Fixnixbusinessmodelv1.0

FixNix Business Model

Company: FixNix InfoSec Solution Inc.

Customer Segment

Value Proposition

Beautiful

Vibrant

Innovative

Big

Genuine

Young

Optimize

Reliable

Technologies forEnterprises

Technologies forEnterprises Future

User-Experience

Mobility

Value proposition

FixNix GRC

Cost effective

Agile

Easily deployable

Affordable

Pay per use

User friendly

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Channel

• Organic Growth

Channel

• A/B Testing

• Growth Hacking

Channel

lots of channels, lots of decisions… choose a few:

PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing

Email SEO / SEM Blogs /

Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats

3 Things That Matter / To Measure : 1. Volume

2. Cost

3. Conversion

Channel

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Email

Social Media

Mobile

SEO

Email

Social Media

Mobile

SEO

Customer Relationship

Email

Social Media

Mobile

SEO

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Email

Social Media

Mobile

SEO

Website Traffic unique visitors

Engage visitors w 2+ page views

Started trial

Engaged in trial

Users

Old School Marketing

Dm , TV

Mags

Partners &

channels

Trade shows semina

rs

Outbound Marketing

Press Release

Client & prospect enews

PPC:Linkedin,

Adwords,

Inbound Marketing

Editorials,blogs,FAQ

Optimize SEO

Social medi

a Awareness

Brand Interest %

Traffic Rate %

Engage Rate %

Trial Rate %

Lead Rate %

Close Rate %

ConversionRate %

Revenue Stream

Email

Social Media

Mobile

SEO

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Email

Social Media

Mobile

SEO

Our Pillars

Email

Social Media

Mobile

SEO

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Knowledge is our most important resource

Key Activity

Incident MGNT

Audit MGNT

Automate GRC Modules

Asset MGNT Policy MGNTRisk MGNT

BCM

Email

Social Media

Mobile

SEO

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Automate GRC Modules

Knowledge is our most important resource

Key Partners & Clients

Email

Social Media

Mobile

SEO

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Automate GRC Modules

Knowledge is our most important resource

Key Customer

On-Premise VS SaaS Model

Year 1 Year 2 Year 3 Total Software License / Subscription

Onpremise(perpetual)

$180,000 $30,000 $30,000 $240,000

SaaS $60,000 $60,000 $60,000 $180,000

Additional on premise cost

Data center/Hardware

$48,500 $40,500 $40,500 $129,500

Application/IT support

$150,000 $150,000 $150,000 $450,000

Upgrades Installations

$5,000 $27,000 $27,000 $59,000

Total costTotal cost - SaaS

$60,000 $60,000 $60,000 $180,000

Total cost –on premise

$383,000 $245,500 $245,500 $878,500

Total SaaS cost Savings

$323,500

$187,500 $187,500

$698,500

Year1 Year 2 Year 3 Total$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000 SaaS for GRC cost savings

On-Premise VS SaaS Model

For 50 Users

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500

3000100

Chart Title

SaaS Monthly Cost On Premise

It Staff – Fully Loaded Salary

On-premise Hidden Cost of IT

$100,000

$25,000

Cost Structure

Ist month II nd Month III rd Month Ist Quator0

100

200

300

400

500

600

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

Ist Quarter

No. Users Price Quaterly_Income

• $500 /month /module

Cost Structure

Ist month II nd Month III rd Month II nd Quator0

100

200

300

400

500

600

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

II nd Quarter

No. Users Price Quaterly_Income

• $500 /month /module

Cost Structure

Ist month II nd Month III rd Month Ist Quator0

100

200

300

400

500

600

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000

III rd Quarter

No. Users Price Quaterly_Income

• $500 /month /module

Cost Structure

Ist month II nd Month III rd Month IV th Quator0

100

200

300

400

500

600

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

IV th Quarter

No. Users Price Quaterly_Income

• $500 /month /module

Income and Expense

• Total Income

Q-I Income = $ 25,ooo

Q-II Income = $ 90,000

Q-III Income = $ 180,000

Q – IV income = $ 270,000

Ist year Income = $565,000 = 3.46 cr

• Expense$30000 per month for sales and marketing campaigns

Total of $360,000 on sales and marketing alone

Email

Social Media

Mobile

SEO

VibrantOur Values

Innovative

Big

Genuine

Young

Optimize

Reliable

User-Experience

Social Business

Mobility

Analytics

Automate GRC Modules

Knowledge is our most important resource

Key Customer

1 new customer sign up every working day Or existing customer should be sold new module every day

[email protected] | www.fixnix.co

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