Five Hot Tips for Social Media Strategy Brooke McMillan, Digital Strategist and Consultant @McMillanATX
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Five Hot Tips for Social Media StrategyBrooke McMillan, Digital Strategist and Consultant@McMillanATX
Tip #1
Don't Post in a Vacuum
• Work to find the narrative
*The Lonely Vacuum of Space image by JD Hancock and used under a Creative Commons license.
• Create Quarterly Calendar•Align to Strategic Goals
Tip #2
Stop Asking Over and Over and Over
• Three Posts to Every One Ask
*Imperial Art Appreciation: Green image by JD Hancock and used under a Creative Commons license.
• When You Ask, Make it Fun• Give Fundraising Tips
Tip #3
(KISS) Keep it Short, Seriously!
• 6 Second Attention Span
May the Fourth be With You by JD Hancock and used under a Creative Commons license.
• Infographics, Images, Video• 4 min, 60 sec, 15 sec, gif
Tip #4
News Jacking 101
• Pay Attention to the News
Invasion: Texas! by JD Hancock and used under a Creative Commons license.
•Hashtag Jacking
Tip #5
Repurpose Content
• Give Old Blogs a Facelift (30% rule)
Storm Crowd by JD Hancock and used under a Creative Commons license.
• Press Releases to Email to Blogs to Social
Thank You
Brooke McMillan@McMillanATX
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