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BOARD OF STUDIES

2009 - 10

SCHOOL OF MANAGEMENT

Karunya University,

Karunya Nagar,

Coimbatore 641 114

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Departmental Core Subjects offered under Trimester System

Batch 2009-10

Subject

Code

Subject Name Credits

09MS300 Management Concepts 1:0:0

09MS301 Quantitative Techniques - 1 3:0:0

09MS302 Organisational Behaviour 3:0:0

09MS303 Basic Financial Accounting 3:0:0`

09MS304 Micro Economics 2:0:0

09MS305 Computer Applications in Management 0:0:2

09MS306 Research Methodology 3:0:0

09MS307 Managerial Communication 2:0:0

VE 301 Value Education I 1:0:0

Total: 9 courses; 20 credits

Trimester II

09MS308 Legal Environment of Business 3:0:0

09MS309 Human Resource Management 3:0:0

09MS310 Entrepreneurial Development 2:0:0

09MS311 Macro Economics 2:0:0

09MS312 Cost and Management Accounting 3:0:0

09MS313 Marketing Management - I 2:0:0

09MS314 Business Ethics 2:0:0

09MS315 Quantitative Techniques - II 0:0:2

VE 302 Value Education 1:0:0

Total: 9 courses; 20 creditsTrimester III

09MS316 Operations Research 3:0:0

09MS317 Strategic Management 3:0:0

09MS318 Financial Management 3:0:0

09MS319 Operations Management 3:0:0

09MS320 Marketing Management II 2:0:0

09MS321 Management Information System 3:0:0

09MS322 International Business 3:0:0

Total: 7 courses; 20 credits

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09MS300 MANAGEMENT CONCEPTS

Credits 1:0:0Learning Objectives

At the end of this course, the students should be able to:

Understand the evolution, functions of management and theories

Planning, strategy formulation, programmes, and decision making Organizing, theorizing and line & staff functions

Authority and responsibility

Controlling

Unit: I

Management: Introduction Principles Functions of Management. Evolution of Management Scientific theories Scope of principles of Management.

Unit: II

Planning: Introduction Premises - Types of planning: Policies Procedures Strategies.Strategy Formulation, Programmes, Methods, Rules, Budgets. Objectives: MBO. DecisionMaking: Types of decision making.

Unit: III

Organizing: Organizational Structure - Theories of Organization - Span of Management - Line &staff functions.

Unit: IV

Authority & Responsibility - Centralization and Decentralization - delegation of authority,Departmentation: Basis of Departmentation

Unit: V

Controlling: The objectives and process of control - Role of information in control- Performancestandard Measurement of performance - Control Techniques.

Text Books

1. Koontz.H and Weihrich, (2006). Essentials of Management, (7th edn,). India: Tata McGrawHill.

1Reference Books1. Tripathy, P.C. (2006). Principles & Practices of Management, (3rd edn,), India: Tata McGraw

Hill.1

2. Prasad, L.M. (2004). Principles and Practice of Management. (6th edn.), India: Sultan Chand &

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Sons.

3. Chunnawala, S.A. (2000). Essentials of Management. India: Himalaya Publishing House Pvt.Ltd23

4 09MS301 QUANTITATIVE TECHNIQUES - I

Credits 3:0:0

Learning Objectives:

At the end of this course, students should be able to:

Understand data, information, presentation (tabular and graphical) of data;

Measures of central tendency and dispersion Probabilityconcepts such as addition, multiplication, random variables

Probability distributions

Sampling distributions

Tests of significance difference and relationship

Unit: I

Introduction to statistics purpose of statistics kinds of numbers, scales, variables, attributes,Units, discrete and continuous data.

Frequency distributions continuous frequency distribution graphic representation Histogram frequency polygon and their uses.

Measures of central tendency Mean, Median, Mode merits and demerits Measure ofDispersion Range, mean deviation, standard deviation, coefficient of variations.

Unit: II

Events-Equally Likely Mutually Exclusive- Independent events- Probability-Axioms- Classicaldefinition Addition Law Conditional Probability Multiplication Law Bayes Theorem.

Unit: III

Random Variable Discrete Continuous Probability Distribution function CumulativeDistribution function Expectations and variances

Distribution: Binomial- Poisson- normal

Unit: IV

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Population parameters and sample statistics standard error sampling distributions of statistics large sample tests single mean, Difference of means, single proportion Difference ofproportions

Unit: V

Estimation: Point estimates - Confidence intervals - interval estimates of the mean and proportionfrom large samples interval estimates using t distribution - Determining the sample size.

Testing of hypothesis about a population mean and proportion testing of hypothesis aboutsample means (both large and small) and proportions.

Text Book

Levin, R.I., and Rubin, D.S. (2005). Statistics for Management. (7th edn.), India: Prentice Hall

Reference Book

1. Gupta, S.P. (2004). Statistical Methods. (33rd edn.), Sultan Chand: India

2. Srivastava, T.N., and Rego, S. (2008). Statistics for Management. (1st edn,). India: TataMcGraw Hill.

3. Anderson, D.R., Sweeney, D.J., and Williams, T.A. (2008). Statistics for Business andEconomics. (4th edn,). India: Cengage Learning

09MS302 ORGANIZATIONAL BEHAVIORCredits - 3:0:0

Learning objectives:

At the end of this course, the students should be able to understand:

Understand the principles underlying organizational behavior

Understand various behavioural processes and personality

Theories of motivation

Group dynamics

Communication

Leadership, organizational change and culture

Unit: I

OB as a subject, History and Development; contributing disciplines, Importance of OB to the fieldof management, Hawthorne studies - classical and modern approaches to management; systemsapproach to OB.

Unit: II

Basic behavioural Process: Cognitive functions - intelligence, Creativity, Problem solving,Learning and its process - implications, Attitudes and Values, Personality - Concepts, theories,estimation and applications; Perception - implications, counseling - importance and relevance..

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Unit: III

Motivation Traditional and contemporary theories and applications to management, Behaviourmodification (OB mod) Emotions and Moods

Groups: Group formation Norms cohesiveness - Group decision making teams types ofteams individual vs group decision making

Communication - interpersonal communication - Methods to improve interpersonalCommunication.

Unit: IV

Leadership - Role and functions of a leader, Leadership theories and styles, contemporary rolesof a leader. Power & politics: Forms and sources power analysis causes and consequencesof political behaviors Women leaders cultural differences in leadership.

Organizational change: Approaches and resistance to change, Manager as a change agent;Conflict management, nature, sources.

Unit: V

Organizational culture: role of culture functions and effects - Career stages Organizationalprocesses and structure: traditional approaches to job design alternative approaches designprocesses.

Text Books

1. Robbins S.P., Judge, T.A., Sanghi, S. (2009), Organizational Behaviour. (13th edn,). NewDelhi: Pearson Education

Reference Books

1. Nelson, D.L., and Quick, J. C. (2008). Organizational Behaviour: Foundations, realities &Challenges (5th edn,). India: Cengage Learning.

2. Slocum, J.W., & Hellriegel, D. (2008). Fundamentals of Organisational Behaviour. (2nd

edn,). India: Cengage Learning.

3. Umasekaran, (2004). Organizational Behaviour, (2nd edn.), New Delhi: Tata McGraw Hill.

5. Greenberg, J., & Baron, R.A. (2007). Behavior in Organizations: Understanding andManaging the Human Side of Work (9th Edn.). India: Pearson Education.

09MS303 BASIC FINANCIAL ACCOUNTINGCredit - 3:0:0


After completing the units the students should able to understand

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The fundamental concepts, principles and rules of accounting.

Double entry book keeping and preparation of final accounts.

Single entry and conversion of single entry into double entry.

Self balancing ledger and branch accounting.

Depreciation accounting and royalty accounts.

UNIT-I

Fundamental concepts and conventions - Principles and rules of accounting Groups interestedin Accounting - Capital and Revenue Difference - Indian accounting standards Vs US GAAP.

UNIT -II

Double Entry Book Keeping - Journal and Ledger - Trial Balance- rectification of errors -Subsidiary Books - Final Accounts - Trading account, P&L account and Balance Sheet-Manufacturing Account.

UNIT -III

Single entry - merits and demerits -difference between single entry and double entry -statementof affairs method conversion of single entry in to double entry.

UNIT- IV

Self balancing ledger- Debtors ledger- Creditors ledger General ledger - Branch accounting -Ordinary - Stock and debtors systems - Independent branch account (incorporation entries).

UNIT - V

Depreciation - Meaning - Objectives - Basis and Methods of providing depreciation - Straight Linemethod, WDV method, sinking fund method, annuity method- Royalty accounts (Excluding sub-lease).

Text book:

Sukla, M.C and Grewal, T.S. (2005) Advanced Accountancy, (3rd edn.), Sultan Chand and Sons:New Delhi,

Reference Books

1. Gupta and Radhasamy (2007) Advanced Accountancy, (4th edn.), Sultan Chand andSons: New Delhi,.

2. Jain and Narang, (2007). Advanced Accountancy, (3rd edn.), Kalyani Publishers: NewDelhi

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09MS304 MICRO ECONOMICS

Credits - 2:0:0

Course Objective: This course is designed to help in managerial decision making in order to

achieve desired economic goals. It also helps in solving problems related to business issues.It enhances the ability of the students to apply fundamental economic concepts to complexbusiness realities and it also helps in business forecasting.

Unit I

Introduction - Nature and Scope of economics Difference between Micro and MacroEconomics Theory of Demand Law of Demand - Types of Demand - Elasticity of Demand -Demand forecasting Supply analysis.

Unit II

Production- Production Function Cobb-Douglas Production function - Law of returns toScale Economies of Scale Iso-quant. Cost of production Concepts Short run and longrun cost-output relationship.

Unit III

Market Structure Price and output determination under Perfect Competition Monopoly Types of Monopoly Monopolistic competition Oligopoly Game Theory.

Unit IV

General Equilibrium Theory Characteristics of equilibrium Disequilibrium Theory ofConsumer Behavior under risk and uncertainty- Decision making under uncertainty Managing Risk and Uncertainty.

Unit V

Factor pricing under different market conditions- Determination of Rent, wage, Interest andProfit.

Text Book:

1. Gregory Mankiw (2007), Principles of Micro Economics, 3 rd Edition. Cengage LearningPublications.

Reference Books:

1. William J. Baumol and Alan S. Blinder (2005), Micro Economics Principles and Policy,(9th Edn.), Cengage Learning Publications.

2. Robert S. Pindyck and Daniel L. Rubinfeld (2005), Micro Economics, (6th Edn.),Prentice-Hall of India Pvt. Ltd.,

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09MS305 COMPUTER APPLICATIONS IN MANAGEMENTCredits - 0:0:2

1. Computer, its components and functioning;2. Windows 2000: Use of basic features;

3. MS-OFFICEMsWord: Managing word documents Formatting painter spelling and grammar,Thesauras Graphics, autoshapes page formatting mail merge.

Ms power point: Design Template screen layout working with slides headers andfooters

Ms Excel: spreadsheets adding and renaming worksheets. Formulas and functions:financial functions, statistical formulas, correlation, regression. Database functions:daverage, dsum, dcount, dmin, dmax. Lookup Vlookup Hlookup

Msaccess: sorting and filtering queries.

4. Web Publishing using front page and HTML;

5. Tally.and introduction to financial packages

Text Book

Sudalaimuthu, S., and Raj, S.A. (2008). Computer Application in Business. (1st edn,). India:Himalaya Publishing House.

Reference Book

Rajaraman, V. 2002, Fundamentals of Computers``. New Delhi: Prentice-Hall of India,

09MS306 RESEARCH METHODOLOGYCredits - 3:0:0

Unit IIntroduction to basic research - Research process Research Design: Descriptive Design,Exploratory Design, Causal Design Problem Identification Research objectives Hypothesis: Types, Characteristics, Level of Significance & Errors.

Unit II

Review of literature: Need search procedure sources planning the review work; constructdevelopment; construction of questionnaire.

Fundamentals of measurement and scaling - Types of scales Nominal, Ordinal, Interval andRatio - Scaling Techniques - Scale construction techniques Sampling basics Types ofsampling - Sampling Techniques.

Unit III

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Sources of data - Data collection Techniques - Data preparation for analysis: Data Editing &Coding - Central Editing - Field Editing - Cross Tabulations

Unit IV

Parametric and Non-parametric tests Selection of tests for analysis

Unit V

Data Interpretation of analysis - Report generation.

Text Books

Krishnaswamy, K.N., Sivakumar, A.I., and Mathirajan, M. (2009). Management ResearchMethodology. (3rd edn.), Pearson Education: India

Reference Books

1. Cooper D.R and Schindler P.S, 1998. Business Research Method. Singapore: McGrawHill International Editions.

2. Kothari C.R 1999. Research Methodology. New Delhi: Wiley & Sons.3. Krishnaswami, O. R. (2005). Methodology of Research in Social Sciences. India:

Himalaya Publishing House.

09MS307 MANAGERIAL COMMUNICATION

Credits - 2:0:0

Objectives:

describe the major theories underpinning managerial communication; examine the relationships between different managerial communication theories and

concepts; discuss managerial communication in the context of organisational examples; compare and contrast verbal and nonverbal messages and examine their impact on

interpersonal communication; extend skills in written and oral expression as relevant to the unit assessment tasks.

Unit: I

Fundamentals of Communication, Process, Objectives, Types The importance of effectivecommunication Media - Non verbal communication - Barriers to communication - Principlesof effective communication.

Unit: II

The role of written business communications - Letter writing Essential parts and optionalparts of a letter, planning a letter, legal implications, and letter writing exercises - Report writing

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Types, layout of a report, essentials of a good report, report preparation exercises. Agendaand minutes of meeting:- -public relations letters manuscripts for publications- buildinggoodwill through business letters e-mail writing.

Unit: III

Oral communication Audience analysis, preparing a speech, types of oral presentations,principles for making an effective oral presentation, evaluating an oral presentation.

Effective speaking : Characteristics of a good speech profile of a good speaker interviewtechniques

Unit IV

Management Communication: Principles for effective organizational communication, acommunication process, Management by communication, impression management

Unit V

Recent trends in communication technologies: Audio - visual means of communication visual /computer aided instructions and learning.

Text Book

1. Flatley, M.E., Lesikar, R. (2004). Basic Business Communication. (10th Edn.), IrwinProfessional publication

2. Rajendra pal, Korlahalli, Essentials of business communication, Sultan chand & sons3. Matthukutty M. Monipally, Business communication Strategies, Tata McGraw Hill

Publishing Co. Ltd.,2001

Reference Books:

1. Rayudu, (2007). Communication. (8th Edn.), India: Himalaya Publishing House2. Roy W. Poe, Rosemary T. Fruehling Business Communication A.I.T.B.S. Publishers &Distributors

09MS308 Legal Environment of Business

Credits - 3:0:0

Objectives: To acquaint the students with principles and legal aspects of various legislationslike contract, agency, partnership, sale of goods act, company Law, Consumer Protections,Right to Information etc

Unit 1

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Introduction: Meaning and Scope of business law. Indian Contract Act of 1872 : Definition Types of contract Essentials of valid contract Legal rules as to offer, acceptance,consideration -Free consent -Void agreements Remedies for breach of contract.

Unit 2

Special Contracts: Indemnity and guarantee: Difference between indemnity and guarantee-Rights and liabilities of surety-Discharge of surety, Contract of Agency: Rules of agency-Creation of agency-Rights and duties of agent-Termination of agency, Sale of goods Act-1930: General Principles, Conditions & Warranties, Difference between sale and hirepurchase- Sale and agreement to sell.

Unit 3

Indian Partnership Act1932: Constitution of partnership, Types of partners-Rights, duties andliabilities of partners, Dissolution of partnership.

Companies Act, 1956: Kinds of companies-Privileges of private company-Stages for formationof company-Memorandum of association-Articles of association-Company management-Appointment of independent directors, powers, duties & liabilities-Types of winding up of acompany (General awareness)

Unit 4

Consumer Protection Act [COPRA] 1986: Introduction Consumer Protection Council consumer redressal agencies.Right to Information Act 2005: Right to information meaning Public Authorities & their obligations - Disclosure of Information Procedure for request ofinformation Central and state Information commissions Powers and functions of the

information commission-Appeals and penalties.

Unit 5

Introduction Trips agreement World Intellectual Property Organisation patent trademark copy rights trade secret IPR organizations and laws - audit IPR in India

Text Books:

1. Kapoor N. D (2009),Business Law, (5th edn.) Sultan Chand & Co2. Karuppasamy, R., and Bindusha, H.C. (2008). Intellectual Property Rights. (1st edn.),

India: Himalaya Publishing House.

Reference Books

1. Tulsian (2007). Business Law. (2nd edition). New Delhi: Tata McGraw Hill2. Aswathappa. K & Ramachandra, (2001) Business Law, (6 th edition) Mumbai. Himalaya

Publishing House3. M.C. Kuchhal, (2004). Business Law. (4th edn), New Delhi: Vikas Publising House4. Kapoor N.D ( 2008). Elements of Mercantile Law (29 th edn.), Sultan Chand & Co5. Right to Information Act 2005 - Bare Act

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09MS309 HUMAN RESOURCE MANAGEMENT

Credits - 3:0:0Learning Objectives

At the end of this course, the students should be able:

To understand the need for HR function, manager and policies;

To understand manpower planning;

To understand various compensation techniques and develop a compensation system;

To understand the importance of health and safety and need for a grievance addressalsystem;

To understand the importance of HR accounting

Unit I: Strategic role of HRM

Nature, Scope and Objectives Traditional HR Vs Strategic HR Evolution of the concept ofHRM Qualities and role of HR manager - Personnel policies and procedures TQM and HR

Role of HR in Re-engineering

Unit II: Procurement and Development Functions

Human Resource Planning - Job Analysis - Recruitment, selection, placement and induction -Training & development - Job change Career and succession planning

Unit III: Compensation Function

Job evaluation Performance and potential appraisal - Compensation administrationIncentives and employee benefits - Wage system in India State regulation of payment ofwages

Unit IV: Maintenance and Integration Functions:

Administration of welfare Health and safety Social security - Employee grievances -Administration of discipline Employee empowerment Collective bargaining

Unit V: Audit and Control Function

HR Audit - Human Resource accounting - Controlling manpower costs MBO - HumanResource Information Systems.

Text Book

1. Rao V S P., (2005) Human Resource Management (2nd edn.) Excel Books: India

Reference Book

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1. Subba P Rao., (2000) Essentials of Human Resource Management and IndustrialRelations Himalaya Publishing House, India

09MS310 ENTREPRENEURIAL DEVELOPMENT

Credits - 2:0:0

Objectives:

1. To develop entrepreneurial skills that may contribute to the success of thestudents'

practical learning experience;

2. To investigate the types of resources and sources that may be used toevaluate and plan

an entrepreneurial venture;

3. To develop a venture plan that can be used as a planning tool for a specific potentialopportunity and idea;

4. To explore the career choices available to the entrepreneur/intrapreneur.

UNITI: Fundamentals of Entrepreneur and Entrepreneurship

Entrepreneur Definitions culture and concept - Characteristics of Entrepreneurs - Types ofEntrepreneurs - Difference between Entrepreneur and Intrapreneur - Theories ofEntrepreneurship Women Entrepreneurs.

UNIT II: Entrepreneurial Development

Motives that influence Entrepreneur Process of Entrepreneurial development - AchievementMotivation - Risk Management - Entrepreneurship Development Programs

UNIT III: Project Management

Small Enterprises - Characteristics, ownership structure - Project Formulation Steps involvedin setting up a Business - Identifying, Selecting a good business opportunity - Market surveyand Research, Techno economic Feasibility Assessment - Preliminary Project Report - Project

Appraisal

UNIT IV: Financial Analysis

Need-Sources of Finance - Term Loans - Capital structure - Financial Institutions -Management of working capital - Costing Break Even Analysis - Network analysis - Taxation -Income Tax, Excise Duty - Sales Tax Sources of finance.

UNIT V: Government and Institutional Support

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Institutional Support to Entrepreneurs-Sickness in small Business Business plan - Concept,Magnitude, Causes and Consequences, Corrective measures - Government Policy for smallScale Enterprise - Growth strategies in small Industry - Expansion, Diversification, Jointventure, Merger, sub-contracting.

Text Book

Desai, V. (2007). Dynamics of Entrepreneurial Development. (4th edn.), India: HimalayaPublishing House.

Reference Books

1. Kuratko, D.F., and Hodgetts, R.M. (2009). Entrepreneurship: In the New Millennium. (2nd

edn.), India: Cengage Learning

2. Hisrich, R.D., Peters, M.P., and Shepherd, D.A. (2007). Entrepreneurship. (6th edn,).

India: Tata McGraw Hill.

3. Bridge, S., O, Neill, K., and Cromie, S. (2007). Understand Enterprise. (2nd edn,).India: Palgrave Macmillan

4. Charantimath, P.M. (2006). Entrepreneurship Development and Small BusinessEnterprise. (1st edn.), India: Pearson Education.

09MS311 MACRO ECONOMICSCredits: 2:0:0

Course Objective: The purpose of this course is to help students learn the fundamentals ofmacro economics and they can apply these concepts to their lives and to the world in whichthey live. Economic theory is useful and interesting only if it can be applied to understandingactual events and policies. Therefore this course gives greater understanding about news fromaround the world. It enhances the ability of the students to apply fundamental economicconcepts to complex business realities.

UNIT I

Introduction to Macro Economics Circular flow of income Macro Economic concepts

Aggregate Demand Aggregate Supply.

UNIT II

National Income concepts Methods of measuring National Income Uses of NationalIncome National Income of India World.

UNIT III

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Money kinds and functions of money Demand for money Supply of money Inflation Causes and effects Measures Theories of inflation inflation and Unemployment andpoverty Anti inflationary policies.

UNIT IV

Government Policies and Regulations Monetary Policy of India Fiscal policy of India.

UNIT V

Business cycle various phases of Business cycle Theories on Business cycle Balance ofPayments of India.

Text Book:

1. Mankiw, G. (2007). Macro Economics (4th edn.), Cengage Learning: India.

Reference Books:

1. Bush, R.D., Fischer, S., and Startz, R. (2004), Macro Economics, Tata Mc.Graw Hill:India.

2. Errol DSouza (2008), Macro Economics, (1st edn.), Pearson Education: India3. Publications of RBI, CMIE, World Bank, IMF, UN.4. Websites of World Bank, RBI, IMF, UN and Ministry of Finance of India.5. Economic Political Weekly, The Economist and other business magazines.

09MS312 COST AND MANAGEMENT ACCOUNTING

CREDIT 3:0:0Learning objectives:

After the end of this course, the students should able to understand

Management accounting introduction, meaning, scope & importance;

Financial Statement Analysis and the tools used;

Fund flow and cash flow application & differences;

Cost accounting basics, Preparation of cost sheet, Break even analysis;

Types of Budgets including ZBB.

UNIT- I

Introduction: Management Accounting - Meaning and definition - Nature - Scope -Objectives - Functions Distinction between financial and management accounting -Importance Limitations.

UNIT- II

Financial Statement Analysis: Meaning of Financial statements Analysis and Interpretations -

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Tools/Techniques - Common Size-Comparative and Trend Percentage - Ratio Analysis(liquidity, solvency, profitability and turnover ratios).

UNIT- III

Fund Flow and cash flow: Fund Flow Statement - statement of Changes in working capital-

calculation of funds from operation Statement of sources and applications. Cash fromOperations - Inflow and Outflow of Cash - Differences between Fund flow and Cash flow.

UNIT-IV

Cost accounting and break even analysis: Meaning and definition - Nature -Objectives classification of cost- Functions Distinction between cost and management accounting-Importance Limitations- Elements of cost and cost marginal costing Break EvenAnalysis- usage for management decision making limitations.

UNIT-V

Budgets and budgetary control: Types of budget- fixed and flexible budgets-cash budget-overhead budget- production and sales budget- budgetary control- meaning , advantagesand limitations zero based budgeting.

Text Book:

1. Maheswari.S.N, (2006). Management Accounting. (2nd edn.), Sultan Chand:New Delhi

Reference Books:

1. Sharma R.K and Gupta S.K,(2005) Management Accounting, Kalyani Publishers,New Delhi.

2. Srinivasan. N.P and Sakthivel Murugan.M,(2006). Accounting for Management.Sultan Chand: New Delhi.

09MS313 MARKETING MANAGEMENT - I

Credits 2:0:0

Unit: I

Marketing - Scope, Marketing concepts, Marketing functions, Marketingenvironment, Marketing plan, Marketing research, Market intelligencesystems, and Customer Relationship Management

Unit: IIProduct - Product types and levels, Product planning, Product positioning,New product development, Product life cycle, Packaging and labeling

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Unit: IIIPricing - Pricing objectives and methods, Setting and modifying the price,Initiating and responding to price changes.

Unit: IV

Physical distribution - Distribution mix, Channel management, Inventory,Transportation and Warehousing.

Unit: V

Promotion - Promotion mix, Advertising campaign, Media strategy,Advertising agencies, Sales promotion, Personal selling and Public Relations.

Text Book:

Panda,T.K. (2007). Marketing Management. (2 nd edn,). India: ExcelBooks

Reference Books:

1. Kotler, P., Keller, K.L., Koshy, A., Jha., M. (2009). MarketingManagement: A South Asian Perspective. (13 th edn,). India: PearsonEducation.

2. Evans, J.R., and Berman, B. (2008). Marketing Management. (1 st

edn,).

India: Cengage Learning.3. Lal, R., Quelch, J.A., and Rangan, K.V. (2005). Marketing Management:

Text and Cases. India: Tata McGraw Hill.4. Dhar, U., Nath, V.V., Nair, S.K., and Yadav, P.K. (2008). New Age Marketing. (1st

edn,). India: Excel Books.5. Kerin, R., Hartley, S., and Rudelius, W. (2009). Marketing. (9th edn,). New Delhi:

Tata McGraw Hill.

09MS314 Business Ethics

Credits 2:0:0

Unit I: Ethics in Business

Business Ethics and issues moral development and reasoning utilitarianism justice and fairness - free markets, trade and utility.

Unit II: Ethics in Competition

Ethics in market place: Perfect Competition monopoly competition - oligopolisticcompetition and public policies

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Unit III: Ethics and Environment

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Concepts of Environment, ecology, natural resources ethics andenvironment - environmental deterioration ethics of pollution control -

development and environmental quality components of environmentalmanagement.

Preventive environmental policy environmental impact assessment(EIA) environmental impact statement (EIS) environmental impactand risk assessment environmental audit in India global and Nationalpolicies on environment protection

Unit IV: Ethics and HR

Ethics of job discrimination nature, extent discrimination: utility, rights

and justice employees responsibility toward the firm firms duties tothe employee employee rights.

Unit V: Corporate Social Responsibility

Need for CSR; stakeholders Operational, social, environmental,economic CSR Aspects - CSR and corporate behavior - corporate andmanagerial behaviour; performance evaluation and performancereporting - Globalisation and CSR - Challenging corporate activity -Electronic ontologies and CSRs

Text Books

Velasquez, M.G. (2009). Business Ethics. (6th edn.), Tata McGraw Hill:India

Reference Books

1. Karuppasamy, R., and Bindusha, H.C. (2008). Intellectual PropertyRights. (1st

edn.), India: Himalaya Publishing House.2. Reddy, B. (2007). Knowledge Management: Tools for Business

Development. (1stedn.), India: Himalaya Publishing House.

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3. Bal, A.S. (2005). Environmental Management. (1st edn.), India:Himalaya

Publishing House.4. Agarwal, S.K. (2008). Corporate Social Responsibility in India. (1st

edn.),Response Books: India;

5. Lee, K. and Collin, J. (2006). Global change and health. (1st edn.),Tata McGraw Hill: India

09MS315 Data Analysis for Business DecisionCredits 0:0:2

Unit: I

Essential data analytical Tools in Marketing Decisions Somebackground statistical concepts Concepts of Parametric and Nonparametric Tests Scale of Measurement

Unit: II

Classification of Data Analysis: Univariate, Bivariate and Multivariate Overview of SPSS

functions.

Unit: IIIMajor Parametric Techniques: T test, Z test, Correlation, one-way

ANOVA, Post HOCMultiple Comparison Tests, Correlation, Bivariate Regression.

Unit: IV

Major Nonparametric Techniques Sign Test, Mann-Whitney U Test,Wilcoxon Signed Rank

Test, Kolmogrov Smirnov Test, Chi-Square Analysis, SpearmansRho, Kendalls Rank

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Correlation, McNemer Test, Walsh Test, Kruskall Wallis one wayANOVA; Friedman Two-

way ANOVA.

Unit: VMultivariate Techniques: Multiple Regression Factor Analysis

Discriminant Analysis

Based on the above syllabus, the following experiments are to beconducted:

1. Testing the Mean Difference including the influence of uncontrolled

variables

2. Testing the Association / Relationship

3. Testing the Interdependencies

4. Testing the Models (Model generation, modification and confirmation)

5. Testing the Estimates

6. Testing the classification

Text Book:

1. Nargundkar, R. (2008). Marketing Research: Text and Cases. (3rd

edn,). New Delhi: Tata McGraw-Hill.

09MS316 Operations Research

Credit 3:0:0

Objectives: To understand the divisions of management functionswithin the organization. Understand the scientific approach to thesolution of problems in the management of complex systems. In a

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rapidly changing environment an understanding is sought which willfacilitate the choice and the implementation of more effective solutions

which, typically, may involve complex interactions among people,materials and money.

UNIT I

Linear Programming: Introduction Mathematical formulation of aproblem Graphical solutions General LPP Artificial VariableTechnique Two Phases Simplex Method.

UNIT II - Transportation & Assignment: Introduction Initial basicfeasible solution NWC method

Lease Cost Method Vogels Method MODI moving towardsoptimality without Degeneracy Assignment Algorithm HungarianMethod & problems.

UNIT III - Game Theory: Games and Strategies Two PersonZero Sum game Maxmin Min Max Principle Dominance andgraphical method Simple problems.

Sequencing problem processing of n jobs through 2 machines, 3machines, machines Graphical method

UNIT IV - Queuing theory: Basic queuing situations single serverqueuing model M|M|1 : FIFO Model

UNIT V : Network Models - Network models for project analysisCPM, network construction and time analysis cost time trade off PERT problems.

Text Book

Swarup, K., Gupta, P.K., and Mohan, M. (2008). OperationsResearch. (14th edn,). New Delhi: Sultan Chand and Sons,

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Reference Books

1. Taha, H. A (2007). Operations Research: An Introduction. (8th

Edn.). India: PearsonEducation.

2. S.D.Sharma. (2007). Operations Research: Theory andApplications. (3rd edn,).

Macmillan India Ltd.,

3. Sivarethinamohan, R. (2008). Operations Research. (1st edn,).

Tata McGraw Hill.New Delhi: India

09MS317 STRATEGIC MANAGEMENTCredits 3:0:0

Unit: I

Strategy History of strategy, Business policy and objectives,Strategic Management, Strategy pyramid, Strategic management

frameworks, Strategic Management process, StrategicManagement in practice.

Unit: II

Organizational direction Hierarchy of plans Vision, Missionetc., Environment scanning, Environment analysis, tools andtechniques for internal and external analysis.

Unit: III

Strategy formulation Directional policy, Competitor analysis,Corporate, business and operational strategies - Genericstrategies and Grand strategies. Strategy analysis and choice

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Unit: IV

Strategy implementation and control Strategy and Structure, 7-s model, Strategy implementation approaches, Strategic control

tools and techniques, Du Pont model, Strategic Leadership.

Unit: VGlobalization effects on Strategy, Strategy and Internet,Balanced Scorecard, International strategic management, Futureof Strategic Management and Strategies of leading Indian andMulti national corporations.

Text Books

Pearce, A & Robinson. (2007). Strategic Management. (10th

Edn.), Tata McGraw hill.

Reference Books:

David, F.R. (2005). Strategic Management. (9th Edn.), India;India: Pearson Education

09MS318 FINANCIAL MANAGEMENT

CREDITS 3:0:0


At the end of this course, the students should able to

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understand

The Objectives, Scope, Functions of FinancialManagement and Sources of

Finance.

Cost of capital its Objectives ,Importance ,Computation.

Capital Structure its Importance & Theories.

Working Capital Management, Factors affecting WorkingCapital Management,

Operating cycle.

Capital budgeting & various tools used to evaluate capitalinvestment proposal.

UNIT I

Financial Management: Objectives - Scope -Importance -Functions - Role of Financial Manager- Sources of Finance-Long and Short term.

UNIT II

Cost of capital: Objectives - Importance - Computation of Costof debt, Equity, Preference and retained earnings - WeightedAverage Cost of Capital- EBIT- EPS Analysis - Types ofLeverages.

UNIT III

Capital Structure: Meaning -Importance - Theories - Net IncomeApproach - Net Operating Income Approach traditionalapproach - MM Approach - Dividend Policy: Factors affectingdividend policy.

UNIT IV

Working Capital Management- Nature, Meaning and Objectives- Factors affecting Working Capital Management - Operating

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cycle.

UNIT V

Capital Budgeting - NPV, ARR, IRR, Pay Back Period,Profitability Index - Advantages and Disadvantages-Riskanalysis in capital budgeting.

Text Book:

1. Pandey. I.M.(2006), Financial Management, Vikas PublishingHouse, New Delhi.2. Chandra, P (2007), Financial Management Theory and

Practise, Tata Me Graw Hill, New Delhi.

Reference Book:1. Maheswari. S.N(2006), Financial and ManagementAccounting, New Delhi VikasPublishing House.

2. Khan.Y and Jain. P.K, (2008) Financial Management, (4th

edn.), Tata Mc Graw Hill,New Delhi,

09MS319 Operations Management Credits 3:0:0

Learning Objectives:-

To learn a brief history of operation managementand product, process and capacity designs.

To make the students understand the importanceof facility, location and layout and to bring out theanalytical capability to forecast the demand.

To give a comprehensive learning of the latesttrends of handling the materials like MRP and JIT

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To demonstrate the competence of the qualityconcepts like TQM and Six Sigma.

To emphasize the understanding towards theevaluation approaches such as value analysis.

Unit 1Historical evolution of production and operations management Types of production systems Product design Capacityplanning Process planning

Unit2

Facility Location Facility layout Maintenance management-Demand forecasting and aggregate planning

Unit 3

Materials Management :- Materials Requirement Planning(MRP) Inventory control system (EOQ, Types) Purchasemanagement Warehouse Management JIT Concept

Unit 4

Quality Concepts: TQM, Six Sigma control charts andacceptance sampling by variable and attributes-Sample plans-OC curve: AQL, AOQL, LTPD

Unit 5

Work study-Value analysis Business process re-engineering-Supply Chain Management

Text Books

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Chase, R.B., Jacobs, F.R., Aquilano, N.J., and Agarwal, N.K.(2006). Operations Management: For Competitive Advantage.

(11th edn,). India: Tata McGraw Hill

Reference Books

1. Gaither, N., and Frazier, G. (2009). Operations Management.(9th edn.), India:Cengage Learning.

.2. Heizer(2009). Operations Management. (8th edn.), India:

Pearson Education

3. Mahadevan (2009). Operations Management (1st edn,).India: Pearson Education.

09MS320 MARKETING MANAGEMENT IICredits 2:0:0

Unit: I

Strategic marketing management-concepts and techniques,

marketing research models, STP strategies and Buyerbehaviour analysis.

Unit: II

Product research, new product development techniques,Product portfolio analysis and Strategic brandmanagement.

Unit: III

Pricing research, Pricing strategies, Supply chainmanagement and Promotional strategies.

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Unit: IV

Customer Relationship Management strategies,Competitive strategies and Strategic global marketing

Unit: VContemporary marketing strategies, Recent trendsanalysis and Marketing performance reviews.

Text Book

Kerin, R., and Peterson, R. (2007). Strategic MarketingProblems: Cases and Comments. (11 th edn,). India:Pearson Education.

Reference Books

1. Rao, V.R., and Steckel, J.H. (2006) Analysis forStrategic Marketing.

(1st edn.), India: Pearson Education.

2. Kotler, P., Keller, K.L., Koshy, A., Jha., M. (2009).Marketing Management: A South Asian Perspective.(13 th edn,). India: Pearson Education.

3. Marketing Handouts (will be provided)

4. Marketing Articles (List will be provided during thesessions)

09MS321 MANAGEMENT INFORMATION SYSTEM

Credit 3:0:0

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. Understand the Information system and the types ofsystem;

. Study the architecture of the computer peripherals andsystem softwares;

. Understand the transaction processing system,information reporting and

executive information system;. Understand computer networks;. Plan and implement information system in an

organisation.

Unit : I

Fundamentals of Information systems: systems concepts - Typesof system, system approach - relevance to modern organization -Data Vs information.

Unit : II

Managerial overview: Computer Hardware & Trends in Computer

Hardware & Computer

Peripherals - Managerial overview: Computer software - Systemsoftware: OS, DAMS,OOPS - Application software -spread sheet - Graphic packages.

Unit : III

Information systems in Business and Management:- Transactionprocessing system:Information Reporting and Executive information system - DSS-

AL & Export systems.

Unit : IV

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Managerial overview: Introduction to computer networks- DTP -

Image processing-Electronic communication system - Electronic Meeting System.

Unit : V

The Managements of information systems: Information ResourceManagement, Managing.

Information services - planning & implementing informationsystem & controllingInformation system..

Text Books

1. OBrien, J.A., and Marakas, G.M. Management InformationSystems. (7th edn.), Tata McGraw Hill: India

Reference Books

1. Oz, E. (2008). Management Information Systems. (2nd

edn.), India: Cengage Learning2. Laudon, J.P and Laudon, K.C. (2007). Management

Information System. (10th edn.), Pearson Education:India

3. Haag, S., Cummings,M., and Phillips, A. (2008).Management Information Systems. (6th edn.), TataMcGraw Hill: India

4. Murthy. C.S.V. (1999), Management InformationSystems. (1st edn.), Himalaya Publishing House: India

09MS322 International Business ManagementCredits 3:0:0


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Understand geographical, economical, socio-culural andlegal environment;

Understand the International trade theories

Develop strategies and understand the ethics involved inInternational business

Understand foreign investments, tariffs and quotas

Manage and strategise Technology and TechnologyTransfer through Technology flows, prospects and inputs

Unit -1

Introduction, nature, importance, benefits, scopes, evaluationand development of International Business. InternationalBusiness Environment: Geographical, economic, socio-cultural,political and legal environments.

Unit-2

International trade theories: Mercantilism, Adam SmithsAbsolute Advantage, David Ricardos Comparative Advantage,Haberlers Opportunity Cost Theory, Heckscher-Ohlin Theory,Leontiefs Paradox and Product Life cycle Theory.

Unit-3

Strategy of International Business: entry strategy, entry modes,Greenfield venture, Acquisition, Strategic alliances. Ethics inInternational Business: employment practices, human rights,environmental pollution, corruption, moral obligations, ethicaldilemmas, roots of un-ethical behaviour.Unit-4

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Management of International Operations: Location forproduction, management of Inventory, Sourcing of Inputs and

International Services. Foreign Investment: Benefits,Determinants and trends in FDI-Horizontal FDI and Vertical FDI.Tariffs and Non-tariff barriers to trade: Tariffs and Quotas.

Unit-5

Global technology Management: Technology and InternationalBusiness, Technological Strategy, Information technology andInternational Business. International Technology Transfer:Technology flows, prospects and problems in MNCs.

Text Book

Hill, C.W.L., & Jain, A.K. (2009). International Business. (6th

edn.), India: Tata McGraw Hill.

Reference Books

1. Paul, J. (2005) International Business, (2nd Edn.), PrenticeHall of India.

2. Sharan, V. (2009). International Business, (2nd Edn.), Dorling

Kindersley Pvt. Ltd.

First Year 2009

Documents