Fish and Seafood Profile [1 ] - Croatia March 2014 Produced by the Canadian Trade Commissioner Service 1. Sector Overview In 2012, total imports of frozen fish & seafood were valued at 53 million € or almost 26 million tons. Small pelagic fish is the most imported frozen fish & seafood product (in 2012, pelagic fish amounted to 45% in the total import structure). Crustaceans amounted to 4,2% in the structure of total import of frozen fish & seafood in Croatia. Total import of frozen fish & seafood surpasses total import of fresh fish & seafood in Croatia. The export of fresh fish & seafood was 15,6 thousand tons (77.5 million €) in 2012 but decreasing since 2010. Fresh small pelagic fish is the most exported fish segment in Croatia (in 2012, it amounted to 57% in the structure of total export). Total export of fresh fish & seafood is above total export of frozen fish & seafood in Croatia. The Hotel Restaurant Institutional (HRI) channel in Croatia is very important for foreign importers since hotels and restaurants prefer buying imported fish & seafood over domestic fish & seafood. When supplying fish & seafood, restaurants and hotels put fish freshness as the most imported element while, additionally, hotels search for quality fish. Among leading importers and distributors, two stand out as the most important in HRI channel with programs adapted to the needs of restaurants and hotels – Velpro and Metro Cash & Carry. Domestic consumption of fish & seafood products in Croatia in the past 10 years has increased largely due to increasing production and fish & seafood catching in Croatia. If we compare tons of caught fish & seafood in 2011 with the amount caught in 2004, there is a significant increase of 94% (43.347 tons in 2004 compared to 84.012 tons in 2011). By the calculation for 2011, estimated domestic consumption of fish & seafood in Croatia is 20,8 kg per capita. The rising awareness of the importance and benefits of fish & seafood consumption that is resulting in increasing domestic consumption of fish & seafood and increasing number of foreign tourists each season at the Adriatic Sea are some of the important positive indicators for further sector growth. In regards to the HRI channel, in hotel restaurants, 45% of sea fish is non-domestic i.e. imported from other countries. That makes HRI of great importance for foreign exporters of fish & seafood to Croatia. [2 ] Domestic Consumption of Fish & Seafood To estimate the value of domestic consumption of fresh and frozen fish & seafood in Croatia, we need to know how much fish & seafood was exported and imported and how much was produced in Croatia. The numbers for exports and imports were presented in subheadings 4.2.1.-4.3.2. and the value of production is presented in tables 1.1 and 1.3 . Table 1.1: Production of fresh fish & seafood in the period 2009-2011 (in tonnes) 2009 2010 2011 Average Annual Rate of Change Fish 62,796 59,601 75,644 9.75% Small Pelagic Fish 53,659 50,303 64,306 9.47% Other Sea Fish 9,137 9,298 9,026 -0.61% Oysters and Other Molluscs and Shellfish 3,294 3,108 1,580 -30.74% Crustaceans 529 543 505 -2.29% Lobsters 15 17 15 0.00% Shrimps 371 328 284 -12.51% Prawns and Other Crustaceans 143 198 206 20.02% Saltwater Fish 5,066 5,048 6,283 11.37% 1
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Fish and Seafood Profile - Croatia - Enterprise … · Leading Importers and Distributors When it comes to the HRI channel, there are two leading distributors of food products (fish
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Fish and Seafood Profile[1] - Croatia
March 2014
Produced by the Canadian Trade Commissioner Service
1. Sector Overview
In 2012, total imports of frozen fish & seafood were valued at 53 million € or almost 26 million tons. Small pelagic fish is the
most imported frozen fish & seafood product (in 2012, pelagic fish amounted to 45% in the total import structure).
Crustaceans amounted to 4,2% in the structure of total import of frozen fish & seafood in Croatia. Total import of frozen fish
& seafood surpasses total import of fresh fish & seafood in Croatia.
The export of fresh fish & seafood was 15,6 thousand tons (77.5 million €) in 2012 but decreasing since 2010. Fresh small
pelagic fish is the most exported fish segment in Croatia (in 2012, it amounted to 57% in the structure of total export). Total
export of fresh fish & seafood is above total export of frozen fish & seafood in Croatia.
The Hotel Restaurant Institutional (HRI) channel in Croatia is very important for foreign importers since hotels and restaurants
prefer buying imported fish & seafood over domestic fish & seafood. When supplying fish & seafood, restaurants and hotels put
fish freshness as the most imported element while, additionally, hotels search for quality fish.
Among leading importers and distributors, two stand out as the most important in HRI channel with programs adapted to the
needs of restaurants and hotels – Velpro and Metro Cash & Carry.
Domestic consumption of fish & seafood products in Croatia in the past 10 years has increased largely due to increasing
production and fish & seafood catching in Croatia. If we compare tons of caught fish & seafood in 2011 with the amount
caught in 2004, there is a significant increase of 94% (43.347 tons in 2004 compared to 84.012 tons in 2011). By the
calculation for 2011, estimated domestic consumption of fish & seafood in Croatia is 20,8 kg per capita.
The rising awareness of the importance and benefits of fish & seafood consumption that is resulting in increasing domestic
consumption of fish & seafood and increasing number of foreign tourists each season at the Adriatic Sea are some of the
important positive indicators for further sector growth.
In regards to the HRI channel, in hotel restaurants, 45% of sea fish is non-domestic i.e. imported from other countries. That
makes HRI of great importance for foreign exporters of fish & seafood to Croatia.[2]
Domestic Consumption of Fish & Seafood
To estimate the value of domestic consumption of fresh and frozen fish & seafood in Croatia, we need to know how much fish
& seafood was exported and imported and how much was produced in Croatia. The numbers for exports and imports were
presented in subheadings 4.2.1.-4.3.2. and the value of production is presented in tables 1.1 and 1.3.
Table 1.1: Production of fresh fish & seafood in the period 2009-2011 (in tonnes)
2009 2010 2011 Average Annual Rate of Change
Fish 62,796 59,601 75,644 9.75%
Small Pelagic Fish 53,659 50,303 64,306 9.47%
Other Sea Fish 9,137 9,298 9,026 -0.61%
Oysters and Other Molluscs and Shellfish 3,294 3,108 1,580 -30.74%