Google Confidential and Proprietary Fishing for Supporters Online How campaigns can use Google to capture data Peter D. Greenberger, Elections & Issue Advocacy April 20, 2009
Fishing With a Keyboard I Google - Peter Greenberger
Nov 02, 2014
Peter Greenburger from Google explains how using Adwords helps campaigns grow their house file by getting people to engage on the issues they care about.
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Google Confidential and Proprietary
Fishing for Supporters OnlineHow campaigns can use Google to capture data
Peter D. Greenberger, Elections & Issue AdvocacyApril 20, 2009
Google Confidential and Proprietary
List Building: Offline Events Drive Online Search
Google Confidential and Proprietary
List Building: Capitalize on Spikes in Interest
Google Confidential and Proprietary
List Building: Capitalize on Spikes in Interest
Google Confidential and Proprietary
Missing the Tea Party…
Google Confidential and Proprietary
Segment Your Data with AdWords
• Attract supporters by issue
• Identify interested voters
• Recruit new supporters
• Build rapid response teams
• Rebut rumors and attacks
• Get Out the Vote!
Google Confidential and Proprietary
Message Testing in Real Time
Google Confidential and Proprietary
Thank youQuestions?
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