Five ways a Technology refresh strategy can lead to a Successful Digital Transformation

5 Ways aTechnology Refresh Strategy

Can Lead to a SuccessfulDigital

Transformation

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#OSSCubeTransform

Speakers

Dietmar RietschCo-Founder and CEOPimcore

John BernardExecutive Vice President of North America

OSSCube

What is Digital Transformation?

What is Digital Transformation?

Digital Transformation is the approach by

which enterprises drive changes in their

business models and ecosystems by

leveraging digital competencies.

Three Pillars of Digital Transformation

Customer

Experience

Operational

Process

Business Model

Digital Capabilities

Operational Process

Customer

Experience

Operational

Process

Business Model


Digital transformation allows organizations to rapidly respond

to changing conditions.

EXAMPLE: Video conferencing has reduced the need to travel for in-person meetings.

Business Model

Customer

Experience

Operational

Process

Business Model


Digital transformation allows organizations to expand into

new markets.

EXAMPLE: Brick-and-mortar stores open e-commerce site.

Customer Experience

Customer

Experience

Operational

Process

Business Model


Digital transformation allows organizations to adapt to

customers’ changing needs.

EXAMPLE: Mobile banking apps allow customers to access their account without a teller.

Digital Capabilities: The Foundation

Customer

Experience

Operational

Process

Business Model


Digital capabilities support all three

pillars. They are the fundamental building

block for a digital transformation.

Current Situation

Inconsistent Data = Lost Business Revenue

{ }73%Consumers say

product information is

their #1 criteria when selecting

products.**UPS Pulse of the Online Shopper, 2015

#1Cause of shopping carts abandoned

is due to poor product

information.**Why Online Retailers Are Losing 67.45% of Sales and What to Do About It, 2013

$284 BillionReturned

merchandise to online retailers.**UPS Pulse of the Online Shopper, 2015

What is

Gartner

Saying?!

Technology Paradigm

“Most companies are likely to need DAM, PIM and CMS

capabilities. They will likely need more than one vendor

supporting these requirements.”

• Invest in DAM solutions for cross-enterprise digital assets• Invest in marketing solutions to manage marketing assets• Invest in CMS to manage content across digital channels

INVEST

!!

INVEST!!$

$

$

$

Integrate disparate applications• PIM, DAM, CMS and E-commerce

Multiple user interfaces

Challenging business processes

High IT support costs

The Status Quo

Victim of the Status Quo - Gogo

Using a third party for product information management

Third party was not flexible or scalable and expensive

Legacy system unable to support growth initiatives

Considered building a custom app to meet their needs

Victim of the Status Quo – Fortune 500 CPG

Acquired brand websites running independently

Poor integration between legacy PCM and brand sites

Teams of people required to make content updates

Legacy ecosystem limited marketing opportunities

Disrupting the Status Quo

STATUS QUO

The Wait is Over!

PIMCORE

MULTIPLE CHANNELSWe always have to deliver

datato different output

channels.

SINGLE USER INTERFACEWe always have to create an awesome user experience.

TIME-TO-MARKETWe always have to adapt to the market and the customer needs.

CONSISTENT DATAWe always have to manage

and integrate multiple master data.

DELIVER FAST

PRODUCTS

CONTENT

CUSTOMERS ORDERS

DESKTOP

PRINT

MOBILE/APP DIG. SIGNAGE

DATA FEEDS SOCIAL

ASSETS UGC COMMERCE

MOBILE

CONTENT COMMUNITY

INTEGRATION USABILITY

ADOPT FAST INTEGRATE

The Digital Transformation Enabler

Pimcore – The Needed Stack

DIGITAL ASSET

MANAGEMENTt

PRODUCTINFORMATIONMANAGEMENT

WEB CONTENTMANAGEMENT E-COMMERCE

ONLINE SHOP

DIGITAL ASSET

MANAGEMENT

PRODUCTINFORMATIONMANAGEMENT

WEB CONTENTMANAGEMENT

E-COMMERCEONLINE SHOP

Pimcore – The Needed Stack

MANAGE AND INTEGRATE

ANY DIGITAL INFORMATION

STRUCTURED,

UNSTRUCTURED, ASSETS

COMBINE, RELATE,

EXTEND & AGGREGAT

E

READY FOR ANY

OUTPUT CHANNEL

SOLID FRAMEWO

RK FOR DEVELOPE

R

AWESOME API TO

DEVELOP GREAT APPS

1

2

3

45

Pimcore – The Vision

Pimcore Platform

CMS/WCM

Digital AssetManagement

PIM, DAM& MAM

Targeting &Personalization

E-Commerce

Marketing &Campaigning

Customer Experience& Engagement

Multichannel& Web-to-Print

Pimcore Platform

CMS/WCM


PIM, DAM& MAM


E-Commerce




Pimcore Platform

CMS/WCM


PIM, DAM& MAM


E-Commerce




Pimcore Platform

CMS/WCM


PIM, DAM& MAM


E-Commerce




DepartmentProduction or Buying

Digital Transformation Use Case

SEO

SEM

ANALYTICS

CI

UX & USABILITY

MULTI-CHANNEL RETAIL

CONVERSIONS

SOCIAL MEDIA

CUSTOMER CARE

WEB-2-PRINT

NEWSLETTER & CRM

B2C E-COMMERCE

B2B E-COMMERCE

RETURN MANAGEMENTFINDER

SALES TOOLS

1:1

STABILITY

SECURITY

PERFORMANCE

INTEGRATION

INTERFACES

DATA QUALITY DIGITAL ASSETS

ATTRIBUTES TAGGING

ANALYTICSCHANNEL MANAGEMENTANALYTICSDATA QUALITY

KNOWLEDGE BASE ASSISTANTS

TIME-TO-MARKET

TIME-TO-MARKET

TIME-TO-MARKET

TIME-TO-MARKET

FLEXIBILITY

DATA

DepartmentProduct Management

DepartmentSales

DepartmentMarketing

DepartmentIT

How does changing our digital strategy help our digital transformation?

First: Streamline IT Ecosystem

More Components = Heterogeneous ITTHINGS BREAK MORE EASILY

TIME-TO-MARKET IS BADQA = SUCKS

Pimcore Platform

CMS/WCM


PIM, DAM& MAM


E-Commerce



Web-to-Print

Compelling Event

eg. New product, updated price, new

market

Second: Business Process Reengineering

Marketing

Promotions

Product Descriptions

Web Content Updates

Customer Experience

Compelling Event

eg. New product, updated price, new

market

Single User Interface

Marketing Promotions

Product Descriptions

Web Content Updates

Customer Experience

Third: Unified Data

No Plat-form

Sin-gle In-

tegrated Dig-ital

Plat-form

Mul-tiple Dig-ital

Plat-form

s 39%

14%

47%

“Data integration is the biggest challenge in setting up our

digital services.”

* MIT Center for Digital Business and Capgemini Consulting

Consolidated Platform for Digital Transformation

Cloud-based consolidated platforms are fundamental

for digital transformatio

n.

Generate a common view of

customers and products.

Enable more multi-channel interactions.

Integration vs. Consolidated Platform

PimcoreDAM

Integrated Platforms vs. Consolidated Platforms

PIM

CMS SHOP

ITUpgrade

s

Training

Fourth: Respond to New Business Opportunity

Customer Engagement

E-Commerce Cross Sell & Upsell

Responsive

Fifth: Business & IT Integration with DevOps

“Business and IT integration is crucial for success because many

business transformations are enabled by technology.”

“With a shared understanding, IT

executives help to meet business goals and business

executives listen to innovative IT suggestions.”

Outcomes of aSuccessful Digital

Transformation

Gogo’s Results

Pimcore eliminated the need to build a custom app

Now have the required flexibility and scalabilty

Own the IP because Pimcore is open source

Now have technology platform to meet business needs

Consumer Good Company’s Results

PCM and all brand sites consolidated on single platform

Single user interface for all applications

Increasing productivity and lower IT O&M costs

Pimcore enabling new strategic marketing initiatives

What’s in it For You?

Business Benefits

• Boost sales• Improve customer loyalty, higher TCV• Increase productivity• Better customer experience• Enhanced brand reputation• Create company culture the encourages creativity

and innovation• Extending market reach of organization

IT Benefits• Streamlined operations, lower O&M costs• Simplified ecosystem• Speed up development of products and services• Cloud services and DevOps

Q & A

QUESTIONS?

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Thank You