#FlatRammy Recap Tuesday, December 10, 13
Flat Rammy Recap
Jul 05, 2015
A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.
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#FlatRammy Recap
Tuesday, December 10, 13
#FlatRammy RecapGoals
Cultivate brand affinity before day 1
Brag to peers how great Suffolk is
Attribute making new friends to Flatrammy
Tuesday, December 10, 13
#FlatRammy Recap
Cultivate brand affinity before day 1
Anecdotal
Tuesday, December 10, 13
#FlatRammy RecapAnecdotal
Tuesday, December 10, 13
#FlatRammy RecapAnecdotal
Tuesday, December 10, 13
#FlatRammy RecapAnecdotal
Tuesday, December 10, 13
#FlatRammy RecapAnecdotal
Tuesday, December 10, 13
#FlatRammy Recap
Attribute making new friends to Flatrammy
Anecdotal
Tuesday, December 10, 13
#FlatRammy Recap
Brag to peers how great Suffolk is
Anecdotal
Tuesday, December 10, 13
#FlatRammy RecapMetrics
1,100,000+ media impressions
The majority of those impressions were generated by our
incoming freshman.
Tuesday, December 10, 13
#FlatRammy RecapMetrics
400+ photos created with Flat Rammy
4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy
800+ unique conversations created around the subject of Flat Rammy
Tuesday, December 10, 13
#FlatRammy RecapMetrics
400+ photos created with Flat Rammy
Tuesday, December 10, 13
#FlatRammy RecapMetrics
400+ photos created with Flat Rammy
4,000+ high-schoolers and 1st year college students endorsed their
excitement for Suffolk + FlatRammy
800+ unique conversations created around the subject of Flat Rammy
Tuesday, December 10, 13
#FlatRammy RecapMetrics
4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy
Tuesday, December 10, 13
#FlatRammy RecapMetrics
38 favorites3 comments
Tuesday, December 10, 13
#FlatRammy RecapMetrics
400+ photos created with Flat Rammy
4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy
800+ unique conversations created around the subject of Flat Rammy
Tuesday, December 10, 13
#FlatRammy RecapMetrics
800+ unique conversations created around the subject of Flat Rammy
Tuesday, December 10, 13
#FlatRammy RecapMetrics
Participation
100 Students
Average of 4 unique photos per student
10-20% participation rate non-pro#t shipping
Tuesday, December 10, 13
#FlatRammy RecapMetrics$atrammy.com
1,579 visits unique visits
Time on site: 5:28
Tuesday, December 10, 13
#FlatRammy Recapother
Internal Department Demand
Non-freshman demand
Tuesday, December 10, 13
#FlatRammy Recapother
Tuesday, December 10, 13
#FlatRammy RecapYour Thoughts
Did our execution meet your
expectations?
Tuesday, December 10, 13
#FlatRammy Recapyour thoughts
Did our execution meet your
expectations?
Please share with us your: thoughts
feedback anecdotes
feelings ideas hopes
Tuesday, December 10, 13
#FlatRammy Recapnext steps
videopriority shipping
cutouts/costumesgami#cationnew pricing
rewards
Tuesday, December 10, 13
#FlatRammy Recapnext steps
videopriority shipping
cutouts/costumesgami#cationnew pricing
rewards
Tuesday, December 10, 13
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