatesupervisor for approval within5 minutes lead time.

Transport Agents Auto reply to user with ticketnumber.

Shift-in- charge receive usersrequest

Assign agent to check &resolve the ticket in system byuser identified vehicle.

Agent check ticket,communicate user (if error) &minor edition of ticket onbehalf user.

Communicate driver and userfor future reference andupload VMS database.

Provide alternate solutionproposal to user (if ticketcould not be resolved throughdedicated vehicle then agentshould follow general serviceguideline to fulfill customerneed)

Systems generate auto replywithin 1 min.

Agent should resolve theticket as per users giveninformation with in 1 hour.

10 min

20min

15min

Driver For dedicated vehicle driverwill start duty with preassigned Robi authorizedemployee on business needs.

After assigning driver willstart duty within reasonabletime to travel from existingvehicle position to userlocation.

Line Supervisor Will approve each vehicleticket even on post facto basis.

7 days from ticket date.

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Regional Fleet Maintenance process:

As per recommendation of Regionalization committee, Regional Admin Operation will respondsfor maintenance of Robi owned vehicle at Region for minor vehicle maintenance related issues;Region Admin Operation will initiate requisition through (for direction of center FleetMaintenance. Upon higher expert level opinion from central fleet maintenance mail).regionaladmin will proceed for necessary vehicle main), regional admin will proceed for necessaryvehicle maintenance through region based set workshops.

Regional vehicle maintenance includes scope of work as follows:

Battery replacement. Any sort of minor servicing.

Fine-tuning minor engine related works. General servicing. Tire change (if available as per requirements).

Fine-tuning minor Electrical related works Minor interior /exterior decoration.

Lubricant change.

To ensure proper maintenance & comply with Robi procedure Regional Admin operation isproposing include regional workshop under Agreement workshop will provide vehicle part andServices time Robi on credit as per requirement. Beside if accident happens within the city thenworkshop will ensure instant support & workshop will consider Robi as priority customer for anysort of maintenance.

However agreement clause should be specified so no difficulties arise in future.

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Table shows 6 months Km department ways:

Total Km run by each Department from Jan-June'12

Departmentname No. of Vehicles

No. of vehiclesin %

Total Kmrun

Km runin %

AdministrationPool 90 4 341,187 4Pick/Drop 198 10 908,568 10

MO 852 41 1,727,555 20EPMO

482

1,469 -Technology 810 39 5,603,491 65CRL

362

42,560 -Finance 36 2 54,901 1

Figure 6 shows department ways Km run in 6 months.

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341,187908,568

1,727,555

1,469

5,603,491

42,560 54,901

Total number of Km run by each department in 6months

Total Km run

Figure7 shows department ways Km run in percentage from Jan-June’12

For this table & figure shows the month of Jan-June (2012)

• The number of vehicles at Robi Axiata Limited was 432 and now there are 340 numberof rental vehicles.

• Total km run by rented vehicles is 8,679,731.• Thus, on an average each vehicle runs 4,193 km per month.• Average expenditure of rented vehicles is around 22,883,877 BDT per month.• Cost per vehicle in each month is around 66,330 BDT and BDT 15.78/Km.

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4 10 200

65

0 1

Total Km run by each department inpercentage from Jan-June'12

Km run in %

COST ANALYSISTable shows rent vehicle per monthly grand total expenses:

Rent Vehicle cost per month

Type of Vehicle Amount(tk)

Coaster/Noah Microbus/Sedan Car/ Probox/Station Wagon(Rent) 40000-80000

KM run by CNG/Diesel/Octane(per km)9/11.00/13.45

Over Time Hours(Rate per hour ) 30-35

Tour Day(per day) 500-600

others cost-

Grand total Expenses -

Goals and Objectives:

Fleet Management comprises the target-oriented, optimal, planning, Supervision and control ofthe Fleet operations based on the available resources, considering internal and externalinfluencing factor. A Special focus is on the integration of organizational processes with moderninformation Systems. Another goals and objectives are motivated employees, effective &efficiency transport over all Bangladesh.

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Chapter-5

Organizational Impact:

Historic Data – A cleverly structured database allows Robi to keep a history of allinformation. Trend analysis and forecasting allow management to easily understand thebusiness performance and make accurate decisions to manage the operation.

Business Control – By a single click, managers can easily determine the performance ofthe business and revenues.

Ease-of-use – Users can easily navigate around the system because of its simplisticdesign.

Support –Fleet management main objective, 24/7 support structure around the country isto assist employees. A team of highly specialized, well-spoken individuals, will assistemployees telephonically or remotely to decrease turn-around time.

Time Saving – With reports that can be generated on demand, decisions can be madeinstantaneously and accurately without having to refer to documentation and manualpaperwork

Fleet costs – An audit trail of active jobs through the different stages of manufacturinge.g. Cutting, Fabrication, Beveling, Polishing and Toughening. This will give anindication of which process the job is currently in to inform Robi employees should therebe an enquiry. A Management screen is also integrated to get an overview of all the jobscompleted and still in queue. A statistical report can be generated on demand formanagement to monitor performances.

Increase fleet utilization – Every Item can be categorized or grouped for searching andreporting purposes.

Data Automation – Let the software (VMS) do the hard work, giving the Organizationfreedom to manage Fleet management.

Flexibility – If a quotation is done, it can easily be converted to a job order then to aninvoice by a single click. Thus, avoiding recapturing of information all the time.Reporting can be customized to suite business to maintain the professional image.

Compliance Management – Robi software (VMS) allows to manage any type of vehicleor driver compliance including: certifications, registration renewals, annual physicals,and inspections.

Operator Management – The software (VMS) will allow tracking detailed audit ofvehicles in order to comply with Regional usage and KM reporting requirements.

Maintenance Managements Management of internal workshops and external (Vendor)suppliers as well as integrated purchase order processing. Robi systems additionallyhighlight parts and vehicle warranty claims thus saving Organization money.

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Chapter-6

Problem Identified (Findings) : Fleet management can use 3rd party for the Vehicle to reduce cost and it is possible to

find get the best vehicle in that case 3rd party can help Robi. Vehicle & driver replacement (without information) is another problem of fleet

management.

Fleet management is a database process so necessary data collection is another problem. Many types of people (as like Vendor & driver) handling is difficult in this sector.

Chapter-7

Recommendation:While working with the Fleet management, there were certain things that came in front ofmy eyes which Robi I think should consider developing the plan. May be Robi has otheroptions or other strategy to follow in these issues, however I am not acknowledged aboutthose. Therefore some recommendations by me are here.

The most important key source factor of Robi Axiata Ltd is its efficient transportplanning is designed to identify an organization need for business purpose and motivatedemployees. Moreover its decisions are based on facts from mark research and coveragesurvey. The Company also monitors its activities and proactive is marketing decisions.

It has assumed that qualified & identified staffs will be available during the time of adisaster. But so far working with Robi, I haven’t seen any training program that is goingon to make them so. Hence, Robi should provide proper training on transport to constructqualified.

Robi should collect information of regional & crisis coordination team as soon aspossible for transport.

Damage & salvage assessment should initiate very soon so that actions can be takenanalyzing.

Tracking technologies not only help the manager to know all the details related to hisfleet but also helps the driver to map out the best possible route to the destination. It alsohelps them to avoid the traffic, choose the shortest way thus saving fuel and valuable timeat the same time. Tracking helps in checking the theft or illegal use.

So far, these are some criteria that Robi should keep in mind in building up the plan. Moreover,the plan will be presented to the Management. So, the Management has the right to include,exclude or change any commendation of the report.

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CHAPTER-8Conclusion

It is my immense pleasure to conclude the report as a part of my internship program. The reportis a reflection of my work, sincerity, credibility as well as coordination between me & RobiAxiata Limited. I tried my best to provide as much as information I could.

Now a day fleet management is an important issue for any organization. From the aboveDiscussion, we can easily understand that Robi Axiata Limited. Robi Axiata Limited is one ofthe top mobile companies of Bangladesh .It covers the whole Bangladesh by its network. Thereare many product and services of Robi Axiata Limited is available in market. At this moment thecompany is in growing position. But the strategies of the company will make the company“number one” mobile company in Bangladesh.

So we can easily find out the human-resource practice, and transport, employee satisfaction andrelations at Robi is a very developed and effective one. As a multinational company for makingthe process more effective Robi Axiata should analyze the recruitment and selection process ofother multinational company of have and abroad.

That can make Robi Axiata Limited perfect company will get efficient professionals that willincrease the productivity as well as revenue.

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Appendix:

Websites-

www.robi.com.bdwww.transport@robi.com.bdwww.axiata.comwww.linkedin.com/.../axiata-bangladesh-ltdwww.btr.netwww.btrc.org/www.robi.combdwww.btrc.gov.bd/www.telecompaper.com/news/article.aspxen.wikipendea.org/wiki/Aktel etc

-http://ctsgps.com

- http://en.wikipedia.org/wiki/Travelling_salesman_problem

-http://univission.coz.za/products/unit-feet-fleet

- http://www.slideshare.net/valencialogistics/fleet-management

- http://satellite.tmcnet.com/topics/satellite/articles/95762-ctss-gps-tracking-system-helps-hvac-distributor-recover.htm- http://logistics-janina.blogspot.com/2010/05/fleet-management.html-http://electronics.howstuffworks.com/gadgets/high-tech-gadgets/location-tracking1.htm

Video: http://videos.howstuffworks.com/hsw/19198-satellite-technology-the-global-positioning-system-video.htmhttp://ctsgps.com/

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