FLAMA Market Research By Andrea Wong

Market Research by Andrea Wong August 14, 2014

theflama.com born April 2014

5 Staff Members

16.9K YouTube Subscribers

1.1M YouTube views

32K Facebook Likes

5K Twitter Followers

2K Instagram Followers

5 Original Premium Shows

2 Marketing Sponsors

5 months later

12 Staff Members

119K YouTube Subscribers

7.25M YouTube views

62.8K Facebook Likes

6.3K Twitter Followers

12.8K Instagram Followers

270 Vine followers

250 Snapchat followers

7 Original Premium Shows

3 Marketing Sponsors

As we grow up, we wonder…

What is the platform user experience like?

What do users think about our content?

What is our brand value?

So we conducted research

Built a Survey on Google Forms Moderated 3 Focus Groups

We learned this…

Top 5 Survey Results1. theflama.com user

experience is better on mobile than desktop

2. 51% positive reaction to the website design

3. 67% prefer to view videos4. Art/Culture, Comedy and

Music are the top categories5. 61% like brands to engage at

least once a week

and this…

Top 5 Focus Group Results1. Navigating the site is confusing2. Users feel uneasy visiting the

site at work3. Users visit the site to waste

time, procrastinate, and laugh4. Flama reminds users of old

MTV and they like that5. Users want to learn of

international events/news on theflama.com

Now we understand

1. theflama.com website is not directing the user where to go.

2. Users want snackable inspirational and useful content, not only funny, relevant and timely content.

3. Aligning with favorite aspirational and practical brands will help connect with users.

M But, the learning doesn’t stop…