Fleet Advertising Case Studies

FLEET ADVERTISINGThe Look Company, Qatar

Feb. 15, 2016

WIN YOUR CUSTOMERS HEARTS AND MINDS …

•  75% of the information received is through visual communication

•  40% of viewers better remember visual elements

THROUGH FLEET ADVERTISING

* Source 3M

Did You Know?

•  91% people notice words & images on fleet vehicles

•  29% people would base a buying decision on fleet impressions

•  97%people remember ads placed on fleet vs. 19% for billboard.i

Bring your brand closer to your potential customers while on the road

DRIVE AND BE NOTICED

Source: i. http://www.fredericksburg.minutemanpress.com/vehiclelettering.html

Why Fleet Advertising? What you need to consider?

•  Can be done in full wrap or in portions.

•  Use stickers suitable for vehicles. Will it leave residue? Chip the paint?

•  The copy and image of the ad must abide by the rules and regulations of the country. Example: In Qatar, primary language of the advertisement must be Arabic. Translations into other languages is permitted subject to the specific controls determined by the Relevant Municipality**

Source: •  http://kevinkauzlaric.com/fleet-advertising-benefits/•  http://www.mondaq.com/x/186546/advertising+marketing+branding/Qatars+new+advertising+law

•  Visibility is 24/7•  Flexibility, you can change your

message any time•  Message optimization by

demographics based on routes

Outdoor Advertising Association of America, reported by Marketing Tango: a single vehicle wrap can generate up to 70,000 impressions per day. That’s a potential for over 25 million impressions in one year if you drive in a densely populated area. For smaller populations, the number is 30,000, which is still high*

BUS WRAP

•  AFC U23 Championship

•  January 2016

•  16 Busses

•  5-6 days of installation

AFC U23 PROJECT

BUS WRAP

•  AFC U23 Championship

•  January 2016

•  16 Busses

•  5-6 days of installation

AFC U23 PROJECT

AFC U23 PROJECT

COASTER BUS WRAP & DECAL

•  AFC U23 Championship

•  January 2016

•  8 Coaster Busses

•  5-6 days of installation

BUS WRAP & DECAL

•  Qatar 2015 24th Men’s World Handball Championship

•  January 2015

•  187Busses

•  13 days of installation

WORLD HANDBALL CHAMPIONSHIP 2015

Source: http://macedoniaonline.eu/content/view/26775/2/

Online News Article

BUS WRAP & DECAL

•  Qatar 2015 24th Men’s World Handball Championship

•  January 2015

•  187 Busses

•  13 days of installation

WORLD HANDBALL CHAMPIONSHIP 2015

QSL FJ CRUISER PROJECT

CAR WRAP

•  QSL FJ Cruiser Branding

•  April 2015

•  4 FJ Cruiser

•  4 days of installation

DOHA BUS PROJECT

BUS WRAP

Doha Bus

2013

6 Busses

2 days per bus installation

DOHA BUS PROJECT

COASTER BUS WRAP

•  Doha Bus

•  2013

•  Coaster Busses

•  2 days of installation

CAR WRAP

•  Doha Bus

•  2013

•  KIA RIO

•  2 days of installation

DOHA BUS PROJECT

MEGARME PROJECT

CAR DECAL

•  MEGARME Vehicle Branding

•  2013 - 2015

•  4 cars

•  1 per day of installation

285 Al Waab Street, P.O. Box 22547, Doha Qatar Tel: (+974) 44475865 – Fax (+974) 44475769 E: [email protected]