Five Engagement Techniques for Online Learning Maddie Grant, CAE & Lindy Dreyer
Aug 20, 2015
Five Engagement Techniques for Online Learning
Maddie Grant, CAE & Lindy Dreyer
POLL: How many people in your organization are responsible for your online learning program?
CHAT IN: If you’re on your own, type the word “SOLO” into the chat window.
POLL: How engaged are your online learners?
The Five Techniques
• Start with the obvious—but plan how you’ll use it.
• Change how you work with SMEs.• Vary live formats.• Leverage social media in a variety of ways.• Reward participation.
Start with the obvious.
Less Obvious = How?• Start with poll or chat• 10 minutes of content• Engagement interlude• 10 minutes of content• Engagement interlude• 10 minutes of content• Ending Q&A
4 ideas for changing how you work with SMEs
1. Ask for less. 2. Use the buddy system.3. Pre-record.4. Recruit some ringers.
2 Alternative formats to maximize engagement
1. Interview-based with audience advocate.
2. Pure discussion with facilitator and expert participants.
CHAT IN: What other formats have worked well for you?
4 Social Media Tips
1. Set a Twitter hashtag for all live webinar events.
2. Leverage existing social media communities for topic ideas . And recruit leaders to present.
4 Social Media Tips
3. Find more topic ideas from popular posts.
4. Host “overtime” discussions hosted by your SME in your most popular outpost. For example, on LinkedIn.
CHAT IN: Besides marketing, how are you using social
media for learning?
Reward Participation
• Show how much you value your participants’ contributions.
CHAT IN: What one thing do you feel could increase engagement in
your programs the most?
Maddie Grant, CAE Chief Social Media Strategist at [email protected]
Lindy Dreyer, Chief Social Media Marketer at [email protected]
www.socialfish.org