Highlights from the FRC Business Roundtable Team 4488 Glencoe High School Hillsboro, Oregon
May 19, 2015
Highlights from the FRC Business Roundtable
Team 4488Glencoe High School
Hillsboro, Oregon
What We Have to Share Today
• Who, What, Where, When, and Why
• Program and Things We Learned
• Request for Feedback
What is the Business Roundtable?
• A business conference focused on topics of interest to FRC business team leaders.
Why Hold this Event?
• Networking• Learning new strategies• Getting an early start on
public relations, recruitment, and fundraising
• Canned Food Donation
The Program
• Public Relations• Fundraising• Public Speaking• Business and
Marketing Plans
• Awards and Judging
PR LANDSCAPE TODAY
+2000% INCREASE IN
SOCIAL MEDIA
90% USE SEARCH
TO FIND INFORMATION
20M blogs and counting …
CONTENT IS NEW MEDIA
CURRENCY
- 60% FEWER TRADITIONAL
MEDIA
NICHE MEDIA GAINING
MINDSHARE
Stories Stick
*London School of Business
Sole use of statistics
5-10%
Statistics with some storytelling
25-30%
Storytellingstand alone
65-70%
Retention Rate
Elements of a Story
Context
ConflictResolution
StoryElements
Context• Set the scene, leverage current news
and events• Make it interesting and believable
Protagonist –fighting the good fightFaces challenges, but perseveresHas something special …
CONFLICT
Identify the mission of the Protagonist
Compelling, believable, relatable
Antagonist establishes tension and drama
Is a “worthy opponent”
RESOLUTION
Needs interesting twists and turns
Ultimate message is revealed
Every story has a different ending
“Happily Ever After ...”
“The moral of the story is ...”
“The Cliff Hanger...”
Slidecasts
• Tell a story as in a podcast and give the audience something to look at
• http://www.youtube.com/watch?feature=player_embedded&v=me-Aj9qhGtg
• http://ralphbond.com
Public Speaking Tips and Making the Pitch
Max Lopez from ITT and Loren Jahraus, mentor for FRC Team 2635 Lake Monsters gave us some Toastmaster tips.• Know your material. • Practice. Practice. Practice! • Know the audience.
Business and Marketing Plans
• Team 2517 Green Wrenches presented on what to include in the business plan.
• And what do judges want to hear!
Preparing for Chairman’s and Other Awards
• Marina Dimitrov, 1540, Dean’s List Winner
• Mary Steiner, 4488, Dean’s List Finalist
Preparing for Chairman’s and Other Awards
• Document “FIRST Robotics Competition Awards Presentation” is available at http://glencoerobotics.com
• Chairman’s, Engineering Inspiration, Entrepeneurship, Imagery, Website, Rookie Inspiration, Rookie All Star, Team Spirit, Dean’s List
Feedback: Where and When Would be Best?