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A Study of

The Customer perception towards

TVSWego in Bangalore

Project PresentationOn

Under guidance of

Dr K R Nisha Benoy Antony

SCMS-Cochin Area ManagerTVS Motors

BY

1

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Agenda

Introduction Why

Objectives of the Study

Research Methodology

Data Analysis

Findings

Suggestions

Learning's

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Introduction

Customer Perception:The process by which

an individual selects, organizes, and interprets

stimuli into a meaningful and coherent picture

of the world.

(Schiffman and Kanuk Consumer Behavior 9th

Edition)

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Why TVS

Wego?

4

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Objectives of the Study

Primary Objective:

The main objective of the study is to

understand and evaluate the customer

perception, and suggest ways on how to

increase the sales of TVS Wego

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Objectives of the Study

Secondary Objectives:

To study the two wheeler industry of India.

To find the perception of the product from thecustomers who already own the product.

To do a leakage analysis and find reasons for

the same. To find the factors which influence the

purchase decision of the customers?

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Research Methodology

Type of Research: Descriptive

Sample Size: 60

(30 Owners, 30 Lost Customers)

Type of Sampling: Random & Convenience

Data Collection

Primary Questionnaire & Telephonic Interview

Secondary From reports, News Articles, SIAM,Bike Magazines Bike, Overdrive, Zig Wheels.

Data Analysis Tool : Excel

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2-Wheeler

Segment

Regions

South WestNorth-

Central

East &

North-

East

All India

Motorcycle2835

(12.9)

4327

(16.8)

2624

(12.5)

883

(11.1)

10669

(14.0)

Scooter203

(2.6)

219

(3.5)

602

(2.8)

99

(2.0)

1124

(2.08)

Data Analysis

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Note: Compound Annual Rate of Growth during 2002-03 and 2011-12 is presented in parenthesis

Source:Indian Automobile Industry: Optimism in the Air, Industry Insight, NCAER

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8

Trend in Sales Volume of Indian Two Wheeler IndustryTrend in Quaterly Sales Volume of Scooters (Domestic)Trend in Market Share in Scooter Segment (Domestic)

Passenger

Vehicles

16%

CommercialVehicles

4%

Three

Wheelers

4%

Two Wheelers

76%

Domestic Market Share for 2010-11

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Data Analysis

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9

8

9

6

4

0

122

7

5

3

0

12

6

21 1

0 0 00

1

2

3

4

5

67

8

9

10

18-25 25-30 30-35 35-40 40-45 45-50 50+

Sample Distribution - Age Group

TOTAL

MALE

FEMALE

Student

10%

Retired

3%

House Wife

7%Self

Employed37%

Work for

an MNC

40%

Professor

3%

Sample Distribution - Occupation

2 2

17

7

2

6

11 11

2

9

15

6

1

4

1213

1

1211

5

11

8

16

6

Very

Dissatisfied

Dissatisfied Neutral Satisfied Very Satisfied Not Applicable

Satisfacton Reagrding Various Factors : Wego

Purchase Experience Mileage & How much Power & Pick Up

Handling & Comfort Value for Money Overall Experience

23

7 75

1012

16

20

16

20

1412

9

2

64

54

21 1 1 1

Rating on Different Factors

Excellent Good Average Poor BadVery Unsatisfied

3%

Unsatisfied

3%Somewhat

Satisfied23%

Very Satisfied

64%

Extremely

Satisfied

7%

Satisfaction Level

Definitely Will

Recommend

47%Probably Will

recommend

40%

Not Sure

10%

Probably Will

not

Recommend

0%

Definitely will

Not

Recommend

3%

Likelyhood of Recommending

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Data Analysis

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2

11

9

4

0

1

3

1

8

5

3

0

1

3

1

3

4

1

0 0 00

2

4

6

8

10

12

18-25 25-30 30-35 35-40 40-45 45-50 50-60

Sample Distribution: Age Group

Total

Male

Female

Work for

an MNC

50%

Student

3%

House wife

17%

Self

Employed

13%

Retired

7%

Professor0%

Doctor

0%

Other

10%

Sample Distribution: Occupation

Activa

16% Scooty6%

Access42%

Rodeo

0%

Duro0%

Aviator3%

Pleasure

23%

Others

10%

Vehicle Purchased in Place of Wego

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Findings

97 % did not face any problems at showroom.

80 % correspondents were completely satisfiedwith the services provided.

50 % customers were influenced by TV Ad.

Nearly 80% use Wego Daily, the remaining 2-3times a week.

Problems: Less Mileage

Front Boot Space

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Findings

87% customers didnt purchase the vehicle onWord of Mouth.

50% decided not to buy by reading reviewsonline.

42% of the people who didnt purchased Wegopurchased Suzuki Access.

Why:

Heavy as compared to other Vehicles.

Height is more

Less Space as compared to others.

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Suggestions

Generate a positive word of mouth

Address the finance issue

Increase Storage Space Improve Mileage

Improve Center Stand

Improve Front Shockers

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Learnings

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