FLATTENERS -- A Concept by Thomas Friedman Part of Communication and Collaboration in a Flat World
Feb 25, 2016
FLATTENERS -- A Concept by
Thomas Friedman
Part of Communication and Collaboration in a Flat World
Globalization 3.0
-- Converged around the year 2000-- A global, web-enabled platform -- Multiple forms of sharing knowledge / work,
irrespective of time, distance, geography
and language.
The Ten Flatteners
Flattener #1 – Fall of the Berlin Wall
http://www.youtube.com/watch?v=snsdDb7KDkg&feature=channel
Microsoft Windows
Flattener #2 - Netscape
http://www.supportcave.com/images/netscape4.bmp
Flattener #3 Workflow Software
http://www.reach1to1.com/images/ExampleLogic.png
eBay and PayPal
Flattener #4 – Open Sourcing
http://www.youtube.com/watch?v=EG9uuGwFmvs
Open Source Software
Flattener #5 – Outsourcing
http://www.altergroup.com/blog/wp-content/uploads/2009/09/india-outsource.jpg
Flattener #6 – Offshoring
http://www.oneinchpunch.net/wordpress/wp-content/uploads/2007/10/china-toy-manufacturing2.jpg
Flattener #7 – Supply-Chaining
Flattener #8 – Insourcing
Flattener #9 – Informing
Flattener #10 – The Steroids
What Next?
Global communication is less about persuasion and more about COMMUNITY;
Micro-blogging and blogging – (The next big thing is already here.)