FLAME Case Study

FLAME ON DIGITAL MEDIA

Social Media Mandate• To create engagement and fan acquisition for FLAME

on Social Media Platforms• Generating a buzz about the institute on the online

media• Eventually increase the no. of admission related

queries for the institute

HOW WE LEVERAGED FACEBOOK

Content & Engagement

Admission DetailsAdmission Details

Faculty NewsFaculty News

Content & Engagement

Promoting Website Features

Promoting Website Features

Content & Engagement

Internship Programs Internship Programs

Content & Engagement

Promoting Infrastructure

Promoting Infrastructure

Special Features

Have you been there?Have you been there?

Special Features

What’s on their mind?What’s on their mind?

Special Features

Who’s ThisWho’s This

Customer Feedback and Connect

Fan AppreciationFan Appreciation

Know Your FLAME Contest

• The contest got a good start with an average of 4 participants for the first 6 questions.

• The maximum no. of participants were either alumnus or a part of FLAME.

• Total No. of Unique Participants: 25

• Total No. of Contest Tab Views: 1,850

• Winner: Ranjit Deshmukh with 11 correct answers

Know Your FLAME Contest

Tabs for Non-FansTabs for Non-Fans

Know Your FLAME Contest

Contest TabContest Tab

Know Your FLAME Contest

Detailed updates for the answers highlighting their significance in

FLAME Campus

Detailed updates for the answers highlighting their significance in

FLAME Campus

Update announcing the winner

Update announcing the winner

TWITTER OPTIMIZATION

#OnMyBookShelf• #OnMyBookShelf was used to promote the visibility of the brand• Followers were encouraged to tweet with the #Tag• The #Tag was readily accepted by the twitter audience• Following points reflect the success of the activity

• Trending No.1 in Mumbai on Trendsmap Breaking #Tags• Trending no. 2 in Mumbai in top 10 trending topics• Trending no. 6 in Ahmedabad and Chennai in top 10 trending

topics• A total of 766 Tweets using the #Tag #OnMyBookShelf• An increase of 15 followers in just 3 hours

#OnMyBookShelf

A total of 766 Tweets using the #tagA total of 766 Tweets using the #tag

#OnMyBookShelf

Positive Tweets for the #TagPositive Tweets for the #Tag

#OnMyBookShelf

Trending No. 2 in MumbaiTrending No. 2 in Mumbai

Interaction on Twitter

Replies and Conversation with followersReplies and Conversation with followers

Attending Queries

Facebook QueriesFacebook Queries

Attending Queries

Twitter QueriesTwitter Queries

OUTCOME & SUCCESS

From where we took the brand ahead

• Facebook page with 3432 likes• Frequency of updates was negligible• Zero engagement • 50+ followers on Twitter

SOCIAL MEDIA INSIGHTS

Facebook

Twitter

THANK YOU