DESIGNING FOR A MOBILE AND CONNECTED WORLD Smart Device & Mobile User Experience Summit 2011 Daniel Harris, Service Design Lead
Jan 27, 2015
DESIGNING FOR A MOBILE AND CONNECTED WORLD Smart Device & Mobile User Experience Summit 2011 Daniel Harris, Service Design Lead
WE DESIGN BREAKTHROUGH DIGITAL BRANDS, PRODUCTS AND SERVICES
No Boundaries: | Telco | Device | Financial Services | Media | OS | Portal | Retail | Startup |
Designing for the Internet of the world
MICROSOFT VISION
THE EVOLUTION IN SERVICE DESIGN PRACTICE
Engagement
Time
Of Course
WOW
PEOPLE
SERVICES
BRAND
Slide 17 © Fjord 2010 | Confidential
THE BRAND CHALLENGE
Scale of harm done V Scale of opportunity
More “potential to break promises”
Visual: One-way. Largely static
Broadcast Media Physical experience
Liquid experience {
Skills, methods & tools Defined & Understood
Digital Media Liquid experience
Spatial: Multi-way. Highly interactive Skills, methods & tools
Not Defined
{
Visual Behavioral
Slide 18 © Fjord 2010 | Confidential
WE CALL IT BRAND DNA
EXPECTED PERFORMANCE GUARANTEED
AUTHENTIC BEHAVIOURS DELIVERED
APPEARANCE BEHAVIOUR
PERFORMANCE
APPEARANCE RECOGNISED ANYWHERE
Slide 19 © Fjord 2010 | Confidential
Personal/Situational Technological
Who are you with? Who are
you? (Generally)
Who are you now?
(Behavior)
Where are
you?
How much time have you got? What are
you trying to do? What
did you just do?
What do you
need? What are you doing?
Location (GPS, NFC…)
Device (Laptop, Desktop,
Smartphone, Tablet…)
Personal Network
(Contacts, Friends, Social Platform)
Delivery Technology (SMS, Mobile, Web,
Application…)
Access Technology
(2G, 3G, 4G, HSDPA, Wifi….)
Operating System
(iOS, Android, Symbian…)
Control
Filter Agregate Toggle on/off
Share/ Connect
CONTEXT WILL DRIVE FUTURE EXPERIENCES
THANK YOU! @harrisdaniel @fjord